1608 Great opening and closing
No one expected that "The Ballad of Drunken Country" would become a work that broke the shackles of the situation, just like no one expected that "Gravity" would become a phenomenal work..
This year's "Ballad of a Drunken Country" is reminiscent of "Little Miss Sunshine" and "Juno" in every aspect, but compared to these two works, the record being created by "Ballad of a Drunken Country" is more magical and more... Crazy, truly taking a unique path, which makes people have to look at it with admiration.
In the fifth week of screening, the box office of a single theater remained above the ultra-high level of US$50,000. The cumulative box office in the five weeks of release has already exceeded US$20 million. Putting aside the subsequent expansion results for the time being, it is just The data so far have proven the huge success of the movie.
From the first week to the fifth week of screening, the expansion of "The Ballad of Drunken Country" was steady, powerful, and steady. Some people even complained that it was too conservative, but Sony Classics still went its own way. It is undeniable that , the fermentation and fermentation of the movie's reputation showed a wonderful curve of rising steadily..
In fact, the influence of folk songs is mainly concentrated on the east and west coasts of the North American continent. Even in the 1960s, the popularity of folk songs in the central region was never considered top-notch. It was more popular among the "Beat Generation" spread among young groups, but the countryside and soul are the people in central China’s heart..
“You can get a glimpse of that history in movies such as "Crazy Heart" and "Walking Along".
However, from folk songs to rock and roll, the madness of the 1960s and 1970s indeed swept the entire North American continent and left an indelible mark. Now the "Beat Generation" has gradually aged, and future generations Those distant memories can only be captured from libraries, documentaries or TV series.
When the "Drunk Country Ballads" appeared, the younger generation in the central region were not interested at all. They were not interested in ballads, were not interested in Renly, and were not interested in movies..
As word of mouth spread, the influence began to penetrate layer by layer. Especially when the work was still not available in the central region, curiosity spread further..
Everything is quietly paving the way for the next comprehensive expansion plan of Sony Classics..
2014In the second week of January 2020, "The Ballad of Drunken Country" officially entered the public release stage from the screening, but it has not yet been fully released in the United States. The number of screening theaters is confirmed to be 350, which also means that mainstream cities have fully screened it. Coverage, basically ensuring that every city has at least one theater chain for screening.
In other words, this is the final test before the full release..
After the screening, Sony Classics will collect the box office data of single theaters and word-of-mouth data in the central region as soon as possible to further understand the market prospects of this work in the central region and prepare for the full release next week.——
How should the number of theaters in cities on both sides of the Taiwan Strait be arranged? What are the key screening cities in the central region? How many theaters should be arranged in the central region? What adjustments should be made to the publicity strategy? Should they further expand their publicity or save costs and shrink their publicity campaign?？
and so on.
The expansion of screenings to 350 theaters can be said to be the last step for Sony Classics to determine its goals for the awards season. It is also the last observation of the entire film industry on the box office market potential of independent art films. Vaguely, the level of attention is even Exceeding the commercial blockbusters to be premiered this week.
It is worth mentioning that there is a major drama released this week, "Hercules" produced by Lionsgate Pictures with an investment of 70 million. The male protagonist chose Kai, who came into people's horizons with "The Twilight Saga". Kellan-Lutz, but Lionsgate obviously lacks confidence, otherwise it would not have scheduled the film for release in the cold month of January.
Facts have also proven that ominous premonitions are always correct.
“The reputation of "Hercules" has completely collapsed, and the box office during its opening weekend was only US$8.8 million. Now it is basically certain that the movie will lose more than US$50 million. Lionsgate has no choice but to stop the loss immediately and give up on the follow-up. Develop a publicity plan to avoid further investment in publicity costs.
It is really difficult for people to tell whether the box office failure of "Hercules" is more worthy of discussion, or the screening success of "Drunken Country Folk" is more worthy of attention？
After all, the latter seems to be the expected result.
After selecting 350 theaters for expansion, in the second week of January, the single-theater box office of "Drunken Country Folk" dropped by more than half, handing over a figure of US$22,000. It seems shocking, but the situation is really Is that so?？
“"The Folk Song of Drunken Country" is still in the screening stage in major cities on both sides of the Taiwan Strait and has not been fully released. This also means that the market for senior movie fans has reached a bottleneck. Now it is waiting for the general public to enter the theaters after the full release; Among the major cities in the central region, each city may only have one or two theaters. Now is the initial stage of screening..
