1736 Crisp and neat
The rhythm of Bob Iger's conversation was very strange. He did not pause deliberately to express emphasis, but told the whole thing in an understatement. His natural and sincere posture adjusted his position very appropriately.——
Even if it is a super blockbuster, Disney does not have a condescending attitude, nor does it say "it is an honor for you to participate" or "this is not a super big production that anyone can participate in" or "we are now saying Do you feel my grandeur?".
Bob's eyes always maintained sincerity and sincerity. He turned sideways to face Renly, and his tone was relatively calm. Even when he mentioned a major project, he did not deliberately emphasize it. Instead, he focused on the sincerity of cooperation, not because of The investment scale or importance of the project deviates from the topic..
This seemingly understatement is actually a detail-driven gesture that quietly directs the attention of the negotiating partner to the focus of Bob's hope: the actor himself. This can make the actor feel flattered and valued. , especially Bob mentioned the name of the project many times in his words and deeds. The storm created deep in his heart formed a small contrast with the sincerity and sincerity presented by Bob. It was really difficult for the actor not to be moved..
“We hope you can become one of them, and then create a character with a truly unique heroic temperament based on your ideas, your temperament, and your characteristics; we believe that when this collides with the Star Wars brand image, it will definitely It will be something worth looking forward to.”
That’s how Bob revealed the answer: “Rogue One: A Star Wars Story”.
Disney finally made up its mind and officially issued an invitation; and it was CEO Bob Iger who personally stepped in and gave him the best treatment in the industry, just like when Barry Meyer invited Renly to star in "Gravity". The purpose is obviously not just for this one work, but also looking forward to more cooperation in the future.
Bob looked at Renly sincerely and intently, expressing his sincerity with his eyes. He paused for a moment, waiting for the news to settle, and then continued, "The entire project is still in the script creation stage. The director and producer No one has been confirmed yet, except for Kathleen Kennedy, who is currently working on The Force Awakens, so the project still needs another director..”
Wait, this sentence means……
“So, would you be interested in being a producer? Join forces with Catherine to complete subsequent development? "Bob just dropped a bombshell！
In any negotiation, both parties talk sweet words and swear to each other during the negotiation stage, hoping that each other can successfully reach cooperation. Those promises and those blueprints are all talked about in great detail, even Bob is no exception..
In fact, when it comes to characters and scripts, it is absolutely impossible for Disney to sacrifice its brand image, brand planning and brand attributes for the sake of actors. The nature of family entertainment means that the personal colors and edges of the characters in their works will be stripped away as much as possible.——
Even in "Star Wars: The Last Jedi", the super villain Kylo-Ren killed the series' classic screen character Han Solo, which caused an earthquake throughout North America, but Ultimately, this is not to shape the characters or advance the plot, but to overthrow the old Star Wars system, establish a new Star Wars system, and pave the way for the subsequent development of the series..
In other words, this is a "no break, no establishment" decision at the commercial level and has nothing to do with the script or the character..
Of course, Disney is originally a commercial film company, and their stance is naturally different from that of the actor Renly. Different locations determine different perspectives..
This also means that the beautiful vision that Bob just described is not because of Renly's unique position in Hollywood, but is just an ordinary negotiation method, but Bob's sincerity and sincerity can fully achieve the negotiation effect—— If Renly were an ordinary actor.
The problem is, Renly isn't.
Faced with Bob's sincere affection, Renly always remained calm. His calm mood made Andy Rogers, who was sitting in the passenger seat, anxious - he frequently glanced at the rearview mirror with his peripheral vision. He was constantly observing the expressions of Renly and Bob. Their anxious expressions completely lost their usual calmness.：
“That's 'Star Wars'! "Andy's heart is roaring..
But even Renly couldn't help but feel slightly moved when he heard Bob's bombshell: Producer？
Whether it’s a nominal producer or a real producer, this is shocking news..
Disney attaches great importance to the Star Wars series, to some extent, even more than the Marvel series. This is not a commercial consideration, but a sentimental factor - the important position of the Star Wars series in the entire North American pop culture is irreplaceable. Disney It is inevitable to look at it differently. Because of this, it is absolutely impossible for Disney to hand over the initiative..
