1594 surprise news
“The box office explosion of "Gravity" has truly changed people's views on the autumn season. The record-breaking performance is not inferior even in the summer season, just like when "Avatar" came out and captured all eyes. They are all refocused on this neglected period throughout the year..
“The miracle created by "The Folk Song of Drunken Country" during the screening period has also shaken people's views on the awards season: is it because the mass base of the artistic work is not solid and broad enough, or are there other possibilities in the way of publicity and distribution strategy of the artistic work? ? This has also triggered numerous discussions in the industry.
If the emergence of "Drunk Country Folk" can really become the key to changing the current situation of other works of art, then the entire North American market will be turned upside down again..
Not to mention whether the extraordinary performance of "Drunk Country Folk" was a flash of inspiration or a historical necessity, what is certain is that such performance has successfully aroused discussions and heated discussions in the industry, and everyone is expressing their own opinions. , is this the trend of industrial development? Or is it a reflection of Renly's personal appeal? If it's the latter, then why? How was Renly's path to success paved, and can it be replicated?？
What is certain is that all big and small film companies, including the Big Six in Hollywood, are paying attention. This is definitely a major industry event in 2013, and no one can miss it. From "Gravity" to "Drunken Country Folk", There are so many things that Renly has changed, and each one of them is so important that no one can simply say "it's just luck" to get rid of it..
Once is a coincidence, twice is a coincidence, and three times is inevitable.
Quietly, the atmosphere in the Hollywood industry has changed again. Even Robert Downey Jr. and Johnny Depp were not treated like this in their peak years. Now Renly can truly rival Harrison Ford's. Taking the lead, everyone's eyes were directed towards Renly, as if they were aiming at a mountain of gold and silver waiting to be mined..
Among them, the most fortunate one is undoubtedly Disney. It only replaced Vin Diesel's position in "Guardians of the Galaxy", but it got the opportunity to cooperate with Renly in "Super Marines". More importantly, Selling a favor to Renly is more important than any terms of interest or cooperation projects..
After Robert Iger took over Disney, he was able to push Mickey Mouse back to the top spot in the industry. His vision and vision cannot be underestimated..
Next is Warner Bros..
During the Barry Meyer period, the foundation for a good cooperative relationship between Renly and Warner Bros. has been laid; in the past six months, there have been many twists and turns due to the overlap of power among those in charge. Kevin Tsujihara and Renly- Hall has not visited each other in private so far, and the relationship has never eased..
But in the final analysis, Renly's next work "Interstellar" is still produced by Warner Bros. After "Edge of Tomorrow" and "Gravity", Warner Bros. is still the most direct beneficiary of Renly's rise. However, here After that, no one knows where the cooperative relationship between the two parties will go..
Of course, Universal Pictures is the one that attracts the most attention, but only Ron Meyer and Thomas Tull can know the taste of it..
The atmosphere of major film companies is like this, but as for whether academics are willing to study and discuss, and whether they are willing to spend their time on the box office of artistic works again, it is still not clear in a short time. After all, compared with the box office of commercial movies, In terms of intuitive numbers, the subsequent development of artistic works still needs more time to slowly settle..
No matter what, the attention of the entire North America is focused on the subsequent box office curve of "The Ballad of Drunken Country". Sony's classic expansion strategy and the film's box office performance will bring further enlightenment.——
Perhaps, this work just took advantage of the popularity of discussions on social network platforms and exploded with huge energy in just four weeks, and its subsequent expansion achievements were not as good as before..
But even so, film companies still need to study research cases. How is such enthusiasm brewed? How did the heat of media discussion from Cannes to Venice and Renly's market appeal collide, creating a volcanic eruption effect? Even if the market rules cannot be changed, manufacturing has brought about changes.
And if subsequent expanded screenings can still achieve good results at the box office, whether or not the box office curve of "Juno" can be replicated, this will be a subject that the entire industry needs to seriously study..
So, how does Sony Classics plan to expand theaters?？
According to the normal curve, after the 45 theaters have completed the screening, you can now freely choose whether to continue to expand the screening on a small scale or to take advantage of the trend and fully release it? No matter which plan you choose, there is no problem. There have been a lot of successful cases before. It mainly depends on the public relations strategy of the issuing company..
