1610 appalling
There’s a reason why everyone is avoiding the fall and winter seasons.
After the continuous misfortunes of "Hercules" and "Trigger", another disastrous failure appeared in North America. The frequency of failures for three consecutive weeks is really too much to bear..
"Demon Slayer", which invested 65 million US dollars, only earned 8 million in its opening weekend. It did not need to wait for subsequent screenings to declare a loss of more than 50 million. Such a comprehensive collapse occurred in an instant. It once again awakened the memory of the "Hercules" two weeks ago.
The autumn and winter schedules are veritable graveyards for commercial blockbusters. What enlightenment the success of "Gravity" can bring will undoubtedly be a topic that the entire industry needs to study; and art films headed by "Drunken Country Folk" are booming. To shine, this is another topic waiting to be discussed.
Sony Classics felt the strong appeal from the market, so it further increased the number of screening venues for "Drunken Country Ballads" from 3,100 to 3,300. Such a risky move once again shocked industry professionals. I was covered in cold sweat, as if I was watching a Sony classic roller coaster..
But this is Sony’s classic, “Go-Big-Or-Go-Home.” This is how they operate independent art films, and their strategy of going big and big makes them happy every year. ’s performance during the awards season has become ups and downs, and it is precisely because of this that it has gradually fallen into decline in the past two years..
Bystanders were having heart attacks, and Sony Classics itself was breaking out in a cold sweat..
This time, Sony Classics’ gamble paid off again.
Although it added another venue, the market performance of "Drunken Country Folk" still stabilized the situation. In the end, with a box office data of US$11,000 per venue, it earned 36 million in the three days of the weekend, not only easily beating Defeated many opponents and won the championship again; and also successfully pushed the film's cumulative box office past the 100 million threshold, temporarily settling at 141 million.
amazing! Besides amazing, what other interjection can express the inner thoughts? Now this work is unswervingly making an impact towards 200 million.
etc..
“What? Two hundred million？”
Even senior people in the industry are already full of shock. If "Gravity" hits 700 million people in North America, everyone is shocked; then "Drunk Country Folk" hits 200 million people in North America, then the level of shock is directly a hundred times higher! A hundred times! So much so that people in the industry can’t help but begin to doubt life..
Although the general box office measurement standard in the North American market has now been raised to 200 million, many commercial films cannot hit 200 million in North America. Now "Drunk Country Folk" has reached such a height. This is definitely a breakthrough that shakes the entire industry. Not even "classic cars" can accomplish such a feat！
How incredible is a box office of 200 million for an art film? You can make a simple horizontal comparison, taking the Oscar-nominated best picture film as an example..
Among the Oscar best picture nominees after the new millennium, works with North American box office sales exceeding 200 million include the "Lord of the Rings" series, "Avatar", "Weakness", "Up" and "Toy Story 3" , "Inception" and so on, a total of eight movies.
Among these eight works, 2009's "Weakness" is the only independent art film.
Apart from this, the closest artistic work to such a goal is "Lincoln" in 2012, with a North American box office of 184 million; in addition, "Chicago" and "A Beautiful Mind" at the beginning of the century both reached 170 million, After all, we still haven’t been able to break through the shackles of 200 million..
It is no exaggeration to say that "Weakness" is the only work in the new century that has reached such a high level - 200 million in North America, but it is an independent artistic attribute. Strictly speaking, "Weakness" is a biographical film and focuses on Football is the number one sport in North America, which has laid the foundation for creating great box office results..
More importantly, even the high-profile awards season works cannot reach such heights, let alone those independent artistic works that are marginalized during the awards season.？
Now, "Drunk Country Folk" has such qualifications！
Of course, strictly speaking, "The Ballad of Drunken Country" is also a violation, and the partnership between the Coen brothers and Renly is destined to win at the starting line; but such a work can hit the threshold of 200 million in North America, and may even be completed, or Incredible, it’s no surprise that the entire industry is shocked and excited.
Two hundred million？
There is no need for too many words or more praise. The box office figures are the best proof. Just this possibility is enough to make the entire North American market look at "The Ballad of Drunken Country" with admiration. More importantly, Renly -Hall Looks Differently - From "Gravity" to "The Ballad of Drunkenness", is there anything Renly can't accomplish?？
Obviously not.
After that, "The Ballad of Drunkenness" easily achieved three consecutive weekend box office wins in North America. It was not until "The Lego Movie" suddenly emerged as a dark horse that it ended its consecutive winning momentum; despite this, the film's release cycle is still huge. It lasted until May, with a full run of 22 weeks, and it has great stamina..
