1449 pyramid tip
Now, Renly has undoubtedly become the top actor in the industry. The 20 Million Club and even Marvel and DC projects are more or less linked to him. His every move can affect the six major Hollywood companies. There are many decisions made by the film company, and the recent "Explosive Drummer" project is the best proof..
But objectively speaking, the interests Renly currently carries are not enough to be a lever to leverage the entire industry. The two projects "Jurassic Park" and "Fast and Furious" are both owned by Universal Pictures, and they are complicated. The relationship is limited to Universal Pictures, and the only ones that are really closely related are a few top projects..
However, the situation this time is extremely special and cannot be generalized..
Things need to go back two years, and focus on Warner Bros. and Disney, and then get a glimpse of the stormy waves and earth-shaking changes in the entire industry..
In the past two years, Warner Bros.'s dominance in the North American market has been severely challenged by Disney. The confrontation between the Marvel camp and the DC camp has gradually become clearer. This is not just a simple movie series project, it can even be said to be maintained. A business empire of five billion, ten billion or even more, both Warner and Disney, pay special attention to this.
By the way, Disney's most profitable areas are still Disneyland and peripheral sales. Warner Bros. has always been planning to build its own theme park and develop an online market in the digital field to further expand its business empire. And comic book adaptation movies are very important to this. Both parts are crucial.
Against this background, the importance of the CEO is highlighted.
2005In 2000, Robert Iger officially became the new CEO of Disney. After that, a series of decisions and plans led the Mickey Mouse Army to return to glory; in 2000, Barry Meyer became the CEO of Warner Bros., and similarly It also made the company a well-deserved overlord in the first decade of the 21st century..
But now, Barry Meyer's decisions are becoming outdated. Especially in terms of DC project development and digital field integration, the blueprint outlined by Barry is really unsatisfactory. Although Warner Bros. still maintains strong competitiveness, But with the end of the "Harry Potter" series and the "Batman" series, they have gradually fallen behind in the direct competition with Disney..
From last year to this year, Barry has contacted Renly many times. In fact, he hopes that Renly can become one of the important parts of Warner Bros.'s film department in the future, just like Christopher Nolan..
Unfortunately, Barry Meyer failed to win the support and recognition of shareholders. As a result, Warner Bros. has been seeking to replace a new CEO, which also triggered a two-year internal fight within the company..
Kevin-Tsujihara is in charge of the digital home entertainment department, Jeff-Robinov is in charge of the film department, and Bruce-Rosenblum is in charge of the television department. Three executives are fighting openly and secretly for the position of CEO. Each one is talented and has their own strengths. The whole company is full of chaos and chaos..
Originally, people expected Jeff Bewkes, the president of the parent company Time Warner, to stand up and make a fair ruling, end this farce of melee as soon as possible and let the company settle down quickly, but Bewkes always remained on the sidelines. Because they firmly believe that survival of the fittest is like a virgin forest. The one who survives the fierce fighting is the best..
After this year's Oscars ceremony, Jeff Bewkes finally officially announced: Kevin Tsujihara will become the next CEO of Warner Bros., and Barry Meyer will retire..
In fact, the Hollywood industry is generally not optimistic about Kevin Tsujihara, believing that his management coordination ability and macro control ability are not enough to support the entire Warner Bros., but Time Warner President Bewkes has his own unique insights into Tsujihara. He believes that This is an Internet era. If Warner wants to continue to maintain its unique position, they must take the lead in seeking changes.——
It’s not just a DC project, but a change in the entire development direction..
Kevin Tsujihara’s background and ability in home entertainment and digital fields have become a bargaining chip for him to stand out. Bix believes that Tsujihara has the ability to change the rules of the Hollywood game..
In other words, in this contest with Disney, Time Warner believes that they refuse to continue playing according to Disney’s game rules, but instead create their own rules and change strategies. When all the eyes of the industry are limited to comics, When Wei and DC were fighting, they had already created a higher level..
Regardless of whether it is successful or not, this vision and awareness are different. This is the real tip of the pyramid..
