1615 Break the schedule
Net worth over 100 million? huge insurance？
Not only the crew of "Interstellar", but the rumors about Renly in the entire Hollywood industry are getting more and more intense. Although it is said that this is inevitable because "there are many famous people, right and wrong", what is going on? Things still need to be sorted out again. Although the awards season is reaching its climax step by step and seems to have focused all the attention, no one should forget: the new year has just arrived, and the time has come to bid farewell to the old and welcome the new..
2013The year has officially come to an end. At the beginning of 2014, various inventories have been released, and the year-end box office rankings are undoubtedly the absolute focus.！
What's more, this year's film market is turbulent, and people inside and outside the industry cannot easily ignore it. The bustling discussion cannot stop at all..
Since the birth of the summer season concept, for the first time in the history of the North American film market, a film released in the autumn season has won the top spot in the year-end box office rankings, and it was "Gravity" that accomplished such a feat.”！
“With an astonishing box office of 635 million, "Gravity" not only became the fourth film in film history to have a box office of more than 600 million in North America, but also easily crowned the annual champion. The autumn season has continued all the way to the holiday season and winter season, and has become the absolute topic of 2013 with its shocking attitude.！
It's not a summer or holiday release, but a fall premiere, and an autumn release has become the number one in the year-end box office rankings? This truly changes the industry's definition of schedule.
It’s not just the autumn season！
Since the autumn stalls can break the shackles, does that mean that the winter and spring stalls may also brew more potential? This has completely changed the thinking mode of major film companies. From distribution strategies to schedule arrangements, they have broken the fixed framework of schedules and presented a thriving scene.——
2015"Fifty Shades of Grey" is scheduled for Valentine's Day this year, and "The Martian" is scheduled for autumn.”.
2016"Kung Fu Panda 3" and "Deadpool" will be released in the winter this year, and "Captain Sully" will be released in the autumn.”.
2017"The Wolverine 3", "Kong: Skull Island" and "Beauty and the Beast" will be released in the spring, and "Blade Runner 2049", "Joker" and "Kingsman: The Golden Circle" will be released in the fall.”.
2018"Jumanji" in the winter, "Black Panther" and "Ready Player One" in the spring, and "Venom" in the fall.”.
All these works have similar characteristics: they have promising box office potential, but they avoid the summer and holiday seasons where strong rivals gather, and develop winter, spring and autumn seasons throughout the year. multi-potential, which played a crucial role in promoting the overall explosion of the entire box office market..
Except for "Kong: Skull Island" and "Blade Runner 2049" whose box office was not satisfactory, and the reputation of "Venom" was far lower than expected, all other works have achieved a win-win situation at the box office and reputation.！
Everything stems from the fact that "gravity" broke the blockade of the autumn season and created a miracle. The powerful influence of the butterfly effect can now be seen..
In other words, the box office success of "Gravity" has given the entire film industry the opportunity to re-examine its schedule..
In the early 1980s, the concept of summer movies first appeared. The reason is simple. The weather and time in summer are more suitable for going out, which makes audiences more willing to spend time in theaters. In addition, it is summer vacation, and students and families The audience undoubtedly became the mainstream, and this gradually formed the concept of "summer movies".
But now, the concept of four-season schedules has become more and more distinct, and at the same time, the direction of the market is quietly changing. Thanks to the existence of the Internet, IMDB, Rotten Tomatoes, and theater scores are reference data, led by Facebook and Twitter. Word-of-mouth on social networks is another reference data, which gives audiences more possibilities for movie selection.——
There may also be works that have a box office avalanche in the summer; other off-season schedules may still be dark horses. The core issue now is no longer "how to get the audience out of the house", but "how to get the audience into the cinema", distribution and The focus of publicity has quietly changed.
“"Gravity" is the best example.
Warner Bros.'s publicity strategy was obviously a mistake, but relying on the excellent reputation in Cannes and Renly's appeal, it experienced a word-of-mouth frenzy after the premiere. Warner Bros. immediately corrected its mistakes and temporarily adjusted its distribution tactics and marketing content. , and then the whole of North America witnessed a box office miracle.
Outsiders see the box office numbers, while professionals within the industry see the patterns hidden behind the box office curve..
As a result, the rules of the entire industry began to change little by little..
Returning to "Gravity", even after the year-end box office rankings were released, people once again looked at the North American box office of "Gravity" of 635 million, which is still shocking. The powerful numbers have the shocking power. The overwhelming crushing force is indeed eye-catching. This result also undoubtedly crowned the year-end champion.！
After that, "The Hunger Games 2", "Iron Man 3", and "Frozen" occupied the second to fourth positions respectively. It is worth mentioning that the North American box office of the top four works all exceeded four billion, this is also an unprecedented first time, further unleashing the infinite potential of the entire market..
