1941 strategic mistake
From "Captain America 2" to "Godzilla" to "X-Men: Days of Future Past", the summer of 2014 seemed tepid and never completely exploded. Not only did there not be any box office that exceeded 100 million in its opening weekend works, even the subsequent box office trend curve seems to be suppressing energy waiting to explode, and the overall market is slightly dull..
“The appearance of "Interstellar" still failed to change the status quo..
But then, the topical effect contained in the name "Renly Hall" began to slowly ferment. Although the box office figures failed to ignite the market, the discussion began to spread rapidly on social networks..
For true hard-core science fiction enthusiasts, as well as for amateur viewers who have a little knowledge, they have begun to launch ferocious complaints about the theoretical loopholes in the movie. The former is sincerely based on physics and astronomy. When analyzing the movie, the latter pretended to be ignorant and expressed self-righteous thoughts, trying to prove their existence by criticizing the movie. But whether it was the former or the latter, they worked together to completely detonate the controversy - very I cooperated with all my heart..
Objectively speaking, all science fiction movies and novels, as well as other related artistic creations, have more or less flaws. After all, movies are not scientific research papers, and the creators do not have such advanced abilities to establish a theoretical framework or discuss a theoretical knowledge. , otherwise the art creator should be a physicist or astronomer - no matter how detailed, serious and realistic the preparation work is, loopholes are still inevitable.
“This is true for "Interstellar" and "Gravity". They are both re-creations based on theoretical frameworks, and then evolve into an art. For dramatic effects, it is often necessary to create ups and downs of the plot, or even unrealistic plots. actual romantic ideas——
Take "Gravity" as an example. Former astronaut Garrett Raisman stated from an official position that the overall theoretical framework of the movie is real and credible, but the script uses a fire extinguisher for a space walk without support from the ground in Houston. Plot details such as flying independently, switching aircraft from different countries, etc. are divorced from the actual situation. However, the reason why a movie is a movie is to perform artistic re-creation on the basis of reality, and then achieve the effect of entertainment and edification. Therefore, Garrett I still really like the work "Gravity".
When "Gravity" was released, it also caused a lot of controversy and refutation, but Garrett's explanation still convinced the audience, which also paved the way for the movie's box office explosion..
However, the loopholes in "Interstellar" are so obvious that it is extremely difficult to ignore them..
First, it is difficult for large wormholes to exist, and humans cannot pass through wormholes; second, after entering a black hole, everything will be torn apart, and it is impossible to come out alive..
This has also made "Interstellar" the object of countless people's complaints on major professional forums and social networks - compared with the rigor of "Gravity", the Nolan brothers encountered insurmountable problems at the level of script setting. The obvious theoretical loopholes in the past also made countless viewers complain..
Especially those haters who don’t know how to pretend to understand, they can’t wait to suppress “Interstellar” just because of a mistake, in order to prove their “professionalism” and their sense of superiority over the Nolan brothers. , shouting, "You don't even know this basic common sense and you still write a science fiction script", proudly showing off your sense of existence..
However, the reason why a controversy is a controversy means that there are supporters on the other side of the opponents..
“The space scenes presented in "Interstellar" are undoubtedly a page worth remembering in the history of science fiction movies. For the first time, Nolan presented the beautiful wormholes and black holes on the big screen - and all models came from Stephen -Hawking's prototype presents all the theoretical knowledge in those textbooks and papers on the screen. The shock is self-evident, and those theoretical loopholes have also become a beautifying part of Hollywood movies..
Furthermore, the protagonist still survives completely after entering the black hole. In fact, it is just like the dramatic effect of "Gravity". It is an impossible task in real life, but through the re-creation of film art, humans and nature, humans and The confrontation in space presents a miraculous ending that ultimately arouses emotional resonance. The ending in "Interstellar" is undoubtedly a full-scale explosion of family love, and it is sublimated through Renly's performance..
Supporters believe that this is an acceptable change, "We don't need to read the paper anyway.”.
It can be seen that the supporters did not refute from the theoretical level, but expressed their affirmation from the standpoint of film creation..
