1356 National Focus
Things are going a little off track.
Not to mention Warner Bros. and relevant practitioners within the film industry, even Disney itself was a little stunned. They immediately realized that the matter was getting bigger and bigger, and it was almost impossible to stop the car. The entire social network was already boiling. , Disney must now make an official clarification, otherwise the consequences will be unimaginable.
Originally, Disney just wanted to play a viral marketing strategy, just like last year's "Ice Bucket Challenge", using the connection between Renly and Marvel to stimulate fan enthusiasm, attract attention and discussion, and then announce the real deal. The news; facts also proved that their ideas and concepts were correct. The news began to spread with great enthusiasm, and gradually got out of control. The response and effect far exceeded expectations, a hundred times or a thousand times..
If we don't clarify, and Disney suddenly pours a bucket of cold water on fans after their emotions are high, it will inevitably cause a violent backlash, which is easily self-defeating. Therefore, Disney must come forward to clarify..
This should be the first time in history that the publicity effect was so good that the planners had to announce the end of the marketing strategy in advance..
“Renly Hall to voice Disney Animation's first Marvel movie.”
Disney made an official announcement for the second time. In fact, the backbone of the news remained the same, but the prefixes and attributes became richer. In the end, the shock power of the entire news was completely different. The charm of news was once again proven..
After acquiring the entire Marvel, Disney has been committed to developing more potential of Marvel; after acquiring Pixar, Disney has also been committed to unleashing more potential of the animation department..
This time, Disney is trying to combine the two, because live-action films involve too many areas, and the direction of success or failure is difficult to control, while animated films are relatively safer, and the possibility of sustainable development is also increased. a lot——
It is more economical and stable. There is no need to consider the actors' salary and schedule; there is no need to worry about the actor's price rising after the work is a hit. Because the salary for animation dubbing is relatively stable, and the structure of the behind-the-scenes production staff is relatively mature..
“"Super Marines" will be Disney's first Marvel animated adaptation and will be produced by Disney's animation department. However, the former head of Pixar and current head of Disney Animation John-Lasseter Will participate in the creative conception stage.
Now that production of the animated series is nearing completion, Disney is building up its voice cast: Renly is the biggest confirmed cast member so far..
Strictly speaking, Disney did not lie in both the first and second news. It is still Marvel and it is still Renly. These are all certain parts..
But for the public, it is still hard to hide their disappointment. After all, there is an essential difference between live-action superhero movies and dubbed animated works. Those viewers who are looking forward to seeing Renly put on the shirt can't help but Started to curse.
Audiences with negative emotions expressed that they would refuse to watch this work as a protest and let Disney suffer the consequences; while netizens with positive thoughts put forward a bold idea, since the animation dubbing has already begun , so can we also look forward to live-action movies?？
“The animated film "Big Hero Marines" instantly stood on the forefront of the limelight. It has already become the focus of attention before the early promotion has even begun. For the movie's box office, I don't know whether it is a good thing or a bad thing..
No matter what, after Universal Pictures, Warner Bros., and Sony Classics, Disney has become the fourth label among the six major Hollywood film companies to cooperate with Renly. Now only Paramount and 20th Century Fox are left. Yes, this is also a side proof of Renly’s transcendent status in Hollywood..
More importantly, after the Cannes Film Festival, the worries represented by "The New Yorker" can be temporarily put aside with the emergence of "Big Hero Marines". Although this is not a commercial movie in the traditional sense, at least it is It proves that Renly is not paranoid and crazy about going all the way to art movies. He still more or less shows a proactive attitude of exploration..
this is good news.
First he was "Crack Drummer", and then he was "Power Rangers". After a four-month break, Renly returned to work and easily took over two jobs in an instant. His hot attitude never showed signs of cooling down..
It is worth mentioning that neither Disney nor Renly announced the salary for "Super Marines".
On the one hand, the remuneration for dubbing is relatively stable. Even if top actors join the dubbing work, their remuneration will not be too outrageous. Not to mention the 20 million club, there is not even a 10 million club; Therefore, if I am willing to take over the animation dubbing work, the most important thing is to consider the family market where the whole family is happy, and I can always further expand my audience market.——
In particular, Tom Hanks' voice acting in the "Toy Story" series has achieved great success, which has also given many agents important inspiration..
