1472 just right
Brokerage companies and production companies are collaborators but also competitors. It can be simply understood that they need to cooperate to tap the box office potential of the market, but they must also compete for profit sharing..
In the past thirty years, the agency has made three efforts. The first time was in the late 1980s. Led by Harrison Ford, the agency obtained more pay for the actors and was no longer a vassal of the production company. The actor's "box office appeal" also appeared in front of people for the first time.
The second time was in the mid-1990s. Led by Arnold Schwarzenegger, Jim Kelly, and Tom Cruise, the agency successfully created the "Twenty Million Club" and actors truly made their mark in the film production industry chain. Occupying a position at the top of power, completely changing the status quo of Hollywood.
The third time was ten years ago. Led by Johnny Depp, the agency further promoted the box office dividends and used it as leverage to leverage the fundamental interests of the production company, not only the sky-high remuneration, but also the actors. He also began to enter the management level of producer level..
It is simple to describe, but difficult to operate. For brokerage companies, they need one or more top actors who can break the balance of power and interest structure, and then the entire industry can unite to complete the promotion. Only then can they be able to achieve success in the Hollywood system controlled by Wall Street. Win the slightest advantage in front of the film class.
By the way, Innovative Artists Management Company was the absolute main force in the previous three turning points. Especially for the first time, it was entirely driven by Innovative Artists Management Company on its own..
Now, all eyes are on Renly.
Because Renly is the only actor who has the potential to break the balance. Not only is he the youngest EGOT winner in history, but the cumulative box office in North America has exceeded 1.2 billion US dollars, and the global box office has reached 2.5 billion US dollars. The most incredible part is The thing is, so far, Renly personally has not received the bonus of the sequel movie.——
“Although "Fast and Furious 5" is a sequel movie, Renly only starred in one and did not "continue".
In other words, all the current box office results have no bonus from the sequel, and are completely dependent on Renly's market appeal, which is so strong that it makes people speechless..
If any actor can break the current shackles and earn a salary of "30 million plus box office dividends", Renly is the only possibility. Robert Downey Jr. can't do it, and Johnny Depp can't do it. None of the other superheroes in Marvel and DC movies can do it, except Renly..
It is no exaggeration to say that after EGOT, Renly's every move was under the watchful eye of the entire industry, including the production company.——
Warner Bros., Universal Pictures and Legendary Pictures have all been fighting whales lately, but the "Jurassic Park" and "Fast & Furious" projects are still attracting a lot of attention, with Thomas Tull and Ron Meyer working on Trying their best to suppress Renly's salary. From a certain perspective, this is what other film companies like to see.：
On the one hand, they are eager to work with Renly; on the other hand, they want to suppress Renly's salary. This is a tricky situation. If Universal Pictures can become the "villain", then other studios can take advantage of it. Then he came in, lowered the salary and reached a cooperation first. This was perfect..
Therefore, Renly, a little shrimp, has really attracted a lot of attention in this turbulent whale fight. Perhaps, at some point, he will also become a key piece to change the entire market. After all, now "Renly- The name "Hall" already has its own uniqueness..
Emma Thomas could not be said to be fully aware of such a situation, but she knew it well. Therefore, when Christopher said that Renly had made demands for the salary, it was impossible for Emma not to be flustered; but now, hearing that Renly had made a request for remuneration, it was impossible for Emma However, Emma’s first reaction was——
dumbfounding.
Things are not as complicated as you think. You can do a simple math problem based on the salaries of the two works "Gravity" and "Interstellar".
The former is Renly's current salary level, while the latter is the expected salary level that Renly is negotiating; the former is a 10% box office dividend, and the latter is that the production company estimates a base salary of 20 million Plus a 3% box office dividend, and Renly proposed a base salary of 20 million plus a 5% box office dividend..
Then I will not consider the tax situation for the time being and calculate it based on the North American box office..
If the final North American box office is 100 million US dollars, the former is 10 million, the latter is 23 million, or 25 million.
If it is 200 million, the former is 20 million, the latter is 26 million, or 30 million.
If it is 300 million, the former is 30 million, the latter is 29 million, or 35 million.
If it is 400 million, the former is 40 million, the latter is 32 million, or 40 million.
A simple and straightforward horizontal comparison makes all the data immediately clear..
