1521 Unpredictable
Leaving aside unparalleled works like "Avatar" and "Titanic", any movie's second-week decline, three-week decline, etc. have certain rules, which can also be regarded as market rules..
To make a simple horizontal comparison, among the works released this year, "Iron Man 3" debuted at a box office of 170 million, a drop of 58% the next week; "Man of Steel" debuted at a box office of 110 million. 1.6 million, a 65% drop in the next week; "Despicable Me 2" premiered at a box office of 83 million, a 48% drop in the next week.
In addition, among the commercial movies with excellent reputation, "Avengers" premiered at 203 million, with a drop of 50% in the second week; "The Dark Knight" premiered with a box office of 160 million, with a drop of 100% in the next week. Fifty-two points; "Toy Story 3" premiered with a box office of 110 million, and dropped 46% the next week.
After comparison, things are clear. Among works that have a box office debut of 100 million US dollars, it is worthy of recognition that they can control the box office decline to less than 55%; and less than 60% It can still be considered as reaching the standard. If it is less than 50%, it is the peak data..
In the entire history of North America, the one with the most shocking box office decline in the second week is undoubtedly "Shrek".2”.
2004When it was released in 2002, this animated film produced by DreamWorks achieved an opening weekend score of 108 million, stunning the entire North America. It was the second premiere in history after "Spider-Man" in 2002. The work that exceeded the 100 million box office threshold triggered all the exclamations in the entire market.
The following week, "Shrek 2" posted an unbelievable 33% drop, grossing US$72 million in three days over the weekend, and surpassing the cumulative box office figure in just two weeks. With a total of 236 million, it undoubtedly caused a sensation in the North American market and is still a peak that is difficult to surpass..
In the end, the total North American box office of the film reached 441 million. This is not only the sixth film in history to have a North American box office of more than 400 million, but also the first animated film to achieve such an achievement..
A feat that neither Disney nor Pixar could accomplish, but DreamWorks accomplished! This also brought DreamWorks to its peak at that time, and brought the top film companies in North America from the top six to the top seven, and the limelight was unparalleled for a while.！
“"Shrek 2" is also the only two work so far that after the box office exceeded 100 million in its opening weekend, it was able to control the decline in the next week to less than 40% - the other one was "Spider-Man". The box office fell by 36%. Interestingly, the first and second films in film history, which had a box office of over 100 million in their opening weekends, both had a box office drop in the following week, creating miracles that cannot be replicated..
Until today, nine years later, the third work that created such a miracle finally appeared.——
“gravity”！
With a box office of 143 million in its opening weekend, "Gravity" kept up its efforts and only managed a 32% box office drop the next week, taking in 97 million and two The weekly cumulative box office will exceed 300 million US dollars! This is not only breaking the historical record of "Shrek 2", but also continuing to reach new heights.！
The box office drop in the second week exceeded the 33% of "Shrek 2", breaking the record of the lowest drop in the second week of a film with a premiere box office of over 100 million, ranking first in film history.！
The following weekend's box office was second only to "The Avengers"'s 103 million in the same period, temporarily ranking second in film history.！
The cumulative box office in two weeks reached 300 million. It only took ten days to break through this threshold, second only to the nine days of "The Avengers", temporarily ranking second in film history.！
In other words, except for the heaven-defying special cases "Avatar" and "Titanic" which cannot be estimated by normal box office curves, the current box office collection speed of "Gravity" is second only to "The Avengers" That's it. From the first day of the premiere, incredible energy burst out, creating history of its own step by step..
Putting aside the controversy and troughs before the film's premiere, this is still a miracle, and it can even be said to be a miracle that cannot be copied or surpassed, because everything happened in the autumn season! The autumn season of being ignored, neglected and disliked all year round! Those heights that are difficult to reach in the summer and holiday seasons, "Gravity" has been completed in the autumn season！
It is precisely because of this that although the mid-week box office data from Monday to Thursday has already revealed the explosion of the weekend box office, and although the frenzy of discussion on social networks has already predicted the arrival of the box office frenzy, after the real data comes out , still makes all the media and all experts unable to help but praise the case！
“A new historical record is born! 'Gravity' can't be stopped！”
“Movie watching craze returns! The 2013 annual hit was born！”
“Beyond the miracle of the summer movie, 'Gravity' writes a myth！”
“The subversion of the autumn season in film history, this is the most powerful contender for the annual box office championship！”
“Like 'Avatar,' 'Gravity' Becomes a Game-Changer at the Box Office Market！”
“Beyond 'Iron Man 3', 'Gravity' on path to making history！”
“The box office the next week was 97 million! The cumulative box office in two weeks exceeded US$300 million! 'Gravity' is fully catching up with 'The Avengers'’！”
“‘Shrek 2's second-week box office drop record has been rewritten in movie history！”
“Who else can stop 'gravity'? More importantly, who else can stop Renly Hall?？”
Crazy, the entire market has gone completely crazy. Even after experiencing a box office blowout on the opening weekend, and even after experiencing a box office explosion in the middle of the next week, at this moment, facing the shocking drop in the box office the next week, I still can't bear the incredulity. He just blurted it out. Such a situation was definitely not expected by anyone..
