1944 Pretend to understand if you don’t understand
One of the most interesting facts about social networks is that people can present the appearance they want to show through the body of a virtual account, which also makes it easier to establish and overthrow virtual images. Thanks to the cover of the ocean of information, it is often possible to Create the image of your dreams.
Take the current discussion boom of "Interstellar" as an example. It is a very typical case..
Before Kip Thorne's professional theoretical explanation was officially released, there were countless netizens on major social network platforms and portal forums who claimed to be "authoritative experts" and listed countless documents to prove their arguments. , criticized Nolan and "Interstellar" thoroughly, and some people even believed that this is a "Hollywood/intentional/obscene/plastic garbage", strongly stating that the existence of the work itself is an insult to science..
denounce, insult, disdain, complain, joke.
Such voices are noisy, and it seems that everyone can't wait to prove their expertise and proficiency. The popular science consciousness of "everyone is drunk and I am alone" makes them assume the attitude of "brick master" and use the Internet platform to talk nonsense. Then he uses a bunch of theoretical knowledge to emphasize his own sense of existence..
Behind the accounts with virtual nicknames, there is often a face that is unsatisfactory in real life. The more empty it is, the louder it becomes..
Then, Warner Bros. responded.
Objectively speaking, as a well-known professional scholar in the industry, Kip Thorne's popular science explanations are completely based on teaching methods. They are too esoteric and too academic. They are presented in the form of a thesis discussion, which is very difficult for the general public. Unfriendly – because they often don’t understand.
But it is precisely this sense of alienation and strangeness caused by "not understanding" that has successfully released the effect of professional authority..
As a result, another group of "professional netizens" who didn't understand and pretended to understand came forward again to popularize science for the general audience, expounding Kip Thorne's theory in an easy-to-understand way, and then further elaborated on "Interstellar" analysis of this film, and finally concluded that "this is definitely a wonderful masterpiece".
So, what about the previous group of "brick masters"?？
Perhaps, they are still stubbornly fighting back, holding on to the loopholes in the artistic creation and beautification of the film, and continuing to attack stubbornly and stubbornly; perhaps, they shut their mouths and disappear completely, cover their ears, and pretend that what happened before did not happen at all happened; perhaps, they transformed into later science popularizers, pretending that they knew everything, advancing their previous remarks, and then changing their statements to once again prove their "authority"”.
In fact, this group of netizens are even more active and active than before. They can't wait to prove that they are still right again, and then establish their own reputation and credibility among netizens, attracting more and more attention. That one Likes, reposts, comments and follows are his "existence"”.
To a certain extent, netizens and news media are the same. In the process of hype and management, they chase hot spots and gimmicks, and then achieve their own goals. This is also a common characteristic of the Internet age - otherwise, how can we say that entertainment is the most important thing? What about the age of death?？
Regardless of whether these "brick netizens" are haters or simply want to gain popularity, what is certain is that the incident has indeed been hyped up..
In just a few days, the discussion topic of "Interstellar" has actually gone up two levels, starting from black holes and wormholes, to the possibility of time and space travel, to the discussion of human loneliness at the end of the movie, and finally to the point of the movie. The emotional resonance and philosophical thinking brought about by the movie, driven by the strong enthusiasm of netizens, every detail inside and outside the movie have become the focus..
At this time, the popularity of "Interstellar" really exploded..
Indeed, this movie lacks popcorn moments; indeed, this movie is overly sensational; indeed, the pace and length of this movie are a bit dull... All of these have become factors that restrict the movie's box office blowout on its opening weekend. But the mediocre box office numbers made the audience forget one thing：
“The overall reputation of "Interstellar" exceeds that of "Inception"”！
It is true that there are countless factors that affect the box office of a work. "X-Men: Days of Future Past", which has a huge reputation, has not been able to show more box office potential. Even the box office data of "Captain America 2" is lower than the excellent reputation. It seems a little lacking; but no one can deny that word of mouth is still the most important reference factor for a work's box office stamina. The sky-breaking box office curves of "Titanic" and "Avatar" are definitely not due to "adequate publicity"”.
Comprehensive media review, seventy-nine points.
rotten tomatoes fresh index：83%.
Mass media rating, 8.1.
popcorn index，88%.
Theater Score, B+.
Any set of data can be ranked among the first group in this summer's summer season, even the slightly disappointing theater scores are no exception. Media comprehensive reviews and mass media ratings rank first among all works in this summer's summer season. Top spot, definitely the most outstanding work since 2014.
