1516 Earth-shattering
$104 million！
The North American box office on October 4th achieved a total of 104 million U.S. dollars. This is an unprecedented first time in the entire long history.！
Not to mention the cold autumn season, even in the summer season, which is the busiest and most popular time of the year, a single-day box office of over 100 million is still a good performance worthy of celebration, or a work has ushered in a complete explosion. , or all the works collectively achieve good results, no matter which possibility it is, the market performance is gratifying..
But now, this data has appeared in the autumn season, which is almost an earth-shattering moment! History is born again！
More importantly, this once again proves that the autumn season is not always calm and bleak. It also has strong market potential. The only question is how to position it and complete the supporting distribution and publicity. As long as it can Once the exact rules are found, the autumn season can become the second holiday season.！
2008Before the year, the holiday season was also a lukewarm period. The overall performance was better than that of the autumn and winter seasons, but it was far from a box office gold mine. It seems that except for the summer season, the movie market's enthusiasm for watching movies has already exhausted, and then, the "Twilight" series turned out.
In fact, the holiday season has a long history. Because of the relationship between Halloween, Thanksgiving and Christmas, the market positioning has always been clear. Halloween horror movies, Thanksgiving family movies and Christmas holiday movies, these types of movies are all A relatively fixed set of routines and patterns has been formed.
“Movies such as "Home Alone", "101 Dogs" and "Interview with the Vampire" always achieve good box office results during the holiday season. The "Harry Potter" series also chose to land on the market during the holiday season. In 2001 "Harry Potter and the Sorcerer's Stone" set a record with an opening weekend box office of $90 million..
However, the huge success of the "Twilight Saga" series has repeatedly refreshed the historical record of holiday premiere box office. The sturdy and wild performance shows a powerful posture of sweeping the army, and has also made major film companies Realize that the holiday season has advantages that the summer season does not——
That's the fan effect！
If the big screen in midsummer belongs to men, women, families, students, and the entire main consumer market; then the big screen in the holidays belongs to fanatical fans..
Standing at the height of 2017, the top fifteen box office records for holiday opening weekends belong to the "Star Wars" reboot series, "The Hunger Games" series, "Twilight" series, and "Harry Potter" "Special" series and "007" series, the only exception is "Thor" released in November 20173”.
The box office of all the above-mentioned works exceeded 90 million US dollars in their opening weekend; in addition, 13 of them were released after 2008, and only two were released before 2008, namely 2001's "Harry Potter". -Potter and the Philosopher's Stone" and 2005's "Harry Potter and the Goblet of Fire"”.
For many people, "Twilight" seems to be a set of brainless teen idol movies; but for film companies and the North American market, "Twilight" is the key to a box office gold mine, completely It has changed the layout of film schedules throughout the year, making the holiday season the largest source of box office outside of the summer season. The box office figures of the entire North American film market have achieved historic breakthroughs.！
In other words, there are no absolutely terrible releases, only relatively poor releases..
If an accurate positioning can be found, every time slot throughout the year will definitely be able to tap into the box office potential, because now movies have gradually become a part of daily life, and it is very far away from the 1980s when it was positioned as a high-end entertainment and leisure means. It is very far away, and the definition and connotation of the schedule must also be adjusted accordingly..
Now, following the spring release of "Fast and Furious" and the holiday release of "The Twilight Saga," the fall release finally reveals traces of the gold mine buried under the mound..
So, which work is it that created the miracle? Or which works are they?？
Exhibition Relations announced the box office data immediately. Of the US$104 million in Friday's single-day box office, "Gravity" took in US$55 million, and "Sweet Food 2" contributed US$470. million, "Reversal Ace" received 2.8 million！
These are the top three box office hits on October 4th！
fifty-five million？
fifty-five million！
When people see such crazy data, their first reaction is to doubt their own eyes, and even suspect that the statistics of the exhibition relationship are wrong - this is the autumn show, not the summer show! However, the exhibition relationship was repeatedly confirmed. This is the final standard number. There are no errors in the statistical process..
