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1946 Next week's drop

Winner, “Interstellar,” 60 million.

Runner-up, "Dragon Tiger Boys 2", 57 million.

Second runner-up, "How to Train Your Dragon 2," 49 million.

First place, "Maleficent", 18 million.

Fifth, "The Fault in Our Stars", 15 million.

With the whole country focused on the show, Exhibitor Relations immediately announced the North American weekend box office rankings for the second week of June. "Interstellar" once again fought its way through fierce competition, withstanding the fierce impact of a number of strong opponents. Excellent performance with the lowest weekly decline in the summer season of 2014, winning the championship again!

boom!

Boom boom!

The flood of praise across North America instantly exploded, "The myth of Renly Hall continues."!”

Relying on the discussion frenzy on social networks, "Interstellar" controlled the box office drop to an incredible 20% in the week following its release. It grossed 60 million in three days over the weekend, and the box office figures during the opening weekend were not even among the top 100. Although it ranked among the top 55 in the history list - only ranked 57th, the following weekend's box office counterattack climbed to the 11th place in film history, ranking behind "Batman: The Dark Knight Rises" behind.

What's even more amazing is that among the top 20 weekend box office rankings in film history, "Interstellar" had the lowest premiere box office number, and its second-week decline was second only to "Avatar"; in addition, we must not forget What's more, the challenges and impacts faced by "Interstellar" in the following week were absolutely top-notch, completely surpassing the original situation of "Avatar". From the side, we can see how incredible the box office data the movie created in the following weekend was.!

A miracle? This is indeed a miracle!

2010When "Inception" was released in 2016, it failed to ignite the box office during its opening weekend. However, it posted an astonishing 32% drop in the following weekend, which attracted exclamations from the media and industry insiders. Marvel, for a work with a box office of 60 million in its opening weekend, a drop of less than 40% in the second week is an excellent result, and the subsequent box office trend curve has once again proved this.

Now, even though "Interstellar" performed better at the box office during its opening weekend than "Inception," its drop in the second week was only 20%, truly creating a miracle of its own. Please refer to the drop in the next week and box office trends. It has been basically confirmed that 300 million North Americans have been locked in advance, and there is even the possibility of going further..

The only person who can explain such a phenomenon is "Renly Hall".

Just like when "Titanic" created a miracle that was difficult to surpass or even impossible to replicate, all the credit went to Leonardo DiCaprio - the origin of Hollywood's inequality for actresses has existed for a long time, and it still exists objectively.

But later, "Avatar" successfully replicated the miracle of "Titanic" and even created an even greater myth. So all the credit fell on the shoulders of James Cameron. Faintly, this man The technically obsessive director has become the "uncrowned king"”.

The same is true for Renly now!

No matter how severe the challenges were and how difficult the situation was in the first week of its general release, the results achieved by "Interstellar" now are so miraculous. It has truly written an impossible myth and once again proved that Renly is unparalleled in the North American market. , unique and powerful appeal.

The superstar is dead? Perhaps this is indeed the case; but again, perhaps Renly is the only exception. This young actor is building his empire of influence step by step.——

Starting with "Gravity" at the end of last year, then "The Balladeer" and now "Interstellar", Renly has deservedly completed his complete domination of the North American film market, even Nolan, even Jessica and Anne and other superstar cast members are still unable to compare with Renly. All the light falls on Renly like a spotlight..

This is obviously unfair. There are really too many factors that interfere with the success or failure of a movie. Now to give all the credit to Renly alone is unfair to the crew members and behind-the-scenes staff - but the reality is The situation is that if the movie fails at the box office, then Renly will bear all the responsibility alone. The haters are eagerly anticipating Renly's Waterloo and they will never relent..

Once again, the attention of major Hollywood film companies has fallen on Renly, and the market value of this young actor needs to be re-estimated..

Even though it was attacked by many strong works at the same time, "Interstellar" still showed more and more confidence and strength in the box office market. In just two weeks, the cumulative box office has reached 190 million US dollars! Three hundred million people in North America are already within easy reach, and more discussions focus on the possibility of "400 million people in North America" ​​or even higher.——

“Can "Interstellar" replicate the wonders of "Avatar" or "Gravity"??

At this point, all doubts and suspense have disappeared. If the box office of 75 million in the first week is still a bit disappointing for the huge investment and strong cast of the movie; then the cumulative box office in two weeks is about to exceed Two hundred million, this is enough to once again prove Renly's "invincible aura".

