1775 Dig for treasure
“But the premise is that the series must be successful.”
“Just like 'Game of Thrones'？”
“Oh, you did a little homework? Yes, just like 'Game of Thrones', and just like 'Mad Men', 'Breaking Bad' and 'The Walking Dead', AMC is a very weak cable channel in the fierce competition. Relying on these three series, paid subscribers have surpassed many competitors and are now second only to HBO..”
Andy's further explanation made Andre ponder for a moment, and gave different insights from his perspective, "Can I understand it this way? In the early stage of primitive accumulation, TV series are easier to establish a subscriber base; in the later stage of development and upgrade stage, movies can generate more high-quality users？”
Andy always feels that something is not right, but he can't say it..
Renly interjected, "This understanding is in the right direction, but there are some problems with the explanation. The reason why the movie cannot complete the original accumulation in the early stage is because it is restricted by the theater chain, and the timeliness cannot be effectively solved, which means , all the movies watched online are previous movies, making it easier to attract experienced and high-quality users, rather than fast-food users who want to quickly follow the trend in a short period of time..”
“You can imagine, if you can watch the movies being shown in theaters at home at the same time, how many viewers will be willing to continue to go to theaters, except for works like "Avatar" and "Gravity" that can only be experienced in theaters. Online, how many viewers are willing to stay at home? "Renly's words simply highlighted the core point..
In fact, this is a problem of convenience in the fast food era. Thanks to the existence of fiber optic networks and smartphones, life has become simpler and faster. Naturally, people have begun to become lazy, and actions that require energy have become It becomes more ritualistic：
For example, writing letters in person, reading paper books, going to theaters to watch movies, cooking by yourself, knitting sweaters or bracelets by yourself.……
These actions require relatively cumbersome processes and actions, and take more time. This "ritual sense" is like aristocratic etiquette. It is a useless burden for most people, but only for a small number of people. The unique experience of dividing groups, classes, and people.
Andre pondered for a moment, "So, should we take the lead in producing dramas?？”
“The order is wrong." Matthew interjected calmly..
Andre doesn't know why.
“There should be streaming platforms first, and then dramas; judging from the situation of Sisyphus Pictures, there should be movies first, and then streaming platforms." Matthew's thinking is still extremely clear..
If there is no streaming platform and a series is produced, it will have to find a TV station to broadcast it. This is putting the cart before the horse..
Only then did Andre react. He patted his forehead and said, "The amount of information today is a bit heavy and the order is not clear." Then Andre looked at Andy and said, "How about the drama? You see Did you come up with a reason?？”
Andy carefully looked at the list of episodes in his hand, then raised his head and looked at Renly, "Are you sure? Why do I have an ominous feeling, these episodes seem to be... no audience is willing to watch. Genre, even for a streaming platform, are the genres and styles of these episodes... too unique?？”
Renly couldn't help but chuckle..
Andy had to explain, "I meant it." He thought Renly had misunderstood that he was joking..
Renly knew that Andy was not joking..
First of all, there is a background, that is, artistic creation is always closely related to life. They come from life and are higher than life. Therefore, political, social, cultural and other factors in life are bound to affect artistic creation. This is why people always say , art blooms from the suffering of life.
With the influx of refugees into Europe, political trends and cultural trends around the world have changed. From Brexit to the US election, etc., these ups and downs can be seen with the eyes. Naturally, the creation of big-screen movies has also There have been changes, and the most straightforward one is racial diversity.：
There must be whites and blacks in the movie, and then they must be paired with ethnic minorities, often Asians; then the female characters in the movie must get rid of past stereotypes; then, all aspects of cultural integration must be taken into consideration... and so on..
Of course, this is not a bad thing. Many people regard the so-called correct direction as a bad thing, but objectively speaking, without the guidance of these artistic works, ethnic minorities and minority groups will never be able to win their own rights and interests. This is social progress. It is also one of the important functions of works of art. If there were no "Driving Miss Daisy", then black people would never be able to win their equal rights; if there were no "Farewell My Concubine" and "Raise the Red Lantern", Then Chinese-language movies will always be in a barbaric state.
