1965 A strong enemy is coming
A 30% drop, with a weekend box office of 42 million, and a cumulative box office of 355 million in three weeks of release. "Interstellar" is writing its own box office miracle..
Four years ago, "Inception" sparked countless discussions in the North American market and became a phenomenon-level work. It even occupied a place in the year-end awards season, entering the top ten Oscars for Best Picture, and won a total of 10 awards including Best Original. Nominated for eight categories, including screenplay and best cinematography, it eventually won four statuette trophies in the technical department, continuing the impressive performance of commercial films represented by "Avatar" in the awards season the previous year..
It is a pity that this too brain-burning work failed to make further progress in the market. The North American box office stopped sadly just before the threshold of 300 million. The figure of 292 million is so close and yet so close to 300 million. Far. Many senior movie fans sighed at this result..
“When "Interstellar" officially landed in the North American market, all major media believed that it was a work closest to "Inception" in every aspect. Naturally, "300 million in North America" became the box office goal of "Interstellar" , especially after the opening weekend box office was released, relevant comments were centered around "300 million" - whether "Interstellar" can surpass the total North American box office of "Inception" has become a focus.
Now, the answer is revealed.
In just three weeks, "Interstellar" has continued to bravely break through the 300 million threshold in North America with shocking declines. After easily completing the breakthrough, 400 million is now within range. The discussion goals of major media are also in line with Updated to keep pace with the times, "Is it possible to have 500 million people in North America?"”？
This sounds like a fantasy, but judging from the decline curve, and referring to "Edge of Tomorrow" and "Gravity" - the North American box office of both works exceeded 500 million, "Interstellar" is definitely not challenging this height. The delusion, in fact, has the possibility of being realized.
What's more, in the third week of June, such amazing results of "Interstellar" were created under the same competition with strong competitors, so it has even more reference value..
Among the works released in North America this week, in addition to familiar faces such as "The Fault in Our Stars", "The Fault in Our Stars", "How to Train Your Dragon 2", there are also two brand-new works：
“Think Like a Man 2" and "Jersey Boys”.
The former is a sequel to the previous work, which was released in April 2012. It was created by a mainly black cast, without top-tier stars. It mainly relied on a group of second-tier and third-tier actors to form a lineup, creating a cast similar to "Love Actually", “Valentine’s Day” and other star-studded multi-story narrative films.
The production cost was 12 million, but the box office revenue in North America was 91 million, and it became one of the most popular comedies of the year. The video rental market performed very well, which made it logical for the sequel to be released. On the agenda: Created together with the original team.
The latter is an adaptation of the Broadway musical of the same name. One of the most popular directors in the North American market, Clint Eastwood is at the helm of the show. It has attracted much attention in the early stages of preparation, even though he is already 84 years old this year. The old cowboy is entering the end of his artistic career, but he still directed two works this year and is still one of the most active directors in Hollywood..
This work is also produced and distributed by Warner Bros., so the scale and intensity of its promotion cannot be compared with "Interstellar", but overall, it is still more massive than "Think Like a Man 2", with 2,900 There are a full 900 more theaters than the latter, which is also considered a strong contender for this week's box office championship..
Overall, the third week of June also continued the competitive atmosphere of the previous week, but the scale and layout shrank by one, but it was still able to attract enough attention..
The final competitive landscape also proves this statement.
“The reputation of "Think Like a Man 2" has declined significantly, but relying on the unique attributes of comedy movies, it has successfully occupied a place in the summer season. The opening weekend figure of 29 million was slightly smaller than the previous film, but it is still relatively large. Compared with the ultra-low cost control of 24 million, it can still easily achieve profitability.
“The box office longevity of "The Boys 2" was obviously inferior to that of its predecessor. The box office plummeted 52% the next week, and it only earned 27 million in the three days of the weekend. However, the cumulative box office in the two weeks after its release still successfully exceeded 1 billion. However, the production cost reached 50 million, which also means that if the movie wants to make a profit, it still depends on the subsequent decline curve..
“"How to Train Your Dragon 2" was still poorly received, with a 50% box office drop the next week and a revenue of $24 million. Such figures are unsatisfactory for both animated films and excellent reputation. , the cumulative box office in the two weeks after its release reached 94 million. Follow-up data still needs more hope in overseas markets..
“"Jersey Boys" had a cold premiere, and the media was generally not optimistic about the sluggish reputation. It only earned 13 million, and the box office of a single theater was only 4,500 US dollars. It was far from Warner Bros.'s expectations. This is definitely not a movie. The scene that was expected before the release was not the first film to fail at the box office this summer..