On the other hand, because dubbing work cannot be compared with acting work, the influence of dubbing actors on the box office market is really limited, because the main target group of animation works is family audiences, and children’s choice is the most important. There are cases where actors walk into movie theaters, but they are very, very rare..
Even when animated films explode at the box office, it's the studios—like Pixar or Illumination—who receive the praise, not the actors responsible for the voices..
Naturally, the voices of the voice actors are often not the center of attention, just like in independent art films..
However, there are rumors in the industry that Renly was paid US$5 million for dubbing "Big Hero 6", which is enough to be among the top ranks of the A-list and shows Disney's sincerity and attention. This undoubtedly releases a positive message. signal that Disney intends to further cooperate with Renly, which also shows that——
Could it be that "Star Wars" is real?？
Overnight, Hollywood started to get excited.
The DC universe plan headed by Batman and Disney's overall layout headed by "Star Wars" are both potential blockbusters that may influence the development of the industry in the next ten years. Now they are all linked to Renly's completion, either directly or indirectly. , things suddenly became subtle. Even if it is only at the stage of speculation and exploration, it is enough to make people in the industry eager to participate..
Such a grand occasion easily reminds people of Harrison Ford and Steven Spielberg at their peak. Their every move has the ability to affect the trend of the entire industry, with almost more than 70% of them. During the preparation stages of large-scale commercial projects, their names will be mentioned at least once.
That's the real stomping. All of Hollywood must shake three times..
What's more, everyone knows that this is just the beginning.
“"Super Marines" created an incredible frenzy of discussion on social networks, but compared to subsequent popular events of the year, it can only be said to be insignificant..
Or to describe it more accurately, the promotional strategy of "Super Marines" has a huge influence on ordinary audiences, and it is definitely a hot topic after dinner. This is a visible craze; but for people in the industry, this is just It is one of the Internet bubbles. What is really important is the essence hidden behind the phenomenon..
For those in the industry, the following events are a further push and promotion of explosive significance, and even a powerful shock wave that is enough to shake the shackles of fixed concepts formed by the entire industry for half a century; but for ordinary viewers, this is just Just another topic and gimmick.
As the saying goes, a layman can only watch the excitement while an expert can watch the door. This sentence could not be more appropriate at this time..
Because the Tony Awards are coming.
At any time in previous years, "The Tony Awards are coming" would not mean much to ordinary audiences. Broadway has gradually declined, and there are fewer and fewer theatergoers who can insist on watching new performances every year; For professionals, the meaning is really limited. Most of the time, just flipping through the list of winners and understanding the ins and outs is enough..
Gradually, the Tony Awards are turning into their own carnival.
In recent years, in order to expand its influence, the Tony Awards have arranged a large number of song and dance performances in conjunction with live TV broadcasts, just like a large-scale song and dance show; and invited Hugh Jackman and Neil Patrick Harrison, who are also popular in Hollywood. Actors came to serve as hosts, and even many new-generation Hollywood actors were invited to serve as award guests, hoping to make the award ceremony and drama more accessible to young people..
A series of reforms have indeed produced results, but they are still lower than expected..
“The Tony Awards are coming." The same sentence, placed this year, suddenly has a completely different universal significance. There is only one reason, and only one reason: Renly Hall.
Because of EGOT！
This is the great moment when Renly hits EGOT for the first time. Although everyone knows that if he misses this year, Renly still has countless opportunities. After all, he is only twenty-three years old this year, let alone forty or fifty years old. Even if he is thirty years old, there is still a long period of time waiting in front of him; but what if... just if, Renly can achieve perfection this year?？
This is not just a simple feat, but also overturns the long-term inertia of the film industry and entertainment industry since its birth, and truly writes a completely new history. How much destructive power can the mighty storm bring? How much influence even the most senior industry insiders cannot predict——
Because this is the first of its kind, a real historical moment.
Therefore, there is no need for the Tony Awards official to make efforts at all. The focus of attention from all walks of life and all walks of life has already gathered here. It is absolutely focused on the United States.！
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