1520 The craze continues
“After "Gravity" created a historic box office miracle on its opening weekend, a wave of discussion spread out on social networking platforms. The heated and overwhelming scene was really shocking. The calm and calm atmosphere of the autumn release The solemnity has completely gone forever. The holiday season has not even started yet, and the audience's enthusiasm has been mobilized early..
Not only ordinary viewers, but also professional media are not willing to lag behind..
Regarding the ending and theme of the movie, the "Hollywood Reporter" wrote a special feature to conduct a detailed and in-depth analysis. It was not an analysis of the excellence and greatness of the movie, but an analysis of the composition and meaning of the movie's scenes, as well as the dialogue between the two actors. The meaning and extension of the details ultimately lead to the powerful core of the film, thus proving the classic and unique nature of this work.！
Wrapped in a seemingly simple and seemingly weak story shell, it is actually a grand and profound theme of philosophical reflection, and all the information and thinking are silently integrated into the camera and performance, without moving. Sensually placing the audience in the position expected by the director, "Alfonso Cuarón initially showed his masterly style.！”
“"The Hollywood Reporter" is not the only news media to join in the fun. In fact, "The New Yorker", "New York Times", "San Francisco Chronicle" and "Chicago Tribune" have all published relevant film reviews to be more professional and more professional. Analyze from a profound perspective：
Why can the work "Gravity" trigger a collective climax among professional film critics? Also, why do major media call this work "a perfect balance of business and art?"”？
From senior movie fans to ordinary viewers, from professional media to social media, everyone is actively discussing the work "Gravity".
Now, the disadvantage of the autumn release has become an advantage, because there are no other competitors in the same period, and the nearest "Thor 2" will not be released for three weeks, which also makes the entire market become a "gravity". One family! There is simply no competitor that can compete.
But that's not all, the discussion frenzy continues further.——
What are the loopholes in the plot of the movie? Doesn’t conform to the laws of physics? Or is it inconsistent with the reality theorem? How many dramatic exaggerations are there that go beyond reality and common sense?？
Are Soyuz, Tiangong-1, Shenzhou and other space stations consistent with realistic settings? Are all the difficulties Ryan Stone has encountered real?？
Do the Chinese and Russian languages appearing in the movie respect reality? When Ryan Stone was connected to the terrestrial radio station, those Chinese lines were not translated. Did they have any profound meaning?？
Will the background story between Ryan and Alex be further introduced when the Blu-ray disc is released in the future? How did Renly and Rooney complete their performances?？
Wait wait wait.
It is precisely because the sense of reality brought by "Gravity" is so shocking that the discussion and discussion cannot stop at all. Every detail and link has become the focus of heated discussion; the most important thing is The thing is, these discussions and comments are not about the difficulty and brain-burning degree of the plot, but the sequelae caused by the detailed and realistic viewing effect..
This is definitely good news for the general audience.
From before the premiere to after the premiere weekend, the discussion between "Gravity" and "Avatar" has never calmed down. Many film critics also believe that the viewing experience brought by "Gravity" is More than "Avatar", "This is a work that belongs to the cinema." This sentence can be seen in almost every corner. Now ordinary viewers can finally vaguely understand its meaning, but if you want to go further and experience it personally, Experience, going to the cinema is obviously the best choice.
This is the box office.
Standing at this moment, looking back at the release of "Avatar" at the end of 2009, every aspect reminds people of the 1997 "Titanic"”.
Both works were not optimistic before their release. Both works were considered to be loss-making transactions. Both times, mainstream professional media believed that James Cameron was playing with fire. The ultra-high investment, repeated delays in the production cycle, The incomprehensible choice of subject matter, the use of technology beyond the scope of the times... all indicate that the arrogant James will shoot himself in the foot..
“Avatar's opening weekend box office was indeed disappointing, with only $77 million..
You know, "The Twilight Saga: New Moon", which premiered just four weeks ago, swept the box office with 140 million in its opening weekend, which is almost twice as much as "Avatar". Such a huge difference. , it’s really too cruel; what’s even more fatal is that the production cost of “Crescent Moon” was only 50 million, while “Avatar” cost 250 million.
With such data, even 20th Century Fox has already lost half of its popularity, not to mention the major news media. Everyone thinks that James has really hit the wall this time and is very likely to face the cruelest and most brutal situation in history. A terrible Waterloo, many media reporters seemed to be a little gloating about the misfortune.
