1529 600 million threshold
The fourth week of October, the North American weekend box office rankings, the first place, "Gravity"; the second place, "Jackass 4"; the third place, "Captain Phillips"; the fourth place, "Black Lives Matter"; the fifth place, " "Good Food 2". Among them, only the top three have exceeded the 10 million threshold at the weekend box office..
It can be seen from this that the overall competition level in the autumn season is clear at a glance, but it has also increasingly focused all the attention of the entire market on the only one that has created a miracle..
Four weeks after its release, the cumulative box office of "Gravity" has officially exceeded 450 million, making it the 19th film in North American film history to have a box office of over 450 million..
At the same time, "Gravity" also set a series of records, tying the results of "Avatar" in the same period. The cumulative box office exceeded 450 million. This feat took a full 28 days, lagging behind "Revenge". "The Seventeen Days of The Dark Knight" and "The Dark Knight"'s "Twenty-Seven Days", the two works are temporarily tied for third place in film history.
So far, from the first week to the fourth week of October, "Gravity" has exploded with incredible box office dominance. It has almost swept through all the troops and completed its four consecutive championships, truly dominating the box office. The North American film market this fall has a strong dominance that no film can shake..
But more important than the championship is that people have seen for the first time that the autumn season also has endless box office potential. Just like the holiday season after the emergence of "Twilight", the only problem now is: regularity What exactly is it? How should major film companies dig into it? Can "Gravity" Become a Template?？
In just four weeks since its release, the cumulative box office of "Gravity" in North America has ranked eighth in film history, temporarily behind "Avatar", "Titanic", "Avengers", "Edge of Tomorrow", "Darkness" Knight", "Star Wars Episode I: The Phantom Menace" and "Star Wars" and other seven works.
Among the works currently ranked before "Gravity", the top three North American box office exceeded 600 million, and the top five North American box office exceeded 500 million..
Now, there is basically no suspense that the "gravity force" will exceed 500 million. All experts have turned their attention to 600 million, but the problem is that 600 million is definitely not a height that can be easily reached.——
“The box office trend curves of "Avatar" and "Titanic" are too special and unnatural. The former's box office decline has been less than 30% for eleven consecutive weeks, and most of the time it has been less than 20%. ; The latter has won the box office championship for fifteen consecutive weeks, with all weekend box office declines less than 20%. Such performance is almost impossible to replicate, and it really does not have much reference value..
Then, the only thing that can be used as a reference is the "Avengers".
2012The box office of "Avengers", released in the summer of 2019, has reached 523 million in the same period of four weeks, which is a full 73 million US dollars higher than "Gravity". This is a gap that is difficult to shorten. , this also means that if "Gravity" wants to become the fourth North American film with a box office of 600 million, the subsequent box office decline will need to have an even better or even unparalleled performance..
Even more incredible than the current performance！
Otherwise, why does everyone say that a box office of 600 million is the highest threshold that is elusive? Otherwise, why have only three works in the entire history reached such heights?？
Now "Gravity" will face a more difficult challenge - the bad news is that the autumn season is over and Halloween is coming, and a large number of highly competitive commercial movies are coming; the good news is that the holiday season has begun, Family audiences are turning out one after another, and the movie market is starting to get busy again.
Of course, the premise is that the audience's enthusiasm for watching movies has not been overdrawn in advance due to the outbreak of "Gravity", and they are still willing to enter the cinema.
In the first week of November, the market immediately began to pick up. Five movies had their official premieres, three of which had more than 3,000 theaters, namely "Ender's Game" and "The End". "Las Vegas" and "Turkey King"”.
“"Turkey King" is a well-known independent film production company Relativity Media. They have signed joint cooperation agreements with Universal Pictures and Sony Pictures. It is somewhat similar to the previous relationship between Legendary Pictures and Warner Bros. Relativity Media also signed a joint cooperation agreement with Universal Pictures and Sony Pictures. Like Thomas Tull, obtain funds from Wall Street and then select suitable script projects to invest in.
Relativistic media theory is famous throughout Hollywood because their boss, Ryan Kavanaugh, is a mathematical genius. He firmly believes that everything can be found in a logical thinking framework in mathematics, and predictions can be made No matter how things develop, even artistic creation is no exception..
2012There was a movie called "Moneyball" in 2016, which was adapted from a true story. It used big data to select baseball players and implement tactical strategies, and achieved success in the league; and Ryan Cavanaugh's investment method is called "Moneyball" is a purely mathematical approach to investment, which is actually what later became "big data", which is Netflix's method of making movies..
