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“The production cost of "Gravity" is only US$100 million. Now that large-scale commercial movies are everywhere, this can only be regarded as just reaching the minimum threshold; however, in recent years, science fiction movies have generally been in a downturn, and there are only a handful of truly outstanding works. , every investment in a work can be called an adventure.
From the film's initial development to its world premiere, positive and negative views have been fiercely debated over and over again..
Warner Bros. is no exception. Kevin Tsujihara and Barry Meyer represent two factions - Barry is willing to believe in Renly's strong appeal and chooses to give it a go; but Kevin is convinced by Alfonso Cuaron The previous film "Children of Men" serves as an example, expressing concern about the box office prospects..
2006In 2006, Universal Pictures invested US$75 million to complete the filming of "Children of Men". The film starred Clive-Owen, who was at the peak of his career that year, together with Julianne Moore and Michael Caine. , Charlie-Hunnam, who had just crossed the ocean from the UK and came to the United States to work hard, also participated in a small role..
The film was selected to land at the Venice Film Festival and entered the main competition. It also ushered in a wave of word-of-mouth reviews, with a media review score of 84 points. It became an important seed player in the first half of the awards season that year, but unfortunately, it was ultimately eliminated at the Oscars. Among the nominations list, the work only received three nominations for Best Adapted Screenplay, Best Cinematography and Best Film Editing, and it received no nominations..
In terms of box office, "Children of Men" chose to be fully released on Christmas Day, but it only earned 35 million US dollars at the North American box office. Overseas box office data was also dismal, with the global total box office only being 69 million US dollars. Not even able to break through the 70 million threshold.
Not to mention making a profit, Universal Pictures invested countless efforts in everything from promotion and distribution to academy public relations, which ultimately led to a small loss of 30 million, which is disappointing..
After that, on the one hand, it was because Alfonso began to invest in technology exploration and research. In order to shoot "Gravity", he spent five years researching related technologies; but on the other hand, it was also because major film companies still had no interest in Alfonso. There are doubts about Suo’s box-office ability.
This has been the case since "Harry Potter and the Prisoner of Azkaban". Alfonso has always been able to win acclaim from the media. His talent and ability are beyond doubt, but he has never been able to win in the box office market. To win the hearts of ordinary audiences, even the Harry Potter series failed to give him a breakthrough. "Prisoner of Azkaban" even created the lowest box office in the series..
What's more, during the filming of "Gravity", Alfonso's persistence and enthusiasm for technology were obvious to all. Everything seemed to be replicating the historical process of "Children of Men".
In the end, in the battle between Kevin and Barry, the former won the support of Time Warner's parent company.
In fact, after "Gravity" won a fifteen-minute standing ovation at the Venice Film Festival, there was a cry among Warner Bros. executives because things were once again developing in the direction of "Children of Men", first Alfonso, and then Renly, two artists with outstanding artistic temperament collided, and "Gravity" became more and more disturbing..
Warner Bros. has also seriously discussed the possibility of losing money on "Gravity". If they now change the commercial attributes of the film and start focusing on artistic attributes to hit the awards season, will they be able to reduce losses? But considering that $100 million has been invested in the film, even more than "Children of Men," to recoup the cost, they need more box office support and more awards season prospects.
Therefore, Warner Bros. chose to release it in October, adhering to a strategy of advancing, attacking, retreating and defending, and was always ready to change the later publicity plan..
This is the difference after Warner Bros. changes CEO.
Although Barry Meyer is an impatient, impulsive and ruthless hero, and some of his decisions do appear to be quick and easy, but overall, Barry's adventurous spirit has also paid off handsomely for Warner Bros.; and now Kevin - Tsujihara appears to be more tactful, comprehensive, risk assessment, etc., but lacks some enterprising spirit and gambler's heart..
However, the impact of the leader on the entire company needs to be observed in the long term. Pains in the short term are inevitable..
Now, the opening weekend box office of "Gravity" has been released. It was US$143.6 million, easily exceeding the investment cost line, and creating history in an incredible manner. If nothing else, Relying on the excellent reputation in the early stage, Warner Bros. will be able to recover costs next week and enter the profit stage..
The "Gravity" that turned out was not a loss-making project, but a box office bomb comparable to "The Avengers". It truly swept away the haze and dullness of the autumn season and showed a completely different attitude. Definitely the most shocking and shocking piece of news in 2013！
At the first moment, Warner Bros. officially expressed congratulations, as if the previous worries had never existed. They were overjoyed and began to promote and broadcast the news. The relevant news can be seen overwhelmingly on the entire social network platform, as if Movie promotion has just begun.
