1725 breakthrough progress
Andre's fingertips slowly touched the edge of the coffee cup. The slightly hot temperature was a bit sharp, but it kept the fingertips sensitive, gently stimulating the brain and keeping thoughts active..
His overall view is better and more grand than Renly's. From the confrontation between Renly and Harvey, and from the confrontation between Renly and Diesel, he can see the overall situation of the entire film industry.：
Why is Renly, a mere actor, able to mobilize all the major film companies? Just because of the movie's box office? Just because of EGOT? Just because of talent？
These are important factors that cannot be ignored, but they are not the key reasons.
In the final analysis, Renly took full advantage of the mutual checks and balances and competition between the major film companies, and keenly captured the entanglements of interests during the Oscar awards season, creating more uncertainties in the original competitive landscape of the major forces. , and then a situation of rivalry was formed. Finally, through the restrictions of the film company, the suppression of Harvey and Diesel was completed, and Diesel was even kicked out directly..
But from this we can see the shortcomings of Renly's overall structure: going around in circles just to get Diesel out, this is really too petty.！
Of course, Renly was just an actor, and all his energy and talent fell on acting. If Renly was forced to become the CEO of Sisyphus Films, he would try to compete in the entire film market. Gaining more benefits is the real waste of natural resources.
So, let Renly use his gifts and talents, and leave the higher-level struggles to the professionals..
In a short period of time, Andre's mind has been turned upside down, from Diesel and Harvey, all the way to Sony Classics and Sundance Film Festival, and finally advanced to the next stage, while Renly Always sit quietly next to you and enjoy the leisurely moment in the morning.
“Do we really want to get into distribution? "Andre finally spoke, but his thoughts and topics had already jumped to the sky. Renly couldn't keep up - where on earth was this? Weren't they just discussing Harvey and Bob? And how to lead Why did Universal Pictures suddenly become a distributor?？
Renly didn't rush to respond..
Andre continued, "Sony Classics has already nodded in agreement and signed a two-year cooperation agreement to jointly produce works with an investment of less than 100 million US dollars. The contract is now with Matthew. If nothing else, after Sundance ends, You can officially sign the contract.”
The reason why it is a "less than 100 million US dollars" work is because Sony Classics is an independent label. Their main distribution channels are for the awards season and art theaters, and they do not have the ability to distribute large-scale commercial movies-that is The work of Sony Columbia Pictures, that is to say, the cooperation between Sisyphus Pictures and Sony Classics still revolves around small-budget independent films..
Of course, Sisyphus Pictures has just started. Although it has sufficient funds now, it is impossible to rashly start shooting large-investment projects. The cooperation with Sony Classics is the best choice to open up the situation at present..
Andre did not elaborate on the specific details, but it is worth mentioning that Sony Classics has issued very gratifying cooperation conditions. Compared with the cooperation between Legendary Pictures and Universal Pictures in the first half of the year, Sony Classics even has Even better, it gives Sisyphus Pictures more advantages in terms of dividend ratio and power distribution..
reason？
Renly represents the undefeated myth in the industry, while Andre represents the intervention of European aristocratic forces. All of this makes Sisyphus Pictures' position in the industry unique and irreplaceable. Sony Classics once again showed a rare With the courage to see it, the cooperation was finalized as quickly as possible before major competitors such as 20th Century Fox, Warner Bros. and Paramount took action..
Sony Classics’ sincerity has paid off initially：
The craze for online viewing of Renly's symposium on YouTube, as well as the frenzy of praise for "Breaking Drummer" at Sundance, further strengthened their sincerity in cooperation..
It is now confirmed that "Nightcrawler" will be the second work of the cooperation between the two parties.
“Regarding Sundance, I attended a private party yesterday. Robert hopes that we can establish a fund to support the artistic creation of more independent films; and he is willing to help us establish distribution channels. There will be good relations between us and Sundance in the future. There are more interactive links." Andre briefly introduced again.
In just a few weeks, Renly's layout has made breakthrough progress, and Sisyphus Films has also begun to open up the situation..
But Andre's considerations are slightly different, "Our cooperation with Sundance can be carried out slowly, without involving interests, but more to build reputation, just like Sundance, all independent art creators in the future We hope that when we take pictures of our works, the first thing that comes to mind is Sisyphus. This is the purpose..”