In other words, the number of theaters has increased and the number of screening cities has increased, but essentially, the screening scope of the movie still remains among senior movie fans and professional movie fans - for the sixth consecutive week, it is against this background , "The Folk Song of Drunken Country" has achieved a single-venue figure of US$22,000. This is not only amazing, it is simply appalling.！
Successful！
“The screening stage of "The Folk Song of Drunken Country" achieved incredible success！
In the second week of January, "The Ballad" grossed $7.7 million at the weekend box office, pushing its cumulative box office total to $29 million.！
Sony Classics has made an official announcement internally, and the movie will then enter the profit-making stage.！
It cannot be said that it is unheard of to recover the production cost just by relying on the screening stage, but the production cost is as high as 11 million, which is incredible! Even more powerful than the box office miracle of "Gravity"! After all, the box office curve of "Gravity" is still traceable, and the follow-up curves of "Avatar" and "Titanic" are even more outrageous; but "The Ballad of Drunkenness" can be said to be the first in the North American market..
All of North America is boiling！
Go with the flow! Sony Classics officially announced it as soon as possible：
In the third week of January, "The Ballad of Drunken Country" will enter the general release stage and will be screened in 3,100 theaters in North America..
There was an uproar！
Three thousand one hundred. Although everyone is waiting for the expansion of "Drunken Country Folk", the step taken is too exaggerated. Aren't you afraid of a complete collapse? For art films, two thousand theaters are already a very large-scale screening. "The Wolf of Wall Street" was released at the same time in 2,500 theaters, and "American Hustle" was in 2,600 theaters. "But it directly entered the 3,000 level, even more heroic than many commercial movies..
this……
But people in the industry can only keep their mouths shut, because the point curve of "Drunk Country Folk" is full of weirdness, and because all the signs so far are indeed supporting Sony Classics' approach, and those empiricisms no longer work. , they can only choose to wait and see what happens..
Objectively speaking, this is Sony’s classic style！
The screening pace in the previous six weeks was too cautious and cautious, and it looked more like Fox Searchlight, but now people can finally confirm that it is indeed a Sony classic-the style of opening and closing is simply heart-breaking. Illnesses occur frequently, and you either become a god in one fell swoop, or you fall into disrepair..
From 350 theaters to 3,100 theaters, Sony Classics’ step is truly shocking.
Everyone is curious about what kind of performance the box office data of "The Ballad of Drunken Country" can contribute. Whether it is good or bad, this is a case worthy of careful study. It may bring more inspiration to other art films. Anyway, Sony Classics He is the first one to try something new. Other film companies can sum up more things based on their experiences and lessons..
This is the real spotlight.
It's a little ridiculous and a little funny. In the cold winter of January, everyone's attention is temporarily focused on the box office figures of an art movie. There is no problem with art movies, but the box office numbers are the problem. It's so strange. The scene seems unprecedented, but it really happened.
The most amazing thing is that the third week of January coincides with a small craze for new movie premieres.
The comedy film "Sashu Brothers", the animated film "The Nut Shop Robbery", and the action film "Trigger" will all have new premieres.
Among them, "Trigger" with an investment cost of up to 60 million is a special series. The male protagonist "Jack-Ryan" is called the American 007 and comes from the thriller novelist Tom-Clancy. ) has been adapted to the big screen since the late 1980s..
Alec Baldwin, Harrison Ford, and Ben Affleck have all played this role. Among them, Harrison filmed two Jack Ryan movies in the 1990s, namely "Patriot Games" and "The Pursuit of Pursuit." Both films were incredibly successful at the box office.
This time, the male lead was played by Chris Pine, and the female lead was Keira Knightley. It was definitely the highlight. However, the production company Paramount always lacked confidence and adjusted the schedule several times before finally choosing a month, and now I’m not sure if this was the right choice..
The situation suddenly became a bit strange. Art films and commercial films faced off against each other at the weekend box office. Such a scene is really rare, although no one expected "Drunken Country Folk" to write a miracle and achieve a counterattack - Art The attributes are still a serious hindrance, but...what if? What if it really happens?？
Then, the North American weekend box office rankings for the third week of January were released! Surprise, it just appeared. Boom! Boom boom！
Winner, "Drunk Country Ballads"”.
Runner-up, “Joshu Self-Rescue Brothers””.
Second Runner-up, “Lone Survivor””.
No. 1, "Robbery of a Nut Store"”.
Wait, so where did "Trigger Go" go? This...there seems to be something wrong with this, right?？
Comments