1515 Hot Friday
Autumn is the most deserted and boring time of the year. On the one hand, the noisy summer season has just ended, and on the other hand, the lively holiday season is about to begin. At the same time, the awards season has just kicked off, and the first to be released is... The sluggish market and the relative inferiority of the works caused the film market to completely settle down in September and October..
When "Crazy Love" was released in October, some people joked that this was a period of exile, at least 90% of the works were abandoned by the distribution company, and treated as dead horses by the producers. The works of doctors, the works that are used as pioneers during the awards season, and the works that are abandoned but are unwilling to lose investment, are all gathered here..
Occasionally, there may be an exception for 10% works. The distribution company has taken advantage of the deserted autumn season and specially arranged for the works to be released at this time, hoping to make a profit off-season - because the competition is not too fierce and the market surplus is relatively abundant. , and at the same time, there is no need to invest too much cost in distribution, and the effect can meet the expectations..
No matter what the reason is, the two works "Gravity" and "Ace" chose the same Friday to be officially released. Apart from anything else, at least, one is Renly and Rooney, and the other is Affleck. Together with Justin, both works can be regarded as high-standard casts led by big names, and the topic is still guaranteed..
Therefore, even though there is no grudge between Renly and Affleck, media reporters still couldn't wait to hype it up.
First up is Renly's side.
Reporters dug up Renly's remarks during the awards season at the beginning of this year, "I like Lee better." When Renly was asked which of the Directors Guild's candidates for Best Director he preferred, he replied. arrive.
Later, after the Oscar nomination list was released, the topic of Affleck's absence from the nomination was mentioned again, and Renly still maintained his clear position, "I don't think this is worth triggering such a heated discussion. Obviously, he is an outstanding person." director? Yes; but is he a director so good that his absence from the nomination is frustrating and even infuriating?.”
In February, these remarks caused quite a stir in the industry..
However, the mainstream discourse at that time was to defend Affleck and build momentum. Warner Bros. was trying to use Affleck's loss of the Best Director nomination to gain sympathy points and strive to win the Best Picture statuette for "Escape from Tehran". to seize the opportunity, so Renly's remarks were downplayed and fleeting..
Now, media reporters have brought it up again for fear of chaos, calling Renly an actor who "disdains Affleck's" talent. If you trace the source of the news, you can find that "Entertainment Weekly" is mentioned, not " Us Weekly", but the "Entertainment Weekly" that created the "Hypegate" in the first place, they are back！
In fact, Renly's full interview also mentioned his views and opinions on "Escape from Tehran", "It is not '2001: A Space Odyssey' after all." This is Renly's point of view.
1968After "2001: A Space Odyssey" was released in 2001, it won exclamations and praises from within the industry, but this science fiction work failed to win the favor of the Academy judges..
At the Oscar Awards the following year, it received four nominations for Best Director, Best Original Screenplay, Best Visual Effects, and Best Art Direction. In the end, it only won one statuette for Best Visual Effects—that year. The best director and best picture statuettes were both won by "Oliver," an adaptation of "Oliver Twist.".
In fact, Renly's memory was slightly biased. He thought that "2001: A Space Odyssey" also missed out on the Oscar nomination for Best Director and won the Best Picture nomination, while "Escape from Tehran" was definitely not as important in film history. "2001: A Space Odyssey," so there's no need to make a fuss.
But the real thing happened not at the Oscars, but at the British Academy Awards.
"2001: A Space Odyssey" received four nominations at the British Academy Awards for Best Picture, Best Cinematography, Best Art Direction, and Best Soundtrack, and finally won three trophies - in addition to Best Film, the British Academy Awards The Academy Awards for Best Picture and Best Director both went to "The Graduate," which was released the year before.
All in all, Renly believed that "Escape from Tehran" was indeed impressive, but whether it could reach the heights of history would need time to test; but the reporters consciously ignored this part, and suddenly it became a story about Renly and Av. Lake's tit-for-tat confrontation immediately began to smell of gunpowder..
Next is Affleck's side.
Reporters have repeatedly attacked Affleck's "facial paralysis". For example, they asked Affleck whether he envied Renly's acting talent. Another example was whether Affleck admired Renly for completing EGOT at such a young age. Another example was Affleck's question. Is Ryker willing to perform on the same stage as Renly?.