“"Think Like a Man 2", 29 million; "The Boys 2", 27 million; "How to Train Your Dragon 2", 24 million.
Such a slight gap also vividly explains the essence of this week's box office. The overall magnitude has indeed shrunk from the previous week, but the intensity of competition is no less intense..
The release of four critically acclaimed works last week set off a 2014 summer movie-watching frenzy in the North American market. Although the craze has subsided slightly this week, the three works still made full use of the remaining heat and continued to seize market share, allowing six The midsummer heat wave continues towards July.
However, the joint impact of multiple works has still not been able to shake the dominance of "Interstellar". The biggest beneficiary of the residual heat of the movie-watching craze is still this word-of-mouth masterpiece, relying on the topical effect created by "Jimmy Tonight Show". Once again successfully attracted young audiences to the cinema.
“With a weekend box office of 42 million, "Interstellar" easily broke through and won the championship with an absolute advantage, completing the third consecutive championship in the North American summer season.！
This is the fourth three consecutive titles in the North American market since the beginning of 2014, following "The Lego Movie", "The Lego Movie" and "Captain America 2". More importantly, the first two works were released in Such a feat can be accomplished in the winter and spring movies, which are relatively less competitive; and the competitors of "Captain America 2" are also relatively weak, because everyone knows that this work is one of the most watched works in this summer's movie. In the end, only two works, "Rio 2" and "Transcendence", competed head-on in the second and third weeks respectively. The intensity of competition could not be compared with the second and third weeks of June..
From the side, you can clearly feel the toughness and toughness of "Interstellar" in creating such box office figures.！
Judging from box office data for the same period, "Captain America 2" has accumulated a box office of US$200 million in three weeks since its release, and has accumulated a box office of US$256 million in its twelve weeks since its release; while "Interstellar" has already exceeded three US dollars in its three weeks of release. 150 million, without any suspense temporarily topped the North American box office championship in 2014..
However, the summer holiday season is just over halfway. Not to mention that the box office at the end of the year has been bombarded. Next, you can look forward to the debut of commercial blockbusters such as "Guardians of the Galaxy", "Rise of the Planet of the Apes", and "Teenage Mutant Ninja Turtles". In the fourth week of June, one of Paramount's annual expectations, "Transformers 4: Age of Extinction" is about to premiere. It is undoubtedly the strongest player in the summer season and one of the strong candidates for the annual box office championship..
Since the first "Transformers" came out in 2007, the series has become an excellent popcorn representative of the summer visual effects bombardment. After the trilogy of the series ended in 2011, although the main creative team has always emphasized that there will be no sequel works, but Hollywood insiders know that Paramount, which lacks a strong series of works, will never give up. The only question is whether Michael Bay will return..
In the end, Michael Bay returned, but the main creative lineup was completely reshuffled. Shia LaBeouf, the male protagonist of the trilogy series, did not have the opportunity to return to the classic role. Instead, Mark Wahlberg took over the male protagonist's position. From this small Small details reveal that Paramount's plans and goals have changed——
At first, a cast of unknown newcomers was used to reduce costs, just in the hope that the series of movies would be successful; but now it is using well-known A-list actors, and the production cost of 210 million is the highest in the series. Paramount hopes that a new series It can go further on the original basis and use the influence of Mark Wahlberg to detonate the box office. Even the supporting cast has been upgraded. After all, Mark Wahlberg is not Tom Cruise or Renly Hall. In terms of appeal, it still makes people feel a little uneasy..
“"Transformers 4" can even be said to be the largest and most sensational movie released in June.！
With 4,233 theaters and such a huge screening scale, "Transformers 4" has surpassed "Captain America 2" and "Godzilla" in one fell swoop, becoming the first movie to be released in this summer's theaters to break through four theaters. Qianjian's works arrogantly declare his raging ambitions for the box office market！
Entering the fourth week of June, "Transformers 4" has become the absolute focus of the entire market. Even "Interstellar" has to step aside. The premiere of the film in Los Angeles once again set a new record, driving "Interstellar" to the forefront. The market boom has reached a new peak.
Facts have also proved that Paramount’s confidence is not unreasonable. The first film that grossed over 100 million US dollars in the North American opening weekend in 2014 has finally arrived. "Transformers 4" has officially received a marginal result of 103 million US dollars. It became the twenty-ninth film in film history to achieve such a feat.！
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