1934 Counter attack crisis
“"Interstellar" and "The Fault in Our Stars" both opened in the first week of June. There is no doubt that the former is definitely the top contender for the weekend box office championship. However, judging from the box office prediction data of professionals, It is difficult for this work to burst out with the power to sweep thousands of armies.——
At least, it cannot demonstrate the ability to unify the market with such domineering power. So, will this be a breakthrough opportunity for the latter?？
After all, the main target audiences of the two works are slightly different, right? 20th Century Fox does not expect "The Fault in Our Stars" to overturn "Interstellar". They just hope that the movie can occupy a place in the cracks and carefully win its own breathing space..
In order to avoid the strong limelight of "Interstellar", "The Fault in Our Stars" took the lead in holding its premiere on Tuesday, and the venue was also determined to be the Chinese Theater.
Naturally, the premiere could not compete with the star-studded "Interstellar", but thanks to the market foreshadowing of "Divergent", the two young actors Ansel and Xie Lin still succeeded in attracting many young movie fans to show up to support—— In fact, the enthusiasm of the teenage audience is the most crazy. Just look at the premiere of "Twilight". The shouts and cheers can easily overwhelm the top actors in the Hollywood pyramid..
“The premiere of "The Fault in Our Stars" came to a successful conclusion amidst the bustle of flowers and flowers.
Unfortunately, the news was not able to last for twenty-four hours, and then Renly, who might be absent from the premiere, took away all the topic interest. The story that followed was the "standard ending" - with Renly attending on time. At the premiere, the focus was all on "Interstellar". For a while, people seemed to have forgotten that there was another film about to be released on the same weekend..
it's not fair.
It is indeed unfair to two young actors who are working hard to promote their hard work; but this is Hollywood, not to mention, Renly's power was not built in a day. 20th Century Fox has long been mentally prepared for such a situation. There were no surprises at all, and the screening work was still carried out step by step..
In this way, "The Fault in Our Stars", which unexpectedly relied on the hot discussion among young netizens to make a breakthrough, once again returned to a low profile, so that very few viewers noticed that after the premiere, The movie's reputation has quietly gained a lot of recognition.
Comprehensive media evaluation, 43 media, 69 points.
Rotten Tomatoes Fresh Index, 80%.
Mass media rating, 7.3.
Popcorn index, 85 percent.
IMDB rating, 7.9.
Objectively speaking, all the above comment data are slightly inferior to "Interstellar", and can even be said to be one level lower. From professional media to mass media, from senior viewers to young netizens, all evaluations are lower than "Interstellar" "; But such an achievement is still worthy of celebration. Among the adaptations of young adult novels, it is vaguely in the upper echelon - easily surpassing the "Twilight" series, surpassing "Divergent", and slightly inferior to " "The Hunger Games" is not that far off.
In other words, for the target audience group, "The Fault in Our Stars" can even be said to be an unexpected surprise. Such a reputation is enough to make them enter the cinema..
More importantly, the theater score is A, which is two levels higher than "Interstellar"！
what does that mean？
Simply put, this means that "The Fault in Our Stars" has a stronger box office explosive power.
Although the relevant ratings of "Interstellar" are very good, industry insiders still believe that this movie lacks the energy to detonate the box office, just like the original "Inception" - for the general public, Nolan's The movie is still too "profound", or too "pretentious", not simple enough, not crisp enough, not straightforward enough. The theater score is the most intuitive measure..
In comparison, "The Fault in Our Stars" is much more down-to-earth..
Maybe, the theme is not deep enough; maybe, the story is too simple; maybe, the sensationalism is too rough; maybe, the completion is not high-end and complete enough... But "The Fault in Our Stars" is like all successful chick flicks and teen works: accurate Unmistakably capture the preferences of the target group.
Well, this is success! At least at the box office market level.
Then, a miracle was born.
Of course, these are all hindsight. Previously, all major news media had focused their attention on "Interstellar", expecting that the box office of this work would exceed 100 million during its opening weekend; Only after the exhibitors announced Friday's box office data did they realize that the dark horse had quietly counterattacked.！
How should this... be evaluated?？
In the past, it was Renly who always counterattacked his opponents, stepping on the shoulders of those works step by step to reach his current position; now, Renly is about to face a counterattack, witnessing the strong rise of the new generation of actors.？
This is too exciting！
“"The Fault in Our Stars VS Interstellar" completely exceeded everyone's expectations and has undoubtedly become the most eye-catching showdown since the launch of the summer season in 2014..