Questions like this sting Affleck's acting skills both inside and outside his words, and then further use trap questions to create sharp conflicts..
Reporters continued to challenge Affleck's bottom line during the interview. In the end, Affleck became angry and said forcefully, "I don't know because I haven't watched his works. So, is he an excellent actor or not?" A terrible actor, how could I possibly know? Maybe, some people just like his artificial acting.？”
The reporters then reported these remarks straight away, which immediately caused an uproar..
Because under the deliberate guidance of the reporter's words, everyone thought that Affleck was talking nonsense and had never watched Renly's works. This was indeed a bit arrogant; but in fact, the reporter's question was about an Oscar-nominated work, which made it blurry. The arrogance and arrogance created after the key information immediately made the problem more subtle..
Later, Affleck once again came forward to clarify, "I just haven't watched 'Buried Alive', 'Crazy' and 'Transcendence' because of various accidents. But I did watch 'Edge of Tomorrow' and 'Edge of Tomorrow'" 'I'm fighting cancer', and I have huge expectations for the upcoming 'Gravity'. I hope you don't twist my meaning..”
But...the damage has been done, and it still seems not fast enough to make amends. The tit-for-tat and unwilling atmosphere between the two sides was still ignited by the deliberate operation of the media..
No matter what, the stagnant waters of the autumn season are still stirred up by the explosive atmosphere of the two works, so much so that people begin to wonder whether Warner Bros. and 20th Century Fox are behind this situation.——
Warner Bros. is seeking further cooperation with Affleck, but Affleck has taken the lead in reaching a cooperation agreement with 20th Century Fox for two works; Renly is about to collaborate with Warner Bros. on another work, but Kevin Tsujihara has While they are hoping to eliminate Renly’s influence on Warner Bros., 20th Century Fox hopes to cooperate with Renly..
Of course, all the gossip and grievances behind these are just speculations. The actual situation presented is that October has become lively after a long absence..
On Friday, "U.S. Weekly" specially sent interns to conduct observations and statistics at the entrances of major movie theater chains in five major cities, including Los Angeles, New York, Chicago, Houston and Seattle. It was not to investigate "Gravity" and "Reversal Ace" box office data, but to observe audience traffic.
The sluggishness and silence of the autumn season is a trend in the entire film market and industry, rather than the responsibility of a specific movie or two movies. The current record holder for the highest weekend box office in the fall season is "Paranormal Activity 3". The recorded figure is only US$52.5 million, barely crossing the ultra-low threshold of US$50 million, which is really unsatisfactory for today's film market..
This time, "U.S. Weekly" hopes to test and see how the publicity effect stimulates the autumn season.？
From the history-making premiere of "Gravity", to Renly and Affleck's "stoking discord", to the traffic superstars in the social network era like Justin, and finally - and most importantly - Renly Hall, Countless industry experts believe that Renly has the potential to become a box office star like Harrison Ford and Tom Cruise who rely on their personal charm to shake up the box office market. After leaving the hotbed of summer movies, will Renly's appeal still be able to show its power?？
After all the factors are added together, how many effects can be triggered? Whether it can break the shackles of the autumn schedule and find another way to become a box office revelation for the film market？
Of course, they are only responsible for investigation. As for the analysis of market rules and causes, this is the job of the experts..
“"U.S. Weekly" conducted incomplete statistics at a total of 23 movie theaters in five cities. It mainly calculated the passenger flow during peak periods of about one to two hours. The results were particularly gratifying.！
“Average passenger traffic has increased by at least three times！”
According to a sample survey, the passenger flow of movie theaters in bustling areas of the city during peak periods has increased by about two times, and the occupancy rate can reach 60% or even 70%; while the number of movie theaters in remote areas of the city has increased by four times or even More than five times. In previous years, even during peak periods, it was a high probability that the attendance rate would be less than 10%, but now the attendance rate is close to 50%.——
“It’s almost like summer. I mean, June and July are even busier than August.” This is the original interview with the cinema manager..
This is just a sample survey, showing a trend of explosive passenger flow and cannot represent specific box office figures; but at least it can be seen that, after a long absence, the movie market on Friday has become popular again, and the enthusiasm for watching movies has been rekindled. , the subsequently announced Friday box office figures also provided strong support——
The entire market's Friday box office incredibly exceeded the 100 million threshold! This is the first time in North American film history！
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