1906 Suspected superstar
The working group responsible for the promotion and distribution of "Interstellar" was undoubtedly the most surprised and unexpected at this time. They all knew clearly about Renly's power.——
At this time, Renly has surpassed countless peers in the industry and has become a popular symbol, just like the Beatles, Michael Jackson, Madonna, Marlon Brando, Audrey Hepburn, etc. at their peak. Likewise, every move they make can attract countless attention and easily create a trend..
But objectively speaking, after entering the 21st century Internet era, such top stars have gradually disappeared..
On the one hand, the existence of social networks has broken the sense of mystery. Mysticism is no longer a promotional and marketing point. Even top superstars must take off their auras to enjoy themselves with the people. This has also changed the entire business model..
On the other hand, due to the gradual rise of grassroots celebrities and national entertainment, from talent shows to social networks, every ordinary person has the possibility to stand under the spotlight, and everyone can create their own shining moment..
Naturally, from the 1960s to the 1980s, the glory and glory of the golden years are gone forever, because times have changed, the model and environment have also changed, and top superstars in the contemporary environment Also redefined - their exposure and popularity far exceed that of the golden age, but their unique depth of influence can never go back. They have truly entered an era of national entertainment and universal shining, and ordinary users can also Have tens of millions of fans on the photo wall.
Do superstars really still exist?？
“There will never be a superstar in Hollywood.”
This is a report from the Hollywood professional and authoritative media "Variety" magazine. Although the title is a bit scary, the content of the report is extremely clear and accurate. It is not because the influence of actors and singers is weakening, but because the changes of the times have caused the entire industry to change. Fundamental changes in the system, and finally concluded: In contemporary society, the word "superstar" has lost its original meaning. Hollywood has officially entered an era of comprehensive prosperity where stars shine, but it can no longer find top superstars in the traditional sense..
Including Renly.
“"Variety" magazine wrote this report around 2012 - at that time Renly was already in full swing and showing an unstoppable attitude. The huge success of "Crazy Love" and "Edge of Tomorrow" put him in the top ranks. , and "Les Misérables" in London's West End became a turning point for Renly to further prove his strength. However, the article still believes that it is difficult for Renly to have the influence of a traditional superstar. Perhaps the breadth of it is due to the existence of the Internet. And further expansion, but the depth level is subject to the impetuousness of the times and is difficult to match the previous peak..
As one of the most authoritative and professional media outlets in the industry, "Variety Show"'s comments are undoubtedly persuasive, and the facts prove their point of view to a certain extent.——
Ever since he achieved EGOT, Renly has been in the whirlpool of negative news. Whether it was the slander from his competitors during the awards season or not, the vast majority of people on social networks have bought into it. Renly's seemingly "flawless" career, Although he avoided all negative news in a low-key and restrained manner, he still became the target of criticism from countless netizens. Even "hating Renly" once became political correctness. It seems that everyone is defending the moral bottom line they insist on..
The only problem is that no one can tell what the "moral bottom line" is, and where do those attacks and false accusations come from?.
superstar？
Renly is just another actor. Even though he stands at the top of the Hollywood pyramid, the current "superstar" is no longer the same concept as the superstar in the golden age..
“The promotional and distribution team for "Interstellar" clearly understood Renly's influence, and they actively used Renly's influence to create more waves, but it was clear that they still completely underestimated Renly - or maybe Said, miscalculating the breadth and depth of Renly's influence.
At least in Don Quixote, Renly's meaning of existence has gone far beyond the constraints of an actor or even a superstar, and has a halo of his own..
Renly's every move, word and deed, as well as every choice Renly makes in career and life, are subtly affecting the Don Quixotes. What's even more incredible is that the composition of Don Quixote is not only There are only young people of the Millennial generation, and it is also spreading all the way to Generation Y, Generation.
Such appeal and influence are vaguely following the footsteps of the top superstars in the golden age, and have a place in the entire society, starting from the film itself, radiating to fashion tastes and lifestyles, etc., and then extending to Life attitude, life philosophy, etc., all aspects are exuding their own unique influence on the trend of society. This skill is the real "superstar style"”.