As a result, all major news media began to exclaim, any language is pale and feeble, except for exclamation, it is still exclamation！
Before October 4, 2013, the all-time North American opening weekend box office record for the fall season was only 52.5 million, but now, "Gravity" has successfully broken the record in just one day. ! Just one day! Moreover, it easily surpassed the original record by a large margin.！
What is power?？
This is called power! The powerful force that absolutely swept through the army, fiercely and brutally completed the major reshuffle of the North American autumn box office market. Such momentum makes people think of the sensation when "The Twilight Saga" was released in 2008..
Amid the thunderous scolding, "Twilight" has fully taken advantage of the fan economy, not only redefining the market potential of idol movies, but also completely changing the holiday season; and now, in a sea of Among the fanatical accolades, "Gravity" has pushed the most perfect and shocking visual special effects and movie-watching experience to the extreme after "Avatar", redefined the mystery of "theatrical movies" and made the autumn release more popular. regained its vitality！
Our eyes once again return to Friday’s single-day box office figures.
The total box office in a single day was 104 million, and "Gravity" alone accounted for more than 50% of the box office. The specific figure should be 52.9%. This performance is completely It can be called a "savior", single-handedly saving the entire market from depression and dullness..
People expected that "Gravity" might do well at the box office, but no one expected that the box office numbers were as good as they were.！
“Before the official release of "Gravity", Warner Bros. and major media have made box office estimates. Because of Renly's leadership and the reputation of the film festival, people generally have a positive and optimistic attitude towards the movie's box office, and the forecast figures are also Just relatively beautiful.
The highest estimate is from the New York Times, which believes that "Gravity" has the ability to break the premiere record of "Movies 3", giving a value of 53 million to 58 million Between 10,000 and 10,000, creating a new record for the autumn season with a small margin.
The lowest estimate is from the Seattle Post-Intelligencer. They believe that "Gravity" has the ability to boost the box office. However, considering the competition of "Reversal Ace", the weak promotion of Warner Bros. and the artistic attributes of the film itself, The final box office prediction for the fifth autumn premiere in film history is 45 million..
Overall, there is little difference between the highest and lowest figures. The industry has reached a relatively unified opinion. Around 50 million should be the most likely weekend box office..
Warner Bros. agreed with this. Based on feedback from pre-sales and internal test screenings, they gave an estimated figure of 50 million. The overall attitude is still relatively conservative..
But now, just after Friday, "Gravity" has broken all people's guesses and expectations with double, triple or even multiple times. It has already reached the predicted weekend box office value in one day. Major media They immediately adjusted their predictions for the movie’s weekend box office, and saw an impressive overall improvement.——
“The New York Times adjusted its estimate to $100 million, and the Seattle Post-Intelligencer followed suit with an adjusted estimate of $85 million..
Warner Bros. also silently adjusted its estimated value, from 9,000 to 95 million. The most amazing thing is here, as the production and distribution company of "Gravity", Warner Bros. He didn’t show too many expectations, and he also didn’t show too many surprises. He always maintained his composure..
It can be understood that they don't pay enough attention to "Gravity", but it can also be understood that they always maintain a normal attitude and wait until the opening weekend is over before celebrating. As for how it should be understood and read, this is a matter of opinion, but it can be To be sure, "Gravity's" box office numbers also caught Warner Bros. off guard.
All of this indicates that "Gravity" will become the first film in North American history to have a box office of over 100 million in its autumn opening weekend..
What does this mean?？
Even in the hottest summer season, only 17 movies in the entire history of movies have exceeded the 100 million threshold at the premiere box office. This is a direct reflection of the current box office boom. For any movie that can achieve such a feat The works are all moments worth writing about..
And now, "Gravity" is about to achieve such a feat in the fall..
Everything was too fierce and too sudden. There was no sign before. The historical record was about to rise from 52 million to 100 million. Even the winter season has not been able to reach such a high level so far. , is there really no problem with the autumn release? So that everyone began to doubt the authenticity of all this：
Can it really be done? Can it really create such history?？
The fact is——
Can！
Not only is it possible, but it has once again refreshed people's understanding with a ground-breaking gesture. After achieving a record-breaking single-day box office on Friday, "Gravity" only experienced a 10% box office drop on Saturday. The amazing performance has shocked all the experts..
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