1537 A sensation in the city
Gu Cailing quietly pulled the hem of the suit to ensure that her clothes were perfect; then she straightened her back slightly and raised her chin slightly, showing a positive mental outlook with her head held high, but her posture remained dignified and upright. Unable to hide the panic and tension deep inside.
Renly-Hall.
There is no need to say too many words at all. The most top and most famous new generation actors in the world today - to be precise, the prefix of "new generation" should be removed without much impact. Even Robert Jr., the highest paid person in Hollywood, -Downey can't compare with this actor now.
Just one name is enough to amaze people, and the momentum is comparable to or even worse than Leonardo DiCaprio after the release of "Titanic" in 1997..
Now, the young actor is about to land in Shanghai to promote！
Not only the film industry, but the entire entertainment industry is a sensation! This is definitely an unprecedented event！
2010On January 4, 2012, "Avatar" was officially released in mainland theaters, becoming the first film in history to have a total box office of more than 1 billion yuan in the mainland market; on December 12, 2012, "Avatar" was released in the mainland theaters. "囧囧" officially landed in major theaters in the mainland, and subsequently became the first Chinese-language film in history to have a total box office of more than 1 billion yuan in the mainland market..
China has always been considered to be the market with the greatest box office potential in the world due to its huge population base and booming economic development. It even has greater potential than North America, but these are always only theoretical levels. According to analysis, the box office energy of this land has not been released. This is also a common issue among film industry practitioners around the world..
Since 2009, the box office potential of the mainland film market has been blooming step by step. During the 2013 Spring Festival, it finally reached a turning point from quantitative change to qualitative change. "Journey to the West: Conquering the Demons" broke more than 20 box office records in mainland film history, such as The first Chinese-language film to exceed 100 million yuan in a single day, and so on, have revitalized the entire film market and become a decisive watershed for the mainland film industry..
As of November, "Journey to the West: Conquering the Demons", "Iron Man 3", "To Our Fading Youth", "Pacific Rim" and "Detective Detective Dee: The Dragon King" currently rank among the mainland's annual box office The top five have all exceeded the 600 million RMB threshold at the box office. Calculated based on the real-time U.S. dollar exchange rate, that is nearly 100 million U.S. dollars.——
To be precise, the top four have all exceeded US$100 million, and the fifth-placed "Detective Dee: Dragon King" is US$96.4 million..
In such a prosperous era, it has successfully made the mainland market rise steadily, and now it has become the second-tier ticket warehouse in the world competing with Japan and the United Kingdom, and even has a slight advantage..
In other words, the mainland market's global weight is gradually increasing bit by bit, and it has become a big piece of cake that cannot be ignored by Hollywood commercial movies..
In the past, when Hollywood commercial films went to Asia for promotion, Tokyo and Seoul were important cities that could not be ignored, followed by Hong Kong and Taipei. Occasionally, the imperial and magical cities could be seen, but after all, they were still very few. The reason is simple but also complicated. In addition to the fact that the box office potential of the film market has never been tapped, there are also restrictions from official factors..
If a foreign film company wants to have its work released in the mainland, it needs to go through a very complicated set of procedures..
The mainland implements a strict film import quota system, which includes the import of split-account films and the import of buyout batch films..
The difference between split films and batch films is that the former are the latest works produced by top film companies, with a limited number of imports, and foreign production companies also need to participate in the mainland box office share; while the latter are introduced in batches, and mainland film companies or distribution companies Buy out the screening rights of foreign films at a fixed price, and foreign film companies will not participate in box office sharing.
2012Years ago, before the "Memorandum" was signed between the Mainland and North America, the Mainland introduced 20 films every year. Almost all of these works were monopolized by the six major Hollywood film companies. In addition, in 2004, in order to prevent American films from monopolizing the Mainland market , there are also relevant regulations that require that among the 20 accounts, six non-American films must be guaranteed to be introduced. These six places are basically composed of France's EMI, Japan's Toho, South Korea's Showbox, and Germany's Constantine competed with Medusa of Italy.
2012Years later, the "Memorandum" was officially signed, and the quota for split-account films was increased to thirty-four, while the quota for batch films reached about thirty. However, because the agreement was signed with the United States, the additional quota for fourteen sub-account films was All are affiliated with the United States and focus on IMAX and 3D movies..
Therefore, the movies seen on the big screen in mainland China are still mainly produced in the United States. At the same time, almost all of them are commercial movies from the six major movie companies. Not to mention the art movies during the awards season, even the works of relatively small movie companies. It is also very difficult to see, such as Summit Entertainment, DreamWorks, Lionsgate Pictures, etc..
