1803 Detonate the network
Renly Hall is in the center, flanked by Ellen DeGeneres and Cate Blanchett, then Meryl Streep and Bradley Cooper, and behind him It's Julia Roberts, Channing Tatum and Nicholas Hoult, and then surrounded by Jennifer Lawrence, Jared Leto, Brad Pitt, Angelina Jolie , Kevin Spacey, Lupita Nyong'o and Peter-N-yong'o (Peter-N-yong'o) and others.
In this selfie, there are a total of fourteen faces, filling every corner of the photo. Even at the Oscars, it can be called a star-studded gathering..
The most rare thing is that in the photos, every guest has a surprised and astonished smile on their face. It is not the customary perfect smile in selfies, but a vivid capture of the vivid moment, eyebrows and eyes. The joy and lightness created by the accident completely jumped out on the paper, making the entire photo extremely vivid..
Everyone who watched the live broadcast understood what happened.
After taking the selfie, Allen introduced the next guest to the stage, and she immediately posted the picture on her Twitter account, and then wrote a tweet, "Renly Hall should compete for the best award of the year." The title of photographer, again, who can say no to this is definitely the best photo ever!.”
The social network that had been busy for nearly two hours tonight suddenly exploded..
“Hahahaha, has Master Renly set an Oscar record? Come on, let us shout together: BOOB! #oscar”
“The scheming young master is really too cute, what should I do? I also want to take a selfie with the young master! #oscar”
“God! Renly Hall and Nicholas Hoult are in the same frame, I'm going to die! #oscar”
“Best selfie of the year, hands down! But what I’m even more depressed about is, why do they look good no matter how they film it? I usually take selfies and pose for thirty minutes without finding the best angle. # Oscar”
“This is the party of the year! #oscar”
“What should I do? I kind of want to see the young master’s point. Please tell me, I’m not the only one. # Oscar”
“The young master speaks in a pornographic tone, hahahaha, please allow me to laugh for a while, my wish is over, hahahahaha. # Oscar”
“Am I the only one who noticed? Meryl Streep's husband Don Gammer showed an awkward but polite smile next to him. I think he must be thinking in his heart: attending the Oscars today was not something that was agreed in advance! This is so funny. #oscar”
“Handsome, cute, elegant and noble, this selfie should be the unsurpassed pinnacle, right? Is anyone willing to imitate it? #oscar”
“Ahhhh, scream, ahhhh! A dream image! #oscar”
“Can Renly Hall and Jennifer Lawrence pair up for a talk show? It would be very exciting. #Oscar”
“The only regret is that Ryan Gosling didn't come over. Bad review! #oscar”
The entire Twitter platform is almost paralyzed, refreshing at a frequency of 6,000 messages per second, creating the illusion that "everyone is talking about the Oscars" - or, if not, it is not far off. Got it.
Tonight's Oscars ceremony, from the ingenious interaction in the opening stage, to the wonderful performances in the performance stage, to the approachability in the transition stage...Ellen DeGeneres has indeed blended the characteristics of social networks into the awards ceremony.
Allen used his Twitter account as a medium to break the shackles of the fourth wall and get rid of the shackles of live broadcast, allowing every netizen who uses Twitter to experience the Dolby Theater for the first time. Live atmosphere and participate in the interaction; at the same time, it can also be combined with the live broadcast picture shown on the TV screen to form a contrast between online and offline. That kind of experience is undoubtedly novel and trendy in 2014, and it brings a completely different experience The new feeling has successfully injected a fresh and unique temperament into the aging Oscar.——
Although Allen's fusion approach is still a bit jerky and deliberate, it is still a successful attempt..
The sparks and heat waves accumulated little by little, the attention and discussions promoted layer by layer, were finally concentrated on this selfie, bursting out with great vigor, successfully climbing to the top, and creating an unsurpassable A terrifying peak that is difficult to replicate.
The discussion frequency of 6,000 per second created the second highest record in the history of Twitter-second only to the tsunami of discussion after the Denver Broncos reversed the Pittsburgh Steelers in overtime in the 2011 NFL playoffs, when Tim -Tim-Tebow performed miracles like the son of God, and Twitter exploded with a frenzy of discussion of 9,000 posts per second.
