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“"Interstellar" officially confirmed to be released！
Undoubtedly, this is the biggest news before the official unveiling of the 2014 summer season, because this is the powerful collaboration between Renly and Christopher Nolan, and because this is the last work that Warner Bros. and Legendary Pictures will collaborate on, starting from the filming stage It has attracted countless attention in post-production, and now it is entering the competition for summer releases. This science fiction movie will also become an uncertain chess piece. No one can accurately predict what impact it will have..
According to the original plan, "Interstellar" is scheduled to be released on November 7, and Warner Bros. is preparing to hit the Thanksgiving box office market with all its strength, because the core meaning of the entire movie is family bonds..
As an aside, in traditional belief, Christmas is the grandest family holiday in North America. In fact, it is not..
First of all, the biggest and most lively festival in North America is Halloween, because children and young people do not need to go home for the holiday, which also allows them to party as much as they want. The Halloween parade headed by New York is the largest annual carnival occasion in North America. , everything makes Halloween very grand.
Secondly, the most important family holiday in North America is Thanksgiving, because Christmas is a gathering of "small families", and those who have started a family gather in their own families to celebrate the holiday; while Thanksgiving is a gathering of "everyone". All the children and relatives will gather together to celebrate the holidays, and going home is the theme.
Some clues can be seen from the movie schedule. The box office market during the Thanksgiving period often has more potential than the Christmas period. Many family movies choose the Thanksgiving period, while during the Christmas period, more commercial blockbusters are willing to enter; as for the Halloween period, It must be the home base of horror movies.
According to official U.S. law, the fourth Thursday in November is Thanksgiving, and the entire Thanksgiving period extends from after Halloween to the first week of December. The main groups in the movie box office market are targeting family groups. Of course, The fourth week of November is the core focus time for peak family audiences..
“"Interstellar" has chosen the Thanksgiving schedule and is confirmed to be released on the second weekend of November. As a science fiction movie, the emotional bond between father and daughter is the core driving force of the entire movie. Choosing it to be screened on Thanksgiving will undoubtedly attract more people. Multi-family audiences, especially the concept of "going home" during Thanksgiving, have a natural fit with the movie, and can seize the inherent advantage in terms of publicity..
But the development of things then went awry.
There is no doubt that the Thanksgiving schedule is in demand. The entire North American market, including movies such as "The Hunger Games 3: Part 1", "Dumb and Dumber 2", "Penguins of Madagascar", etc., are all trying to grab the schedule. Even Warner Bros. itself has a "Bad Bosses 2" ready to debut, which means schedule collisions are inevitable.
Among them, "The Hunger Games 3" is undoubtedly the biggest middleweight candidate in the entire schedule, and it definitely grabbed the Thanksgiving holiday weekend. But what about other works?？
Disney officially announced that "Big Hero 6" will compete for the Thanksgiving season——
As usual in previous years, Disney now owns Pixar and its own animation department. Pixar competes in the summer season, while the animation department competes in the Thanksgiving season. This has gradually formed a distribution model, but this year Pixar announced its withdrawal early because it was not satisfied with the quality of its works. The competition for summer schedules has also caused Disney to always hesitate whether to modify the schedule..
At one time, Disney seriously considered the possibility of "Super Marines" competing in the summer. Using Renly as a gimmick, this cartoon has the potential to hit the ground running in the summer, which is the strongest period for the children's market throughout the year. , Pixar animation’s dominance of the summer box office market has been verified.
But in the end, Disney gave up on the idea because their slots for this summer's entries were already full.——
Led by "Captain America 2", there are also six additional works such as "The Golden Arm", "Maleficent", "Guardians of the Galaxy", "Michelin Adventures", etc., of which two are the absolute mainstays. Marvel works and a live-action animated work have already filled the entire summer schedule; now if you add "Super Marines" to the mix, it will really overflow, and you will be fighting with yourself. The situation is absolutely unwise..
Therefore, Disney still chose the original strategy and arranged "Super Marines" on the Thanksgiving schedule; and it was also November 7th, the same day as "Interstellar"..
Two massive works aimed at the family market during the Thanksgiving period collided head-on, and things became subtle..
First of all, is it normal for the two major film companies to have such scheduled dates?？
The answer is: perfectly normal. Because "Interstellar" is a science fiction movie, and "Power Rangers" is an animated movie, there are subtle differences in the target audience; at the same time, "Interstellar" is PG-13, special guidance Rating, it can be watched by those aged 13 and above, while "Super Marines" is rated PG, a tutorial level, and can be watched by all children, but parents need to be reminded that there may be some content that is not suitable for children to watch..
