1105 mixed emotions
After four weeks of screenings, mentions at the London premiere of "Les Misérables", media reviews from both sides of the ice and fire, dual blessings from the Berlin Film Festival and the Oscars, and the topic of awards season brewing , the "transcendent" box office performance still failed to replicate Renly's past magical curve..
The cumulative box office of the five-week screening still failed to exceed one million US dollars..
Objectively speaking, the market box office performance of works during the awards season is not the focus of attention, because this is not the original intention of the production of the work. In addition to impacting the Oscars, the revenue of the work comes more from video rentals rather than theatrical screenings. Even though Even if it’s a limited-edition screening in art theaters, it’s basically impossible to make any money..
The year before last, Nicole Kidman won the Oscar for Best Actress nomination for the film "Rabbit Hole". Before the nomination, the cumulative box office was 1.5 million. After the nomination, the final box office was 2.2 million; last year , received two Oscar nominations for Best Actress and Best Supporting Actress, "Androgynous". Before the nomination, the cumulative box office was 2 million. After the nomination, the total box office was 3 million..
For such works of art, box office has never been the focus. No one cares about their production costs - unless they are incredibly expensive, and no one cares about their box office data - unless they have the potential to hit the best film. Possibility of nomination.
“"Detached", nature is no exception.
In fact, after the Berlin Film Festival, the "detached" reputation and reviews have already predicted the direction of the box office. Now, in just five weeks during the screening period, the cumulative box office of the film has approached one million. This performance has made People are so amazed.
What's more, Tony Kaye has not announced the production cost and shooting budget of the movie "Transcendence". According to industry insiders' estimates, it should be between 1 million and 1.5 million, and it may be slightly higher. , but basically the range is floating like this.
This also means that such box office figures were achieved during the screening period. For Tony, this is already a very gratifying box office figure..
But for reporters, who are eagerly looking forward to Renly's continued miraculous performance, such results are far from outstanding or successful..
Browsing through the box office performance of all Renly's works, the lowest figure is "Buried Alive" with 52 million, while "Crazy Love" with the lowest investment cost has swept 125 million. These are all in North America. Regional box office, if it were global box office figures, the achievement would be even more incredible..
The reporters’ expectations for Renly were not just to do well at the box office, nor to achieve profitability, but to be a big hit. Without ten or twenty times the box office revenue, this seems unsatisfactory. Now” The results and reputation of "Transcendence" may be an acceptable result for others, but for Renly, this is Waterloo..
After the first week of December, the screening pace of "Transcendence" is still unhurried and orderly..
2012In the last week of the year, the film was released in 49 theaters in five cities in North America. The screening range was still strictly controlled within a limited range, allowing word-of-mouth and comments to flow slowly, as well as controversy and debate. Slowly fermenting; even after entering the New Year, Dian Ying still hasn’t completely taken off..
“"Transcendence" has always insisted on small-scale screenings. The week with the widest screening theaters occurred in the fourth week of January, with a total of 351 theaters showing, but it only lasted for one week, and the following week began The number of theaters has been reduced and the screening scale has dropped back to the 298 theaters..
In other words, the majority of movie fans have limited opportunities to watch movies in art theaters. If they miss it, they can only wait for the release of the video tape before they can watch it through rental or online on-demand..
In the end, "Transcendence" was released on a limited scale in North American theaters for 18 weeks, and was officially offline in the first week of March; however, instead, four weeks later, the film was officially released on Blu-ray disc, providing rental and sales for those who Real senior movie fans provide a wider range of viewing channels.
When "Transcendence" was officially released, the film's cumulative box office in North America was $6.98 million; moreover, there was no overseas box office because Tony Kaye did not operate overseas theaters and skipped it. In the theater chain, the movie will be released on DVD, allowing the majority of movie fans to watch this work more directly and quickly.
According to the official announcement from Tony Kaye's personal studio, "Transcendence" has already achieved profitability early on relying solely on the theater box office, and the amount is far beyond imagination..
The studio also stated that Tony donated all box office proceeds to charities, mainly institutions related to the education system, especially projects that fund education in slums; later, Renly also announced that he would donate all his personal remuneration and box office dividends. Give to the same charity.
Obviously, for them, making money has never been the primary goal, or even one of the goals, in filming and producing "Transcendence".
At the same time, "Detachment" has officially surpassed "The X-Files" and has become the highest-grossing film in Tony's career as a director. This is really an unexpected result..