“Renly Hall is still Renly Hall.”

This is a news headline from the "Chicago Tribune", which simply and clearly shows Renly's domineering power.——

Now Renly is a well-deserved top star. Even Johnny Depp and Robert Downey Jr. are one point weaker. Even Steve Spielberg and Tom Hanks are treated with extra courtesy. , there is no need for a hereditary noble family background, no need to list EGOT awards resume, or even unnecessary introduction. You only need to state a name, "Renly Hall", this is the best and strongest sign..

Just like the world's top brands like "Apple", the name itself is the greatest value.

“"Interstellar" broke out of the siege with absolute strength and reached the top in the second week of June. It successfully won the Huashan Sword Competition. It was instantly dazzling and gathered thousands of favors; but even so, the outstanding performance of the competitors It is definitely not inferior. In fact, it is precisely thanks to the outstanding performance of its opponents that it more and more demonstrates the magic of the achievements of "Interstellar", which in turn highlights Renly's unique position in the entire market..

The performance of the comedy film "The Boys 2" successfully exceeded expectations. It grossed 57 million in its opening weekend, only 3 million behind and ranked second. It was only a little bit behind "Interstellar". Such a weak result The gap once again proves the market appeal of the Lanzi Gang that has been fully formed..

Like "Renly Hall", "Bad Boys" comedy has now become a unique brand in Hollywood, with Seth Rogen, James Franco, Dave Franco, Jonah Hill A group of young comedians are becoming a new force in the gang, continuing the prestige of Ben Stiller, Owen Wilson, Will Ferrell and other veterans, gradually gaining a foothold in the market, and every time they attack Always an easy hit.

“The investment cost of "Dragon Tigers 2" has risen to 50 million, but the market return rate is still very gratifying. Referring to the excellent response of media reputation and audience reputation, this comedy work even has the possibility of hitting 200 million in North America. The main reason is Let’s look at the performance of the box office decline next week..

Although it lost to "Interstellar" and failed to top the North American weekend box office rankings, "The Boys 2" is still considered one of this week's winners.

Instead, “How to Train Your Dragon 2” was a disappointment.

The situation is somewhat similar to the opening weekend of "Interstellar". The excellent reputation of "How to Train Your Dragon 2" made everyone full of expectations for the box office numbers, but the final box office data can only be regarded as quite satisfactory - "Interstellar" is slightly higher than expectations, while "How to Train Your Dragon 2" was slightly below expectations.

The first film had a box office of 43 million, and the sequel had a box office of 49 million. Such a small increase is really unsatisfactory for a sequel with such an excellent reputation. It can even be said to be embarrassing. But just like "X-Men: Days of Future Past", the audience didn't buy it, and the producers could only express their headache, but in the end they were still helpless..

What is even more dangerous now is that because the competition is too strong, the second-week decline of "How to Train Your Dragon 2" may be worrying. Once the decline is unsatisfactory, the North American box office of the sequel may be lower than the previous one, which would be too bad. Got it.

The only consolation is that in the face of such fierce competition and such a dense schedule, "How to Train Your Dragon 2" still did not have stage fright and delivered a good answer under the heavy pressure. This ability is Proving that DreamWorks is still one of the most mature and outstanding animation companies in the North American market.

In addition to the top three works, "Maleficent" and "The Fault in Our Stars" ranked fourth and fifth respectively..

“"Maleficent" dropped 46% in its third week of release. Although it has not narrowed significantly, it is still able to control the decline despite the increase in competitors. This is already an unexpected surprise. The current cumulative box office Reaching 163 million, it is not far away from the production cost of 180 million. Disney has also gained more confidence in its overseas box office performance..

“"The Fault in Our Stars" has triggered a frenzy of discussion on social networks. It seems that everyone is asking, "What is going on with that dark horse?" However, the conversion of discussion intensity and box office data is still unsatisfactory. After all, Without the "Twilight"-style fan effect, the drop in the next week ushered in a cliff-like decline of 73%. Such a performance can even be called a collapse - the limitations of the reputation of youth movies are still revealed..

If teenagers don't buy it, no matter how good the word-of-mouth is, it will be difficult for audiences of other age groups to enter the cinema. This is the limitation of this type of movie, unlike "Interstellar", which relies on word-of-mouth and topic popularity to attract Purchase tickets for audiences of different levels to enter the venue.

In the end, the box office of "The Fault in Our Stars" the following weekend was only 15 million, even falling behind "Maleficent" in fifth place..

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