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1104 box office failure

2012Year, this is Renly's year again.

The Almeida Theater's version of "Les Misérables" is taking the world by storm and has received acclaim from industry insiders. It has written a new chapter in Renly's career and has already become a favorite for next year's Tony Awards and Olivier Awards..

“"Edge of Tomorrow" has achieved double success in terms of reputation and box office. As a commercial film, Renly has proved his strong market appeal. His personal salary income has achieved a breakthrough in one fell swoop, keeping pace with Robert Downey Jr..

Renly's undefeated myth continues. Not only art films, but also commercial films such as "Fast and Furious 5" and "Edge of Tomorrow" have received countless praises without exception. This is a miracle. , is even more a myth. After winning the Oscar at the beginning of the year, this young actor is still unstoppable..

Until the official screening of "Transcendence".

Among the comments from 20 media outlets, 11 received positive reviews, 8 received negative reviews, and 1 received neutral mixed reviews. The overall media rating came to fifty-five points..

At the Berlin Film Festival at the beginning of the year, "Detachment" ushered in a frenzy of discussion, with praise and criticism intertwined. The treatment of ice and fire completely put the entire crew on the fire. , the final score of the official venue book was only "", and they only received 2.3 points out of a full four-point evaluation..

In other words, at the Berlin Film Festival, "Transcendence" was a work that failed to pass. Now that it has come to North America, it still fails in comprehensive media reviews. This is not a surprise..

Among the many reviews, three media outlets gave an extremely low rating of 25 points and launched a fierce attack on the movie. They generally believed that——

“This is a work full of malice towards the audience”, “It makes no sense at all”, “It is useless except for emotional segments”, “A love story between a handsome teacher and a cute minor, this is definitely Is it legal?" "The whole article is full of self-righteous soliloquy" and "There is no persuasiveness at all.”……

Bad reviews, bad reviews, bad reviews, a total of eight media outlets gave terrible negative reviews. The words were full of rejection and disgust for this work. The most direct comment among them said, "It's a complete waste of time. A waste of money and a waste of life. There is no need to watch this movie.”.

Although "Transcendence" is an author's film, it is not friendly to the audience. However, it is far beyond expectations to encounter such serious negative reviews and even baseless personal attacks..

For Tony Kaye, he was not surprised at all. The previous film "Blackwater Shipping Company", which was never able to complete the creation after being interfered by the official, encountered even more terrible treatment during the filming stage. In a sense, Said that this was precisely the original intention of Tony's creation. He said, "Only when you are really stung will the reaction be so intense.”.

Compared with criticism, what Tony dislikes even more is those tepid, lukewarm reviews, which seem to be neither good nor bad. This is the most terrible insult to a work..

But for Renly, this is the first time he has been treated like this. He has never been treated like this in his career..

What's even more frightening is that among those negative reviews, they completely ignored Renly's performance and simply criticized, criticized and criticized. From the director to the actors, they completely negated the efforts of this work..

Of course, among the first batch of reviews, eight media outlets gave extremely negative reviews. In addition, there were as many as 11 media outlets that gave positive reviews..

Among them, "The New Yorker" once again strengthened its position and contributed the best among the first round of evaluations..

At the Berlin Film Festival, the "New Yorker" gave it the highest praise. After this screening, they reiterated their position, "This is undoubtedly the best film since 'Fahrenheit 9/11,' and how much people hate it." , it is as good as it is; as much as people hate it, it is as good as it is.”

“Also, Renly Hall is undoubtedly one of the best actors of this era. His performance is full of power and depth, like a heavy punch that hits the soul hard and stirs up distant echoes. .Watch Hall's performance and truly feel the baptism from art, which is really rare for contemporary film creation. He is the kind of actor who will never let you down and will always amaze you..”

As the sharpest and most unique magazine in New York, "The New Yorker" is always so clear-cut about love and hate, and will not be stingy in its praise and admiration. This time is no exception. In the end, it received an evaluation of 88 points, basically On par with the "" they gave at the Berlin Film Festival, they expressed their position clearly.

