1530 Extra showdown
In the first week of November, three works including "Ender's Game", "Last in Las Vegas" and "Turkey King" premiered, launching an impact on the Halloween schedule..
But unfortunately, the three works all fell into a trough in word-of-mouth, and their poor performance was like a nightmare from which they could not wake up. The comprehensive media scores were 51 points, 48 points, and 38 points respectively; at the same time, Rotten Tomatoes The freshness index is 61%, 45% and 19% respectively..
In other words, none of the three works passed the test.
Especially "Ender's Game" is the most disappointing. All major media have said that director Gavin Hood's rhythm control and character creation have serious problems. It lacks a science fiction core and has no climax. The huge core crammed into just two hours becomes more and more ridiculous..
The overwhelming regrets and sighs made this ambitious work "died before it started."”.
The final box office trend also proved that the media’s vision was accurate.
In its three-day opening weekend, "Ender's Game" had 27 million, "Last in Vegas" had 16 million, and "Turkey Goes" had 15 million..
You can compare the investment costs horizontally. "Last Las Vegas" cost 28 million. If nothing else, you can expect a small profit in the end. Low-cost comedy movies are still a sound investment; "Turkey Story" ", costing 55 million. Faced with such a bad reputation, it can now be inferred that the film will suffer a small loss of several million to less than 10 million..
As for "Ender's Game", the cost is 110 million. Although we still need to look at the performance of the family market during Thanksgiving, we can estimate now that Summit Entertainment will lose at least 50 million or more. .Not to mention chasing "Harry Potter", even the level of "Twilight" is not reached. The thunder is loud and the rain is small, which is really disappointing..
Obviously, the box office impact of the three works is lackluster, and they cannot effectively impact the absolute dominance of "Gravity". This also makes the Halloween schedule once again become the performance stage of "Gravity", with a strong cumulative box office in five weeks. The land has reached 490 million, and the threshold of 500 million is very close. The breakthrough should be achieved by next weekend at the latest..
Despite this, "Gravity" has achieved four consecutive championships, and the weekend box office decline is narrowing, but it is indeed still declining slowly. This also means that the hope of five consecutive championships seems to be very slim. It is a matter of course, but no one expected that the competition for the top spot in the North American weekend box office rankings in the first week of November would be so fierce..
“Ender's Game," 27 million.
“"Gravity," 27 million.
The weekend box office numbers of the two films were almost the same..
Generally speaking, the North American weekend box office rankings are announced on Sunday. The participating relationships are based on the box office trends on Friday and Saturday, and then refer to the box office pre-sales on Sunday. The prediction is completed based on mathematical formulas and announced on Sunday in advance. Box office rankings. This has become a routine.
Although this prediction is not 100% accurate, overall, it is 95% accurate. On Monday morning, the exhibition will make precise fine-tuning of the box office data, and the error values are all within a very small range. Within a small range; only very few special circumstances will cause deviations exceeding a million dollars..
On Sunday, Exhibition Relations announced the box office forecast list. "Ender's Game" ranked first, ending "Gravity"'s four consecutive championships. However, the advantage was very weak, with only a gap of less than half a million, officials said. , because the gap is far lower than expected, it cannot be ruled out that changes will occur after the accurate data is released on Monday..
On Monday, Exhibitor Relations announced the official box office list. "Gravity" topped the list, completing its fifth consecutive championship; while "Ender's Game" ranked second, with the box office difference between the two works being less than Only 300,000. On the one hand, the performance of "Gravity" is too incredible, and on the other hand, "Ender's Game" is too disappointing..
“Gravity,” 27.3 million.
“"Ender's Game", 27.02 million.
Here are the final box office statistics, and then North America has witnessed "Gravity"'s strong five-year win. At this time, looking back at the internal disputes at the top of the Warner Bros. board after the opening weekend, things become more subtle and interesting..
Finally, the North American box office rankings for the first week of November include "Gravity", "Ender's Game", "Jackass 4", "Last of Vegas" and "Tales of Turkey" respectively. Occupy the top five on the list.
It can be clearly noticed that from October to November, the competitive landscape of the entire market has become completely different. The number and scale of released works have increased by several levels. This is also the inevitable trend of the schedule..
Regrettably, the three works that premiered on Halloween this year all failed to show off. Not only did they fail to explode with the energy expected, but they also completely collapsed from word-of-mouth to box office, which is really shocking.！
Although the summer season often overturns, and there are countless cases of box office failure; at least the summer season has enough market foundation to guarantee that even the loss does not seem to be too tragic, while other periods do not, once it is in the autumn season Or if there is a car accident during the holiday season, it will really be like a wisp of smoke, disappearing in the blink of an eye, without even noticing the slightest ripple..
