1778 giant game
“430,000？”
Andy couldn't help but let out an exclamation, slightly losing his composure..
But this cannot be blamed on Andy, even Renly and Matthew were a little surprised. Not to mention the streaming media platform, even an ordinary Internet celebrity blogger on YouTube has far more subscribers than this - although this The comparison is unreasonable, because YouTube is a free subscription, while Sony's streaming platform Crackle requires payment; but the meaning is the same. For online subscription channels that rely on traffic for a living, "forty "Thirty thousand" is really too low, too low.
Andre glanced at Renly with a calm face, "His opinion." The subtext was: it was Renly's fault for choosing a streaming media platform with such a low number of subscribers..
“The reason why "Crack"'s streaming media service is so low-key and shabby is mainly because Sony has never paid attention to this aspect. Compared with the booming rise of online streaming media, Sony's parent group still pays more attention to the operation and promotion of animation and games, and all related services. It all revolves around these themes, and the emphasis on film and television must be placed at the back..
Because of this, Crack's subscription service is only available on LG and Samsung products, and is only available in a few select countries such as North America, Japan, and South Korea. Four hundred and thirty thousand subscriptions, honestly, should be I’m not surprised, and even sigh, that such a number can be achieved. Sony’s loyal users are indeed die-hard enough..
However, from another perspective, the main difference between acquiring a streaming media platform and creating a new streaming media platform is in two aspects: first, the film library, which is the existing copyright of the streaming media platform; second, , paid subscriber users, omitting early publicity and foreshadowing, improving the starting point.
Of course, in addition to this, there are many, many specific differences in the algorithm of movie recommendation, the construction of online websites, the production of smartphone software, etc., but overall, the most important and core difference is still the above two. point.
Amazon established its own streaming media platform and used its own priority user base to open up the situation without a film library. Hulu.com, on the other hand, had the film libraries of three major companies as its backing and won at the starting line, but There is still a lack of independent and original works in the future, and there is no way to truly "simultaneously" watch new works. This also restricts the rapid growth of subscribers. After all, the old works still lack appeal..
“If the number of subscribers is 4.3 million, I am afraid that a zero or even two zeros will need to be added to the purchase price." Faced with Andre's complaints, Renly responded calmly..
Andy thought about it seriously and nodded in agreement..
Andre pretended not to hear, picked up the red wine glass in his hand, tasted it carefully, and allowed the silence to spread for a moment, and then changed the topic, "Sony really doesn't have much knowledge about operating a streaming media platform. Interested, Cracking's exclusive office is almost an abandoned department, and now there are only five employees responsible for daily operations..”
Five... This is almost tantamount to abandonment. I'm afraid, even within Sony, no employees are willing to go to the streaming media department. This can basically be considered an exile..
“At first, I prepared a cooperation proposal, but seeing this situation, I simply proposed an acquisition proposal. Sony did not hesitate much and directly made an offer. It seems that they think it is not a bad thing to get rid of this burden. But we still have some differences in terms of the details of the acquisition. They only want to transfer the platform, but the copyright must be calculated separately; I think this is not a worthwhile deal..”
In just one month, Andre and Sony have gone back and forth for many rounds. Even if Sony hopes to get rid of the burden of crack, they still cannot give up their interests to each other..
“In the end, we reached a consensus of 30 million US dollars. Sony will invest in the form of copyright and own 20% of the shares. But..." Before Andre had time to say the next words, he noticed that the three people were looking at each other. He came over, not simply waiting and watching, but his burning eyes were also full of power, which slightly interrupted Andre's words..
“I know that 30 million does sound like a fantasy, and even I am a little surprised; but there are other conditions to open up the entire platform network, including the development of online websites and other smart phone applications, as well as follow-up related All negotiations must be completed by ourselves, which is equivalent to saying that what we are acquiring now is a semi-finished product." Andre completed the follow-up words..