From the beginning of the Venice Film Festival to its official general release, in just one month, the upward momentum of "Gravity" has continued to make breakthroughs, first in terms of word-of-mouth, then in the audience, and then in the box office. The momentum has been overwhelming again and again. Breaking the expectations and speculations of industry insiders for once, truly giving full play to the commercial attributes of the film.
Now looking back at the box office predictions before the release of "Gravity", things become even more interesting, and it has also become the best portrayal of the media's shock and consternation: Fifty million? Ninety million？
The previous two waves of predictions had huge deviations. Even after the box office was released on Friday, professionals still underestimated the film's box office potential - or, perhaps, underestimated Renly's box office appeal.？
Now think about it seriously, whether it is "Edge of Tomorrow" or "Fast and Furious 5", people have never had a correct understanding of Renly's box office appeal..
Because the professional image of artistic pursuit and performance skills is too profound and too distinct, coupled with the aristocratic image that Renly exudes from the inside out, people always habitually think that Renly has a sense of distance. , high above others, cannot be completely connected with the audience; and those so-called "box office appeals" are more like a reflection of popularity and discussion, and have no practical significance..
What's more, "Edge of Tomorrow" was released fifteen months ago, and the memory is really too far away..
But after "Gravity" was released, the first wave of predictions of 50 million and the second wave of predictions of 90 million were all too underestimated Renly's box office appeal. The next weekend's box office was only 9,000. Seven million has easily exceeded the two rounds of forecast data. Such a strong performance completely broke all market rules..
No one expected that "Gravity" would make history with its second-week box office drop, just as no one expected that the film's cumulative box office in two weeks would exceed 300 million.！
US$300 million in North America. In 2013, this is still an important watershed in measuring top box office and excellent box office. Only forty-five movies in the entire history can reach such heights. The most intuitive case is Tom Cruise. , no one would believe it. This box-office superstar who has been in business for nearly thirty years has not yet had any work reach such a high level..
Among all Tom Cruise's works, the highest box office in North America was 2005's "War of the Worlds" with 234 million. What is even more astonishing is that so far, only three of Tom Cruise's works have exceeded 200 million in North American box office. Billion threshold, the other two parts are the second and fourth parts of the "Mission: Impossible" series.
Although the current movie market is being dominated by movies adapted from comic books, it is reasonable that Tom, who has never starred in a superhero, has not been able to reach such a high level; but when he actually heard this set of data, it was still unavoidable to be surprised..
Now, "Gravity" has accomplished such a feat in just two weeks, becoming the 46th film in North American film history to achieve such a feat..
After the opening weekend box office was released, there were disagreements among the top management of Warner Bros. Board of Directors. Many board members believed that "Gravity" had great hope of becoming the second North American box office film to exceed 700 million, but due to poor promotion and distribution Strategy, even breaking through 500 million has become extremely difficult. For this reason, I condemn the strategy and plan of the distribution department..
At that time, there was still controversy within Warner Bros., which was also characterized as the heckles of the "Kevin-Tsujihara opposition". Seventy million in North America was simply a whim, and it was absolutely impossible for "Gravity" to achieve such an achievement, but now... ...But no one dares to assert that if the opportunity to hit a new record high is really lost due to mistakes in the publicity strategy, then the box office loss will only be part of it, and the subsequent losses in the peripheral market and video tape market will be the most objective..
Various flavors, mixed flavors, indescribable.
In the second week of October, "Gravity" won the championship without any suspense by breaking the historical record. The weekend box office data of 97 million is completely giant in the autumn season. No one can resist it. Even in the next two weeks, it will still be the biggest disruptor in the market..
Now, "Thor 2" suddenly becomes nervous. They are not worried about not being able to beat "Gravity" on the opening weekend, and it is natural to win the first week; what they are worried about is that the potential of the entire box office market has been developed prematurely, leaving " The enthusiasm for watching "Thor 2" may not be that full and sufficient..
What should I do about this?？
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