1484 aloof status
Andre Hamilton's host party has come to an end, a party that became the talk of the town across the continent.
The "Sun" newspaper, which is afraid of chaos, called this party, "Beyond Cannes and Berlin, it can be called the most important night for the film industry on the European continent in 2013. Alberto Barbera left. A wonderful move." He was trying to sow discord both inside and outside of his words. Cannes had just created countless topics in May this year, and it was obvious that he didn't feel too comfortable now..
In addition, "The Sun" also emphasized in the article that this party made Venice the biggest winner. The main competition unit had already received countless big names before the official opening. This year's 70th anniversary birthday event is bound to be very lively; but unfortunately Unfortunately, this would probably take away all the luster from the festival itself, "Is Alberto Barbera still holding back that 'Gravity' didn't make it into the main competition?"？”
This is another attempt to drive a wedge between Venice and Warner Bros..
“"The Sun" is a notorious gossip newspaper all over the world. Anything and any news in their hands will become trivial and bloody. But it can also be seen from the side that the influence of this party has been widely spread. Radiated.
However, people standing on the periphery could only see the flowers in the fog, vaguely capturing some fragments of words, but unable to piece together the complete appearance of the party. The more mysterious it is, the more curious it is; however, the discussion of this party Before the craze has reached its peak, another party has already made its debut..
Hosted by Warner Bros. and hosted by Arthur Hall, this official premiere pre-party is huge.
The party was held at the Weinert Palace. The crew contracted the entire garden and the entire first-floor hall, and connected them with a dedicated pier and a dedicated river, forming a relatively private space that welcomed every guest who arrived at the party with open arms..
People are all speculating whether this party has anything in common or connecting points with the previous party. If the previous party is not qualified to participate, then this party must not be missed, even if there is a gap between the two parties There is no connection, but it is certain that Renly will be in attendance.
As a result, this party has also become a hot focus.
When guests arrived at the Palace of Weinert, they immediately knew that this party was not to be missed..
The on-site decoration with the theme of post-modern Nordic cool style stripped away all the cumbersome tricks and showed the unique temperament of retro and elegance, grand and cool, which was an eye-opener for every guest. From the waiters to the background music, everyone Every detail is perfect, even little-noticed places like champagne glasses and bathroom mirrors have not been missed..
The guests attending the party are still the best in the industry, but compared to the previous private party, the "exposure rate" of this party is obviously much higher. Directors, actors, producers and film industry-related practitioners The number of journalists has increased significantly, and the door has been opened to editors and reporters..
Despite this, every invitation is still in demand..
Unlike Oscar night, the film festival is originally a gathering place for filmmakers, many of whom are unknown artistic creators. Arthur Hall generously sent invitations to those artists, which also made this event The party has become the focus of countless publishers, and everyone is looking forward to completing "Taobao" projects here.”.
This looks less like a pre-premiere party for "Gravity" and more like an official Venice Film Festival studio party.
This is exactly the genius of Arthur. Publicity is publicity, but he completes it quietly. This is obviously much smarter than those who put "advertising" on the table in a big way. .On the surface, the effect seems to be greatly reduced, because every guest attending the party has other purposes; but the subsequent fermentation effect is far beyond imagination..
The most wonderful thing is that after the party, every guest will receive a special black commemorative square scarf.
If you observe carefully, you can find details. There is a small icon embroidered on a small corner of the scarf. It is a figure wearing a spacesuit. This is obviously a special peripheral for "Gravity"; and there is also a small icon in the scarf box. Attached was a card that read, "Come to the world premiere of 'Gravity' tomorrow and wear this scarf in your own way..”
After taking a step further, I discovered that the icons on each scarf were different. Some were meteorite fragments, some were space stations, some were parts of space suits, and so on; and each scarf was marked with a number, which also meant It is impossible to repeat or overlap the scarves.
It was later confirmed that Warner Bros. said that only one thousand of this series of scarves were produced..
On the night of the party, they invited a total of 600 guests; in the end, the number of guests attending the party reached 858. Each guest was guaranteed to receive a commemorative square scarf, and the remaining 142 The handkerchiefs will be distributed to the audience as souvenirs after the premiere..
This is the only batch and will not be produced again. Obviously, this is based on the previous peripheral sales strategy of "Edge of Tomorrow" and is further limited to ensure that each peripheral is unique. It is not intended to hype the peripherals. price, but to improve the quality of the peripherals and invisibly deepen the audience's impression.——
This is a high quality work.