Faced with such a phenomenon, economists analyze this：
The "lipstick effect" once appeared during the Great Depression. During the economic downturn, people still had a strong desire/desire to consume, so they would turn to relatively cheap luxury goods. Lipstick is a "cheap and unnecessary item" " can have a comforting effect on consumers, which also greatly stimulates lipstick sales.
Now, the "lipstick effect" has been transferred to the movie market. Because in the United States, the price of movie tickets has always been stable between seven US dollars and fifteen US dollars. In other words, it is equivalent to seven yuan of domestic living expenses. Undoubtedly cheap consumption.
“"Lipstick Effect" has no season, and is no exception all year round. It is against this background that the success of "Gravity" has further promoted the plans of major Hollywood film companies to break the shackles of schedules, and the wheel of history has continued. Progress is never accomplished by one person's strength, but the times create heroes - the glory of "Gravity" is just a matter of pulling the trigger..
No matter what, the box office of the four movies has exceeded 400 million. This is undoubtedly great news..
Furthermore, "Gravity" and "Frozen" are both dark horses. They exploded with amazing energy in unexpected situations, which really made the entire market look at them..
Subsequently, "Despicable Me 2", "Superman: Man of Steel", "Monsters University", "The Hobbit 2", "Fast and Furious 6" and "Oz: Oz" occupied the top ten Six positions remain. "Despicable Me 2" is the only work to exceed 300 million.
Among them, the box office of "Superman: Man of Steel", "The Hobbit 2" and "Fast and Furious 6" were far lower than expected, and all were stuck in the 200 million range, which is related to investment, expectations, publicity, etc. The supporting packages are seriously inconsistent and disappointing, especially the first two works, which are all owned by Warner Bros. - "The Hobbit 2" belongs to New Line Cinema, a subsidiary of Warner Bros., which also puts Warner Bros. into more difficulties. Among them, Kevin Tsujihara is really under a lot of pressure..
The only good thing is that these movies are not the only failures. Behind them, there are even more regrettable and disappointing works - more than one！
No. 11, "Star Trek Into Darkness", North American box office 228 million.
No. 12, "World War Z", North American box office 202 million.
No. 13, "Drunk Country Ballad", North American box office 20.7 million.
No. 14, "Thor 2", North American box office 194 million.
No. 15, "The Croods", North American box office 187 million.
The premise of the entire list is that there have been 13 works in North America with a box office exceeding 200 million. The overall performance throughout the year is undoubtedly worthy of celebration. This has also created a new high in North America's year-end total box office, which means that the box office market potential There is more content worth exploring slowly.
However, hidden behind the box office breakthroughs, there are still many disappointing works..
“"Star Trek Into Darkness" and "Thor 2" were the first to bear the brunt. The former invested 190 million and the latter cost 170 million. However, the box office data of both works fell far short of expectations..
“The global box office of "Star Trek" was only 467 million US dollars. If the publicity and distribution costs are included, Paramount actually suffered a small loss of more than 40 million US dollars. Although it later relied on the video rental market and peripheral markets By recycling profits, Paramount can still achieve break-even; but what they need is far from "break-even"”.
After this, Paramount directly replaced director JJ Abrams and asked him to take a back seat as a producer. The real reason behind this was not just because of the strong protests from die-hard fans..
“"Thor 2" has a global box office of US$600 million, allowing Disney to make a small profit. More importantly, the Marvel universe they built has finally taken shape, and the market appeal of comic copyrights has gained momentum, which also means that Disney's entire The plan is successful, and the follow-up preparations can be fully launched, so there is no need to worry about some losses at the North American box office..
Despite this, the North American box office of "Thor 2" is still disappointing. It lost to "Gravity". People can also say that it is because the movie's box office was incredible; and it lost to "Drunk Folklore", even Disney's I can’t help but feel embarrassed. What is certain is that from now on, the duel of “Renly Hall vs. Chris Hemsworth” will truly cease to exist..
To put it simply, Chris Hemsworth is no longer qualified to be compared with Renly in the same position, and no one is interested..
At the beginning, Chris chose to "borrow" Renly's script and made his own career: he once told himself that the gap between them would become wider and wider in the future, and in the end the two people would not be on the same level at all. on, so he doesn’t need to care about Renly at all, Renly won’t be his problem.
Now, his idea has become a reality. The gap between them is indeed getting wider and wider. They are completely on two levels. They are indeed no longer each other's problem..
It's just a reverse position from what he expected..
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