1947 A star is born
In the second week of June, the total weekend box office in North America reached 233 million, easily surpassing the highest single-week box office figure in 2014 just set the previous week, setting a new record for the second consecutive week, truly making the summer box office a reality. The market reached its peak; at the same time, this also became the highest weekend box office data in a single week since the third week of June 2013.
In the third week of June last year, "Monsters University" and "World War Z" premiered head-on. "Armageddon" and "Man of Steel" were released the following week, and "The Fast and the Furious" 6", "Purge", "Now You See Me" and other works, they all jointly achieved a single weekend box office figure of 240 million, which performed exceptionally well.
It's a pity that after that, the North American market never exploded with such huge energy. After all, it is really rare for all the works to be released in the same week to work together and win together..
Even more surprising is that when the year-end box office summary of 2014 was conducted, the second week of June and the first week of June this year ranked first and third respectively in the annual single-week weekend box office. In the last week of the year, taking advantage of the Christmas holiday, "The Hobbit 2", "The Hunger Games Part 1", "Into the Woods", "Unbreakable", "Night at the Museum 3", "Big Hero Marines" " and other works, jointly achieved a box office figure of 209 million.
In other words, "Interstellar", "The Boys 2", "How to Train Your Dragon 2", "Maleficent", "The Fault in Our Stars" and many other works all broke out on the second day of June. Zhou Ye became the annual single-weekend box office champion in 2014. Such a result was definitely not expected by anyone in the industry and was shocking..
Who would have thought that a brain-burning science fiction, a brainless comedy, a word-of-mouth animation, a black fairy tale and a romantic love movie would actually surpass "Captain America 2" and "Galaxy" during the North American movie market weekend. "Guardians", "The Hunger Games 3 (Part 1)" and so on. The weekend was led by super blockbusters, which really ignited the market enthusiasm.？
Among them, "Interstellar" sparked a frenzy of topics in both the first and second weeks of its release, igniting the audience's enthusiasm for going to the cinema for two consecutive weeks. In the year-end box office list, both of them ranked among the top three. , which once again proves that the topical effect of the name "Renly Hall" is still unparalleled in North America..
Do you still remember the considerations of media reporters and industry insiders?？
After the death of the superstar, should we now rely more on adaptation copyrights to boost the market? The second week of June gave a slightly different answer: it is true that adaptation rights are still crucial, as "Maleficent" and "The Fault in Our Stars" both belong to; and the market pull of sequels is still the same It is worthy of recognition. This is true for "The Young Boys 2" and "How to Train Your Dragon 2", but the core driving force that really affects the market is still the quality of the work..
“Excellent works will not be abandoned by the market." Even if word-of-mouth works such as "Captain America 2", "X-Men: Days of Future Past", and "How to Train Your Dragon 2" failed to bombard the box office market as expected, Even the first-week box office of "Interstellar" is far from being able to explode with amazing energy, but these works can still find a place in the market, and the audience will not let down the unique experience brought by these works.——
About twenty-four months later, when I look back at the fact that the most popular summer movies of 2014 failed to push the box office to the top, the online streaming media represented by Netflix has gradually become more prominent.：
It’s not that word-of-mouth works are no longer attractive to audiences, but the advancement of the Internet and mobile devices has changed audiences’ viewing habits. Many works can be watched at home. At this time, going to the cinema is no longer a part of leisure life, but more like Whether it’s a date, a party or a ceremonial event, when choosing a movie, you will naturally tend to be more interested in works that set off social networks..
Then, the motivation behind the behavior that detonated the box office market in the second week of June becomes clear.：
The head-on collision of two sequels, the consecutive appearance of four well-received works, and... the unique charm of "Renly Hall". After all factors collided together, the audience took the initiative to leave their homes and go to the cinema to express their support. , sit in the theater seats like a party carnival and enjoy this movie-watching frenzy.
Standing in the river of history, you can feel the significance and weight displayed in the second week of June 2014, which indeed has a lot of inspiration for the film industry..
Undoubtedly, this is a very interesting thing.
But being in it, people often fail to capture the context of historical development. They can only vaguely feel that "this is indeed a unique weekend", and "Interstellar" has become the biggest winner..
From the ambiguity of internal test screenings, to the uncertain future of forced release, to the grand premiere, and finally to the ups and downs of the opening weekend, this "space drama" that "lacks a hard science fiction core" - is not a "space drama" Opera" finally succeeded in awakening the slightly dull North American market and once again won a bumper box office harvest！
A netizen on Twitter put forward a very interesting point of view, "I am now looking forward to the reboot of 'Jurassic Park'. Will I be able to see Renly Hall fighting the dinosaurs alone?"？”
This is a joke on Hollywood’s “heroic” movies.
