1607 tight effect
2014first week of year.
There are 155 on-demand theaters, with a single theater box office of US$50,000 and a weekend box office of US$7.75 million. It ranks ninth in the North American weekend box office rankings and has a cumulative box office of US$20 million in five weeks of release..
This is the report card handed over by "Drunk Folk Folk"！
Even with all the attention, even with heightened expectations, and even with premonitions, the actual results still triggered a cry of exclamation: Sony Classics planned the "Dream Back to Kerosene Lamp Bar" concert, and it actually succeeded.！
Entering the fifth week of screenings, the single-venue box office data of "Drunken Country Folk" still maintains amazing vitality, especially when it has repeatedly created miracles before, so the single-venue results are even more amazing, once again showing this The work's ability to continue to rise in terms of topic popularity and attention expectations. The combination of "Coen Brothers + Renly" is undoubtedly the biggest contributor to detonating the film market; at the same time, this also truly allows people to see the market potential of art films.——
Because the movie is still in the screening stage, this also means that the general public has not yet entered the cinema for the first time. The main audience now is still senior movie fans, or fans who are professional, enthusiastic or interested, and have the ability to appreciate the art. The ability of movies, but also yearning for the charm of art movies.
The North American market has always believed that this group of so-called "senior movie fans" is a niche group. It is not compared with the general public of commercial popcorn, but compared with the market box office data of art films. The box office figures have always been unable to convince them. People are so satisfied that the entire independent film production market revolves around the awards season, and the development of other art film industries is becoming increasingly sluggish..
Works during the awards season always carry the Oscar label; but many works of art may not necessarily meet the aesthetics of the Oscars..
David Fincher is a typical victim of such a system. During an interview at the Telluride Film Festival, when a reporter asked about new film plans, David expressed regret, "Today's Hollywood is divided into two types. Surrounded by tights, one is superhero tights in the summer, and the other is Oscar-winning tights in winter. Apart from that, there is almost no room for other movies, and I am exactly the other type..”
Looking at the directorial works of David's career, he is good at medium-cost works, which are neither low-cost nor high-cost, but medium-cost works that require a certain degree of investment. The eccentric image composition and sharp and compact editing style can often give movies a wonderful authorial quality, from "Seven Deadly Sins" to "Fight Club" to "Zodiac", from "The Curious Case of Benjamin Button" to "The Social Network" to "The Girl with the Dragon Tattoo," all.
To put it simply, David is not the style that Oscar fans like, but his works have undoubted charm..
20102018's "The Social Network" is almost the pinnacle of his career. He has found a delicate balance between his personal style and the preferences of the academy. He has shown his domineering attitude throughout the awards season. In the end, it was inexplicably lost to "The King's Speech", and even the best director was lost to the mediocre Tom Hooper..
The Hollywood industry has always believed that Tom Hooper is the most "watery" Oscar-winning director in the past two decades. Even if the time period is expanded to the entire Oscar history, there is not much controversy..
On the one hand, it is indeed because Tom Hooper really has no style at all. In "The King's Speech", you can see the script and the actors, but you can never see the director. The traces of the director are almost completely submerged in the movie. , which makes the movie not much different from the TV movie.
On the other hand, they are also complaining about David Fincher. Even "Brokeback Mountain" lost to "Crash", at least Lee Ang still won the best director, while David Fincher won the best director award. He lost to Tom Hooper in the director award, which is really disappointing. This also proves once again that David is incompatible with the academic style..
2014In 2008, after David filmed "Gone Girl", he almost drifted away from the film industry - because he could not find investment for the projects he hoped to shoot. Yes, the famous David Fincher found With less funding for film shooting, we turned around in 2018 but still no new film project was launched. We only filmed a TV series "Mind Hunter", which received rave reviews, but after all, it was a TV series and not a movie..
Even David Fincher faced such a dilemma, let alone other directors.？
As David said, Hollywood movies have been surrounded by two kinds of straightjackets, and there is not much room left for other movies to survive..
It must be admitted that this is a problem for the entire industry. From the academy to the film company to market feedback, all aspects have formed a vicious cycle system, which leads to the final outcome step by step. However, if the potential of the art film market is far It's far beyond imagination, but the publishing company hasn't been able to dig it out.？
“The emergence of "Zuixiang folk songs" has raised such questions.