Regardless of past grievances and grudges, Warner Bros. is the biggest winner, but whether Kevin Tsujihara is happy to see it happen is questionable..
“Gravity's box-office success eclipsed all other films in the same period.
Does anyone remember what the other show that premiered this week was?？
“"The King of Aces", a film starring Ben Affleck and Justin Timberlake, has completely failed in the market. It only received 7 million in the box office in the three days of its opening weekend, even though the investment cost was only lightweight. 30 million, but such results have basically determined the outcome of losing money..
Looking back at the "Renly VS Affleck" hyped up by the media, this is actually a bit ridiculous, because the two sides are not opponents at the same level at all..
Although Affleck has been famous for a long time, thanks to the existence of the "Boston Gang", his connections in the industry are also deep-rooted. After "Escape from Tehran" successfully counterattacked and won the Oscar for Best Picture, his career has also reached a corresponding level. A whole new level; but compared to Renly's market appeal, Affleck is simply not good enough.——
From beginning to end, Affleck was not an actor with box office appeal..
In his entire career, only one film, "The End of the World" in 1998, which he starred in early in his career, had a North American box office of more than 200 million. At that time, he was only a supporting role, and the leading actor was Bruce Willis. Si; and "Pearl Harbor", in which he starred, had a box office of 198 million in North America, but it failed to make a profit due to a cost of 140 million..
On the contrary, Affleck has always been a strong contender for box office poison. As an actor, his career masterpieces are really lackluster..
This time the "Reversal Ace" has once again verified this truth.
Among the theatrical films in 2013, which premiered in more than 3,000 theaters, the final box office performance of "Ace of Ace" ranked among the bottom three, with an average box office figure of just over 2,000 US dollars per venue. This kind of performance really makes 20th Century Fox depressed to the point of internal injury..
Fortunately, the investment cost is only 30 million, so even if the loss is limited, it is not too fatal. What's more, what 20th Century Fox is really pursuing is not the "Ace of Aces" film, but Affleck's next film. A work, preferably a director's work. If calculated this way, they still can't be considered a loss..
"Gravity" topped the North American weekend box office rankings in the first week of October, and will become a box office disruptor in the next few weeks. I just don't know if it can continue into the Halloween period..
“As a sequel to a cartoon, "Sky Food 2", due to mismatched themes, controlled the decline at 40% in the second week without any avalanche. With a box office figure of 20 million, it ranked third in the weekend box office list. 2. The cumulative box office in the past two weeks has exceeded US$60 million, which is not far from the cost of US$78 million, but whether it can be profitable still depends on the overseas market and the video market..
“"Reversal Ace" benefited from the deserted autumn season, and its box office data of US$7 million also successfully occupied the third place. From the side, you can feel that the box office pulling ability of the entire period is still insufficient, which also further highlights the "Gravity" "The evildoer.
In addition to the top three, many familiar faces appeared this week.
"Prisoners", which previously won the third place at the People's Choice Award at the Toronto Film Festival, is now in its third week of release and still ranks fourth at the weekend box office..
This work co-starred by Hugh Jackman and Jake Gyllenhaal successfully attracted the attention of the audience. In just three weeks, the cumulative box office exceeded 47 million, just exceeding the cost of 46 million. line, which means that the film is very likely to be profitable before the awards season, and the prospects for the awards season are even more promising..
The following fifth place is "Fast/Flow", directed by Ron Howard and starring Chris Hemsworth. This biographical film focusing on two F1 racing drivers in the 1970s was also awarded this year. The seed contestant of the season. Daniel-Bruhl, a dual-national actor from Germany and Spain who plays a supporting role, is highly recognized..
It was also a work screened at the Toronto Film Festival and received rave reviews during the awards season. The two works "Gravity" and "Fast" also attracted a lot of attention. The feud between Renly and Chris has become an old joke. , but people will inevitably pay some attention to it, but the endings of the two works are completely different..
The current cumulative box office of "Flow" is only 18 million. This is the normal performance of the series during the awards season. Compared with the investment cost of 38 million, it is not too bad, but compared with "Gravity" is a world of difference..
It's just that no one compares Renly and Chris now. Is this a good thing? Still a bad thing？
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