By the way, at that time, the "Moneyball" movie project tried to seek investment from relative media theory, but according to the analysis of the data model, Kavanaugh believed that sports movies would not make money, so he gave up "Moneyball" - later this movie The film was a critical success and a box office hit, and even earned an Oscar nomination..
However, Kavanaugh still used his data model to achieve many successful investment cases, such as "The Bourne Supremacy", "Bridesmaids", "The Social Network", "The Boys", "Les Misérables" and so on. , in 2011, Relativity Media Theory became the ninth largest film company in North America in terms of annual revenue..
In fact, this "Moneyball" data model framework was derived from the Wall Street investment model, and was later proven to be unsuitable for film creation. Since 2013, the relative media theory has produced one bad film after another, and finally ended in Declared bankruptcy in 2015.
This time "Turkey Mobilization" was an investment project selected by Kavanaugh after big data calculations. He invested 55 million and invited Owen Wilson, Woody Harrelson, Amy Poehler ) and many big-name actors came to dub. Even the schedule arrangement was calculated based on the data model..
It can’t be said that it is attracting much attention, but the box office performance of “Turkey Story” did attract a lot of attention..
“"Last Vegas" is a comedy film produced by CBS Group's film studio. Morgan Freeman, Robert De Niro, Michael Douglas and other veteran actors have joined, and the director It is Jon-Turteltaub who has produced works such as "National Treasure", "Love at Second Sight" and "The Sorcerer's Apprentice". The investment cost is 28 million.
Who knows, maybe comedy movies can find new ways to break through at the box office during the holiday season? All the leading actors are veteran actors who are very popular with the audience, and they can really take advantage of it during the holiday season..
In addition, "Ender's Game" is the most important work.
With the popularity of movies adapted from young adult novels such as "Harry Potter", "Twilight" and "The Hunger Games", countless classic works have also entered the attention of major film companies. Summit Entertainment Even more so, they unearthed the 1985 classic "Ender's Game"”.
This novel was created by Orson-Scott-Card, a contemporary American science fiction writer. He is the only person in American history to win the Hugo Award and the Nebula Award for Best in two consecutive years. Writer of feature films, a feat he accomplished with "Ender's Game" and its sequel "Speaker of the Dead"”.
In fact, after the publication of "Ender's Game", major film companies have been trying to adapt it, and the original author Orson has also revised the script many times. However, it was not until Summit Entertainment intervened that the film officially started to appear on the big screen. Journey. During the preparation stage, the movie was highly anticipated because of the vast readership of the original novel in North America. Many professional media in the industry even believed that this work had the ability to replicate the miracle of "Harry Potter".
It is precisely because of this confidence that Summit Entertainment spared no expense, spending a total of 110 million to invite South African director Gabin-Hood to helm the 2005 "Gangster" Brave Won the Academy Award for Best Foreign Language Film, and then filmed "The Wolverine" in 2009, which can be said to have received a lot of recognition in the industry.
The cast is even more exciting, with Asa-Butterfield teaming up with Hailee Steinfeld and Abigail Breslin to play the leading roles.——
Haley burst onto the scene with "True Grit," Abigail made her mark with "Little Miss Sunshine," and Asa starred in 2008's "The Boy in the Striped Pajamas." 2011’s “Hugo”.
In terms of veteran actors, Harrison Ford, Ben Kingsley, and Viola Davis have all joined the cast to star in the film..
It is no exaggeration to say that this work will attract much attention even if it is placed in the summer season, but Summit Entertainment still chose the holiday season that it is most familiar with - Summit Entertainment's "Twilight Zone" started here. Now they still hope that "Ender's Game" can create miracles like "Harry Potter" and "The Hunger Games".
If you pick one of the three works at random, based on the analysis of paper strength, it seems that they all have the ability to leverage the box office during the holiday season. The competition for the Halloween period suddenly increased sharply, which also means that "the center of the earth" The real challenge of "Gravity" has finally arrived.
North America 600 million？
It also depends on whether the next competitor agrees.！
Faced with the strong impact of the three works, the box office trend of "Gravity" is particularly stable. Even during the Halloween period, this movie has still become the first choice for many families to watch movies. Is this unexpected? Or is it reasonable? But no one can tell clearly now.
In the fifth week of its release, the box office curve of "Gravity" received the bonus of Halloween and embarked on a beautiful recovery curve. The three-day weekend box office decline was successfully controlled at 28%, and it finally earned 2,770 million. At the same time, the cumulative box office has reached 490 million, only one step away from 500 million.！
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