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“The concert "Dream Back to the Kerosene Lamp Bar" came to an exciting end in the center of sparkling tears. This event became the annual event of 2013 in every aspect..
The first was a concert based on the movie soundtrack, but it filled Madison Square Garden to a full house; the second was a concert by popular singers such as Ed Sheeran, Mumford Son, Bon-Iver, John Legend, etc., but no money was collected. , with strong support; again, news about the Folk Music Festival and Renly’s second album; and finally, the belated encore.
Each piece of news is worthy of attention and discussion when listed individually. Now that all the news collides together, the strong chemical reaction that erupts is even more incredible.！
In 2013, the global music market is shrinking, record sales are declining year by year, and the market share of digital audio sources is increasing rapidly - but pure profit income is far from keeping up with the rate of record losses. The only thing that can remain strong now is It's the touring market..
You can simply browse the news and see that almost all the top popular singers online, including veteran singers such as Paul McCartney and Madonna, are no exception. They are on tour all year round. This is the most direct manifestation-summer travel Going on music festival tours in major cities, year-round regional tours, occasional large-scale world tours, etc..
But even the tour market is now slightly depressed due to the global economic recession: the size of the tour venues, the number of tours, the region and size of the tour cities...these details can all be noticed..
The Millennium Dome O2 Arena and Wembley Stadium in London, the Lanxess Arena in Cologne, the Air Canada Center in Toronto, the Staples Stadium in Los Angeles, Madison Square Garden in New York, etc., these are only a few popular singers who dare to Challenging the top performance venues, if you are not careful, the attendance rate of the concert will be terrible. Embarrassment is not a big deal, but losing money is..
Although Madison Square Garden can only accommodate 20,000 spectators, the venue capacity is nothing at all, but because it is located in New York, a city with rich entertainment life, attendance is still a difficult challenge; and tonight, "Dream Back to the Kerosene Lamp Bar" "But it created the most lively and exciting performance in 2013 so far, and it became a hit in terms of attendance and audience feedback.！
Of course, an important factor cannot be ignored：
This is a free concert! All income comes from voluntary donations from viewers! This undoubtedly created prerequisites for 100% attendance and more than 3,000 outside spectators.
However, after the concert ended, Sony Classics officially stated that the total ticket sales reached US$1.8 million.！
It is absolutely unbelievable that the ticket revenue alone has reached such a figure! You can clearly feel the strong support of the entire audience, which further proves the great success of this concert, which is even more valuable in the current sluggish market..
Immediately afterwards, Sony Classics also officially announced that they will donate all ticket sales to the Heather Cross Foundation; in addition, they will make up the difference in the name of the "Drunken Country Folk" crew, raising two million U.S. dollars to sponsor the fund The association’s next funding project, hoping to help more people.
It is worth mentioning that the Heather Cross Foundation has been in operation for more than eighteen months, and its comprehensive sponsorship of amyotrophic lateral sclerosis is being strongly promoted; at the same time, foundation manager Robin - Herzer officially announced in early October that the foundation will continuously and regularly allocate 20% of the funds every month to accept sponsorship applications for other intractable diseases and make every effort to treat amyotrophic lateral sclerosis. In addition, help more patients in difficult situations.
At that time, Renly was promoting "Gravity" at the New York Film Festival. After receiving the news, reporters came to ask Renly if he knew about it. Renly said, "This is an opinion from a good friend." Mr. and Mrs. Cross. "We hope to contribute a small amount of power to change society. It is not easy, but we will continue to persevere.".”
Now Renly finally understands Bill Gates' mentality.
Every year, Bill Gates will allocate a fixed proportion of all his income dividends and return them all to various charity fund projects. Because they know deeply that the account number has reached After a certain level, it is just a series of pure numbers. If you just rely on yourself and your entire company to spend it, you will never be able to spend it all. Wealth taken from the society must be given back to the society. This is a virtuous cycle..
Renly is the same now.
“"Dream Back to the Kerosene Lamp Bar" concert was undoubtedly a huge success and created a torrent of discussion throughout North America..
According to industry rumors, Harvey Weinstein sneered at Sony Classics for being such a "villain". He believed that it was a cheap and vulgar college public relations move, and the ultimate goal was just to build momentum for "Drunk Country Folk"..