But who could have imagined that after the premiere weekend, the praises from the audience would start to spread and get more and more intense. There was no need to wait until the Friday of the second week and the four days from Monday to Thursday. Here, the viewing craze for "Avatar" created a crazy scene on Christmas that year, sweeping nearly 70 million viewers in four days, which was so amazing that all the media dropped their jaws..
The following weekend it went even further. "Avatar" dropped an incredible 1.8%, creating the lowest drop since "Titanic" for a premiere venue with more than 3,000 rooms. It once again made a splash. Taking the weekend box office of 7,500, the cumulative box office in the two weeks since its release easily exceeded the 200 million threshold..
Everyone knows what happened next. "Avatar" became the first film in film history to have a box office of over 700 million in North America..
“The box office curve of "Avatar" is almost consistent with that of "Titanic". It was not optimistic at the beginning and finally set a historical record to complete the counterattack. At this point, James has officially established his status as the king of the North American box office. When he announced that he was about to When preparations begin for the "Avatar" sequel, funding is no longer an issue for 20th Century Fox.
Now, the strong momentum of "Gravity" really reminds people of "Avatar" in 2009. The ubiquitous discussion boom gives people the illusion that the whole world has fallen into madness. Even if it is not, it is already far away. Not far away.
Then in the second week of October, the much-anticipated moment finally arrived: How many weekly declines could "Gravity", which had just set a new North American autumn film premiere box office record, achieve?？
This is the key factor that determines the ultimate box office height of the movie. There are countless works in the history of movies that have a huge hit in the first week and avalanche at the box office the next week. The more dark horse the performance is in the opening weekend, the more likely it will be in the second week. The lower the data, the more dangerous it is, full of countless possibilities.
But this time, an accident happened. Or in other words, a familiar scene came again - the miraculous scene created by "Avatar".
Starting from Monday, October 7th, the movie-going craze has already begun. Even though it is still a working day, it still cannot stop people from flocking to the cinema, and it is still getting higher and higher as time goes by. , the rising curve of the heat wave simply cannot be stopped..
Warner Bros. finally couldn't hold it any longer, and for the first time, board members from different factions complained..
"Avatar" originally chose to be released during the Christmas period, and the premiere date was December 18th. Although it was still a working day and there was still a week before Christmas, the students were already on vacation, and what was coming soon The Christmas and New Year holidays are also connected, all of which lays the foundation for the movie's box office miracle - even on working days from Monday to Thursday, because it is a holiday, this has become room for box office growth.
But "gravity" is not so convenient.
October is a normal working day. There are no statutory holidays or special holidays. Working days are working days. We can only resist the obstacles of working days and win the opportunity to increase the box office. All the staff can only crowd in night movies to watch movies. , the audience cannot be diverted, and there are not enough evening shows. What's worse is that they only have 3,500 screening theaters - not enough! not enough! Not enough at all！
By the way, there are only 3,500 theaters showing "Avatar", but they have the advantage of holidays, so the customer traffic can be spread out.
Without such a convenient "gravity", the only option is to add a library - temporarily adding a library means increased publicity costs, and unexpected cost superpositions.
Warner Bros.'s board of directors expressed strong dissatisfaction: "This work originally hoped to hit the North American box office level of 600 million or even 700 million, but now it may be 500 million in danger. This is not how business is done, the ratio of investment and return Totally wrong! Whose decision was wrong?？”
Complaints are complaints, but now it's too late, the done deal is done, they can only see if it's still too late to make amends..
From Monday to Thursday, "Gravity" earned 60 million in box office. Before entering the next weekend, the cumulative box office has easily exceeded the 200 million threshold. All this indicates that the movie's decline in the next week will definitely not be too bad. ——Spoiler in advance; Warner Bros. reacted immediately and expanded the number of theaters from 3,500 to 3,800, hoping to alleviate the pressure of the movie-going craze in the next week as soon as possible..
For a work that debuted with a box office of over 100 million, it can be considered a victory as long as the decline in the next week is controlled below 55%. This is already a common understanding within the industry, but in the end, "Gravity" was released In the second week, it posted a box office drop of 32%, replicating the miracle created by "Shrek 2" in 2004 and continuing its own magical performance.！
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