The celebrity selfie was retweeted 800,000 times, easily breaking the all-time record - the previous record was held by current US President Barack *****, who posted a photo after his successful re-election in early 2012. The photo of himself and his wife hugging each other at the announcement of their re-election was retweeted 778,000 times, setting a record.
but！
The previous tweet retweet record of "778,000 times" was the final total, while the "800,000 retweets" of the stars' selfie tweet were created in just 20 minutes - in other words In short, the record for the highest retweet was easily refreshed within twenty minutes, and it continues to challenge new highs as time goes by.！
Thirty-three minutes later, the first tweet in the history of Twitter to “retweet over one million” was born..
In ninety minutes, the first tweet in the history of Twitter to “retweet over 2 million” was born..
In twenty-four hours, the first tweet in the history of Twitter to “retweet over 3 million” was born..
……
In the end, this celebrity selfie was retweeted 3.8 million times.！
3.8 million！
Although everyone is looking forward to the birth of a new record, and many people have foreseen the necessity of refreshing the record, but are these numbers too strong?？
In horizontal comparison, the original record held by Barack was only a fraction of the new record. The original record was doubled nearly five times in one go, which fully demonstrated the characteristics of the social network era. This is really too exaggerated and too cruel. Really Let people feel the fierce power of the stars.
Just like after Barack was successfully elected as president, many media called him "the first president of the social network era"; now Oscar has also opened the door to social networks for the first time, and for the first time got a glimpse of the real-time interaction brought by the Internet era. popularity and attention. Compared with the radio and television eras, this is obviously not a competition at the same level..
After the awards ceremony ended, many survey agencies conducted relevant statistics. The results showed that the discussion and attention of this Oscar among the younger generation reached a record high; not only that, in the audience satisfaction sample survey, The satisfaction of the main audience group aged 18 to 49 has increased by 36 percentage points, setting a new high since "Titanic" won the Oscar in 1998..
There is no doubt that this is a very, very successful innovative attempt！
Of course, not everyone likes this result, especially those academy judges over fifty years old. Their protests and opposition are destined to not be calm..
But this was all within the academy’s expectations.
Last year, Seth MacFarlane's bold and open hosting style encountered a lot of criticism, and many people believed that the pace of reform of the academy was too radical; similarly, this year, Ellen DeGeneres broke with the traditional mysterious temperament The hosting method is bound to usher in a lot of controversy.
However, what is certain is that the academy, which has tasted the sweetness for the first time this year, will not give up, and their reforms are bound to continue - how to adapt to the new changes in the Internet era after the huge changes in viewing habits, this is every awards ceremony Questions that must be considered at every ceremony, and the Oscars are no exception.
Either change to adapt to the times, or stay old-fashioned and be eliminated. It's that simple.
In fact, not only was there a frenzy of discussion online, but the scene at the Dolby Theater was also lively - it was also a new experience for the guests present..
The awards process was still moving forward in an orderly manner, but the discussion about the selfie just now was still flowing back and forth among the guests. Even Meryl was a little distracted, "How does that thing work?" she said. He leaned over and asked Renly in a low voice..
Renly cast a confused look, and then Meryl said, "I've never tweeted. Yeah, never..”
“Are you sure you're asking the right person? "Renly raised his eyebrows slightly - he is also a person who is almost invisible on Twitter..
Meryl tilted her head slightly, "Let's put it this way, at least you are a young man, right?？”
“……I can't refute it." Renly chuckled, "I'll show you during the break..”
Meryl nodded understandingly, and then the two talents turned their attention back to the stage and continued to pay attention to the progress of the award ceremony..
Turning his head, Renly could see Kate's meaningful gaze, which seemed to say: It seems that the craze will continue for a while..
Renly shrugged and smiled in return..
The situation tonight seems to be maybe... something is not right. The process of awarding awards is always going on, but except for the best supporting actor at the beginning, the other awards do not seem to attract more attention. Among the awards The situation outside has triggered more discussions on social networks. Is this really good? There seems to be a lack of respect, especially for those working behind the scenes in the technical awards department..
But this is Vanity Fair, where focus and gimmicks are the talking points that never fade away, especially since Ellen unveiled the mystery of the Oscars for the first time via Twitter. How could anyone want to miss it? Compared with the awards, these behind-the-scenes footage is much more interesting, and even the competition for the Best Picture Award cannot compare with it..
However, it’s time to get back to business, there are still awards waiting to be handed out..
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