1939 within expectations
With ups and downs and twists and turns, the competition for the weekend box office in the first week of June 2014 can definitely be called an unexpected surprise. It burst out with unimaginable expectations and truly ignited the enthusiasm for watching movies in the summer; , "Interstellar" still managed to have the last laugh, and was crowned the champion in a highly anticipated manner, continuing Renly's long "undefeated record"”！
Friday, 26 million.
“The single-day box office data of "Interstellar" failed to ignite the market. Objectively speaking, this is almost the same as the market performance of "Inception" and can still be regarded as within the range of expected values; but "The Fault in Our Stars" is one step behind Bitian was about to overthrow the former. The single-day box office difference was only US$120,000. Such strong figures and such a small gap immediately aroused a lot of heated discussions.：
Everyone was expecting Renly and Nolan to join forces to sweep the market and really ignite the movie-going craze. The dominance of sweeping thousands of armies is in line with the status of two top names in the industry. However, they ended up being replaced by a low-cost teenager movie. Romantic love movies are forced into such an awkward situation, which is beyond everyone's imagination. This... this shouldn't be the case! This is definitely not how "Interstellar" should behave！
As a result, the box office performance, which was still within the expected range, immediately seemed to be unsatisfactory, "Shouldn't it be better?"？”
But then on Saturday and Sunday, the role of social networks became apparent..
On Saturday, 26 million, the drop is infinitely close to zero. The box office figures on Saturday and Friday are basically the same. The difference is only a few thousand dollars, which is almost negligible..
On Sunday, based on the box office pre-sale figures and the sampling survey ratio of theaters, the exhibitor predicted a decline of 11.5%, with an additional revenue of 23 million..
What do these two sets of data show? Xiao Xiao listed two sets of data for horizontal comparison, and we can see that "Captain America 2" dropped 6.1% on Saturday and 32.4% on Sunday; "Inception" dropped 32.4% on Sunday; The decline was unchanged on Saturday and fell 11.8% on Sunday..
The former is the temporary box office champion in the summer of 2014, and the latter is Nolan's previous film that is close to "Interstellar" in every aspect..
In other words, now that "Interstellar" has slightly higher box office than "Inception" on its first day on Friday, and is facing the attack of "Maleficent" and "The Fault in Our Stars", it still remains Relying on the popularity of the Internet, it has gone through a magical trend like "Inception", and even slightly better, and finally delivered a perfect answer at the box office during the opening weekend. This is undoubtedly a good thing for Warner Bros. news.
Previously, due to the unique curve of word-of-mouth distribution and the lack of enough popcorn moments in "Interstellar", professionals have always had doubts about the film's box office feedback prospects - although the various word-of-mouth data of "Interstellar" have been It is equal to or surpasses "Inception", but the box office driving force may not be able to break out of the latter's magical curve. Even after the single-day box office was released on Friday, doubts have not disappeared..
Now, the opening weekend box office has finally been officially released, and all doubts can finally be dispelled - the final opening box office figure of 75 million easily surpassed "Inception" and easily exceeded the box office predictions of major professional media Although the numbers did not touch the 80 million predicted by the "Chicago Sun", the existing numbers can still be called "satisfactory" and ended the opening weekend..
In the end, "Interstellar" successfully defeated "The Fault in Our Stars" and "Maleficent" and successfully crowned the North American weekend box office champion in the first week of June..
Objectively speaking, the opening box office of 75 million can only be said to be expected, but it is far from a surprise - it is higher than the 69 million opening of "Maleficent", but "Interstellar" "But not "Maleficent", directed by Christopher Nolan, with Renly Hall leading the cast, and actors such as Anne Hathaway, Jessica Chastain, Matt Damon and others joining in. People The expectations for it are far beyond just a "Maleficent" movie.
The opening weekend box office data, let alone "Gravity", even compared with "Edge of Tomorrow" two years ago, the gap is still very obvious. Previously, people in the industry were looking forward to Renly coming to slap him in the face. I hope that "Interstellar" can become the first movie in 2014 to have a weekend box office of over 100 million. People's expectations can be seen from the side; but in the end, it has not been able to achieve it, and the result of 75 million can only be said to be satisfactory..
Can this be considered intentionally making things difficult?？
Not necessarily. It should be said that people have higher expectations for Renly. As James Roche, who gave the only negative comment in the review this time, said, Renly is no longer an ordinary actor. Both the film industry and the entertainment industry are eagerly hoping that Renly can become the last "superstar" of the 21st century.”——
Perhaps, for the two young actors of "The Fault in Our Stars", it was an achievement worth screaming and celebrating, but for Renly, it was just a standard ending of a routine operation. Especially at the end of last year, after continuously experiencing "The Center of the Earth" "Gravity" and "The Ballad of Drunkenness" exploded at the box office, and people naturally hoped that Renly would set more records..
