1528 soar into the sky
There are less than two weeks left before the annual Halloween, and horror movies have begun to be released one after another. However, these low-cost horror horror movies have not been able to shake the dominance of "Gravity" in October, which also means that The movie has taken another solid step toward a new level of making history..
In the third week of October, three movies were screened in more than 1,500 theaters..
The first is the official premiere of a new remake of the 1976 classic horror movie "Carrie," starring Chole-Grace Moretz, who is well-known for her role in "Kick-Ass" ) co-starring Julianne Moore, investing US$30 million.
Next is Disney's first wave of operations to hit the awards season this quarter, "WikiLeaks", Benedict Cumberbatch and Daniel Brühl, who has just been critically acclaimed in "Speed", co-starred , focusing on Julian-Paul-Assange, the founder of "WikiLeaks"）.
Finally, there is the action blockbuster "Escape". Although the investment cost of the film is only 50 million, the appeal of Sylvester Stallone and Arnold Schwarzenegger cannot be underestimated. The reason why it was chosen for the autumn release instead of The summer release is because Lionsgate hopes to carve out a niche in the off-season..
It's a pity that the reputation of the three works has all failed, and they are all terrible..
Even "WikiLeaks", which is impacting the awards season, has a freshness index of only 37% on the Rotten Tomatoes website. It was scolded in the face of high expectations; on the contrary, "Escape Plan" has a 100% freshness index. The Freshness Index of Fifty is even more outstanding, but this does not help. All three works failed to pass the rating, and major film critics wailed..
“The opening weekend box office of "Carrie" was 16 million, the opening weekend box office of "Escape Plan" was 9.8 million, and the opening weekend box office of "WikiLeaks" was only 1.6 million.
Among them, the investment cost of "WikiLeaks" was a full 28 million. During the preparation stage, it was considered one of the most noteworthy works during this year's awards season. Benedict is also likely to be nominated for an Oscar, but now it has encountered It was a devastating blow, from word-of-mouth to box office, everything was red, as if dripping with blood..
The box office data of the three works are all added up, and they still cannot shake the box office champion status of "Gravity"! They were not even able to launch an effective impact, and the entire market was still firmly maintained by "gravity". As a result, the entire North American market collectively witnessed the film's persistent efforts and rising performance.！
Thirty-eight percent！
“The weekend box office decline of "Gravity" in its third week was only 38%. This figure is slightly inferior to the 36% of "Spider-Man" in the same period, and slightly lower than the decline of "Shrek 2" in the same period. Forty-one percent; in addition, the same period data of "Batman: The Dark Knight" can be compared with 43%.
Such statistics are horrifying enough, but that’s not all..
The premise is that "Gravity" performed even better at the box office in its first and second weeks, and now, under the cover of powerful firepower with a record-breaking box office drop in its third week, it is approaching the historical record step by step..
In its third week of release, "Gravity" grossed 60 million at the box office over the weekend, temporarily ranking second only to "Avatar"'s 68.5 million in the entire history. Previously, the box office ranked eighth in the first week, second in the second week, and still ranked second in the third week. It can be clearly seen that the counterattack box office curve of "Gravity" continues to rise..
So, what does this mean?？
Is "Gravity" really going to make a historic breakthrough of $700 million in North America?？
Just imagining it in my mind, all the news media started to get excited. No one could have expected that "Avatar" could reach such a height. It can even be said to be shocking. Now, why does "Gravity" No? After all, this movie now has everything it takes to make history.
At this moment, people are belatedly exclaiming that last year's "Edge of Tomorrow" achieved a success of 550 million in North America. This has proved Renly's strong market appeal. This year, Renly is taking the lead. "Gravity" will further impact 600 million or even 700 million people in North America, so why not?？
There is no doubt now. Renly has proven his unique market appeal through two starring commercial movies. He has faintly begun to surpass Robert Downey Jr., showing his status as the number one person in North America. Hollywood It seems like things are finally starting to change？
In the third week of October, with a weekend box office of US$60 million, "Gravity" undoubtedly completed its third consecutive fall season, and pushed its cumulative box office in its three weeks of release to over 100,000. 390 million, which is only one step away from 400 million. The North American level of 500 million is now basically certain. As for whether it can climb higher box office figures, the next few weeks will be absolutely critical..
