1774 Different targets
“Hmm..." Andre's eyes fell on the list in front of him, and he made a faint groaning voice. He read very carefully and seriously. His concentration and devotion could be felt in his slightly frowned brows..
Andy couldn't help but raised his head and glanced at Andre, then lowered his voice slightly, "You read a reason？”
Andre raised his eyebrows and answered calmly, "Of course not." That matter-of-fact expression made Andy stunned, and then he smiled and nodded in agreement, "A project like a hill, and then that A gentleman selected a lot of them in just one month. To be honest, I don’t think I can finish reading those items even in half a year. So, how can I possibly know what these selected items mean?.”
Andy was relieved, "I could understand every word in front of me, but I had no idea what the combination meant. Suddenly I had doubts about my work..”
“There are notes at the bottom." Matthew sat next to him and reminded, "Renly made notes." Then he glanced at Andre and said nothing, but the meaning could not be more obvious..
Andre understood immediately and straightened his chest, "How can I remember all the notes in high school? What's more, when I read Shakespeare before, Renly's notes looked like a bible." At this point, Andre's memory became vivid again, "Do you remember Charlie and the others? They secretly flipped through Renly's reading notes and tried to plagiarize, but they couldn't understand anything. Haha, those idiots！”
While Andre and Matthew were bickering, Andy's eyes fell right below the list, and sure enough, he made notes in different fonts..
However, it is not the imaginary label, but some strange labels such as "storm", "white dove" and "green grass". It is like reading from heaven..
“Andre? " Andy called out with questions on his head..
Andre turned around and noticed Andy's confused gaze. He also read the note, "Oh, these are all words in sonnets, representing different levels of meaning. This is not bad, before In high school, Renly used Latin poetry to annotate and explain.”
Andy's head was full of black lines and he looked at Renly, "Is this a password?？”
“Do you know how much this list is worth? "It wasn't Renly who answered, but Matthew.
There was no in-depth explanation, but all the smart people here suddenly understood: the most valuable things in real life are often intangible products, such as knowledge, brands, and images, because these contents cannot be simply measured with numbers. The same is obviously true for Renly. The works selected under the "invincible halo" will probably be snapped up by the entire Hollywood. It is not surprising that there will be commercial espionage..
After reacting, Andy couldn't help laughing, "Is this considered a 'National Treasure' or a treasure from 'Raiders of the Lost Ark'?"？”
Andre read the list in his hand carefully again, thinking of the grand development plan of Sisyphus Pictures, and his expression gradually became serious: The value of this list that Renly came up with was far beyond imagination. If With such a list to ensure that all the above-mentioned works can be 100% successful, what kind of storm will be set off in Hollywood?？
100% success？
This is Andre's trust in Renly. He doesn't know how complex, difficult and cumbersome the film production industry is, but he trusts Renly unconditionally..
“Is there anything special about these projects? Andre cut to the chase, and then he realized, "Hey, Sebastian!" Were you just reading the script the whole time? God！”
No wonder he didn't notice Renly's voice the whole time. When they were arguing, the young master had no intention of getting involved. It's really……
Only then did Renly raise his head and cast a doubtful look at Andre..
Andre stared at Renly quietly for a moment, and then he was still defeated, "What's the point of these projects? I mean, considering our current capital chain situation and rate of return, is there any order?？”
This is the difference. The difference between choosing works by yourself and choosing works by a company.
If Renly is just thinking about himself, then all he needs to pay attention to is the character, the script, the performance, and so on..
But if Renly is considering the company, revenue ratio and audience must become reference factors. For example, works such as "Tangerine", "Paterson", and "American Honey" are all excellent, very excellent, but they They are also destined to be unable to make a splash during the awards season, nor to win box office in the film market, which means that it is difficult to convert expenditures into gains.——
Of course, this is why Renly and Andre mentioned the streaming platform in the first place.
However, Sisyphus Pictures is slightly different from other film companies. Andre's original intention when establishing the company was not only to earn profits, but also to try things in different fields - just like Bill Gates' children. The same, more or less, you always have to try different entrepreneurship, and then find your own path. As for failure in the entrepreneurship process, it is acceptable. Andre's attrition rate tolerance is also relatively high..