The melon-eating crowd began to rub their hands together: So, who should bet on winning? An upset comeback is always more exciting, isn't it? What's more, this may also become Renly's first real Waterloo in history, which is even more worth looking forward to, isn't it?？
Suddenly, the market discussion about the North American box office showdown reached a new level in the first week of June. But the strange thing is that people are keen to discuss the movie, and they are even more keen to discuss Renly, "Do you think Renly will lose?" "Do you think Renly has fallen out of favor?" "How do you think this happened?"？”
Bustling, chattering.
Vin Diesel is also one of them. His smile can hardly be hidden. This should be the lightest and brightest mood he has had in the past two years. It seems that even the birds are singing. , the sun was dancing, and even though he tried his best to control his facial expression, his light steps still revealed his true emotions. The whole world became bright again, and he could finally see hope again..
In fact, Diesel is most looking forward to Renly's reaction. He can imagine Renly's demeanor right now - in front of the media, Renly will definitely show his graceful demeanor, and a gentleman will politely say that he doesn't mind; But after returning home and away from the spotlight of the camera, Renly would definitely feel suffocated, holding all his depression in his chest until he suffered internal injuries..
“Ha ha! Ha ha! "Can't help but want to laugh: Renly's Waterloo is finally coming! Waiting and waiting, looking forward to looking forward to it, finally！
Not only Diesel, but all the news media and onlookers are curious about Renly's reaction - compared to other members of the "Interstellar" crew, this "failure crisis" is of unparalleled importance to Renly , it can even be said to be the biggest upset in the North American market since 2010.
Why？
Not long ago, the East Coast media, led by The New York Times and The New Yorker, wrote special reports and seriously discussed one thing: In this era of national entertainment where superstars have completely disappeared, can Renly succeed? Can become the first and last superstar in the 21st century？
The answer is positive.
After the haze of the awards season gradually dissipated, Renly's career once again reached a new peak, but now, reality has slapped the East Coast media hard.：
Yes, Renly is still an excellent actor, and the excellent reputation of "Interstellar" proves this, especially the praise for Renly's performance, which once again proves that he is still one of the best actors in contemporary times; but No, Renly is not omnipotent. Even if he is an excellent actor, his influence is limited after all. It is unrealistic to want to be rampant in Hollywood just relying on the "Renly-Hall" brand name..
If "The Fault in Our Stars" really counterattacks, it will definitely be a shocking upset and even completely reshuffle the business operation model of the entire North American market.——
This is not to say that Renly is no longer "famous", but it has once again confirmed the unique attributes of the "National Entertainment" era. Major film companies can give up the blind personality worship of actors, directors or producers, and focus more on In terms of projects and pipeline production, to put it simply, we no longer purely believe in the "Renly Effect", but just like Marvel or DC, honestly develop a business empire with adapted series as the core..
In the past few years, this trend has become more and more intense, but a group of top practitioners represented by Renly and Nolan still have strong appeal, which also makes it inevitable for film companies to make decisions. Wavering, even Disney is no exception; if "Interstellar" fails to meet expectations now, then the film company's obsession will inevitably weaken and reduce, which is a key impact on the film industry.
What's more, "The Fault in Our Stars" is also an adaptation, and it doesn't have a star aura, right?？
This is definitely not directed at Renly or Nolan, because this is not something that the film company can decide, but the information fed back by the box office market. For film companies that put profits first, they just follow the laws of the market and have no personal rights. Grudges are not meant to be directed against anyone..
Under such a pattern, the box office showdown in the first week of June will have more profound meanings. If even Renly, the "box office myth" and "invincible halo", suffered a sniper attack, then the film market will also be uncertain, and Hollywood Who among them can resist the fierce impact of the trend of the entire era?.
For ordinary viewers, they are just joining in the fun, and they cannot even understand: How did Renly offend all the news media, and everyone is paying attention to his failure？
But for those in the industry, things go far beyond the success or failure of a work - to be honest, they hope that Renly can continue to succeed..
Because the adaptation rights are mainly concentrated in the six major film companies headed by Warner Bros. and Disney, other small film companies still hope that competition in the entire market can be opened up and get rid of the shackles of two "straitjackets", while Renly and Nolan's Continued success will buy them a little breathing room.
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