1726 industrial change
Sisyphus Films, like the Sundance Film Festival, both hope to support the artistic creation of independent films and hope to make the film industry develop in a longer and more prosperous manner, but where should we start? it's not easy.
Theaters need profits to operate, production companies need profits to continue, and distribution companies need profits to last. Even art creators themselves cannot live by drinking dew and blowing wind. Although everyone says that art is art, it It is necessary to be independent from business in order to create a new world, but without market support, can art that is not appreciated by anyone be called art?？
It is precisely because of this that every art form is looking for a balance between art and business, and film creation is no exception..
The reason why the art film market in Europe has been able to prosper for a long time, especially in France and Germany, is ultimately due to the differences in the entire education system. Philosophy, literature, poetry, music, painting and other art forms are the basis of primary and secondary education. This is art. As a result, art films have received more support and can still be profitable in theater screenings and video rental markets..
The art film market in the United States is different.
Lack of historical heritage, lack of cultural influence, and lack of artistic soul, which means no constraints, free creation, the entire North American continent has given birth to different creative inspirations, breaking the pattern as a latecomer, and letting go of the body of Hollywood. Damen accepts a variety of possibilities, creates the pinnacle of commercial movies, and successfully dominates the world..
But at the same time, the lack of deep edification and rendering of artistic soil gradually gave rise to the artistic creation concept of profit first and entertainment to death. On the contrary, the path of artistic creation became narrower and narrower; under the condition of market supply and demand, art The living space of the works has gradually been compressed, and it has fallen into a precarious and bad situation..
How to break the whole pattern？
This is an entire social system based on culture, history, values, etc. based on the education system. If you want to change the direction of the entire market, it is not easy.？
Businessmen are chasing profits. If the big screen doesn’t work, then can the small screen and streaming media work?？
Judging from the historical trend, the re-emergence of the small screen and the rapid dominance of streaming media are not smooth sailing. For one thing, traditional directors like Christopher Nolan, Alfonso Cuaron, and James Cameron are still Respect the visual experience brought by the big screen. Computers and TVs cannot carry the visual artistic effects of movies. Secondly, traditional film production companies do not want emerging media to break their monopoly. The competition between the front and the dark side is trying to suppress emerging streaming media, which has also created many unpredictable obstacles..
Until 2018, the contradiction between the traditional film industry and the streaming film industry has still not been resolved..
But if small screens and streaming media can bring profits, traditional film companies will naturally not miss such a good opportunity. Disney and Warner Brothers have already taken the lead in this way, establishing their own streaming media channels through acquisitions and mergers. Even Amazon and Walmart are willing to join in the fun.
For large film companies, this is an inevitable change in the market, and profit-driven forces have led them to start building their own streaming media platforms; but for Renly - or Robert Redford, this is a requirement under market difficulties. Change and innovation, through the combination of theater screening and streaming media viewing, and the grafting of the two distribution forms, will release more space for the creation of artistic works. At the same time, the film production company itself can also operate in a healthy manner..
“You mean, Netflix? "After Renly explained his idea, Andre asked with a little hesitation..
Netflix, founded in 1998, is a very interesting company. It can be said that they are a company that is constantly looking for ways out and changes in difficult situations. Under the siege of many difficulties, they keenly grasp the pulse of the times, and finally become Twenty years later, it has become a key enterprise that changed the entire industry structure, even enough to compete with the six major Hollywood film companies..
What DreamWorks failed to accomplish, Netflix accomplished.
Initially, Netflix started out as a DVD rental company. They saw the boom in the video rental market, so they came up with a new approach. They canceled the store rental and video tape distribution methods, and instead provided services based on online ordering and mailing. Video rental services and setting new industry rules——
It has changed from "pay per view and per film" to "monthly subscription"; at the same time, it has also canceled the "overtime fee" that has appeared since the library rented books. Users only need to pay a fixed membership fee every month, and they can use it without time limit. Keep a movie tape until the next time you need to rent another movie..
This is how Netflix started.
But after that, the video rental market quickly died out. With the popularity of the Internet, Netflix quickly realized that the Internet and streaming media were the future. In 2007, Netflix launched its own video on demand service. In the changing tide of the times, we have regained our footing..