With the popularization of theoretical knowledge and the disclosure of behind-the-scenes footage, more and more ordinary audiences have begun to become interested in movies, and the follow-up effects of excellent word-of-mouth have also begun to continue to ferment..
This is a more realistic and romantic work than "Inception", and a more adventurous and hard-core work than "Gravity".
Just these two gimmicks are enough to ignite enthusiasm and curiosity among the general public, especially the shortcomings of being "too sensational" in the eyes of the media, but it has triggered an increasingly wider response among the general audience - compared to the hard work In terms of the philosophical thinking of science fiction, the audience still hopes to see emotional bonds that resonate with them. Although "Interstellar" does not have any popcorn moments, the emotional touching is enough to make up for this shortcoming..
What's more, just as watching "Inception" seems to be a "pretend/powerful/weapon" for young people, now refusing to watch "Interstellar" is becoming an outsider who lags behind the trend of the times - most ordinary people do not want Becoming an outsider is also the reason why they enter the cinema.
Regardless of whether they like it or not, and regardless of whether they agree or not, the group of bullies, trolls and haters who "pretend to understand" used their sharpness and sharpness to create sparks. After all the attention was focused on it, Warner Bros. Using the most authoritative and professional way to give a frontal counterattack, it created an unexpected publicity effect and truly made "Interstellar" presentable and upright in front of all audiences..
This is an important beginning！
What’s even more astonishing is that IMDB’s senior young audience started with a score of 8.8, making “Interstellar” easily among the top ten of the website’s classic 250 masterpieces list, once again proving that Nolan and Renly of super popularity.
If the score of 8.8 at the beginning is more due to the fanatical pursuit of the fan filter, whether it is Nolan or Renly, their excellent reputation among senior movie fans has been verified; then as time goes by, the IMDB score Instead of falling, it rose, unexpectedly climbing to 8.9 points. The ranking is still rising. It is temporarily behind "Pulp Fiction" due to the disadvantage of the number of reviewers, ranking ninth on the list..
Even if it is described as a miracle, it is not an exaggeration..
IMDB's rating system is a relatively authoritative and complex comprehensive ranking. The algorithm has been recognized by many: it formulates the score level based on the resume of each rating user..
For example, the registration time, the longer the year, the more credible it is; for example, the number of movie viewings, the more the number of movie viewings, the greater the proportion of the score. In a similar way, it is used to identify whether the user is a "flood army", and then different levels User ratings will occupy different proportions, and the final rating is.
In fact, in 2017, Indian users once flooded into a considerable number of trolls - they relied on a large number of long-term and solid registered users to rate, and they improved the scores of all Indian movies. The list of 250 best films There are more than 30 Indian Bollywood works poured into it in one go.
Subsequently, IMDB took corresponding measures and compiled a separate list of the top 250 Indian movies. It not only included all Indian movies, but also changed the scoring algorithm for Indian movies - based on the scores of the overall list According to standards, at least 70 Indian films can be among the top 250. However, after IMDB changed its algorithm, it has stricter requirements on the number of raters and the quality of users. In the end, the number of Indian films entering the overall list was quickly reduced to five. about.
In other words, the reason why IMDB ratings are authoritative is because the special algorithm ensures objectivity to the greatest extent - although it is still relatively objective, it has also been recognized by countless netizens.
Under such circumstances, a few classic movies can indeed last for a long time, and their scores have risen instead of falling. For example, in the second decade of the 21st century, the scores and rankings of "Fight Club" have slowly risen. It climbed all the way from outside the 20th place to the top 10, which also proved the true classic of the movie..
But more often than not, newly released movies still face a trend of "starting with high scores and then slowly declining." As the number of reviewers increases, the overall scores show a slowly falling curve. For works since the new century, It is becoming more and more difficult to occupy a seat on the list for a long time..
Now, in less than two weeks, the IMDB rating of "Interstellar" has slowly climbed, which is absolutely incredible.：
First of all, the number of people giving ratings must increase rapidly, which also means that the popularity of the movie is rising and the number of moviegoers is also rising; secondly, the rating numbers must show a large number of positive reviews, especially in the range of nine and ten points, and then the proportion of low scores begins to decrease. This will allow the score to show an upward trend.
This is a very, very, very difficult thing, but... "Interstellar" still did it! Miracle is happening！
“What does "IMDB 8:9" mean? It is a classic that you will definitely regret if you miss it. "Inception" was driven by such a reputation and made an amazing counterattack curve. Does this mean that "Interstellar" "Can such a curve be copied?？
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