This means that the target audiences of the two movies overlap, but the core audiences are essentially different. "Interstellar" still focuses on science fiction, and incidentally attracts family audiences; while "Super Marines" focuses on children. , which incidentally attracts an audience of parents with children.
Secondly, is it normal for two heavyweight works to be scheduled like this?？
The answer is: not common but not rare either. In fact, the film schedule is not directly related to the level of investment, but more related to market positioning, box office expectations, publicity plans, market direction, etc.; currently in the market, Heavyweight works avoid each other's schedule, mainly due to the consideration of publicity costs. They hope to attract as much traffic as possible in the theater without having to face additional competition. However, it is not impossible for Mars to collide with the Earth occasionally..
If it is the preliminary setting stage, it is more common, because the schedule can be changed at any time, mainly depending on the film company's distribution strategy..
According to official data, the production costs of both "Interstellar" and "Super Marines" are 165 million, which are definitely heavyweight investments. Now it depends on the strategies of Warner Bros. and Disney. , in fact, it is also on the Thanksgiving schedule. As long as you avoid "The Hunger Games 3", you can still choose other schedules. Two works of this magnitude can be completely staggered..
Finally, two works starring the same actor are colliding head-on. Is it normal?？
The answer is: Very normal and very common. As for how to arrange the promotion period, it depends on the negotiation between the distribution company and the actors..
For example, "Interstellar" stipulates in the contract that Renly must cooperate with the promotion of certain talk shows, but "Super Marines" has no relevant provisions..
For another example, both "Power Rangers" and "Interstellar" require Renly to attend the premiere. If there is a real collision, further negotiations will be needed on how to arrange the premiere..
No matter what, the schedules of "Interstellar" and "Big Hero 6" have collided head-on. In fact, both Warner Bros. and Disney are internally considering whether to postpone the release by one week or three weeks - avoid two weeks After "The Hunger Games 3", the problem is that the other two schedules are also average..
Postponed by a week, you have to face the sequel of the classic movie "Dumb and Dumber 2". Although this is a medium-cost comedy movie, it is the sequel to Jim Carrey and Jeff Daniels's work after 20 years. , the powerful power of the fan market is undoubtedly the key point that must be taken into consideration.
If it is postponed for three weeks, it will have to face the attack of "Penguins of Madagascar" and "Bad Boss 2". For Disney, it does not want the two cartoons "Penguins of Madagascar" and "Penguins of Madagascar" to compete for the market; For Warner Bros., "Horrible Bosses 2" and "Interstellar" are both self-published works, so they are even less willing to fight head-on. What's more, "The Hunger Games 3", which was released the week after its release, continues to crush , this cannot be ignored.
The Thanksgiving schedule is only four weeks long, and after going back and forth, I can’t seem to find any other options..
After much deliberation, Warner Bros. took the initiative to seek change and officially made the decision to move "Interstellar" to the summer release date..
In fact, for Warner Bros., this is a difficult decision but not an impossible choice. After the "Harry Potter" and "Batman" series ended one after another, they lost control of the summer schedule. Now It only relies on the "Hobbit" series to seize the year-end holiday slots, but the lack of the highlight of the summer season means that the competitiveness of the year-end box office is far from enough..
This summer, Warner Bros. has sent out six movies in turn, including "Godzilla", "Tammy", "Jersey Boys", "Single Parent Resort", "Braving the Storm" and "If I Stay". In terms of quantity, it is second only to Disney and the second largest among the six major Hollywood film companies, but in terms of quality... it’s hard to describe..
Among the six works mentioned above, only "Godzilla" has an investment of more than 100 million U.S. dollars, costing 160 million; while the other works are all minor works, including two lightweight comedy movies, A low-budget musical, a low-budget teen movie, and a mid-budget disaster sci-fi movie, that's all.
Although "Tammy" is played by Melissa McCarthy, "Single Parent Resort" is played by Adam Sandler and Drew Barrymore, and "Jersey Boys" is played by Clint Eastwood... ...It seems that every work has a certain publicity stunt, and it will not be completely overwhelmed in the summer season; but the difference in magnitude cannot be made up after all..
From the very beginning, Warner Bros. hoped that "Interstellar" could be included in this year's summer schedule. However, due to unexpected interruptions and delays in the filming schedule at the beginning of the year, it had no choice but to schedule it to the Thanksgiving schedule. Now, the speed of completion of post-production It far exceeded expectations, and it seems that it will not be difficult to pick up the summer file..
The only problem is: what to do with publicity?？
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