1609 Happy box office
2014In the third week of January this year, the North American weekend box office rankings were released.！
“"Drunk Country Folk" reaches the top of the charts！
Even though people had secretly anticipated such a result, even though people were looking forward to such a result, when the box office data really came out, everyone was still completely stunned. They couldn't even utter a exclamation, they could only stare in dumbfounded eyes. Watching the scene unfold before my eyes.
How did this happen?？
The previous week, "The Ballad of Drunken Country" was screened in 350 theaters, and the box office data of a single theater dropped to 22,000 US dollars. The downward trend is very obvious, but industry experts have conducted various analyzes. This trend is Normal, and even such a trend still proves the strong market potential of "drunk folk songs", but people can't exactly imagine what the so-called potential is.？
This week, "The Ballad of Drunken Country" was released in 3,100 theaters, and the box office figures for each theater were still as high as 18,000 US dollars! Compared with the data of the previous week, the arc of decline is almost negligible. In one second, people have the illusion: Is this still the screening stage of the first and second weeks? But I looked at the theater data again, and then I was completely shocked, and my jaw was truly dislocated..
From 350 theaters to 3100 theaters, the box office of a single theater has hardly lost much data. What does this mean?？
This means that the expansion effect in the central region far exceeds expectations; or that the market potential of art films in the cross-strait regions far exceeds imagination. Whether it is the former or the latter, this can be called a major discovery, especially This is due to Sony's special screening method of classics, which highlights this change and has become a key case for research in the entire film market.！
Imagine if unique and wonderful works such as "Fight Club", "Mulholland Drive" and "Memento" could find their own place in art theaters and successfully achieve excellent box office data instead of sending movies In the hope that the video tape market will flourish, how could film companies be unwilling to invest in the production of these works? And how could David Fincher not find investors willing to cooperate?？
amazing！
Absolutely amazing！
Such a single theater box office and such an expansion curve are even comparable to those of summer commercial films, which is almost a miracle for art films! The case of "Drunken Country Folk" is undoubtedly special and may never be replicated, but it may be possible. The only thing that is certain now is that this work will definitely attract more attention, just like the 2008 "Classic Car" "generally.
2008In 2016, the famous old cowboy director Clint Eastwood directed and starred in a work, "Classic Cars". The old man even participated in the creation of the original soundtrack. It can be said that he put a lot of effort into this work. At that time, Clint won the Oscar for Best Director for the second time with "Million Dollar Baby", but later he was questioned for "Flags of Our Fathers" and "Letters from Iwo Jima"——
The two films examine the Battle of Iwo Jima before the end of World War II from the perspectives of the United States and Japan respectively. Clint hopes to discuss the damage of the war from the different standpoints of different countries, but it is obviously too ambitious and the effect presented is far from satisfactory. Lower than expected, sparking criticism.
Although Warner Bros. adopted timely emergency public relations measures and finally won Clint an Oscar nomination for "Letters from Iwo Jima," after that, Clint's ideas and creativity were subject to many challenges - and the Coen Brothers There are many similarities in the preparation of "Drunken Country Ballads".
2008In 2016, Clint filmed two works: "The Lost Son" and "The Cars". The former sparked countless discussions due to the addition of Angelina Jolie, but the latter was simply ignored by no one..
From the subject matter and content to the method and style of the work, "Classic Cars" is not a work of an academy. Not to mention Warner Bros., which is responsible for production and distribution. Even Clint himself doesn't pay much attention to it. Many times during the filming There were rumors that he was preparing to quit the crew, and he also spent a lot of time discussing the preparation of other works with Steven Spielberg and others..
In fact, "Classic Car" received a very good reputation after its release. During the awards season, it won the Best Foreign Language Film Award at the Japanese Film Academy Awards, the French César Awards, and the Italian Guardian Awards; but similarly, Warner Bros. did not spend too much money. Pay more attention to distribution.
Unexpectedly, the film quietly completed its counterattack step by step. In the end, the North American box office reached 148 million, and the global box office reached 269 million. The production of the film The cost is only 33 million.
Although "Classic Cars" failed to receive any Oscar nominations because it was launched too late and "The Suspense" took away all public relations resources, the excellent box office performance made this work the highlight of Clint's career. A very special work in.
Now, the same seems to be true of "Drunk Country Ballads"！
In the third week of January, the weekend box office of "Drunken Country Ballad" was 55.8 million. After seven weeks of release, the North American box office accumulated 90 million US dollars..