Some people are bound to say that "The Ballad of Drunkenness" is a typical awards season work. It is still a change of the soup without changing the medicine. Its box office performance has no reference value for other works of art, nor does it have any reference value for David Fincher's situation. There has been some improvement; but the reality is that this is not a work that the Academy likes..
First of all, this is not a biography of a real person, but a story based on the experience of a real person..
Secondly, this is not an inspirational story or a story that reflects social issues. Strictly speaking, the Coen brothers just presented a state, and such a state has no appeal to the academy - the difference between Los Angeles and New York That's the best ironclad evidence.
Again, this is a small-format work, and all the weight of the story falls on LeVeon Davis. Even the ending of the story is not sublimated or refined. The Coen brothers have always used black humor to mock social reality. The sharpness has also become milder, lacking some weight..
Finally, this is a musical film. The Golden Globes have a comedy-musical film category, but the days of musicals are long gone. The last musical films to receive Oscar nominations were 2000's "Chicago" and 2001's "Moulin Rouge" in 2016 was the final glory; the next musical film nominated for an Oscar was "La La Land" in 2016, but this work tells the story of Hollywood itself.——
Everyone knows that the academy is the most narcissistic group of old academics who always love movies that reflect Hollywood. This is true for "The Artist" and the same is true for "La La Land".
All things considered, "The Ballad of Drunken Country" is simply the most overlooked category of work during the awards season. Even with the support of the Coen Brothers, it will be difficult to reverse the situation..
In its previous life, "The Balladeer" won nominations for Best Musical Comedy, Best Actor in a Musical Comedy, and Best Original Song at the Golden Globe Awards, and won Best Original Screenplay, Best Original Screenplay, and Best Original Song at the British Academy Awards. Nominated for Best Cinematography and Best Sound Effects, but only received nominations for Best Cinematography and Best Sound Effects above the Oscars——
Go downhill step by step.
In fact, "The Ballad of Drunkenness" ranked first in the 2013 annual top ten movie lists of "Film Review", "Village Voice", "New York Times", "Empire" and other magazines; and it was ranked among the most authoritative professional magazines in Europe. It is also generally ranked among the top ten, including France's "Cahiers du Cinema" and so on, but its Oscar prospects are still disappointing..
In essence, this is not the type that is popular during awards season, but more the type that down-and-out artists who are immersed in their own art and dreams like, just like between Dave Van Ronk and Bob Dylan The difference is that New York, Paris and London are crazy about it. I can’t put it down and am obsessed with it, but it’s not Los Angeles..
It's the same in this life too.
When "The Ballad of Drunkenness" won applause at Cannes, the industry was generally not optimistic about the film's awards season prospects. The Coen brothers also admitted that they were not filming for the awards season. When they were looking for investment funds also encountered difficulties, just like David Fincher.
Sony Classics has always been cautious when arranging and planning the expansion of "Drunken Country Ballad", even a little too cautious. This also proves this point of view: if they want to push "Drunken Country Ballad" into the attention of the awards season, , they need to plan more carefully and comprehensively.
Therefore, after four weeks of screening - more accurately, it should be five weeks of screening, the box office curve of "Drunken Country Folk" has created such outstanding results, which is why it can trigger so many discussions.
If the market potential of art films far exceeds imagination, and those senior movie fans are still willing to go to theaters to support these artistic works, then the box office data and the subsequent video rental market will be more worth looking forward to, which also means that cost recovery and even profitability changes will be easier to acquire, and major film companies will be more willing to invest in those artistic works.
Even if it’s not for the awards season, it’s also to expand your market share..
Then, directors like David Fincher, David Lynch, and the Coen brothers who hope to produce distinctive works will be able to find more living conditions..
By the way, this is the difference between European movies and American movies.
European films are still willing to set up various sponsorship funds to support such art films, and art films can always find their own audience and realize profits after landing in theaters. Therefore, France, Italy, Germany, Northern Europe, etc. You can see art films of different styles and types all year round..
American films are market-oriented. The summer season and awards season have accounted for more than 90% of the market, or even more. This leaves little room for other films to survive, and the development of the film industry has gradually fallen into a dead end. ——Only by Disney can it become more and more dominant.
Now, first "Gravity" breaks the shackles of the autumn season; and then "Drunken Country Folk" breaks the shackles of the awards season. How can people in the industry not pay attention?？
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