1552 Detonate the market
As Renly himself said, he currently has only one film released in the mainland, "Fast and Furious 5", and he only appeared in a supporting role. This also means that Renly's strong influence in the mainland has all been eliminated. is based on theory——
Just like Tom Cruise is an international superstar, theoretically speaking, his movies will be very popular in the mainland, but in fact, even in North America, Tom's highest box office has not been able to exceed 300 million US dollars; In the mainland market, his appeal is far less than that of actors from the Marvel family, including Johnny Depp and Leonardo DiCaprio..
Theory is theory, reality is reality, this is still different after all.
On a theoretical level, Renly is one of the most influential and charismatic actors today, but whether "Gravity" can replicate the miracle of "Edge of Tomorrow" and its popularity in North America remains to be seen. is unknown. After all, the attributes and preferences of overseas markets are still different and cannot be generalized.！
Everyone is expecting Renly to detonate the box office in the mainland, but no one can be sure that Renly will succeed. Otherwise, the public relations company will not mess with the movie posters; otherwise, Warner Brothers will not open the door. One eye is closed. In the final analysis, I still lack confidence..
Now, everything is showing a positive and clear trend, which is undoubtedly a good thing.
First, "Gravity" detonated the box office market after its release in North America in early October and continued to make history; then Renly visited the Magic City, triggering a frenzy of online and offline discussions, and the market was presented with a mighty and powerful momentum. A prosperous scene emerged.
The only question is, what is the conversion rate of such craze into box office revenue?？
On November 22nd, Friday, “Gravity” officially landed on the mainland market.
Midnight screenings, which proved the enthusiasm of movie fans, were the first to usher in a full-scale outbreak. There were more than 3,000 screenings nationwide and nearly 350,000 moviegoers. Some cinemas even temporarily increased the number of screenings due to too many viewers. Countless audiences rushed into the theater immediately, hoping to watch this work first.
Such a grand occasion is not inferior even compared to North America..
In the end, "Gravity" earned a midnight performance of 20 million yuan, breaking the historical record set by "Iron Man 3" during this year's May Day holiday, and beating the original record by 1,330 yuan. 1.45 million has been upgraded to 20 million level, and the treatment of the entire level has been completely different..
But this is just the beginning！
Immediately afterwards, "Gravity" began its powerful footsteps to break the record in mainland film history. This visual effects blockbuster, praised by countless people as comparable to "Avatar", showed the momentum of sweeping the mainland market. Regardless of whether you admit it or not, the mainland public relations company's attempt to confuse James Cameron and involve it has achieved certain results..
The box office on the first day of the premiere was 175 million! It broke the single-day box office record of 130 million for "Iron Man 3" and the single-day box office record. Of course, it also set the fastest record of 100 million in film history..
The box office the day after the release was 252 million! Without any suspense, it became the first film in mainland film history to have a single-day box office of over 200 million, crushing all records that could be broken..
The box office in the three days of release was 228 million! For the second consecutive day, the single-day box office exceeded 100 million, pushing the record-breaking momentum to a new climax, making "Iron Man 3" released in May this year suddenly eclipse.
Within three days of its opening weekend, "Gravity" easily broke the mainland opening weekend box office record previously held by "Titanic 3D", directly raising the original record of 467 million to 600 million. Fifty-five million is not just a step up, but a full climb up two steps, releasing all the energy of the mainland film market..
Now, the records set by "Gravity" are so crazy that they can't even be counted. The highest box office on Friday, Saturday and Sunday, the fastest breaking through 200 million, 300 million, 400 million, etc., a series of brand new All the records are in the bag. What people need to do is not to continue to count the relevant records broken by the movie, but to start counting "what box office records have not been broken?"”.
Then came the working day, but "Gravity" still maintained the record of consecutive single-day box office exceeding 100 million yuan. On the sixth day of its release, the cumulative total box office exceeded 1 billion yuan, and before that, it was the fastest to achieve such a result. His work is "Journey to the West: Conquering the Demons". The latter took a full fifteen days to create such a great result. Now "Gravity" has simply been shortened a lot. Such a record is really shocking..
If nothing else goes wrong, "Gravity" will break the record of "Avatar"'s mainland box office record of 1.378 billion yuan in its second weekend of release, setting a new high..