“When "The American X-Files" was released in 1998, it made a North American box office of 6.72 million US dollars; it was also released overseas and achieved good box office results. In the end, the global cumulative box office exceeded 20 million, reaching a total of 2,000 US dollars. three million.
However, the filming cost of this movie was also huge, with a full investment of 20 million US dollars. Based on this calculation, the movie not only failed to make a profit, but also suffered a loss. However, later, the movie performed well in the video rental market and successfully achieved success. made a profit.
“"Transcendence" was not able to be released overseas, and the global box office was naturally not comparable to "American X-Files". However, this work entered the video rental market early and also received good feedback, and its long battery life is also amazing - —This has always been the case with author movies and cult movies..
Although, the North American box office of "Detachment" far exceeded expectations; although, "Detachment" once again achieved profitability, even if it did not become a big hit, the results were still good; although, the widespread discussion of "Detachment" is still exciting Look sideways; although, "Transcendence" is just an art film, and its success or failure is not judged by box office.……
But no one can ignore it, and no one wants to ignore it. This is the first Waterloo since Renly was born. It is not a guess, not a hypothesis, it is a real Waterloo..
First of all, Renly’s dream of having five movies in a row to hit $100 million in North America was shattered..
Secondly, the "transcendence" North American cumulative box office has not even been able to cross the 10 million threshold..
Once again, the reputation of "Transcendence" is in full struggle. In addition to the 55-point comprehensive media review, Rotten Tomatoes has a 59% freshness rating and an average score of 6 points; on IMDB, more than 40,000 The score of 7 netizens temporarily settled at 7.8 points, which saved a little face, but it was still a drop in the bucket..
Make no mistake, this is Renly's career low; and it's well below expectations..
So, the day that people have been waiting for, the day that people are asking eagerly, the day that people are looking forward to, has finally arrived; but... the mood is not as exciting and cheerful as imagined..
After a short period of rejoicing and joy, my mood quickly settled down. I was a little confused, a little lonely, and a little disappointed. It is really difficult to accurately summarize the mixed emotions in one word..
Renly, who had just turned twenty-three not long ago, had created countless miracles in his career, which even made people jealous and resentful. They wished to see him fall hard; but when the day actually came, people began to At a loss, could it be that the first person of Generation Y has just collapsed?？
Does that mean that the change of times still cannot be completed? Does that mean that the rise of the new generation of actors has come to an abrupt end? Does that mean that they have no chance to witness the birth of history one after another?？
Human beings are always so contradictory, good and bad, good and evil, advancement and retreat, everything is concentrated on them. After the things they want to achieve, they start to regret it again..
Now looking back at Renly's career, they are far more sad than happy, because they missed the moment when Renly made history again, and the future suddenly became uncertain, an era like Tom Cruise and Will Smith. Idol, will it never appear again?？
Mixed flavors, this may be the best adjective right now.
Many media outlets did not appear to be collectively frustrated as they imagined. Instead, they were somewhat uninterested. After the report was completed, they began to raise another concern.：
“"Transcendence" has mixed reviews, sluggish box office, and a slow pace of screenings. Does this mean that Renly will be absent from nominations for the first time in this year's awards season?？
The connection between the Berlin Film Festival and the Oscars has always been extremely weak. Every year, it is extremely difficult for the Best Actor and Best Actress winners to be shortlisted for the awards season, and their record of winning the award is even slimmer..
The last time a Berlin actor won an Oscar was back in 2000. After Benicio Del Toro reached the top of Berlin with "Drug Network", he won the Oscar the following year. Best Supporting Actor.
The last time a Berlin-based actress won an Oscar was in 2004, when Charlize Theron won the Berlin and Oscar-winning actress for her outstanding performance in "The Devil Wears Prada" - it was still the honeymoon period between Berlin and the Oscars. , Halle Berry in 2002 and Nicole Kidman in 2003 both copied the trajectory of winning Oscars after reaching the top in Berlin..
But now, Renly's prospects during this year's awards season are dwindling..
So far, among the male actor candidates for Oscars, people have mentioned Joaquin Phoenix in "The Master", Daniel Day-Lewis in "Lincoln", and Buenos Aires in "Silver Linings Playbook". Ridley Cooper, but no one mentioned the "transcendent" Renly.
This is the real disappointment, this is the real downturn.
After years of strength, Renly's upward momentum slowed down for the first time this year..
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