1553 Commercial hits
Mainland box office revenue is RMB 2.1 billion, approximately US$300 million.
What does this set of numbers mean?？
A simple horizontal comparison can be made. Outside North America, the world's five largest box office locations are the United Kingdom, China, Japan, Germany and France. Of course, Spain, South Korea, Russia and Australia also have strong box office potential. But the average box office figures are still slightly lower.
Among the top five ticket warehouses, the box office is calculated in US dollars - because the box office statistics before 2000 are incomplete, the main figures are still concentrated after the new century. So as of 2013, the total box office exceeded 100 million US dollars. The number of threshold works is as follows: 13 from Japan, 8 from the UK, 6 from China, 3 from France, and 1 from Germany..
In other words, in the thirteen years since the new century, there have been only thirty-one overseas films with a box office of over RMB 100 million in a single region. However, "Avatar" has been successful in all of the five major box office regions mentioned above. It has exceeded 100 million, occupying five seats alone. In the long history of German films, it is the only film with a cumulative box office of more than 100 million..
This is the overall trend at the global box office.
In addition, the overall box office champion in a single region outside North America was "Welcome to the North" in France in 2008, with $193 million, surpassing "Howl's Moving Castle" in Japan in 2004 190 million U.S. dollars, arrogant and the best among all others. This achievement can be replaced by another way of saying it.——
At present, in the global film market, except for North America, no film can achieve box office figures of more than 200 million US dollars in any region..
Although the film market is becoming more and more prosperous, the overall economic trend is still worrying, and the box office potential has never been able to be further tapped. This is also the reason why Hollywood has always been unwilling to give up the mainland market, with its huge population base and vigorous economic growth. It all means that there are huge business opportunities here..
Now, this pattern has finally been broken, and the first US$200 million box office in a single region outside North America was born.！
Unexpectedly but reasonably, the mainland has become the region to accomplish such a feat! "Gravity" relies on the perfect conditions of the right time, place and people to break the shackles and write miracles！
In an instant, all the attention of the world was focused on it. This was not only a record moment for the single mainland market, but also a historical moment for overseas markets. The good news and congratulatory messages were flying all over the sky like snowflakes. Such a grand occasion was much better than the original "Avatar" event. Strong rise and breakthrough will be even more exciting.
This is not the end yet.
Furthermore, the cumulative box office of "Gravity" in the Mainland has exceeded US$300 million.！
Even in North America, US$300 million is the benchmark for excellent box office. Any film that can cross such a threshold is worthy of celebration by the film company; but now, such data has appeared in overseas markets, which is incredible! Unbelievable! Amazing! All of Hollywood is excited！
The cheers and exclamations from the mainstream news media in North America were even crazier than those in the Mainland. From the New York Times to the Los Angeles Times, from the Hollywood Reporter to Variety, all media reported the matter immediately. , those eloquent records make sighs burst out endlessly.
There is no doubt that this is a watershed moment！
It is not only a watershed for the mainland market itself, but also a watershed for the overseas market planning of major Hollywood film companies: the mainland market instantly stands out.！
Everyone knows that this is a gold and silver mine, with wealth and interests right in front of them, but the question is, how should they tap into those potentials? After continuous exploration, the first clues are finally revealed. From "Avatar" to "Iron Man 3" to "Gravity", the mainland film market has finally unveiled its mystery..
To outsiders, they are just watching the fun; but insiders can clearly feel that Hollywood has changed..
It's not just an earthquake caused by the drastic changes in Warner Bros.'s senior staff, but a turmoil in the entire film industry. The six major film companies have successively held internal meetings to analyze the box office curve and market promotion of "Gravity", and As we make adjustments to the next issuance plan, the proportion of the mainland market is bound to rise sharply. We look forward to replicating the success of "Gravity".
Among these, "Renly Hall" is undoubtedly the unavoidable target..
From "Edge of Tomorrow" to "Gravity", from North America to the mainland market, Renly is making history. History that even Harrison Ford and Tom Cruise have not been able to create before has reached a new level.！
If the previous EGOT only allowed Renly to occupy a place in the acting hall, and the industry's exclamations and praises were overwhelming, it was still limited after all. After all, the commercial benefits of the awards season are still not comparable to those of the summer season; then the current box office explosion curve , which makes Renly a key player that cannot be ignored in the entire film industry..
