1964 of great significance
Do you remember?？
Just three weeks ago, "Interstellar" premiered to a ton of attention——
It is generally believed in the industry that "Leonardo DiCaprio during the 'Titanic' period was the last Hollywood superstar." After that, Johnny Depp and Robert Downey Jr. were the most popular at the box office. It has a good performance, but the overall market influence and cultural penetration are gradually declining. With the success of "Spider-Man", the North American film market is developing in the direction of "adaptation copyright", and the personal power of actors and directors is gradually weakening..
So, "Can Renly Hall become the last Hollywood superstar in the 21st century?" This has also become the focus of close attention within the entire industry. Such a question cannot be answered by actors or professionals. , not even answered by the six major Hollywood film companies and Wall Street capital, but by the market, by history, by time, and by the public. All the answers are hidden in the corners of society..
Just three weeks later, "Interstellar" still gathers the attention of all of North America, because the answers to related questions are finally coming to an end..
From the Sundance Film Festival live broadcast at the beginning of the year, to the "Jimmy Tonight Show" becoming a hot focus on social networks, Renly is consolidating his social influence and cultural penetration step by step. The latter's social phenomenon is Can be a glimpse into history：
The many accent discussions triggered by Cockney's accent are not just discussions about simple accents, or even just discussions about actors' business proficiency, but real discussions about "language and culture".
Renly mentioned a detail in the talk show: In fact, everyone's speech content and expression method are traceable, including personality traits, growth environment, class status, education level, etc., all of which are permeated in one sentence. Within a line, it becomes an integral part of shaping a complete personality and image..
The general idea has always been that this is just a "picky habit" of the aristocracy and elites, a perspective to show off their wealth and class; but now it is realized that even Manhattan and Brooklyn, even San Francisco and Auckland, the subtle differences can be clearly felt. These details permeate all aspects of life, and at the same time they also form the basis of conceptual differences and racial discrimination..
The only difference is that the elite have enough wisdom and time to see the essence through phenomena, while the general public has lost this observation ability in their busy daily lives. But in fact, studying life and experiencing life are the key to this. It is a basic right that everyone should have.
As for seeing the essence through phenomena, choosing kindness or evil, discrimination or acceptance, that is another issue..
Accent is just one of the topics of discussion. Verbs such as "twirling" have become the latest hot words on the Internet, and "Home Alone" and Jewish Hanukkah have triggered countless funny jokes. These details can be clearly felt. Renly's love for The powerful influence of popular culture.
The most direct one is, "dress like Renly", which has become the latest hot trend on Twitter, Instagram and Facebook..
“"Fashion" magazine commented on Renly's fashion, "Simple and elegant; clean and tidy; comfortable and decent. But full of charm.".”
In the second half of their concluding remarks, they also mentioned such an interesting phenomenon：
“Renly Hall's clothing combinations rarely show his insistence on brand or fashion. A Burberry windbreaker may be paired with a Uniqlo T-shirt, and a Savile Row handmade custom shirt may be paired with Vance's skate shoes. , whether it is a Nordic niche designer, a fast-moving fashion chain brand, or a top luxury brand, he can always combine his own characteristics to complete the combination and give these clothes their own vitality, the kind that bursts out from the inside out. The charm that comes out makes 'fashion' become a part of him.”
Over the past few years, every time Renly appeared in major public occasions, whether at award ceremonies, premieres or film festivals, his outfits would always receive praise from the fashion field; but he had never really caught the spotlight. The main reason It's just that Renly's image as an actor is so strong that other aspects have been obscured, and agents and publicists have not concentrated on promoting discussion on social networks.——
Those so-called street style fashionistas, including actors and singers, must spend a lot of time and energy to manage their social network images, promote relevant discussions in a planned and rhythmic manner, and then slowly consolidate the image.
This time, first the fashion matching at the premiere of "Interstellar" sparked discussion, and then the outfits on "Jimmy Tonight Show" attracted countless attention. Warner Bros.'s publicity team followed suit and ignited the topic, on social networks There were gradually more pictures about Renly's daily life, and with the promotion of professional fashion magazines such as "Fashion", the influence and penetration spread unstoppably..
