1940 market downturn
2014Since the official opening of the summer season in 2019, the performance of the entire market has been lower than expected. Works such as "Captain America 2" and "X-Men: Days of Future Past" that have received a lot of applause have failed to ignite market enthusiasm - the former has currently accumulated box office 250 million, but the opening weekend box office failed to break 100 million, and the cumulative box office is not expected to hit 300 million. For an excellent reputation, such results are far from satisfactory..
The same is true for this week's "Interstellar". It seems that the entire summer season is a bit boring; not to mention, there are many works that have suffered miserably both in terms of reputation and box office, which are continuing to hold back..
Johnny Depp's "Transcendence" was such a hit that even the media couldn't bear to add insult to injury. Warner Bros. invested $100 million in this work, and the media's reputation was in shambles. The cumulative box office in North America was only Twenty-three million, even if the global cumulative box office has just exceeded 100 million, it is even more bleak than "Rio 2" - the latter has at least exceeded 100 million in the North American box office. Once breaking 100 million, it was like eating and drinking. Ordinary Johnny Depp is now so miserable that the media has begun to look at him kindly..
Following "Public Enemies," "Public Enemy," "The Lime Diary," "Dark Shadows" and "The Lone Ranger," Johnny has suffered five consecutive defeats in five years - which has now accumulated to Six consecutive losses. Although the box office performance of "Alice in Wonderland" and "Pirates of the Caribbean 4: On Stranger Tides" were quite impressive, for Disney, the profit margins of both works are very, very small, and Johnny's cost performance is declining. Losing Hollywood's trust.
Objectively speaking, this is why industry insiders pay special attention to the box office performance of "Interstellar"——
Johnny Depp's personal appeal is rapidly declining or even collapsing; Robert Downey Jr.'s box office performance has not improved much since leaving "Iron Man".
If even Renly fails to turn the tide and the "invincible halo" officially dissipates, then it is foreseeable that in the future, adaptations led by Marvel and DC will gradually become the absolute overlords of Hollywood, including comics, novels, animations, and classic remakes, and so on. Wait, that is, the effect of two sets of tights will become increasingly tight, which will further weaken the personal power of directors and actors, allowing major labels to focus on adaptation copyrights..
In addition to Renly's "Interstellar", there is another highly anticipated work this summer, "The Amazing Spider-Man"2”.
Contrary to Renly and Johnny, "The Amazing Spider-Man 2" is from another standpoint - that of an adaptation. If this classic comic adaptation can continue its strong box office performance and continue the market appeal of superhero movies, then It will also further increase the confidence of major film companies.
The "Spider-Man" series starring Tobey Maguire sounded the first clarion call for the official awakening of superhero movies in the entire North American market..
The "Amazing Spider-Man" series starring Andrew Garfield also had high hopes, but unfortunately, the box office performance of this work was unsatisfactory.
fail？
I wouldn’t describe it that way, but it’s certainly unsatisfactory..
Although Sony Columbia Pictures did not officially announce the production cost of "The Amazing Spider-Man 2", they mentioned many details in their official promotion: This is the first film to be shot entirely in New York; The most expensive movie, because New York is the largest city in the world. In order to ensure the progress of daily life, the New York City Hall has formulated many regulations to restrict the film crew..
For example, if the filming crew exceeds a certain number, then the tax rate needs to be increased; for example, the production cost must reach a certain level before you can apply for street closure for filming; for example, the high taxes make the film crew spend every day here are burdened with huge expenditures.
Sony Columbia Pictures has really invested a lot of money in filming "The Amazing Spider-Man 2". According to first-hand information known to industry insiders, the production cost should have exceeded 200 million U.S. dollars; in addition, publicity costs have also Over 50 million, maybe even higher.
From the cast to the behind-the-scenes production lineup, "The Amazing Spider-Man 2" is all completed with the highest treatment. Just like "Interstellar", people expect high returns for high efforts..
But the actual situation is not satisfactory.
The premiere box office was 91 million US dollars; the second week's drop was 61%, a sharp decline; the third week's drop was 53%, still not narrowing; the weekend box office in the sixth week of release has dropped below 2 million US dollars , currently has a total box office of 196 million.
Such box office data, if it comes from "The Fault in Our Stars", then the entire North American market will be boiling, and it is no exaggeration to send all the praise and exclamation; but if it is "The Amazing Spider-Man 2", then Sony Columbia Pictures wants to If you want to smash the table, the news media will also show their understanding..