This is the best weekend box office performance since "The Hobbit 2" was released in the third week of December, with 55.8 million and "The Hobbit 2"'s 7,300 in its opening weekend. One million seems to be not far away.
This is absolutely outrageous！
Not to mention the weekend box office of 50 million US dollars. In fact, before the movie was officially released, all industry insiders, including Sony Classics, estimated the total North American box office of "Drunken Country Ballad" at 20 million US dollars. If it can break into In the heat of the awards season, the cumulative box office may hit 50 million.
Not an expectation, but an impact.
You can see the current state of art films just by using words..
It's not that industry insiders underestimate the Coen brothers and Renly Hall, but the box office curve of "The Ballad of Drunkenness" is really unexpected. Just like works such as "Juno", "Little Miss Sunshine" and "Classic Cars", they are Aliens outside the normal rules, jumping out of the rules and creating incredible miracles.
“"Drunken Country Ballad" truly broke out into an unimaginable craze! It is no exaggeration to say that the weekend box office data of 55.8 million was placed in four stages: autumn, holiday, winter and spring. They are definitely well-deserved outstanding performances, and even if they enter the summer schedule, they are definitely one that cannot be ignored. With clever scheduling, such data can also win the championship..
More importantly, this is also true for commercial movies. What's more, it's an art movie.？
That kind of shock, that kind of astonishment, that kind of fright, words cannot accurately describe the mood of the entire North American market. Maybe foul language would be more appropriate..
Judging from the box office blowout this weekend and the screening curve in the past six weeks, the total North American box office of "The Ballad of Drunken Country" can reach 150 million, and it may even challenge a higher level - just look Looking at the box office decline curve in the next few weeks, what else can be said? In addition to admiration and admiration！
For a work that only invested 11 million U.S. dollars, for an independent art film that is a little acclimated even during the awards season, for a film that has a box office of over 20 million in North America, it is a joke. As far as works are concerned, the current achievements of "Drunken Country Ballad" are enough to make the entire industry look enviously..
Sony Classics has completed a huge gamble with huge profits, and more importantly, the distribution rights of "Crackling Drummer" are also in their hands. Now other film companies can only stare in envy and hatred..
Rumor has it that the top management of Universal Pictures is shocked. On the regular board of directors, someone jointly impeached Ron Meyer, and he needs to make an explanation. Otherwise, Barry Meyer will be a lesson to him..
But envy is envy. This is just an "accident" after all. Just like "Juno", "Little Miss Sunshine" and "Classic Cars", the entire industry pays more attention to routines - just like the successful evolution of "Iron Man" It has become as successful as the comic book movie, and it is like the 3D movie craze triggered by "Avatar". If accidents cannot be transformed into the norm, then the industry will never focus on "accidents".
So, can the accident of "Drunk Country Folk" be replicated?？
With a top performance of 50 million in the weekend, "Drunken Country Ballad" easily defeated many competitors and topped the North American weekend box office rankings in the third week of January.！
This week, "Joshu Brothers" became a shiny dark horse. The production cost was only 25 million, but it exploded into a box office of 41 million US dollars in its opening weekend during a deserted schedule. , and its reputation is very good. If it had not encountered "Drunk Country Folk", it would have easily been crowned the champion..
“"The Nut Shop" became an unexpected surprise. Although the production cost was as high as 42 million, it earned 20 million U.S. dollars in its opening weekend without effective publicity; the reputation cannot be said to be excellent, but It has won a lot of praise from the audience, and its subsequent box office trend is expected to be promising..
“"On the verge of breaking out" has now become a cannon fodder tragedy - a sad premonition that never seems to go wrong. It only made 15 million in its opening weekend, and its reputation is also a mess. Faced with a production cost of 60 million, it is now possible Announced in advance that he would face a loss.
Ranked fifth in this week's weekend box office rankings.
The only good thing is that "Hercules" is at the bottom of the list behind "Trigger". The latter experienced a cliff-like drop of 61% in the second week of its release. The cumulative box office in the two weeks after its release was only 14 million, and even Even worse than the box office data during the screening period of "Drunken Country Ballad".
It has to be said that there is a reason why everyone is trying to avoid the autumn and winter seasons..
The performance of the North American box office market in the following week once again proved this point of view - another film was a Waterloo, a disastrous failure, which truly explained the meaning of "terrible".
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