148 leap forward
“Extra: 'Ophelia' is officially available on iTunes and Spotify！”
Although there was a lack of publicity, thanks to the popularity of YouTube in recent times, netizens soon discovered this exciting news and immediately logged into the Yahoo community to post the news. The post also mentioned "Cleopate" Pull (arranged version)" message, and said, "Damn guy Renly Hall is finally willing to record officially. Now you can finally listen to the full studio version. Jesus Christ, I have listened to the original song of this song. The version is five months old！”
After the post was published, it quickly attracted a large number of heated discussions and pursuits from netizens. Speculations about deliberate hype once again surfaced piecemeal. "Brando Mania" posted a post on the 37th floor of the post.：
“Regardless of Renly Hall's family background, the objective fact is that he did not use any resources for publicity. The video of 'Ophelia' was just a hit on YouTube, and there was no follow-up report at all;' It has been half a year since Cleopatra was uploaded. There are absolutely no resources to promote it, just relying on word of mouth..
Regardless of whether there is strong support behind Renly Hall, the objective fact is that, except for the two professional music review recommendations of 'Mixer' and 'Billboard', he has completely relied on the heckles and attention of netizens to get there. At this stage today, there are no gossips, no scandals, no radio ads, and no TV promotions..
No matter how things got to this point, the objective fact is that the two singles 'Cleopatra' and 'Ophelia' are indeed good music. That's what matters most, isn't it?？”
“The post "Brando Fever" quickly aroused heated discussions among netizens. Some supported, some opposed, and some watched the fun. But overall, the supporters still had the upper hand. Combined with the previous "conclusions" of netizens, it gradually became clear that It became the mainstream. The controversy was not big or small, and it fell into silence - after all, Renly is just a newcomer now, and there is not much value for discussion..
However, this small controversy has once again heated up the popularity of the post, and more and more netizens have learned that "Ophelia" has been officially released..
Just six hours after the single was uploaded, "Ophelia" successfully entered the top 200 on the iTunes instant download chart.！
On the surface, it seems that it is just the top two hundred, and there is nothing worth bragging about. However, considering that there is no announcement, no preview, no reminder, and no publicity, it is completely relying on the popularity of netizens who play "Sherlock Holmes" , it is really rare to achieve such results. What’s more, this is just the beginning..
As the news spread, the download data of "Ophelia" increased rapidly at a speed visible to the naked eye. At three o'clock in the afternoon, it had successfully entered the top 100 - only a short time before the single was uploaded. It’s only been nine hours, and this result is still riding a little rocket, rising slowly, making people strongly wonder, “When did folk songs start to attract so much attention?”？”
At nine o'clock in the evening, "Ophelia" had reached fourteenth place on the iTunes instant download rankings, and its upward momentum had finally slowed down. Such a development curve can be called unbelievable, and it truly shows Taking advantage of the powerful power of the Internet era and without spending any publicity resources, it has achieved such outstanding results. It is truly astonishing..
At the same time, "Cleopatra (Arranged Version)" has also received a lot of attention. Compared with the hot spot effect of "Ophelia", this single is more of a word-of-mouth effect. After all, the single is in Billboard's singles chart has also been in the low zone for two months, so the single's download data lacks a little explosive power, but it still shows good stamina..
By 9 p.m., "Cleopatra (Arranged Version)" was only ranked 64th on iTunes Instant Downloads, but by midnight, the single's ranking had risen to 31st— - Correspondingly, "Ophelia" still stayed at the fourteenth position, with no change in three hours..
Of course, the most noteworthy thing is the "Cleopatra" uploaded in March this year, which is the original version. The day after the Emmy Awards, the single topped the iTunes instant download chart. Ranked third! The top two are "Love-The-Way-You-Lie" by Eminem and Rihanna, and Katy Perry "Teenage-Dream" by Katy-Perry）”.
This is undoubtedly a huge breakthrough, an unimaginable breakthrough. Although "Cleopatra" only stayed in the third position for 24 hours and slipped down the next day, it is still exciting. Encourage. Now, a week later, with the high-profile release of two newly released singles, the download volume of "Cleopatra" has been diverted a lot by the arranged version, but it is still on an upward trend. It actually ranks 49th on the iTunes instant download rankings.