Of course, there are always overseas markets for superhero movies to recover profits - plus peripheral income beyond the box office, film production companies can always make back their money. In the end, "The Amazing Spider-Man 2" has settled at the global box office At 709 million, in terms of box office dividends alone, Sony Columbia Pictures actually managed to make a profit... a mere US$10 million. If peripheral income is added, the figure can be even higher..
However, this was not the number that Sony Columbia Pictures expected. The revenue ratio was too low. They were unwilling to give up the development of superhero copyrights, but they had to find a scapegoat. Finally, after going around in circles for nearly two years, they canceled announced the filming plan for "The Amazing Spider-Man 3", fired director Marc-Webb and leading actor Andrew Garfield, and announced the restart of a new "Spider-Man" series.
From "Transcendence" to "Interstellar" to "The Amazing Spider-Man 2", the summer of 2014 is full of many variables. Just like the rapid rise of Netflix, the entire traditional film production industry in Hollywood is also undergoing a transformation. With drastic changes, film companies led by Disney and Warner Bros. are constantly adjusting their future plans. The box office and revenue of each film will become the cornerstone of subsequent plans..
This also makes the box office trend of "Interstellar" attract more attention.
Following the thrilling opening weekend, all eyes are once again directed towards the North American weekend box office rankings, because everyone knows that the real test is the box office decline in the next week..
The best case, "Avatar", only had 77 million in its opening weekend, which is not worth mentioning in the long history. However, the box office dropped only 1.8% the next week, and it once again scored 7500. million, and eventually the North American box office exceeded 700 million - the premiere box office of "Titanic" was only 28 million. The box office also experienced a counterattack the next week, and finally also wrote a box office miracle..
For comparison, "Harry Potter and the Deathly Grail (Part 2)" had an opening weekend of 169 million. When it was released in 2011, it broke the record for the highest opening weekend box office in the history of "The Dark Knight". However, the box office dropped by as much as 72% the next week. In the end, the North American box office was only 380 million, not even able to break through the 400 million threshold - while the North American box office of "The Dark Knight" was 530 million..
It can be seen that the box office on the opening weekend is important, and this is a first impression; but the subsequent impact of word-of-mouth and feedback, that is, the drop in the next week, is the measure of the final box office ceiling of the movie. Next, "Interstellar" "Travel" will usher in a real test of reputation.
After their opening weekend, "Interstellar" and "The Fault in Our Stars" deservedly became hot topics of discussion on social networks. Especially the former.
In the beginning, it was just the aura of "Renly Hall" that created the attraction. In addition, the emergence of "The Fault in Our Stars" created an unexpected situation, which also aroused the curiosity of the young audience. , walked into the cinema one after another; but gradually, as time went on, those viewers who had finished watching the movie began to post their thoughts and opinions on social networks, so the discussion slowly tilted towards the movie..
Social networks are a unique platform. The faces hidden behind each "nickname" have all evolved into a virtual network symbol. This also allows everyone to release their private, unknown side, be unscrupulous and verbal. Express your truest opinions without any hindrance.
The same is true for movies.
Some people like it, some hate it, some hate it, and some people admire it. All the emotions are magnified ten or twenty times and spread all over the Internet. Even the words of praise seem lost. Reasonably, comments like "Master's Work" should appear hundreds of times a year, but no one takes it seriously - if Master's Work is really so easy and so numerous, then it wouldn't be called "Master's Work".
What's more, "Interstellar" is not a simple popcorn movie, so the controversy naturally makes it even more lively..
As Renly said during the Q&A session at the premiere, this is a work that touches the audience emotionally - this is also the biggest difference from "Inception", the audience can feel different emotional impacts from it, It may be a good thing or a bad thing, but what is certain is that the feeling must be different. Only when you truly appreciate it can you understand what the impact really means..
For film critics and senior movie fans, this kind of emotional impact is too superficial, too sensational, and too cheap. Instead, it loses what Nolan is best at, and then loses the philosophical room for the film to become a science fiction classic. This is also the main reason why they are hesitant about the movie..
But they also acknowledge that, for the general public, this could be a good thing.
After its opening weekend with a box office of 75 million just relying on enthusiasm, the audience really began to think about the emotional impact of this movie.：
This also triggered the frenzy in the North American market for the first time..
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