If we further analyze the difficulty of introducing batch films and split films, as well as the review system, etc., it will be a very complicated and complicated process, which has also made co-production films more and more popular.——
As long as a certain amount of mainland funds and mainland actors are introduced during the production stage, foreign films can also receive the treatment of domestic films, skipping many processes of batch films and split films; however, due to the differences in culture and production levels between the East and the West, co-productions The quality is still beyond praise, and this road is still being slowly explored..
Because of this, the number of Hollywood movies that can enter the mainland market every year is really limited. Naturally, the number of foreign actors and directors who come to the mainland for promotion has also been greatly reduced..
When film companies confirm the mainland release schedule, they often ask actors for their opinions when arranging promotional itineraries. But now the mainland market is like the oil tycoons in the Middle East. Although they are rich, they are ultimately in the desert and have nothing to do with the wilderness. The difference is that going to the mainland market seems to be just for "gold hunting", often with the intention of lowering one's worth. Top big names are not willing to travel across the ocean to reach the mainland for promotion..
Therefore, although many top Hollywood stars have arrived in the mainland to promote premieres and even endorse products, Tom Cruise, Leonardo DiCaprio, etc. have visited the mainland; overall, the number And the quality is still lackluster. For example, when "Avengers" was released last year, only Jeremy Renner from the huge cast attended the premiere in the Imperial City..
Of course, there are still some big names worth mentioning: at the end of 2009, in order to promote "Avatar", James Cameron arrived in the Imperial City in person; in 2011, when "Transformers 3" was released, Michael Bay arrived hand in hand with the two leading actors Magic City, the heavyweight cast has caused a sensation in the entire mainland entertainment industry.
It's just... none of them are Renly.
In other words, Renly is now at the height of his power, and his level and popularity far exceed that of James Cameron and Michael Bay. The sensational effect is even comparable to the arrival of the entire "Avengers" crew. This weight is enough. Make everyone so excited that they can't hold back their screams.
Two weeks ago, Warner Bros. officially confirmed that Renly will attend the premiere of Magic City..
After the news came out, the entire mainland entertainment industry was shocked！
Everyone, literally everyone related to the entertainment industry, was shocked. Everyone's first reaction was surprisingly consistent, "This is not an April Fool's joke, is it?"？”
This is equivalent to the uproar that Leonardo DiCaprio made when he made a special trip to the mainland to promote "Titanic" in 1997. People had no chance to know that Leonardo DiCaprio was there before 1998. What exactly will it look like when you come to the mainland, but you can see Renly at his peak when he arrived in the Magic City in 2013.
From Mango Channel to Tomato Channel, from Magic City to Imperial Capital, from TV programs to entertainment magazines, from top celebrities to online media, there has been a huge amount of discussion from top to bottom, from inside to outside. Even now in China A-list celebrities all expressed their amazement and excitement on their social media accounts. The reaction of the storm was so shocking that the Warner Bros. office in China was a little overwhelmed..
Everyone wants to be a part of it.
What if I could take a photo with Renly and post it on social media? What if Renly could appear on a variety show once? What if we could have an exclusive interview with Renly face to face? What if I could attend a show with Renly? If Renly could be allowed to participate in the recording of the program once？
ififif……
Countless what-ifs were rolling around in their minds, and everyone wanted to be a part of it. Even the public relations company responsible for hosting Renly and organizing events was already overwhelmed..
In 2013, Hollywood is still exploring the mainland market. When actors and directors come to the mainland to promote movies, the planning and execution of the entire promotion event are packaged and given to the mainland by the film company. Planning and operation by a public relations company to avoid "errors caused by unfamiliarity with local culture"”.
Take Michael Bay's visit to Shanghai in 2011 as an example. The public relations company's budget for the event was one million yuan per person, including everything from food, clothing, housing and transportation to event arrangements, but the actual cost should be controlled at RMB 60 per person. Between 10,000 and 800,000. This can be regarded as a basic standard in the industry.
However, the quality of mainland public relations companies varies, and they often bundle sales or shirk responsibilities. On the contrary, they often fail to succeed. When unexpected events occur at events, it is often the fault of mainland public relations companies..
This time, in order to welcome Renly's arrival, the bids from major public relations companies have soared to three million. This is Renly's power now..
And Gu Cailing is about to meet Ren Li now.
Comments