Behind "Gravity", "Captain Phillips" ranked second. It has already won 52 million box office in two weeks after its release, which is basically the same as the investment cost. This also means that this film's awards The strategic choice of the season is correct. Box office and awards can be grasped with both hands. Both hands must be tough. Sony Columbia Pictures' risky move has achieved results..
Then, "Carrie", "Sweet Food 2" and "Prisoners" ranked third to fifth respectively..
In the following week, the North American market was still gathering momentum, but the Halloween craze could already be felt faintly. Two works, "Jackass 4" and "Black and White", held large-scale premieres in more than 3,000 theaters..
“"Idiot Show 4" is a typical spin-off of a spoof show. It is a prank that someone performs a scam on the street. For example, someone suddenly cuts off his right hand. In fact, it is just a cover-up, but there is a camera next to it that actually records the actions of ordinary passers-by. reaction, and then create laughter for the audience, and now it has been filmed into a movie. In terms of not much story, it is actually a mockumentary comedy..
But the fourth part of the series shows its popularity. In 2010, "Idiot Show 3D" made 50 million box office in its opening weekend, which was the runner-up in the autumn premiere box office; the final cumulative box office It even reached 117 million, and the production cost was only 20 million..
“"Black Money" is the highlight of this week. It is directed by Ridley Scott, the director who has directed "Alien", "Gladiator", "Black Hawk Down" and "Blade Runner". Although the investment cost is only 2,000 Five million, but it is a gathering of stars - including Michael Fassbender, Brad Pitt, Javier Bardem, Penelope Cruz, Cameron Diaz and other top actors.
The film script is adapted from Cormac-McCarthy, winner of the Pulitzer Prize for Literature. He is one of the popular targets for major film adaptations. The most famous one is undoubtedly the 2008 "No Country for Old Men", which was adapted by the Coen brothers. After the big screen, it won the Oscar for Best Picture and Best Director the following year. "Black Lives Matter" is Cormac's fourth work that has been adapted and filmed..
Undoubtedly, "Black Money" is a work aimed at the awards season, but it also has certain box office capabilities. The reference objects are "Gangs of New York", "Classic Cars", "No Country for Old Men" and other works. Therefore, 20th Century Fox A grand premiere was arranged and a large-scale screening was held in 3,000 theaters. We are looking forward to heading all the way to the awards season..
but……
20th Century Fox is doomed to be disappointed. "Black Lives Matter" has followed in the footsteps of "WikiLeaks". It only has a Rotten Tomatoes freshness index of only 35%, so that no one can recognize it, and even " "Jackass 4" has a Rotten Tomatoes Fresh Index of 60%！
The box office data also proves this. The box office of "Black Lives Matter" in a single theater was only 2,500 US dollars, and it earned 7.8 million US dollars in the three days of the weekend. It has basically announced the tragic fate of missing the awards season..
Since 2007's "American Gangster," Ridley has had four flops in a row, "Body of Lies," "Robin Hood," "Prometheus" and "Black Money."”.
Of course, strictly speaking, the box office of "Prometheus" was lower than expected, but its reputation has still successfully won the love of many senior movie fans. However, purely in terms of box office data and awards season prospects, none of these four works can Satisfactory, this also triggered countless laments in the industry, "Lian Po is old, can he still make a living?"？”
In sharp contrast is the box office explosion of "Jackass 4", which earned 32 million in its opening weekend. Compared with the ultra-low investment of 15 million, Parallel, who is responsible for production and distribution, Paramount has once again achieved profitability. If you add in the "Paranormal Activity" series, which is also produced and distributed by Paramount, they have now become an expert in sneaking into the box office during the off-season..
Faced with the impact of "Jackass 4", "Gravity" still showed its strong demeanor, delivering an excellent box office of less than 40% for the second consecutive week, only only 10%. Thirty-Seven, which grossed 38 million box office data in three days over the weekend, defeated its opponents by nearly 6 million, successfully achieved its fourth consecutive autumn title, and dominated the North American box office throughout October..
By the way, this is the first weekend in 2013 for the North American Film Market to win four consecutive championships.！
One can say that it’s because the competition in the fall season isn’t fierce enough; one can also say that it’s because “Gravity” has not encountered the impact of similar movies... But no matter what the reason is, this movie still created a unique His own miracle. At this point, "Iron Man 3" has officially given way to "Gravity" as the annual box office champion.”！
Now, everyone can't help but start to wonder, who can stop "gravity"? Can it still achieve five consecutive championships? More importantly, is its box office really ready to hit 600 million and 700 million?？
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