Objectively speaking, it is not surprising that "Gravity" can achieve great results. What is really surprising is that the box office surge curve shows a devastating attitude and reaches such a high level. This is indeed far beyond people's expectations; but if If you analyze deeply and see the essence through the phenomenon, you can know that this is inevitable among accidents..
First of all, the mainland film market has shown an upward curve for four consecutive years, and the total number of screens in the mainland is quickly approaching 20,000, becoming the second largest film market after North America. This provides prerequisites for countless previous films, even if It is highly sought after, but due to the insufficient number of theaters, it is still unable to contribute to the box office..
Secondly, from the strong appeal of Renly Hall to a movie-watching experience comparable to "Avatar"; from the rave reviews to the blowout response at the North American box office; from the overwhelming early publicity to Renly's personal visit to the magical world. The turbulent waves in the city...all completed a series of important preparations for the explosion of the movie box office..
Finally, the simple plot and wonderful special effects of "Gravity" are undoubtedly very friendly to the audience, creating conditions for a broad audience to enter the cinema. From a certain perspective, this is also the most important condition..
Thus, "Gravity" took the step of making history..
Everyone is asking the same question: When will the cumulative total box office of this movie in the Mainland exceed 2 billion?？
The answer is, twenty-seven days after the release.
After winning the single-day box office championship for twenty consecutive days, the upward momentum of "Gravity" gradually slowed down. Finally, twenty-seven days after its release, the cumulative total box office finally exceeded 2 billion. At this time, there are only three days left before the key for the movie to be released in mainland China expires.——
Separate films have a release key, and each period is thirty days. After the expiration, you can apply for an extension, but most of them will not be approved, because the mainland film market still does not have a mature system like North America, and most of the films are released After more than three weeks, the box office has barely grown, and there is no point in extending the key..
In the end, "Gravity" failed to unlock the key, and the cumulative box office in the mainland was fixed at 2.1 billion yuan. Calculated according to the current exchange rate in U.S. dollars, it is about just over 300 million U.S. dollars. In the global market, it is second only to North America and ranks highest overseas. Top spot at the box office.
This is the first mainland film to have a cumulative box office of over 2 billion, unsurprisingly occupying the top spot in film history. "Avatar" and "Journey to Thailand" ranked second and third respectively.！
“After "Gravity" landed in the mainland market, it almost swept all the records into its bag, showing a posture of being overwhelmed by the high altitude. One or even multiple records a day, replicating the film's success in the North American market. The miraculous performance has also tapped into the endless potential of this market, making people full of more expectations for the mainland..
The most important thing is that "Gravity", as Renly's one-man show, has pushed the young actor's appeal in the mainland to an unparalleled new high. Many media have called him the "Leonardo-" of the new century. DiCaprio" started a trend comparable to that of "Titanic".
Such news, after traveling across the ocean, also caused a wave of waves in North America..
The reporter interviewed Renly over the phone, but received a relaxed answer, "Oh, I'm not sure whether I should be lucky or regretful now. Unfortunately, Rooney and I were not able to create a romantic line in the movie. Otherwise the female fans would have outnumbered Leo; luckily Alfonso focused most of the shots on me, so I stole the show from the entire cast.”
Favoring and humiliating, chatting and laughing, and picking things up at his fingertips, Renly's answer triggered another wave of discussion after the report spread, further replenishing the movie's endurance..
Even Leonardo became the subject of the interview, and he laughed generously, "To be honest, I don't know exactly what it was like back then, so I can't describe the specific scene now. But... I think, Renly is a very charming guy, and I personally admire him very much, but I think I should be slightly better..”
Just because "Gravity" is continuing to make history, the negative news of doubts and complaints has gradually subsided. From North America to overseas, everyone is showing a scene of singing and dancing. Everyone at Warner Bros. is overjoyed. Not only Because this movie did well at the box office, and because Renly's next film is still from Warner Bros., the collaboration that Barry Meyer originally tried to complete, after going round and round, was finally completed in the hands of Kevin Tsujihara..
this is a good thing.
As the box office figures in overseas markets are released one after another, the pace of "Gravity" making history becomes more and more unstoppable, while Universal Pictures and Legendary Pictures are becoming more and more gloomy. Now the whole of North America is looking forward to this movie. How high can the global box office reach? Can it continue to make history?？
Could it be that the second "Avatar" is really about to appear?？
Comments