Including Arnold Schwarzenegger, Tom Cruise, Bruce Willis, Keanu Reeves and countless other action actors, they have all performed "single-handedly against the world" on the big screen. The drama pushes personal heroism to the extreme - in fact, this is not the case in all superhero movies nowadays.？
Now, Renly is undoubtedly the top candidate for "personal heroism" at the top of the Hollywood pyramid. If you put the two opponents Renly and the dinosaurs together alone, and then look forward to a "Renly vs. the dinosaurs" drama, It's bound to be very interesting, even surrealistic..
So, Twitter started to get creative.
“Renly defeated the Tyrannosaurus rex with one hand！”
“Renly captures the pterosaur and conquers the world！”
“Renly saves Jurassic World！”
And so on, and it is getting more and more intense, and it has unknowingly become a new hot spot on Twitter, from "Interstellar" to "Jurassic World" are benefiting.
The promotional team of Warner Bros. was very smart. They immediately joined the ridicule war with an official position. They officially produced a set of pictures, "Renly VS Black Hole", and deliberately made the black hole look like Renly sending shock waves, just like A scene from a Super Saiyan or some comic book, and then transformed Renly into a cosmic superman, and also "made" a Superman suit for Renly, and the image of wearing underwear/pants outside was instantly on the social network platform Become popular.
“Is the young master going to play Superman, ah ah?？”
“No, it shouldn’t be Superman! The young master should play the young master! Master Renly should play Master Bruce Wayne！”
“This should be the funniest version of Superman since Nicolas Cage, right? Haha, the young master’s temperament is really not suitable for Superman, he should play Batman！”
“Is Warner Bros. really not considering letting Young Master play Superman?？”
“Does this mean Renly is finally going to be a superhero?？”
The discussion frenzy was pushed to a new peak.
But Universal Pictures’ publicity team was so weak that they didn’t even realize that the publicity opportunity was coming, and they were completely unable to keep up with the pace of the Internet. There was no official news at all, and the “Jurassic World” production team couldn’t help but help. Well, they didn't take action until Steven Spielberg reminded them.
By the time Universal Pictures made its official announcement, the internet was already flooded with pictures of "Renly VS Tyrannosaurus Rex", and all thanks to "Brando Mania"”.
Renly's number one supporter on the social network platform, she immediately captured the hot topics of discussion and quickly hand-drawn two series of pictures..
One series is a realistic version, which truly presents an apocalyptic texture and depicts the battle between Renly and dinosaurs. The inspiration comes from the Australian film series "Mad Max" in the 1980s and the 2010 science fiction film "Monster". The same is true for the sense of seeing the end of the wasteland, with flying sand and dust, no redundant colors, and completely using deep yellow, ink black, crimson and other tones to show a style similar to ink painting. It is absolutely majestic. This feeling of loneliness against the world makes the picture appear on the paper, and the texture is immediately highlighted..
Later, this series was also spotted by Warner Brothers, who specially invited "Brando Fanatics" to design a series of posters for "Godzilla", triggering a wave of discussion.
One series is a cute version, which cartoonizes Renly and dinosaurs, using a style similar to that of Minions. Even the ferocious-looking dinosaurs become extremely cute, and then Renly and the dinosaurs start a " "Cuteness Battle", lemon yellow, mint green, baby blue and other pink and tender colors have become the main theme. Even the fights are so cute that it makes people want to cry, completely showing different interpretations from the fans' perspective..
However, such a style is not what "Brando Mania" is good at, it can only be regarded as quite satisfactory. Instead, other netizens have given full play to their talents and talents, carried forward the style she conceived, and truly formed a system. On social networks The above pushed the topic of "Renly VS Dinosaurs" to a new peak.
It was precisely thanks to the two series of hand-drawn drawings of "Brando Mania" that even if Universal Pictures failed to seize the publicity hot spot in time, "Jurassic World" still took advantage of the east wind to become a hit and became a hit early. It has attracted countless attention on social networks, which is an unexpected surprise..
From the release of "Interstellar" to complaints about "Jurassic World", what actually shows is the quiet change in the attitude of social networks towards Renly：
The voices of haters were gradually suppressed. Although they still existed objectively, for the general public, they finally learned to accept the fact calmly - the fact that "Renly Hall is equal to a superstar", without jealousy or hatred. There was no contempt or ridicule, but an open embrace to accept such reality. This also officially established Renly's supreme status and quietly changed the entire pattern of Hollywood..
A superstar is born！
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