Throughout the Star Wars series, Kathleen Kennedy has unshakable and absolute leadership. Even if it is broken down into each work, due to the large crew and multiple executive producers, Kathleen Kennedy still has well-deserved command power, and other actors , directors, screenwriters, etc. all have no ability to interfere in film production..
Therefore, when two-thirds of the filming of "Solo: A Star Wars Story" was completed, Catherine could still directly fire the director and deprive him of the director's right to authorship; therefore, in "The Last Jedi", Catherine could directly kill someone with a stroke of a pen. The death of Han Solo, played by Harrison Ford, paved the way for subsequent series.
Even Harrison Ford, whose salary for starring in "The Force Awakens" was a base salary of 25 million plus 0.5% of box office profits, and his final income easily exceeded 50 million U.S. dollars, and the role His screen time is not even among the top ten actors, but he is still not the producer of the Star Wars series..
It can be seen from these details that Disney attaches great importance to the Star Wars series.
Now, Bob has promised... Producer？
Andy's expression was immediately stunned. He had not expected the direction of this story at all..
After Renly experienced the initial shock, he showed a playful smile, "So, you mean, I can arrange the fate of Han Solo's character at will.？”
This way of interpretation... is also unique..
Bob was stunned: Renly—Han Solo—Harrison Ford—Andy Rogers—Renly. After connecting all the clues in his mind, he finally understood Renly’s methods and actions. Joking about the meaning, he immediately laughed and said, "Interpreted from the literal meaning, yes, that's what it means..”
But in reality, Catherine would never agree to Renly disposing of "Han Solo" at will..
Renly nodded gently to express his admiration, "Wow, if I missed this opportunity, I would be a fool." The surprise in his eyes and mouth flowed out without concealment..
Bob spread his hands, with a warm smile flashing in his eyes, and said smoothly, "Then agree to it.".”
Be crisp, straightforward, and get straight to the point.
Renly almost wanted to applaud Bob. Ever since he came to the airport to pick up the plane today, Bob had been taking steps step by step. The atmosphere and rhythm of the entire negotiation were under Bob's control, but Bob did not control it aggressively. Instead, the whole audience rushed towards their destination in a quiet and gentle way, and burst out with decisive determination at the last moment, which invisibly further compressed the space for Renly's opposition - but would not let person feels uncomfortable.
From Warner Brothers to Universal Pictures, to Sony Classics, and finally Disney, four of the six major Hollywood studios have had direct or indirect contact with Renly, as well as Weinstein Pictures, and even include Steven Spielberg, who once led DreamWorks, can vaguely see the style and characteristics of these companies from the way he handles things to the decisive attitude in negotiations. The importance of the CEO to a company cannot be overstated. and metaphor.
“My pleasure." Faced with Bob's advancement, Renly did not pause deliberately or be impatient. A polite smile appeared on the corner of his mouth, but he completed his statement..
one second.
two seconds.
After Renly finished answering, there was a brief blank space in the carriage, and the silence was slowly surging..
Andy was surprised by Renly's straightforwardness and directness. After nearly a year of going around in circles, the cooperation on "Rogue One" actually came together so smoothly. This is undoubtedly great news for Andy - he is He is an avid fan of the Star Wars series, and now he is so immersed in his own joy that he holds his breath..
Bob was surprised by Renly's calmness. Let's not talk about the rumors about Renly for the time being. Bob and Renly had dealt with each other indirectly many times. How did the cooperation of "Super Marines" work? , they knew it well. Obviously Renly was not someone who could be fooled casually, but now he actually succeeded.？
Bob looked at Renly carefully, trying to decide whether this was a joke or the truth..
Renly, on the other hand, was calm and met Bob's gaze with a smile on his lips. Even though the carriage was filled with silence, he didn't feel embarrassed or awkward at all. He quietly mastered that upright posture of contentment. initiative.
On the surface, Bob is the one dominating the conversation; upon closer inspection, Renly has never lost his rhythm and stance. The two men's head-to-head confrontation can be regarded as evenly matched. But the problem is that today Bob is well prepared. came, and Renly was killed by surprise. From this perspective, Renly still had a slight upper hand.？
Bob came back to his senses and returned to normal again, as if Renly's promise just now was nothing to be surprised about, "That would be great. I think Catherine should be looking forward to meeting you very much. I am also looking forward to you." met.”
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