There was even an account on the photo wall that uploaded photos of Renly on different occasions, and then analyzed the brand and source of each part, including watches, brooches, handkerchiefs and other accessories, even socks. Survived, showing all aspects of Renly's fashion.
In just one month, the account nicknamed "What Renly Hall Weared Today" gained 8 million followers, setting a series of official historical records for the photo wall - the fastest number of followers exceeded 1 million, Three million and five million, and the momentum continues to skyrocket, and it has become a beautiful landscape on social networks. This has also opened up a new field. Later, other fans also opened up for their idols. accounts, or accounts that focus on introducing artists’ clothing, this has also become a trend..
But none of the accounts are as popular as Pioneer. While the followers of other accounts have soared past one million, the followers of "What Renly Hall Weared Today" have exceeded 30 million..
This is the gap！
“Renly Hall", the influence of this name on the entire culture and art is changing history. Even the most picky and demanding professionals have to admit: "Hollywood's last superstar was born." Now Renly Even more powerful than Leonardo at his peak, thanks to the existence of social networks, Renly's influence was amplified tenfold and a hundredfold, and then created a terrifying wave of the times..
Compared with box office, social influence and cultural penetration are more powerful. Just look at "Star Wars". Although the box office numbers are not as good as "Titanic" and "Avatar", when it comes to the status of North American film history In other words, "Star Wars" has a lofty status that even the Marvel series cannot match..
Of course, one of the direct manifestations of market influence is the box office figures. The box office boom of "Star Wars Episode VII: The Force Awakens" is the best proof..
Now, the same is true for Renly. The influence of "Interstellar" is rising steadily. Many viewers actually don't like science fiction movies or are not interested in movies, but they always feel that they can't lag behind the times, and they always feel that they can't be the people around them. The only outsider who had not seen this movie, so he walked into the cinema one after another. Even if he hated this work, he still opened his wallet for the movie..
It is under such circumstances that the third weekend box office of "Interstellar" created another miracle - so people always say that "times make heroes", this movie appeared at the right time in the right way, history This was how it was born unconsciously.
If "Interstellar" is still released during the Thanksgiving holiday in November as originally planned, then there is a high chance that it will not be what it is now - the competition of "The Fault in Our Stars" is one aspect, and "The Tonight Show Starring Jimmy Fallon" "The situation is on the other hand, and the changes within the entire industry after the Oscars cannot be ignored..
One unexpected coincidence after another unintentionally created a new level of "interstellar travel".
2014In the third week of June 2019, "Interstellar" successfully controlled the decline in its third week of release to 30%, and once again brought surprises with an almost perfect decline figure, earning 4,000 taels in three days over the weekend. Millions of box office hits, triggering exclamations throughout the North American market！
Opening weekend box office, 57th in film history; second weekend box office, 11th in film history; third weekend box office, fifth in film history.
“The box office counterattack curve of "Interstellar" is really too strong and magical. Even "Gravity", which debuted at the end of last year, is slightly inferior. Countless professionals can't help but marvel and marvel - " The box office curve that broke out on the opening weekend and continued to follow up like "Avengers" has appeared too many times in the summer season, but the counterattack curve like "Avatar" has never appeared in the summer season. Now we can finally see it..
“The magical box office curves of "Avatar" and "Titanic" were all created in the winter. They were released at the end of December, and then continued all the way to the summer of the following year, changing the box office of the North American market step by step. The highest record; but such a situation has never appeared in the summer season.
The core reason is very simple: publicity is in place.
Because everyone knows that the summer season is the hottest time of the year, and it is also the most suitable time to go to the cinema. All major film companies start planning and operating early. When the movie is released, the audience will respond with great enthusiasm. movie theaters, and then continue the curve of box office trends based on word-of-mouth feedback - excellent works can often get sufficient support, but it is very, very rare for a word-of-mouth masterpiece to be unnoticed in the early stage and then complete a counterattack in the later stage..
Now, "Interstellar" is hitting a higher box office limit bit by bit. According to the box office decline in the third week, the North American 300 million is already certain, and the North American 400 million is basically clear.！
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