On the surface, Sony Classics donated all the ticket revenue from the concert, which was a thankless effort and held a grand concert that not only made no profit but also suffered a loss; but the actual situation is that the concert retained the original flavor. There is no gorgeous lighting or extravagant stage design. Even the performers voluntarily appeared for free. The cost has been reduced to a minimum. Compared with the college’s public relations expenses, which can run into millions, it is not worth mentioning at all.——
Now in the awards season, the cost of hosting a top-notch luxury private party generally fluctuates between US$150,000 and US$400,000, depending on the venue, city, guest lineup, etc.; this concert organized by Sony Classics , the cost may not reach this figure.
A simple horizontal comparison can tell the clues..
As a veteran in the industry, Harvey Weinstein can easily see through the phenomenon to see the essence, so naturally he won't care. What's more, he believes that Sony Classics is just doing useless work. "Those audiences who are deeply moved do not have the ability to vote." Right. And the industry insiders who really have the right to vote are moved, but in the end they are not as good as the friendship offensive at the private party. Sony Classics is completely gaining the upper hand but not scoring..”
Harvey represents a point of view and attitude in the industry, but as to whether it is correct or not, we can only wait for the awards season to find out..
However, one thing is for sure: Sony Classics has undoubtedly achieved great success in promoting the film.！
December 27th was the day when the "Dream Back to Kerosene Lamp Bar" concert was officially held. It was a Friday and it was also the fourth weekend of continuous screening of "Drunk Country Folk". With the craze of the concert, In the fourth week, "The Ballad of Drunken Country", which was still released in 45 venues, successfully maintained its strong performance during the screening period, pushing the film's cumulative box office in four weeks to over 10 million..
But objectively speaking, the influence of the concert was not fully fermented on that weekend, but slowly showed its power in the following week or two. The most direct proof is "Don Quixote" The sales of both albums and the soundtrack of "Drunken Country Folk" have rebounded strongly; this is also reflected in the expanded box office of "Drunken Country Ballad".
2014In the first week of January this year, the entire North American film market was calm. The only newly released film was Paramount's "Paramount: The Ghost Story". However, overall, the market was still dominated by "Frozen". The world of "fate".
Whether it's "The Hunger Games 2" or "The Hobbit 2", they all eclipsed the incredible box office performance of "Frozen". This animated film has truly become the hit of the year, making a strong announcement for Disney's animation The awakening and counterattack of the department. After Pixar dominated the market for many years, Disney finally rediscovered its traditional strengths..
In addition, awards season works have become the mainstay of theaters.
This year's award season works are generally relatively "big". From actors and casts to production lineups to distribution scale, all aspects have reached the top level. The powerful combination of big-name actors, big-name directors and expensive productions has allowed various distribution companies to plan During the screening process in theaters, one has to consider the revenue ratio between box office and popularity, so the theaters in winter have become a little more lively..
“"Gravity" is the first hit this year, followed by "The Wolf of Wall Street" co-produced by Leonardo DiCaprio and Martin Scorsese, and "The Wolf of Wall Street" produced by Brad Pitt and starring Michael Fassbender. “12 Years a Slave,” David O. Russell’s “American Hustle” with Christian Bale and Jennifer Lawrence, Spike Jonze’s “Her” with Joaquin Phoenix, Tom Hanks The "Big Dreamer" collaboration between Smith and Sandra Bullock...the star cast is really countless, and this is just a part of it..
The above-mentioned works, except for "Her", which is still in the screening stage, all other works have been screened in more than 2,000 theaters. In the deserted winter season, they are definitely strong contenders for the box office championship. For example, "The Wolf of Wall Street" took in a cumulative box office of 60 million in just two weeks after its release, and the topic of discussion remains high..
Among these, "The Ballad of Drunken Country", which is distributed by Sony Classics, is like an outlier, always unfolding its expansion in an orderly and unhurried manner..
After the "Dream Back to Kerosene Lamp Bar" concert, Sony Classics really took the first step after expanding its screenings. Because word-of-mouth fermentation and rising expectations have reached a high enough level, if you continue to wait, it will start to decline. Now, the audience must see this work.
As a result, "The Ballad of Drunken Country" has received its first round of substantial expansion in 155 theaters and 35 cities. The box office performance of a single theater is still the focus of much attention. Almost half of North America has Issuing companies have all turned curious research eyes.！
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