This also means that there is no need to focus on profit in the early development of Sisyphus Films, which expands the selection of works to a certain extent..
Regarding Andre's question, Renly immediately understood..
“Not particularly particular. However, considering the revenue ratio, horror films and comedies are the fastest. You can take a closer look." Renly said simply, "I divided these works into three categories, and each category can win The next two to four works will be released, and the plan for the next two to three years will be released..”
“However, if you need to establish a streaming media platform, the quantity will need to be larger, and you can select the works according to your own planning needs." Renly added, and before Andre and Andy could continue to speak, Renly added Then he said, "In addition, TV series are more sticky for streaming audiences and more attractive to early growth subscribers, just like Netflix's 'House of Cards'’.”
This is determined by the special attributes of the movie. Nowadays, movies still emphasize being released in theaters. Only after they are offline, will they be released on video rentals and online broadcasts one after another. Even Netflix has not been able to change this situation for the time being. , which also affects the timeliness of movie sources; but TV series are different. They are originally broadcast on small screens and do not need to rely on box office for survival, but rely on subscriptions or advertising..
Because there is no need to rely on box office, this has also changed the creation model of dramas. On the one hand, the creative space of TV dramas has begun to expand, and artists can win more freedom; on the other hand, streaming media platforms have been launched simultaneously, or the entire series of dramas Released in one breath, this will not affect the income, but will make the fans even more enthusiastic.
Netflix relied on dramas to open up the situation, and now Amazon is preparing to do the same.
“Later, I have listed some drama projects for your reference." Renly continued, "However, the production system and cost calculation of dramas are different, and I am not familiar with them, so I don't know how feasible it is. method to accurately evaluate. At present, the only TV series I know about is 'Pacific War', so……”
Andy immediately chuckled, "That is the most expensive drama series in history and cannot be used as a reference standard..”
Compared with movies, the production cost of TV series can even be said to be low. Five million US dollars is used to shoot an independent movie. Everyone says that this is an ultra-low cost, but TV series can be produced in three to five episodes; even if Nowadays, there are very few well-produced TV series that cost up to five million US dollars per episode - series like "Game of Thrones" are exceptions. Most of them are still very frugal..
The reason for this is that on the one hand, the cost of special effects in TV series is lower, while the cost of computer special effects in movies continues to soar; on the other hand, it is because the cost of actors is lower, whether at the average level or at the highest level. Look, TV drama actors are far inferior to movie actors.
But on the other hand, the income of TV series is far from being comparable to that of movies. In terms of income ratio, whether TV is better or movies stay ahead is not a simple question; but at least it is certain that the top TV series Compared with the top movies, it is obvious that the revenue ratio of movies is higher.
Andre was just getting started with movies, and he had even less understanding of TV series. He handed the list in his hand to Andy, "In terms of series production, is the whole process simpler than that of movies?？”
Andy pondered for a moment, "It should be said that it is more maneuverable. You can understand it this way. For movies, we have no way to shoot a trailer and let the movie company see the effect. We can only rely on our own experience to make judgments. , which is why producers like Steven Spielberg and Renly can gain more trust. They have proven their vision and ability and ensured the bottom line of their works..”
“However, TV dramas can produce a navigation set, and the low price is one hundred thousand dollars, and the high price is half a million dollars. This has basically touched the ceiling. Those million-dollar navigation sets are special cases. You see, TV stations can enjoy it Take a look at the pilot episode to see if you like it and whether it can be successful, and then decide whether the series will be officially put into production. Furthermore, they can book a full season, half a season, or even only eight or six episodes. Watch Watch the reaction after the broadcast and then decide what to do next.”
Andy's simple and easy-to-understand explanation immediately made Andre understand, and he took over the topic and said, "If it succeeds, then renew it for a second season; if it fails, just cancel it. That's the truth, right?"？”
Andy gently nodded his head in agreement, "This is what Renly calls user stickiness. A successful series can attract a very large number of loyal users who pay to watch the second and third seasons. The number of subscribers will inevitably rise. But the prerequisite is that the series must be successful..”
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