“Is the success of "Gravity" due to the excellence of the film itself, or is it because of Renly's market appeal? What is the model of the brilliance of "Gravity", and can it be copied or imitated? During the whole process, Renly also What role does it play? How is this movie similar to and different from "Avatar"?？
2009In 2016, "Avatar" created a series of box office history and completely subverted people's perception of the global box office, but all the credit fell on James Cameron. As a director, his role is irreplaceable and cannot be ignored. ; As for the two leading actors, Sam-Worthington and Zoe-Saldana also achieved career breakthroughs, but in the end they failed to reach the top ranks..
Now, what about "Gravity"?？
Obviously, Alfonso Cuaron, as the director, has contributed a lot to the powerful visual effects charm of the movie, making watching the movie a kind of enjoyment; and Renly Hall, as the starring role, has given the movie an unparalleled unique temperament, which connects well with the audience. Forming a closely related connection has become the biggest reason for audiences to enter the cinema..
No one can ignore Renly's big screen charm.
“"Fast and Furious 5", "Crazy Love", "Fighting Cancer", "Edge of Tomorrow", Renly can be said to have shown his energy in the box office market step by step, and finally in "The Center of the Earth" "Gravity" has achieved an explosion. It first broke the limitations of the North American autumn release, and then broke the box office limits of the mainland market, completely changing the grand blueprint of the entire overseas market..
“"Renly Hall", this name has become a unique focus in Hollywood. Even the six major film companies are no exception..
Needless to say, Warner Bros. and Disney, the former collaborated with Renly on "Gravity" and "Interstellar", can completely follow the trend in their subsequent market planning; the latter collaborated with Renly on "Power Rangers" , and is still seeking more cooperation. Whether it can replicate the box office miracle of "Gravity" has also become a subject of attention..
Sony Classics, a subsidiary of Sony Columbia Pictures, has already taken the lead. The distribution rights cooperation between "Drunken Country" and "Drummer" has given them a successful advantage; Paramount and 20th Century Fox are also actively seeking cooperation. , hoping to impress this inexperienced actor with his work.
Universal Pictures was immediately embarrassed.
Yes, the "Jurassic Park" reboot project and the "Fast and Furious" sequel project have not been able to be negotiated. Universal Pictures has already nodded and agreed to the request for a salary of 20 million plus a 10% box office dividend, but Andy Rogers simply refused. He had no intention of continuing to increase the box office dividend ratio, but questioned Universal Pictures' sincerity in cooperation..
Even without the two major projects of Universal Pictures, Renly is definitely not lacking in cooperation projects now. Rumor has it that projects hoping to invite Renly to star in have piled up, and many actors at the Creative Artists Agency have benefited from this. ——Even if they are not playing the leading role, they can still get the opportunity to play supporting roles in Renly's works; furthermore, after Renly refuses, they will also get the opportunity to audition in advance.
Now Andy has no time to worry about Ron Meyer and Thomas Tull's bad mood. Even if they break up, Andy will definitely not lose anything. Renly's retreat makes Thomas' aggressiveness look ridiculous. Ridiculous. It is a fact that there is more than just Renly in Hollywood. It is also a fact that there is more than just Universal Pictures in Hollywood..
Even if Ron Meyer and Thomas Tull choose to cancel this cooperation now, the negative impact is already there, and the subsequent stop-loss actions will not be too easy; not to mention, Steven Spielberg and Frank -Marshall has refused to express any opinions on the casting. This is actually a statement. The positions of Ron Meyer and Thomas become more and more awkward..
At this moment, no one can predict the subsequent development of the two works "Jurassic Park" and "Fast and Furious".
But the most important thing is that Andy didn't care at all about Universal Pictures' reaction. It no longer mattered. Now Renly has more work waiting for him. Putting aside the filming of "Interstellar", "Gravity" "The overseas release of "The Movie" is also in full swing. Thanks to the box office boom in mainland China and North America, people's expectations for this work have begun to become completely different.——
“Could "Gravity" Become the Second "Avatar"?？
So far, "Avatar" is the only work with an overseas box office exceeding 2 billion; in addition, there is only one work with an overseas box office exceeding 1 billion, "Titanic". Last year, "Avengers" only It fell a little short and ended up at US$895 million. So now, does "Gravity" have the potential to become the fourth film to reach over one billion at the overseas box office?？
From an under-appreciated awards season artwork to a series of history-making commercial hits, "Gravity" has completed a gorgeous turn in just two months after its release.！
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