1945 Huashan Sword Discussing
In the second week of June, the North American summer season is still very busy. This week ushered in two heavyweight sequels, "The Boys 2" and "How to Train Your Dragon 2." With excellent results at the box office, the sequel has been approved as expected..
The last film "The Boys" was released in 2012. The initial investment of US$42 million earned a respectable box office of US$138 million in North America and US$200 million globally. Sony Columbia Pictures once again Seeing the prospect of a series of movies, we immediately decided to film the sequel..
The last film "How to Train Your Dragon" was in 2014. This word-of-mouth film reversed DreamWorks' slow trend in recent years. It once again won acclaim after "Kung Fu Panda" and narrowly lost to "Toy Story 3" at the Oscars that year. ” also made countless people in the industry express regret; the box office performance was slightly lower than expected, and the production cost was as high as 165 million, while the revenue figures of 200 million in North America and 490 million globally were not amazing, but Pai Ramone and DreamWorks decided to make a sequel anyway.
The two sequels returned to the market two and four years apart respectively. You can directly see the obvious gap between the production cycles of animated films and live-action films. Among them, "How to Train Your Dragon 2" even experienced the turmoil of DreamWorks - leaving Paramount and switching to Twentieth Century Fox's change of ownership has also added more uncertainties to the promotion and distribution work..
After the schedule was officially finalized, all major mainstream media have paid attention. This is undoubtedly one of the most fiercely competitive and close weekends in this summer's summer season..
On the one hand, there are "shit/piss/fart" comedies whose market performance has gradually stabilized in recent years. The previous work in 2012 chose the off-season of March for its premiere, but still achieved an excellent opening weekend figure of 36 million. The sequel has arrived on popcorn With the crowded summer season, the box office prospects are optimistic, and it has the driving force to explode a movie-going craze..
On the other hand, there are animated films that have always occupied a place in the summer season. In this year without Pixar, DreamWorks' competitiveness has undoubtedly risen sharply. However, under the cover of excellent reputation, the box office of the previous film was only 43 million in the opening weekend. Can completely detonate, which also adds more suspense to the sequel box office.
The outcome is unpredictable！
"How to Train Your Dragon 2" had its grand premiere at Universal Studios in Orlando on Tuesday, and 20th Century Fox reached a partnership with Universal Pictures to host a premiere party at Universal Studios, borrowing from Disney's experience , turning the cartoon premiere into a carnival feast, and the whole people carnival.
On Wednesday, "The Boys 2" debuted at the Regency-Village Theater in Los Angeles. Sony Columbia Pictures ingeniously set up a series of interactions at various attractions in the city to form an interaction similar to the Olympic torch relay. The crowds in midsummer are fully mobilized.
Although both works avoided the Chinese Theater in Los Angeles, a popular venue for premieres, the careful planning and arrangement of the premieres still shows the dedication of the publicity and distribution department..
From the perspective of theme style and market positioning, "The Young Boys 2" and "How to Train Your Dragon 2" have no overlap, and there is no need to worry about a tit-for-tat showdown. This is also the reason why the two film companies have not adjusted their schedules; However, simultaneous releases still inevitably face the problem of audience diversion.——
“If you only want to watch one movie on Saturday night, which one should you choose? "I only have two hours on Sunday afternoon. Which one should I choose?"？”
For such choices, the audience still needs to make a decision..
What's more, in addition to the two premieres going head-to-head with each other, they'll also be facing the pressure of "Interstellar" in the second week, and now need to add "The Fault in Our Stars" and the waning momentum. But the "Maleficent Curse" still cannot be ignored, which also means that the competition is more fierce than imagined..
After all, market capacity is limited.
Soon, Sony, Columbia Pictures and 20th Century Fox began to shake their heads - not because they lacked confidence in their works or because the first media reviews were unsatisfactory, but because the "Renly Effect" was too great. Strong, the word-of-mouth momentum of "Interstellar" gradually exploded with energy, stealing all attention..
According to official data from Google and Twitter, the topic popularity of "The Boys 2" and "How to Train Your Dragon 2" both ranked among the top ten in the global hot trend list..
“"Dragon Tigers 2" is slightly ahead, mainly due to the unique advantages of live-action movies-Channing Tatum and Jonah Hill's gags on social networks, coupled with the heckles of the bad boy gang , the interactive effect has created countless topics, and the participation rate of netizens has also been significantly improved..
“"How to Train Your Dragon 2" relied on trailers and behind-the-scenes to attract family audiences step by step, but the successful premiere at Universal Studios in Orlando still created a lot of topics, especially the entire phalanx of actors all dressed up. Becoming a dragon in a cartoon has even ignited the spotlight.