In the next few years, Netflix went through many changes, launching its own TV box, launching its own streaming media on-demand service, splitting the video rental and streaming media on-demand services, step by step to make them in the Internet era won a place among.
2011In September of this year, Starz, which provides content copyrights to Netflix, announced that it would terminate its cooperation, which dealt a heavy blow to Netflix because Starz’s copyrights include the huge film libraries of Disney and Sony. , which also caused Netflix to experience a serious loss of users for the first time in five years..
At this time, Netflix finally realized that their destiny was always controlled by the party that holds the copyright. Once they lack the content support of the film library, the services they have now are like a mirror, and the loopholes in such a business model have caused Netflix’s stock price to rise. It plummeted, falling from forty dollars to less than ten dollars in five months..
But Netflix isn’t sitting still.
2013On February 1, 2019, the first season of "House of Cards" was officially launched. This series directed by David Fincher and starring Kevin Spacey and Robin White released the entire season in one go. , this also became a moment that changed the times.
Whether it is production mode or broadcast format, whether it is content quality or cast, "House of Cards" broke the entire industry rules in 2013. More importantly, this series received nine Emmy Award nominations. In the end, he won three heavyweight awards, setting off a craze around the world..
Since then, Netflix has embarked on the path of original content, and thanks to the unique profit model of streaming media, the company has grown rapidly; and it has also learned from the success of "House of Cards", hoping to produce a The Oscar-winning work led to a series of subsequent moves. By 2018, in terms of content scale and budget level, Netflix had successfully surpassed the six major Hollywood film companies and became the top player in Hollywood..
The wheel of the times keeps moving forward. Some people fall behind and are eliminated, while others seize the opportunity and reach the top..
Andre also knew about the craze caused by "House of Cards", so when Renly mentioned streaming online, he immediately thought of Netflix.
Renly nodded in agreement, "But Netflix has now entered a stage of rapid development. They don't need collaborators or even content suppliers. We should consider establishing our own streaming channels and then produce our own original content." , populating the streaming platform.”
Even though Andre had seen countless big scenes, he couldn't help but open his mouth slightly, with a trace of astonishment flowing deep in his eyes, "You are really a madman. Even Netflix is not so crazy.！”
Renly was stunned for a moment, and then he realized that he was taking it for granted..
2014In 2016, Netflix was just getting started in terms of original content, and the scale of investment was far less exaggerated than it would be three years later; and even at Netflix's speed, it would take five or ten years to reach the level of the six major film companies. Accumulation, after all, those old film companies have accumulated over a hundred years, and Disney, which has the richest copyright resources, is a behemoth..
Now Renly directly proposed to fill the entire streaming media resource library with original content. No wonder Andre was so surprised..
But Renly didn't care and just shrugged, "I'm just talking. Now it's a blueprint. The goals are placed there in advance. Naturally, they have to be placed higher, right?？”
Andre shook his head repeatedly, "Do you know what your words mean? This may be an investment business of 5 billion or even 10 billion, and it may take many years." At this point, Andre also said I couldn't help but be a little bit tongue-tied. He is a noble young master, but not a rich man. Not to mention five billion or ten billion, even a business of one billion would make his hands tremble..
Renly chuckled lightly, "It's rare to see Master Andre lose his temper like this. This is a moment worth remembering.".”
“Sebastian! "Andre couldn't help but gritted his teeth..
Renly still looked calm and calm. He had never seen five billion or ten billion. But the point was that business management was not his strong point. He was not good at handling one hundred million or ten billion. Those numbers are just a set of numbers. "This shows your value, right? Remember? I am responsible for content creation and you are responsible for business operations. I have completed the blueprint for you now, but our company How high you can develop depends on your ability..”
Shifting the blame was very smooth, and he threw it on Andre's head without thinking..
Andre responded directly with a roll of his eyes..
Something seems not quite right. At first it was just to shoot a movie called "Breaking Drummer", and then it was to squeeze in a Vin Diesel. How did it get to this point in the end?？
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