Judging from the feedback after the party, the radiation and derivation speed of the effect are beyond imagination..
First, there was a party for the aristocratic elite, with only two hundred guests, which really made people feel the powerful power behind the name "Renly Hall", not only the film industry, but also the entire upper class, layer upon layer. As the earth penetrates deeply, no one can predict the height this young man will reach in the end..
Then there was an external luxury party. The 600 guest spots were considered top-notch for a private party, but they were still in short supply for the top people in Venice. In the end, more than 800 guests attended the party, and everyone praised it. I can’t say enough, this is undoubtedly one of their most impressive premiere pre-party：
The decoration, lighting, furnishings, atmosphere and staff, every detail and every link can make the party feel unique and exquisite; but only after further careful study can we find that every element is closely related to "gravity" , but it was not shown directly, but it penetrated into the party invisibly..
Such a high-end and elegant way of publicity is really refreshing..
Even this party was already so incredible, so was the previous party even more amazing? This further aroused people's curiosity about the previous party, and the topic of discussion simply couldn't stop..
Arthur Hall, the name who planned two parties in a row, was truly imprinted in the minds of the elite and quietly became the biggest winner at this year's Venice Film Festival; of course, "Gravity" also It stood out immediately. Even before it was released, the media's curiosity and expectations were already overwhelming..
From a publicity perspective, the warm-up preparations have been completed before the world premiere..
Then, the film festival opened.
……
The wind was sunny, the sea breeze was blowing, and bathed in the brilliance and splendor of the sunset, the small private yacht moved steadily and steadily towards Lido Island..
It was cloudy for the past two days. Although it didn't rain, there was no sunshine. The windy cloudy sky made the waves more turbulent. There was also a question mark about the situation of the opening ceremony. Unexpectedly, today At dawn, the first ray of sunshine tore through the haze of dark clouds, ushering in the rare good weather..
A blue halo can be outlined through the sparkling ocean surface, faintly highlighting the raging crowds near the pier. The dense sea of people looks like an unfathomable sea, as if the sea level has risen all the way. The entire pier and the Cinema Palace Square were completely submerged and swallowed up..
As we got closer and closer, the boiling wave of hot air mixed with the fishy smell of the sea came towards us. Even when we were still more than ten meters away from the dock, the flashlights couldn't wait to start venting down, even if the sky was filled with water. The setting sun on the ground couldn’t help but become eclipsed.
“I regret it now." Eaton only felt a little nauseous. He sat on the chair with his back stiff, looking like a fish that had come to land, breathing hard, "God, oh, God, what should we do? Are we going to go out like this? This doesn't seem good, right?？”
Unlike Cannes, Venice and Berlin have opened their arms to movie fans from all over the world. The spacious screening hall can accommodate enough audiences and guests, which also makes every year's film festival a carnival feast for movie fans..
Tonight, Andre, Matthew, Arthur and Eaton are all invited to attend the world premiere of "Gravity".
Looking at the nervous Eaton, Andre couldn't help but complain, "It's not you they are paying attention to. Why are you nervous? After we walked out, no one knew anyone at all. Don't worry, the reporters won't knock you down." of.”
These words did not do much to ease Eaton's mood. Matthew comforted him, "After a while, Renly will go down first. We can wait on the boat until the reporters are almost gone, and then go down. No." Will attract too much attention.”
Eaton immediately widened his eyes and glanced at Renly. After receiving a positive answer, he exhaled a long breath, as if he had finally come to life, "I really can't imagine how you are doing. To cope with the pressure, those reporters look like they want to eat you alive..”
“Ridiculous. When have you ever seen reporters take advantage of Renly? "Andre couldn't help but argue again..
Faintly, you can still feel Andre's emotional changes. This is also human nature. They have never seen such a grand battle, and they still need time to adapt..
But Andre turned his head, and then saw Renly's half-smiling eyes, which looked meaningful. He couldn't help but look back calmly, as if to say, "What's wrong?" As if an abnormal person should Just like Renly.
Renly did not speak, but looked at Eaton with a smile, "You should think carefully about how the actresses' costumes should be designed when they attend the Venice Film Festival. Otherwise, they will fall into the sea accidentally..”
The Movie Palace on Lido Island is located right on the beach. Every year, guests attending the premiere take private yachts to the pier diagonally in front of the Movie Palace, and then are greeted by reporters and audiences along the way. Walking to the red carpet in Piazza del Cinema, which has become a major feature of Venice.
Now, so does Renly.
Comments