Renly is still not very sensitive about business. He can't remember the market value of Netflix, Amazon and Hulu in 2017, but he is sure that Netflix is already catching up with Disney..
what does that mean？
This means that the market value of the Netflix Kingdom is at least one hundred billion, and may even be more. That is "one hundred billion U.S. dollars," a height that ordinary people cannot reach in a lifetime; but now, Crack is valued at three thousand U.S. dollars. Thousands of dollars change hands？
Of course, as Andre said, first of all, Sony occupies 20% of the shares in the form of copyright, secondly, this is a semi-finished platform, and thirdly, Sony does not pay any attention to it at all. The transaction price is the result of many factors. It was low-cost, and the acquisition could be completed with just the salary of one of Renly's movies; but the result was beyond Renly's expectation, he thought it would take at least 100 million US dollars..
However, if you calm down and think about it carefully, it can’t be considered a surprise: the billionaires in Hollywood and Wall Street may indeed be short of the thirty million US dollars. There are countless rich people who can complete the acquisition, but who will acquire a half-finished streaming media platform? , and then you have to work hard to build the platform, but you are not sure whether you can make a profit? Instead of buying a semi-finished product, it is better to buy an island and feel free and at ease..
Thirty million, this is just the first expenditure. If Sisyphus Pictures really acquires Crack, the price that will need to be paid in order to fill the original film library and establish a complete streaming media platform will be one billion or twenty. billion, or even more, the number "10 billion" is definitely not a joke.
A simple horizontal comparison can be made. In 2017, Netflix invested US$8 billion in original content. This is only in North America. It is also trying to open up the European and South Asian markets; correspondingly, Amazon and HBO are The investment in original content is less than US$2 billion. As for Hulu.com, jointly owned by Disney, Universal Pictures and 20th Century Fox, the investment budget is only US$1 billion..
Of course, this is just a comparative data. As for Sisyphus Pictures, they will definitely need to make further adjustments based on their own circumstances..
But it can be seen from the side that filling the original content library is a "bottomless pit" and must be carried out for a long time. The disadvantage of Netflix is that their original content accumulation has only been in just ten years, but Disney, HBO, etc. The giants have accumulated rich accumulations over twenty, fifty, or even a whole century..
So, how should Sisyphus Pictures determine its online streaming media positioning?？
This is a huge subject, and things have gone far beyond imagination.
Andre left some room for reaction and thinking, poured himself a glass of red wine again, and then continued, "I haven't reached a deal yet. It's up to you now. If we start, this matter won't happen." If we turn back, we must keep going like this. Of course, if we are not greedy and move forward steadily, the investment ratio in the first three years can be the first to formulate a billion-dollar plan. But……”
Andre shrugged, "You should also know that everything in the Internet era is updated too fast. Perhaps, online streaming media reached its peak in just three to five years, and then began to decline. , our original content filling speed cannot keep up with the changing pace of the times, then being eliminated is the only fate..”
Such alarmist words, but Andre said it lightly.
“Of course, there is another possibility. Without the elimination of the times, we ourselves will not be able to successfully produce and directly go bankrupt." Matthew said silently next to him..
Andre doesn’t mind either, “This is naturally a possibility. But for entrepreneurship, that is not our goal..”
“Billion dollar plan, huh? "Renly is a complete layman when it comes to founding and running a company. He can't help at all, and may even help more and more, so he always keeps his thinking clear and does not worry about the potential possibilities. "If Sony Colombia is willing to invest in copyright, which is actually a good thing. I have always coveted their copyright library, and have always refused to play it online, leaving it piled in the warehouse to gather dust. This is really a waste..”
Sony Columbia's film copyright library and music copyright library are second to none in the world, on the same level as Disney and Warner Bros..
“Sony does not believe that online streaming can recover much profit," Andre explained..
Renly nodded lightly, "In this case, we can have a two-pronged approach, first shoot the movie, then fill the library with the rights from Sundance and Sony, and then shoot the TV series, using the TV series to retain the subscribed audience, and then step by step Put independent film channels online and win with quality.”
This is not Renly’s wisdom, but the experience summed up by online streaming media such as Netflix and Amazon. Renly is just copying it..
“As for investment..." Renly pondered for a moment..
Although the first billion US dollars does not seem to be an astronomical figure; but this is not how the founding company works. They should use money to make money, either bank loans or venture capital funds, in this way to create more benefits, rather than spending your own money to create the company yourself - this is a method suitable for small-cost companies.
At this moment, Matthew interrupted Renly's thinking..
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