Of course, it is too early to call it a "sign of the times". Renly's influence outside of Don Quixote remains to be tested by time. After all, Renly's persistence in music and performance is still too niche and too niche. Too unique, just like Andrew in "Blast Drummer", the general public cannot understand his choice. If you want to truly leave your own mark, or even a logo, in an era, only time can witness it..
Today's premiere is proving this. Members of the publicity team can clearly notice that the entire social network platform has begun to be filled with the topic of "Interstellar" at a speed visible to the naked eye. The superposition of all previous guests' appearances has also Not worth Renly's appearance.
Although it is cruel to say this, it is the fact.
Now, the entire social network platform is hotly discussing the premiere of "Interstellar", and countless netizens took a long time to react.：
“It’s actually been filed! How do I remember it was released on Thanksgiving Day?？”
“Wait, wait, this is my annual look forward to it, will it be on this week? How do I remember it’s the end of the year?！”
“Warner Bros. announced the release but didn’t give any notice. What’s going on?？”
“Be ready to buy tickets immediately and watch it on the weekend. It is definitely one of the most anticipated works of this year..”
“I was curious last week, why I saw the promotional poster for 'Interstellar', but I didn't expect that it would actually be released. What on earth is going on?？”
“Ah ah ah, is the young master going to compete in the summer season again? Recapture the glory of 'Edge of Tomorrow'? 'Interstellar' rushes！”
“Can anyone explain: what kind of movie premiere is this? Why don't I have any impression at all?？”
“What event is Renly attending? I remember, didn’t he disappear after the Oscar?？”
“What movie? Question, question, what movie is this?？”
Seeing that the vast number of discussion tweets on the entire Internet were rapidly flooding the screen, and it had completely spread in less than half an hour, the members of the publicity team were actually a little discouraged.——
They had been working hard for nearly three months, but they still couldn't match Renly's appearance. So what did it mean? Was all their previous work a waste of time? Furthermore, if Renly could join the promotion earlier, would the effect be better and the film's premiere box office be more confident?？
but that's life！
“At least Renly showed up on time, didn't he? "Someone in the temporary office said loudly, and then others began to comfort each other: No matter what, the publicity effect is excellent, this is the most important thing; and Renly can create such a topic, this is why One of the sources of courage for Warner Bros. to file, isn’t it?？
The hot discussion spread from the red carpet to the Internet, and then refracted to countless corners of real life through computer screens and mobile phone screens. In this way, the entire North America was covered with great force. The premiere of "Interstellar" The curtain really kicked off with the craze.
Renly, who was on the red carpet, knew nothing about all this..
Renly stood at the beginning of the red carpet and chatted with Graham for a short while. Then another black limousine stopped beside the road on the red carpet, only about five minutes behind Renly. This also surprised the surrounding movie fans. Everyone started to commotion, curious about who was so foolish as to follow Renly on stage.？
This is really rude - because this is the premiere, which is Renly's home field, and it is not polite at all to steal the spotlight from the host; and also because... who wants to appear after Renly, even if What could have been the center of attention was immediately reduced to a foil, okay?？
But unexpectedly, Renly bid farewell to Graham with a smile, turned around and walked to the red carpet, like a gentleman waiting for his female companion to appear, waiting quietly, putting all the reporters and fans in the room at his attention. aside, this, what's going on?？
Then Paul Walker showed up.
It's Paul！
It turned out to be Paul！
The question that just popped up in his mind was answered. If it was Paul, then everything would make sense. Not only would Renly not care, but he would also take the initiative to welcome Paul's arrival as a master, because he was present. Every audience and reporter knows clearly that this is the first time Paul has appeared in public since the car accident..
At the same time, Paul chose the premiere of "Interstellar" as the stage for his public appearance, and his intention to come all the way to support his friend could not be more obvious..
Even the temporary office of the publicity team couldn't help but start cheering——
“"Paul Walker appears for the first time after the accident." Just this news headline is enough to detonate the entire North America. Even if the news may steal all the light from the premiere, the name of "Interstellar" will also follow the news. Every corner, the publicity effect of the premiere is maximized, and this is enough.
Could things be more perfect?？
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