To put it simply, "Interstellar" looks like holding a "king bomb" good card on the gambling table, but in the end, instead of winning 10 or 20 million, he won a mere 100,000. This is obviously a wasteful behavior. Naturally, no one will be satisfied and no one should be satisfied..
But when you calm down and think about it, things seem to be completely different..
Precisely because "Interstellar" encountered a severe challenge from "The Fault in Our Stars" at the box office on Friday, it also made people aware of a serious problem: the box office appeal of this work is indeed relatively weak.
Firstly, there are too few popcorn moments, even less than "Inception"; secondly, it has been released in a hurry and the publicity scope is not enough, at least during the premiere, it is difficult to create more surprises; thirdly, it is different from "The Center of the Earth" "Gravity" is so homogenized that it wants to replicate a second miracle in just half a year, but the market won't allow it. Why do Marvel movies need to be carefully arranged? It's because they worry that aesthetic fatigue will have a negative impact on the box office..
“The market's negative reaction to "Interstellar" can be seen from the outbreak of "The Fault in Our Stars".
But it was precisely under all the unfavorable circumstances that Renly once again used his appeal to ignite the Saturday box office market, and then continued to have wonderful box office curves on Sunday. A hard-hitting game that was so close and so difficult. battle, this truly proves Renly’s powerful appeal..
It's not Nolan, it's not the rest of the cast, it's Renly！
“I sincerely hope you will come to the cinema to watch the movie." In 2014, when entertainment life has diversified and enriched to a new level, and when the halo of superstars has gradually disappeared, I can still say this sentence The only one who impressed the general public was Renly..
Now, every aspect of "Interstellar" can form a reference and intertext with "Inception". Calculated according to the box office curve of the latter, the final total box office in North America was 4.7 times the opening weekend box office. So, the "Interstellar" The box office forecast is close to 350 million. Once realized, it will become Renly's third North American film with a box office exceeding 300 million..
Of course, this is just a prediction. Whether "Interstellar" can perfectly replicate the subsequent box office curve of "Inception", whether it is higher or lower, there is still a long journey waiting ahead, and it is still unknown at this time. .Nonetheless, “Interstellar” takes its first step steadily.
Although there is no surprise, it is at least in line with expectations..
In this way, the North American box office battle in the first week of June came to a noisy end.
“"Interstellar," "The Fault in Our Stars," and "Maleficent" respectively ranked among the top three in the North American weekend box office rankings.
The well-received "X-Men: Days of Future Past" still failed to attract audiences. In its third week of release, the box office decline expanded to 53%. This week, it ranked No. 1 with a weekend box office of 15 million. Fourth, for a work with an investment of 200 million US dollars, the current cumulative box office is 189 million, which is disappointing. Next, we can only look forward to the performance of the overseas box office, and look forward to the excellent reputation in the Other countries and regions have turned around.
“"A Million Ways to Die in the West," "Godzilla," "Neighbors," "Single Parent Resort," "Chef," and "Millions of Dollars" ranked fifth to tenth respectively..
Among them, "A Million Ways to Die in the West" only accumulated 30 million in two weeks. The weekend box office the next week had already dropped to 7 million, a drop of more than 56%. It was basically guaranteed to be a disastrous failure. The comedy created by the production team of "Di Xiong" still failed to break through the doom curse of Western movies..
"Godzilla", which Warner Bros. had high hopes for this summer, unfortunately failed to achieve the expected results. The mediocre reputation caused the subsequent box office decline. It has currently accumulated a box office of 185 million in the four weeks of release, and the overseas box office has also declined. It did not meet expectations. Compared with the investment cost of 160 million and the publicity and distribution cost of more than 40 million, it was far from enough. Although it was not as miserable as a "complete collapse", the result of the loss was basically determined..
The only uncertainty is whether the loss can be controlled below 100 million, or even reduced to below 50 million. This is a very important criterion for whether Warner Bros. will film a sequel..
In comparison, the performance of the three low-budget comedy movies "Neighbors", "Single Parent Resort" and "Chef" is more commendable, especially for bad guys such as Zac Efron and Seth Rogen. Gang-led "Neighbors", with a production cost of 18 million, has earned a box office of 137 million in just five weeks. It can be called another big discovery in this summer's season..
Of course, the bad guys in "Neighbors" are already famous, but "The Fault in Our Stars" jumped out of the cracks in the rocks. This is still different..
In addition to the top ten, "The Amazing Spider-Man 2" ranks eleventh this week. This is undoubtedly one of the most disappointing works of this summer..
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