It happens to be in a special stage at this time: after Christmas and New Year's Day is approaching. If the number of theaters is increased to more than 1,000 at this time, relying on the popularity of the topic can sweep the box office and even create a movie that is far beyond imagination. Miracle; but if we still maintain a small-scale screening at this time, wait for the burst of energy before the Golden Globe Awards, and cooperate with the Academy’s public relations arrangements, then the combat effectiveness of the awards season will be stronger..
The former and the latter are not completely contradictory choices, but they still need to make a relative emphasis. The decision-making power lies in the hands of Sony Classics.
In previous years, Sony's classic awards season expansion route has often been wildly popular. Compared with the slow-cooking Focus Features and the progressively advancing Fox Searchlight, it is still a bit rougher. It either soars into the sky or falls behind quickly. The outlook for the entire awards season can be described as ups and downs. So, what about this time?？
Sony Classics has officially released two official announcements：
First, in the first week of January, which is also the first weekend of 2014, the screening scale of "The Ballad of Drunken Country" will still be maintained at the screening stage. The number of screening theaters will be increased to 155, and the number of screening cities will also be increased. Further expansion to 35 seats. The expansion of the screening range is relatively limited, but in those cities where it is currently being screened, the number of theaters will be greatly increased, moving from point-to-point screening to a stage of small-scale expansion..
Overall, this is still a small step forward, and it has not even been able to expand to a scale of 300. This distribution strategy shows the clues: Sony Classics is very ambitious about the prospects of "Drunk Country Folk" during the awards season. They even temporarily slowed down the pace of the box office explosion and extended the pace of movie expansion to January next year, hoping to push the momentum to a new high before and after the Golden Globe Awards..
This strategy is not like Sony's classic style, but it has a bit of Fox Searchlight flavor..
But no matter what, the scale of screenings is still increasing in an orderly manner, and the main source cities of "Drunken Country Ballads" have been fully covered, which also means that the room for box office growth is relatively limited. At the same time, the depth and breadth of word-of-mouth diffusion will Further push, this also makes the movie box office performance more research-based——
This is still different from the previous way of expanding the screening of independent films. The focus of attention has become increasingly intensive..
Second, on Friday, December 27, the entire cast of "Drunken Country Folk" will land at Madison Square Garden in New York to hold a free concert called "Dream Back to the Kerosene Lamp Bar".
There will be no public sales of tickets for this concert. Instead, the audience will freely and voluntarily choose the amount of donations. All proceeds will be handed over to the "Heather Cross Foundation" to continue to fight for amyotrophic lateral sclerosis. To contribute to the healing and struggle, because the capacity of the venue is limited, people will be admitted in the order they arrive at the scene..
Although this is a free concert, Sony Classics has confirmed in advance that all actors from the film crew will attend and sing all the tracks of the soundtrack live; in addition, Mumford Son, Ed Sheeran, Bon- Folk singers such as Iver will also attend as guests and perform relevant performances..
Everyone in the industry knows clearly that this is a means of public relations for the college to build momentum for the "Drunk Country Folk" promotion; but no one can point it out, because this is a conspiracy, and Sony Classics is launched openly and openly on the grounds of charity. Concert, no one else can refute or accuse.
What's more, Sony Classics has already laid the groundwork for it. During the promotion of "The Ballad of Drunken Country" at the Cannes Film Festival, the Coen brothers once half-jokingly mentioned that if given the opportunity, they would very much like to hold a concert in the future to let these people The folk singers stood on the stage as if they were standing in a kerosene lamp bar, truly returning to the 1960s and enjoying the time when Woodstock was still a sacred place in everyone's mind..
In response, Renly and Justin Timberlake also gave positive responses during Cannes.
In other words, this was a plan that had been planned a long time ago, but Sony Classics evolved it into reality..
After the news was officially announced, the whole of North America was abuzz. Major media called Sony Classics to ask, "Will Renly attend?"？”
This is undoubtedly the focus of everyone's attention. The core of the entire concert is Renly. It is no exaggeration to say that Renly's attendance or absence will determine the influence of this concert..
Sony Classics gives an official answer：
“Renly Hall is currently filming his latest work in Iceland, but during the Christmas period, the filming work at hand will temporarily come to an end. At that time, he will return to New York to attend the "Dreams Back to the Kerosene Lamp Bar" concert. and give a performance.
Renly said, 'I don't have time to rehearse right now, but I hope I can perform at least a few tracks from the movie. I will try my best to give a wonderful performance and hope the audience can go back to the kerosene lamp bar of the 1960s. , enjoy that special era that can never be replaced’.
So, the answer is yes: Renly Hall will definitely be there.”
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