“However, I don’t think it is necessary for us to establish our own distribution channels. The works we are optimistic about can be distributed by Sony Classics; and for those slightly inferior works, we can find distribution companies through the Sundance platform. In addition, we also They can sign an additional cooperation agreement with Sony Classics, set a number every year, and require them to complete the release in art theaters regardless of profit or loss..”
“That's enough. Is it really necessary to establish our own distribution channel through Robert Redford? "Andre lowered his voice and expressed his worries and concerns in a gentle and calm tone. In the public environment of the coffee shop, other customers coming and going did not realize that the importance of changing the industry structure was being discussed here. matter.
Renly was not surprised by such an argument, but asked, "It's like Steven Spielberg's DreamWorks？”
DreamWorks, the dream of all independent film companies, has no interference from Wall Street capital and relies entirely on passion to complete artistic creation. This has allowed them to produce many amazing and successful works; but it has also allowed them to shoot many amazing films. A confusing failure.
Due to the lack of distribution channels, successful works must divide more interests, and failed works must bear more risks. At the same time, there is a lack of sufficient cash capital chain support. In the end, DreamWorks has no choice but to step into despair step by step, announcing the era of profit supremacy. the end of a dream.
Andre still did not waver in his thoughts, "We are different from them. They have shot a large number of commercial films, with higher profit sharing ratios and higher returns; while we are currently only focusing on independent works and through our own distribution channels To establish a system, all risks need to be borne by ourselves. Putting aside the cost of establishing channels, this also means that the income from success is less and the cost of failure is higher. Let alone ten years, we may not even be able to do it in five years. Can't hold on.”
“Unless we can succeed in every work." Andre looked at Renly with a smile on his face, putting all the pressure on Renly's shoulders..
The history that Renly knows will end in 2017, which means that he can only predict the future for the next three years. After that, he can only rely on his own intuition to make judgments, and cannot guarantee that the work will be 100% accurate. A hundred successes.
Andre was right to be concerned; but Renly had other ideas.
“Distribution channels include not only theater channels, but also streaming media channels, what do you think? "Renly brought up a heavy topic lightly..
Andre didn't speak, but cast a confused look..
Renly continued, "What I mean is that we are establishing a new distribution channel. Some works are suitable for theaters, such as 'Gravity'; but some works are suitable for online viewing, such as 'Transcendence'. We can based on Depending on the nature of the work, you can arrange different forms of distribution. 'Transcendence' can be released first in art theaters. After accumulating enough reputation, it can skip the video rental market and play it directly online, and then make profits through streaming media..”
This goes back to the Netflix model - the quality of the works is not the most important, but the entire huge library of works is.
“Is that why you brought Robert and the Coen brothers into this? "Andre didn't have Renly's future knowledge to support him. He needed some time to digest the current situation, but he still keenly noticed the clues from Renly's actions..
Renly nodded in agreement, "Now all the works on the market can't get rid of the tight clothes of summer superheroes and the tight clothes of Oscar statuettes during the awards season. The content and form of creation are getting narrower and narrower, and the big screen of theaters The types of films allowed are becoming narrower. Independent directors at Sundance need a showcase, and our streaming channels need content.”
This is why more and more big-name directors and big-name actors are returning to the small screen..
Simply looking at the development curve of the times, the big screen is subject to the influence of the box office market, and creative content is becoming more and more monotonous and limited. Superhero movies and series of movies have gradually completed their dominance. David Fincher and Cohen Brothers, etc., the living space for directors is getting smaller and smaller..
But small screens and online streaming media have not had such an impact, because the breadth and freedom of the audience also give them more creative space. In the next few years, the artistic creation forms of television and online media are changing. Increasingly prosperous, the explosive growth in the number of outstanding TV series is in sharp contrast with the obvious decline in the quality of the best films at the Oscars.
“Robert and I both hope to leave a pure land for artistic creation. Since the big screen is not feasible, online streaming media has become the best choice. This is also an important feature of the Internet age, isn't it? When we don’t need to worry about box office market reaction, but make money through streaming subscriptions or advertising, the creative space will be completely opened up..”
Renly throws out the trump card of the entire layout.
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