The results are so outstanding that it is difficult to describe them in words. Although these results are only achieved within 24 hours, and the subsequent development curve is still unpredictable, the popularity of the topic that broke out within 24 hours is even compared to the popularity of becoming famous. The singer is not too inferior. No one can deny that these two singles really stole the show and can be called a miracle in the independent music world..
In the past few years, many independent singers have released their own singles through new distribution companies such as Songcast, but their performance has been very average. In this era of information explosion, there is not enough publicity support. , it is extremely difficult to get ahead. Most of the singles cannot even be ranked in the top two hundred of the iTunes instant download rankings, and the number of downloads is always hovering in double digits. This shows the dilemma of independent music..
Now, the two singles "Ophelia" and "Cleopatra" have achieved such outstanding results by chance. They can definitely be regarded as a shot in the arm for the independent music industry.！
The story doesn't end here yet.
The streaming media data of iTunes and Spotify is only one of many data to measure the success and popularity of music works. The US Billboard and the British Pop Music Chart are the vanes for comprehensive consideration of music business performance..
Billboard announced the second week of September on September 6th, US time, which is Monday. Since the single "Ophelia" was released on the same day, the performance statistics will naturally have to wait until the next week, but it is already on the list. "Cleopatra", which has been on the singles list for two months, has become the most watched single this week..
“Cleopatra's ranking last week was still at 89, still lingering at the bottom of the crane, but this week the ranking took a little rocket and jumped directly to 48. Not only did it become the largest increase in the ranking this week single, which reached the top 50！
This is not the instant download ranking list of iTunes, nor is it the daily playback ranking list of Spotify or YouTube. This is the bulletin board of the comprehensive business index. The competition is unimaginably fierce on the bulletin board. With hundreds of singles hotly In the competition, any single that can reach the top fifty is an achievement worth celebrating, not to mention that it is an unpopular ballad.——
In the ten years since the beginning of the 21st century, only a handful of ballads have made it into the Billboard top 50. Even Jason Majez, who is currently the most outstanding performer, is no exception. So far, he has ranked among the Billboard top 100. There were only three singles, and among them, "I'm Yours", which created countless records, was talked about by people for its seventy-six-week stay record, which was only the time it "stayed on the Billboard chart". The highest ranking of the song was only sixth place, and then it could no longer go any further..
This is the most commercially successful ballad of the past decade..
Now, "Cleopatra" has managed to crack the Billboard Top 50 once again! And it breaks all the shackles - no music videos, no physical albums, no supporting promotions, no radio charts, not even record labels and distribution companies. This miracle is simply amazing.！
Although it was only a mere forty-eight, it still caused an uproar..
From being ignored to being highly sought after, from being unknown to being the focus of discussion, "Cleopatra" has embarked on a development curve that is almost impossible to replicate. Under the comprehensive outbreak of the right time, people and location, she has carved a bloody path. .Suddenly, the craze of folk songs seems to have revived a little bit again, but there is no way of knowing how long it can last and what height it can reach..
Renly Hall, a new actor who had just made a splash at the Emmy Awards, then made a splash on Billboard as a folk singer. The focus around him suddenly increased. Reporters began to look for Renly Hall. The message of etiquette, but the result surprised everyone——
Nothing.
The findings of reporters and netizens were almost the same. Their only advantage was that they learned Renly's basic information from the Screen Actors Guild, such as height, weight, age, etc., and they also confirmed a question: Renly is from London. Finally, the background information of Renly, a newcomer, began to show some outlines, but other than that, there was nothing..
In the Internet era, everyone’s information is exposed to broad daylight and is almost impossible to hide, even for ordinary people. The power of “human/meat/search” on the Internet is frightening, let alone living in the spotlight. A public figure below. Now a mysterious figure like Renly suddenly appears. No information or experience can be found. This is simply incredible..
The reporters felt humiliated - even if the netizens couldn't find them, they, as professional information collectors and also had inside information, found nothing. This was simply too embarrassing. So the reporters' gossip fire began to rage. Burning. Quietly, Renly became the target of many people..
Then, Thursday, September 9th, arrived.
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