From appalling during the screening period to a full-scale explosion during the theatrical release, "The Ballad of Drunken Country" created a box office curve that all art films dream of. In the end, the North American box office slowly and slowly crossed the 200 million threshold - Sony The classic was re-opened and expanded after the Oscars, just to hit 200 million, not just for records, but also to make it look more festive on paper..
US$200.7 million.
Having really passed the 200 million threshold, this is the total North American box office of "The Ballad of Drunken Country", becoming the fourth film in Renly's career with a box office exceeding 200 million.！
Unconsciously, the record was born! Compared with "Gravity", "Drunken Country Ballad" is a more incredible case.
After careful study, in addition to the excellent quality of the work itself and the shining cast lineup, Sony's classic distribution strategy still has reference research value, not only the screening curve, but also the selection of film festivals after Cannes. These additional factors have laid the foundation for subsequent miracles..
It’s hard to imagine that 200 million people in North America were born like this. It’s too unexpected and too sturdy. Instead, it feels a bit empty and nihilistic, and the sense of reality is never solid..
But that's not all.
Previously, when "The Ballad of Drunken Country" premiered in Cannes, the European mainstream media was enthusiastically following it. Obviously, the market potential of this work in Europe is broader and deeper than that in North America. It may not be able to create box office miracles like North America, but art The steady growth of theater chains is worth looking forward to.
What's more, the names of the Coen brothers and Renly are also popular in Europe..
However, Sony Classics focused all its energy on the North American awards season. They needed to turn decay into magic before they could find a way out; therefore, the overseas distribution rights of "Drunken Country Folk" were all transferred to various companies in a packaged manner. For local distributors in countries and regions, subsequent release schedules are somewhat uneven..
Despite this, "The Ballad of Drunken Country" is still officially released in 29 countries and regions around the world, which is really rare for an art film..
As expected, the overseas box office performance of "The Ballad of Drunken Country" was the best in the UK, France and Germany. Australia and New Zealand also performed well at the box office; but relatively speaking, the box office in South America was a bit acclimated - Ballads don't work there at all, not even Renly. Similarly, the Asian box office can only be said to be mediocre and lacks surprises..
UK box office 16 million.
French box office 13 million.
German box office 8 million.
These are the three major overseas box office locations for "The Folk Song of Drunken Country".
If compared with commercial movies, there is no comparison, let alone the miraculous performance of "Gravity". Even if compared with "Drunken Country Folk" itself, it is far inferior to the explosive response in North America; but if Compared with art films horizontally, such data can be regarded as the best among the best, and it can definitely be called an annual phenomenon..
The reason is mainly because the box office market of European art films has been relatively stable. Audiences who like it are naturally willing to go to the cinema, and audiences who are not interested will not follow suit rashly. This has formed a huge gap with the North American market. The box office data of art films did not show a rocket-like explosive curve..
In the end, "The Ballad of Drunken Country" earned US$70 million at the overseas box office! far exceeded expectations！
Such box office results also prove from the side that art films themselves objectively exist in the box office market, but how they should be distributed and operated, and how they should attract audiences, is a science. The simplest and crudest way is to invite Renly, who has a strong appeal Leading by a powerful actor - but there is only one Renly in the world; and a more effective way is to start with the distribution strategy, which is more adaptable to market orientation and contemporary changes..
In addition, "Drunk Country Ballads" focuses on folk songs in Greenwich Village. This is a work with typical American cultural temperament. It also affects the overseas box office to a certain extent - just look at the box office in South America and Asia. This is even There are shortcomings that cannot be made up for by a strong star cast, and we can only wait to explore more potential in the video tape market..
But overall, what should be the distribution strategy of art films? This is a topic that the entire industry needs to study..
As for "Drunk Country Ballads"”？
With a production cost of 11 million US dollars and a distribution cost of less than 4 million US dollars, after sweeping 270 million US dollars worldwide, it was just forgotten in the world.！
Only a few people can notice that this is the best box office performance of the Coen brothers' career, even surpassing the Oscar-nominated work "True Grit". However, at the beginning, this work could not find a company willing to invest. Even using the name of the Coen brothers as a guarantee took a lot of effort.
Now, which pre-development manager can be sure that the next "Drunken Country Ballad" is not lying in his mailbox?？
Comments