As a result, the opponents and supporters just said their own things, and the views of the two sides were completely inconsistent. All attacks and counterattacks failed to confront each other head-on. The result was that no one could convince anyone, and the scene was a bit chaotic and a bit funny—— But in fact, the smell of gunpowder is getting stronger and stronger！
The debate has even surpassed the impact of the brain-burning plot of "Inception". It also shows that the disadvantage of "Interstellar"'s rash release has been completely eliminated, and now the entire North American market already knows this. is a work. As for whether the audience is willing to enter the cinema, that is another matter..
If the "controversy" cannot reach a conclusion, I am afraid that ordinary audiences will still resist going into the cinema: because they do not want to see a movie that is "out of touch with reality". Although all Hollywood action movies have been divorced from real life, inertial thinking There will still be a sense of rejection.
In fact, the same was true for "gravity" at that time..
As a work released and promoted by Warner Bros., the company is naturally able to learn from the experience of "Gravity", but different promotional teams have formulated different strategies, which also makes the response to "Interstellar" seem a bit... dumbfounding - can't It's terrible, I can only say it's interesting..
The Warner Bros. promotional team produced a behind-the-scenes short film, which includes on-set footage, the production and special effects of the hypercube, and interviews with the director and actors. In addition, the famous physical astronomer Kip Thorne was specially invited to speak to the audience. Explained the theoretical architecture of wormholes and black holes.
It’s more of a short documentary than a short film. It lasts forty-five minutes and shows the audience the film’s behind-the-scenes production process in an all-round way..
Needless to say, this is a very, very pleasing move. Audiences always like to see the behind-the-scenes revelations of movies, whether it is the industrial process of production or the private images of actors and directors. This is enough to make people interested; but the problem The reason is that the filming of the documentary is too formal and too serious, and the display of theoretical knowledge is even more rigid. A large amount of theoretical knowledge is forced onto the audience without considering the audience's needs at all. "Acceptance rate" problem.
“The publicity team of "Gravity" cleverly invited Garrett Raisman and Renly to be guests on "The Tonight Show", passing on theoretical knowledge in the form of a talk show, and feeling professionalism amidst laughter, even if The audience cannot fully understand the theoretical knowledge, but they can still understand a simple truth：
“"Expert certification", then there is no need for controversy.
This is the correct way to start publicity.
“The publicity team of "Interstellar" chose the form of a behind-the-scenes documentary short film. Objectively speaking, this is also a routine operation. In the era of grassroots entertainment with the full rise of social networks, it is actually also very popular. However, the problem still lies in the positioning: senior movie fans. It is different from the needs of the general public——
Senior movie fans are willing to know more about the behind-the-scenes production information of a movie, and the more professional it is, the more attractive it is; the general public is more inclined to have fun and relax, and it is enough to know some tidbits, some frameworks, and some anecdotes. Those so-called Arguing, they are just eating the water..
This deviation also caused the "Interstellar" promotion team to have some deviations in its positioning: the content of the short film was too professional! The level of professionalism has even exceeded the understanding of senior movie fans, and then...and then just like this, rigidly throwing all theoretical knowledge at the audience, regardless of whether the audience can accept it or understand it, it is really dumbfounding..
In fact, the general audience only needs to know one thing: these theoretical frameworks are established after research and discussion by professional physical astronomers, and that is enough..
For the general public, they are more curious about the powerful emotional impact of time dislocation-the age gap between Cooper and Murphy. Is this really possible? If it is true, can such an exaggerated gap be created? Are you sure this isn't some nonsense?？
This is also the core idea of the entire movie. The conflicts and gaps distorted by time and emotion, home and loneliness, contradictory and harmonious, burst out with huge energy, enough to touch the softness of everyone's heart. Through Renly's delicate and delicate The profound performance deeply moved every audience.
After secretly wiping away tears in the cinema, the audience was also curious: whether their feelings were true or not.？
After that, the audience also interpreted this work from their own perspectives and experiences, regarding the intertwining of family, love and friendship, the emotional fetters of real life, the mutual support between individuals and society, and the relationship between the individual and the larger world. My choices, understanding of time...etc., everyone has their own ideas and opinions.
Warner Bros.'s announcement of the documentary short film unfortunately failed to capture the hot spots in time and further pushed the discussion to a new climax. This can also be regarded as a small mistake in the publicity strategy; but at least Warner Bros. provided a solution for the online controversy. an official answer：
“There are no mistakes in the theoretical framework of "Interstellar". In fact, all theoretical knowledge in the movie has strong scientific support..
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