In fact, under such a background, many excellent works have indeed been produced. Not to mention, "focus" is just like this. In the past, works could still be filmed and released, but the Oscar for Best Picture was definitely not It is possible that even the artistic creation of the film may not be so sharp and sharp.
But everything has pros and cons.
On the other hand, this has also limited the thinking and ideas of many artistic creators. It is unexpected that works such as "Come Out of Thin Air", "I Built This House" and "BlacKkKlansman" can find a living space. Opening up channels for the small screen - many outstanding artistic creators are flocking to the small screen and streaming media, because there is no need to worry about the box office market or the Oscars. In other words, they are getting rid of two straight-jackets. Trapped, they can totally flex their muscles.
David Lynch's "Twin Peaks" could be released on the big screen thirty years ago. Although the box office was not good, its artistic achievements were still admirable; thirty years later, it could only be released on the small screen in the form of a series. Reborn with new vitality！
It is precisely because of this that after 2013 and 2014, a large number of dramas with outstanding artistic achievements and uniqueness have emerged on the small screen. A hundred flowers bloom and a hundred schools of thought contend. Many dramas are bold and wonderful, which people have never seen before. I dare to imagine that there is a market for such dramas, but the fact is that the tastes of audiences have also changed with the times. Those senior viewers have also left the big screen and moved to the small screen to look for masterpieces. More importantly, in popcorn A buffer zone between audiences and ultra-artistic audiences, these series also tapped into a large potential audience——
Their ability to appreciate and accept works of art far exceeded expectations. Even they themselves were not aware of it. They thought that art works were always obscure and difficult to understand in advance; but they designed certain works of art to suit their own needs. Aesthetic, even awakening one’s own resonance.
As a result, small screen art works have entered an era of comprehensive prosperity..
2016In 2017 and 2017, people in the industry generally believed that the quality of Emmy Awards had surpassed that of the Oscars. And the artistic creativity of the TV series market had completely surpassed that of movies. In the past, when movie actors returned to the small screen, it was News; later it has become a mainstream trend, and all kinds of high-end creative talents are flocking to the small screen.
For large movie companies, all they need to make superhero movies is assembly line directors, and they will have no regrets or regrets at all. This further promotes the entire cycle..
The most straightforward case is Alfonso Cuaron. After completing the filming of "Gravity", he devoted himself wholeheartedly to the creation of "Roma". However, even though he had just won the Oscar for Best Director, he Still couldn't find a film company willing to invest in "Roma". After going around and around and hitting walls, he reluctantly chose Netflix..
In fact, if possible, Alfonso does not want to go to Netflix, because he still wants his works to be played on the big screen instead of watching them online on computers and mobile phones; but when he is desperate, he has no other choice..
“After being screened at the Venice Film Festival, "Roma" won acclaim and almost undoubtedly won the Golden Lion Award. However, even professionals admitted that it was impossible for the six major film companies to agree to produce this work. Too bold, too special and too artistic.
Now, the same is true for the list of drama projects in Andy's hands. In every aspect, these works are hugely different from previous TV dramas and are quietly opening a new era of artistic creation..
In this mountain of scripts, there are not many drama projects. Mainly because of Renly's current schedule and net worth, there are really only a handful of dramas that are willing to invite Renly to star. Most of them are under consideration by the Creative Artists Agency. After all, they still have many actors who need work, but even so, the projects are still relatively limited.
However, Renly still found many surprises.
The first one to bear the brunt was "Stranger Things", which changed Netflix's status in the industry and also changed the overall trend of horror movies. It is no exaggeration to say that the subsequent success of "The Return of the Clown" must be thanked for the way this series opened the way and paved the way. ; More importantly, after the brilliant success of this series, a series of classic horror movies such as "Suspiria" and "Moonlight" have successively launched sequels or remakes..
To be precise, "Stranger Things" was officially launched on Netflix in 2016. This is a work that changed the entire market structure and is hailed as a masterpiece by countless people..
But in fact, during the preparation stage, no one was optimistic about this series, and no one even cared about it. Including Netflix itself, major TV stations and streaming media platforms did not see any hope of the success of this series, because of the horror The thriller genre has always been considered a niche in the film market, and this is even more so in the TV drama market..
So, "Stranger Things" came to the hands of Sisyphus Pictures.
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