After the Oscars, there were many changes in the project negotiations between Warner Bros. and Renly - to be precise, it should be that Barry Meyer's planning and cooperation with Renly had drastic changes. This is the reason. Kevin Tsujihara took office and Barry Meyer resigned. The most direct result is that：
“"Breaking Drummer" collaborated with Sony Classics, but Warner Bros., who was far ahead, unexpectedly failed. At that time, Renly thought that Andre Hamilton and Sony Classics had found the code for cooperation, and did not think about it further; but now it seems that things have changed. The complexity is far beyond imagination.
After Tsujihara took office, Robinov and Rosenbaum, who were still at Warner Bros., were gradually ousted from power..
Robinov once complained privately to a friend, "I am being marginalized, and the things I am responsible for are shrinking every day. Kevin began to ask me to step aside. Whether this matter is within his purview or not, everyone must Report to him. The result is that now all the employees are either thinking about how to benefit from it, or worrying about how to protect themselves wisely. They are calculating every day, and no one is working seriously. This is not the situation I want. Maybe by the end of the year , this company will fall into huge chaos……”
Robinov still misses Barry Meyer more.
Robinoff's fears soon came true, as Rosenbaum was forced out in May and soon joined Legendary Pictures as the head of its new television division, Legendary. The film industry is another focus of this change in senior management..
In fact, Robinov was also refrigerated.
On June 10, at the New York premiere of "Man of Steel", Kevin Tsujihara and Jeff Robinoff attended hand in hand and arrived at the red carpet at the last moment.
The two Warner Bros. executives, who are similar in height, have similar qualifications, and are equally capable, were seated together at the premiere. However, sensitive on-site reporters discovered that even though the distance between the two people was less than 20 years, Centimeter, but during the five-hour premiere, there was not a word of conversation between the two people, not even a single eye contact..
At that time, reporters had already sensed that Warner Bros.’s internal power game was far from over..
Sure enough. Less than a week after the premiere, Robinov had no choice but to formally submit his resignation after there was no news about the contract renewal and weeks of cold treatment. Immediately afterwards, 20th Century Fox, Sony, Columbia, Universal, and even Disney have all extended olive branches to him, and there is no shortage of potential buyers..
Why？
Because Robinov is the top film department manager in the entire industry. This is recognized by Hollywood industry insiders！
Robinov, who failed in the internal struggle, did not resign immediately, but chose to stay because he still had deep feelings for Warner Bros., but Warner Bros. and even its parent company Time Warner did not appreciate it at all. In the face of huge business interests, they would not hesitate to sacrifice a hero. They now fully support Tsujihara in establishing his own direct management team..
For Warner Bros., Robinoff was dispensable; for other studios, Robinoff was a treasure..
“His departure is a big loss and a wrong decision," many people in the industry think so..
2010In 2012, when Ben Affleck was in trouble, it was Robinov who raised $1 million for Affleck so that "The City" could be filmed; in 2012, it was Robinov who arranged Opinions put "Escape from Tehran" in Affleck's hands.
There is also Christopher Nolan who must be mentioned. After Robinov watched "Memento", he decisively signed a contract with Christopher and fully supported putting the "Batman" trilogy in Christopher's hands - it is worth mentioning What I want to mention is that in fact, Warner Brothers had no intention of restarting such a project at all. It was the Nolan brothers who came up with the idea, and Robinov gave absolute support..
Robinov's ability lies not only in his strong connections and close personal relationships with countless top directors and producers; it also lies in his keen sense of commercial films and his boldness, especially with Barry's approval and support , his unique vision has been brought into full play..
The "Breaking Drummer" project that Barry and Robinoff once tried hard to pursue was missed; Barry and Robinoff once hoped that Renly could become part of the Warner Bros. blueprint, but it ran aground..
More importantly, Tsujihara's areas of expertise are in the digital field and home entertainment. Now that Robinov has resigned, the new head of the film department has not yet had time to take office. Related projects can only be decided through Tsujihara, so many film projects have briefly reached a stalemate——
As Robinov said, Tsujihara's desire for control is very strong. The new official took office with three goals, trying to cut off all the influence of internal strife. Whether this is a positive influence or a negative influence is still unclear. Know.
There is also another big news, Legendary Pictures.
Less than two days after Robinoff announced his departure, another shocking news broke. Warner Bros. and Legendary Pictures, its eight-year ally, officially terminated their cooperation agreement. Legendary Pictures, led by Thomas Toole.
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