But... the total number of discussion topics for "Young Boys 2" and "How to Train Your Dragon 2" is still not as popular as "Interstellar", and the scary thing is that the numerical difference has more than doubled." The lead of "Interstellar" is so fierce that it even makes people unable to resist..
At the same time, the discussion popularity of "The Fault in Our Stars" has soared into the top ten of the global trend rankings, temporarily lagging behind the two works that premiered this week..
All of this has made the battle for the box office in the second week of June enter a fierce stage. Even insiders from the six major film companies exclaimed: Arena of Valor.！
This is a real close-quarters battle! No one can easily predict the box office results, and even the outcome of each other is difficult to predict accurately..
The premiere ended, word-of-mouth took the lead in opening the curtain.
“"The Boys 2" received a comprehensive media review score of 71, a Rotten Tomatoes freshness index of 84%, a mass media score of 7.3, a popcorn index of 77%, and a theater score of "A-”.
“"How to Train Your Dragon 2" received a comprehensive media review of 76, a Rotten Tomatoes freshness index of 92%, a mass media score of 7.9, a popcorn index of 89%, and a theater score of "A”.
Brief summary？
Reputation is booming！
From the perspective of commercial movies, "The Boys 2" and "How to Train Your Dragon 2" both received a wave of praise! In one fell swoop, the overall quality of the 2014 summer season has been pushed to a new level.！
Especially "How to Train Your Dragon 2", its overall reputation has surpassed "Captain America 2" and "X-Men: Days of Future Past", and is completely on par with the current summer reputation champion "Interstellar". Among them, the comprehensive media reviews and mass media are slightly inferior, but the Rotten Tomatoes freshness index, popcorn index and theater ratings are slightly better. This also means that the box office market has shown a stronger driving force, and many media directly believe that it Will be a strong contender for Best Animation Oscar this year - especially since Pixar is confirmed to be absent this year.
Total explosion！
It can be called a prosperous age! Absolutely prosperous！
All film critics and industry insiders gave a collective standing ovation. Can they expect a more exciting summer release than this?——
We have seen a lot of showdowns between popcorn visual effects blockbusters, but four of the best-known films competed head-on in the summer season. This was "the first time a big girl got on a sedan chair." It didn't look like summer at all. The style of the show is more like the regular routine of the awards season. The only difference is that this time, instead of watching the academy judges vote for the statuette, we watch the general public vote with their wallets. In the hot summer, who can win the market? favor？
But what’s even more interesting is that none of the four current word-of-mouth works are popcorn works in the traditional sense, which makes the market direction even more unpredictable..
Stimulate！
This is so exciting! People in the industry couldn't hold back their urge to scream! Judging from the comprehensive media reviews, "Interstellar" scored 79 points, "How to Train Your Dragon 2" scored 76 points, "Young Masters 2" scored 71 points, and "The Stars" scored 69 points. "It's a mistake here", it can definitely be called the pinnacle showdown of "Huashan Swordsmanship" in the summer season..
Who could have predicted that?？
All the media couldn't help but start rubbing their hands. At this moment, the real craze of the 2014 summer season has just begun. The excitement and excitement of the industry insiders are even crazier than the audience..
On the streets, on Burbank studios, film companies, the five major labor unions, after dinner, on the street, in business meetings... No matter what the occasion, there will always be a joke in the chat, "The competition at the box office is really hot this week," even if I I don’t have any point of view, and I can’t avoid paying attention to it..
From Friday’s midnight show to Friday’s single-day box office, from Saturday’s theater crowds to Sunday’s pre-sale box office figures, everything has become first-hand reporting material, the simplest and most direct The topic was, "Which movie do you choose?" The combined efforts of the four works easily aroused market enthusiasm.——
The prime-time movie viewing on Saturday has not ended yet, and the participation in the exhibition was announced in advance. The highest box office figure for a single week in 2014, which was just created last week, was refreshed again this week, easily breaking through before the battle for the Sunday box office even started. record, such a strong performance made all the major film companies smile.：
This is a win-win situation！
When all audiences actively flock to the cinema, it also means that all movies have a chance, and except for the four focus works, other movies are no exception - just like the sword debate in Huashan, the masses other than the top masters will eat the melons. We can also join in the fun, regardless of whether we have the strength or not..
What's more, the box office market potential of "Captain America 2", "X-Men: Days of Future Past", "Neighbors" and other popular works has not been fully tapped, right?？
Such a hot market response is reminiscent of the summer season two years ago: "The Hunger Games", "Avengers", "Edge of Tomorrow" and "Batman: The Dark Knight Rises" joined forces to detonate the film in a mighty way. Throughout the summer craze, classic moments emerged one after another, making the audience exclaim and enjoy themselves..
Now, it's happening again.
Then...the box office data came out.
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