“Ender's Game".
But in the second week of November, the highlight finally came on the scene. It was not a casual “commercial bragging”, but a real blockbuster without a doubt. “Thor: The Dark World” was obviously the most popular at the end of the year. One of the most eye-catching works! This work is already extraordinary starting from its magnitude..
However, when they think about it, people suddenly recall that it was like this when "Thor" was released in 2011, with much attention and anticipation; but in the end, it and the opening battle of the summer release of "Fast and Furious 5", However, it ended with the disastrous failure of "Thor", and the North American box office performance was far less than expected. Even with overseas box office data, Marvel Studios still suffered a small loss..
Yes, losing money.
According to an internal report from "Variety" magazine, "Thor" lost about 30 million; then, why is there a sequel?？
First, this is a Marvel universe, and "Thor" is just one piece of the puzzle. Disney and Marvel Studios have been laying out plans for "Avengers", and a little loss can still be tolerated, just like later The same as the DC Universe; secondly, "Thor" does not make money at the box office. In fact, "Captain America" does not make money either. Disney has never thought of relying on movie box office to achieve profits. Disneyland and peripheral products are the majority of the movie company..
Therefore, a sequel is inevitable.
Even so, Disney withdrew "Thor 2" from the summer release and chose the holiday release. Isn't this due to lack of confidence? And now, "Thor 2" faces "Gravity", Chris Hemsworth faces Renly Hall again, should he……
However, such an idea only passed by for a fleeting moment, and was snuffed out in its infancy by the major news media as soon as it emerged, because it was impossible..
“"Gravity" has entered its sixth week of release, and the previous weekend box office has entered the 20 million level; while "Thor 2" is the first week of its global premiere, and the weekend box office is at least 100 million according to the predicted trend. level.
In other words, the two works are not comparable at all, and there is no need to compare; even if they are just compared horizontally in their minds, this is incredible. It is not so much that people are not optimistic about the box office prospects of "Thor 2" , it is better to say that people are amazed by Renly's box office appeal..
Therefore, no one and no one should question the North American box office rankings in the second week of November. Even if you want to make a comparison, you should use the premiere box office data of "Thor 2" and "Gravity" to compare horizontally. Watching the sensational effect of the two movies, it can barely be regarded as an extra showdown..
But honestly, it's unfair.
First of all, "Thor 2" is a sequel, and it is also a sequel to a comic book hero. This in itself has inherent advantages. The appeal of Marvel movies in the past two years cannot be ignored; secondly, Chris is no longer a two-parter. He was an unknown person two years ago. After the brilliant debut of "Avengers", he has made a strong presence this year with the two works of "Fast Wind" and "Star Trek Into Darkness"..
When "Thor 2" was released, the level of attention and discussion was completely different..
Therefore, many professional media have made optimistic estimates for the premiere box office of "Thor 2". Two years ago, "Thor" encountered a strong attack from "Fast and Furious 5", and the premiere box office was even less than to 60 million, which is a big disappointment; now the premiere box office of "Thor 2" is expected to be high, and many people think it can break the 100 million threshold..
On November 8, "Thor 2" landed in 3,800 theaters. After the grand premiere, it officially met the audience. However, the media comments immediately following the announcement were filled with sighs..
The overall media review score is 54 points, the Rotten Tomatoes freshness index is 66%, the mass media score is 6.2%, and the popcorn index is 72%.
Such data is really unsatisfactory, not to mention compared with "Gravity", even compared with "Thor" two years ago, it is far inferior. The reputation of the first part of the series was mediocre: Media Comprehensive Review 5 16 points, Rotten Tomatoes freshness index 75%, mass media score 6.4%, popcorn index 74%.
Comprehensive regression！
Although Hollywood seems to have formed the law that "sequels will inevitably regress", but now seeing the reputation of "Thor 2", people can't help but start shaking their heads. It's not good, it's really not good..
Fortunately, relying on the long preparation of Marvel Studios, the audience base is already a set of figures that cannot be underestimated. This also ensures that the opening weekend will be supplemented by ardent fans. The data is not too ugly, and this is true. , although it once again missed the feat of breaking 100 million in its opening weekend, the 80 million figure still made Disney breathe a long sigh of relief..
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