Taking "Gravity" as Renly's existing market value as the standard, if the North American box office is less than 300 million, Renly's current salary is more advantageous, reducing Renly's so-called actor's burden pressure; and the North American box office is high At 300 million, Renly's advantage will be almost eroded, and the production company will be able to win more profit margins..
If you put it this way alone, it seems that Renly takes advantage, because if he fails at the box office, he does not need to bear too much responsibility and can still take the basic salary plus dividends; but the premise is that Johnny Depp and Robert Downey Jr. Ni's salary has far exceeded such a baseline.
Johnny Depp's salary for starring in "Pirates of the Caribbean 4" is 55 million. According to Renly's above standards, Disney can only make a good deal when the North American box office exceeds 550 million, and the final movie The North American box office is 240 million.
Robert Downey Jr.'s salary for starring in "Iron Man 3" is 50 million. According to Renly's standards, the North American box office must exceed 500 million US dollars so that Disney's deal will not lose money. The final North American box office of the film is 400 million.
Of course, the specialness of "Pirates of the Caribbean 4" and "Iron Man 3" is that：
Disney theme parks and peripheral products can also continuously create value. After filming these two series of movies, the peripheral income is actually much higher than the profit of the movie box office itself. Disney is still not losing money, so it will continue to invite two actors in the future. When starring in the same role, Disney still throws money without mercy.
But returning to actor's salary and film production, Renly's cost-effectiveness far exceeds that of Johnny Depp and Robert Downey Jr. What's more, all the major agencies are actually watching and looking forward to it. Renly can further increase the base salary to 25 million or 30 million, raising the minimum salary limit for all actors and earning more benefits for the actors..
The principle is very simple.
Originally, the 20 million club was the current limit - although the salaries of Johnny Depp and Robert Downey Jr. were basic salaries, they were calculated based on estimated box office dividends and were converted into salary figures, which cannot be generalized; If the 20 million club now becomes a 30 million club, it means that actors who were originally rated at 15 million can chase 20 million, and actors who were originally rated at 10 million can chase after 150 million. Millions, increasing layer by layer.
In the end, the beneficiaries may be all actors in Hollywood. Even supporting actors, stuntmen, extras, etc. can strive for more benefits..
Of course, when agencies strive for such a cap, they are not doing it for public welfare, nor for the flourishing of actors' careers. In the final analysis, it is for their own interests..
Now, Renly was not greedy, nor did he claim to be a hero. The lion offered a sky-high figure without hesitation. Instead, he got extremely close to the psychological bottom line of the film production company and proposed a reasonable figure that no one could refuse; More importantly, if Renly sets a precedent of "20 million club plus box office dividends", this can also improve the treatment of actors, but it will not touch the core interests of the production company.
It can be understood that Renly has taken an important step forward and can satisfy the agency without breaking the absolute bottom line of the production company..
This is like boiling a frog in warm water, eroding the bottom line of the production company step by step. If Renly's salary request is met this time, the production company will not hesitate; then, "Gravity" and "Interstellar" will be released Later, once the box office is a huge success, and then Renly further increases the salary, the studio will once again be in a dilemma of "having to agree".
Of course, the most important prerequisite is that "Gravity" and "Interstellar" can be successful at the box office.
For horizontal comparison, when Johnny Depp starred in "Pirates of the Caribbean 5", the industry rumors were that his salary was 95 million; when Robert Downey Jr. starred in "Avengers 3", the industry rumors were that his salary was 100 million. Facts None of these figures have been officially recognized. Neither Disney nor the actors have disclosed the specific figures, but what is certain is that they are bound to be improved compared to the "Pirates of the Caribbean 4" and "Iron Man 3" periods..
This is the struggle between seller's market and buyer's market.
But what’s really great about Renly is that he doesn’t need to rely on any one series or character. Instead, he can rely on his strong appeal to slowly increase his salary step by step. This is something that agencies, producers and agencies love to see. The company... has mixed feelings, both bitter and sweet. But in the final analysis, the production company will still agree..
cunning！
Such a decision is really too cunning. It is just right and hits the mark, but the production company cannot forcefully reject it. Don’t underestimate a set of numbers, this is precisely the art of negotiation..
The first reaction in Emma Thomas' mind was: Is this the number set by Andy Rogers or the number set by Renly?？
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