In addition, media praise also comes from other aspects——

“"Wonderful expressiveness and inspiring themes", "The chemistry between the actors is undoubtedly amazing", "This is a better performance than 'Crazy Love'", "Time will prove the value of this work", "Brave, daring, innovative and unique", "The ending with the image of dying in the wasteland of imagination is undoubtedly the best of the year.”……

In sharp contrast to the negative reviews, the praises also came pouring in. The work was analyzed and praised from all angles and aspects. The most common view is that the tacit understanding and sparks between the director and the actors created a film that is amazing. Impressive work, this is undoubtedly a victory on the artistic level.

Extreme praise, extreme criticism, extreme support, extreme opposition. It is among these two extreme comments that the "detached" score reached fifty-five points..

It's a bad thing, but it's also a good thing.

Compared with the situation where "Les Misérables" is all concentrated in the middle rating area, it is lukewarm, not good, not bad, neither high nor low, which really makes people uninterested; but the "detached" situation is what makes people hate it. I hate it so much and those who like it like it very much. This actually triggers more enthusiasm for discussion. At least from a topical perspective, this is positive..

However, with such positive factors, "detachment" seems useless..

Because, regardless of negative or positive reviews, all professional film critics have reached a consensus: this author's film is indeed very, very unfriendly to the audience..

Obviously, from the very beginning of the conception of the work, Tony Kaye had no intention of pleasing the audience. This work is not for the general audience to appreciate at all, but more of an exploration and exploration on the artistic level. If it can be entered into the archives in the future It would be great to collect it and provide it to more movie fans as a historical reference..

Just like directors like Ingmar-Bergman and Michelangelo-Antonioni, they are masters and giants, but their works cannot be appreciated by ordinary audiences. Even many advanced movie fans may not be able to fully understand it..

If you count the box office of these masters' movies, it will definitely be a disaster. The so-called box office feedback is originally a way of expressing commercial attributes, not a way to present artistic value..

Although Tony Kaye is still far from being a master, his "detached" creative concepts and techniques are inherently experimental, and his unfriendliness to the market is written in his genes..

So even though the polarizing reviews of Fire and Ice generated a lot of interest, it still didn't do much for the movie's box office..

In the first week of December, after four weeks of "detachment" from Dictionary, they still started to expand their screenings in an orderly manner. Seattle joined the city limits of Dictionary, but the number of Dictionary theaters only increased from fourteen to two. Eleven theaters in three cities are still very few, and we still hope that more senior professional audiences will join us..

In this week, the turmoil caused by the media review, the publicity brought by the London premiere of "Les Misérables", and the wave of discussion comparing the film version and the theatrical version have all become "transcendence" to attract more audience gimmick.

In the end, the film's box office performance was also good, with the single-theater box office rising instead of falling, returning to US$34,000.!

For the fifth consecutive week, the movie's single-box box office has remained above $30,000. This has finally set a historical record and become the first film in film history to achieve such a feat..

After all, if a work with excellent box office performance in a single theater is screened in the early stage, the subsequent data will fall back, either because the pace of expansion is accelerated, or the audience source of art theaters declines; for a film as unhurried as "Detachment", There are not many works that gradually ignite the focus of the topic, and even fewer works that can maintain the hot topic at the same time..

After five weeks of screening, "Transcendence"'s box office performance finally has some buzz.

However, a single theater is US$34,000. Compared with the data of 21 theaters, the total box office is still not worthy of praise..

To put it another way, under the multiple effects of many aspects, the screening results of "Transcendence" still failed to be a big hit. Even Renly's market appeal in independent art films was not able to turn decay into magic. So, , there are really not many things worthy of joy and thankfulness..

The day that the media has been waiting for has finally arrived——

“Renly's Waterloo”.

After continuously setting records and achieving great results, Renly has unknowingly made six consecutive films that have continued to achieve success in terms of both word-of-mouth and box office. Since "Fast and Furious 5", four consecutive films have exceeded 100 million in North American box office. The performance also follows in the footsteps of Tom Cruise and Will Smith, and is becoming a new generation of box office superstars..

From this point of view, Renly's upward momentum is endless, with no end in sight. This makes people raise a question.:

Is it because this actor has a unique vision for selecting works? Or does this actor already have real market appeal and every film is a success? So, when will this actor hit the rocks for the first time in his career??

Now, the answer is finally revealed.

“"Transcendence", this became Renly's Waterloo Battle. From word of mouth to box office, both reached a new low in their careers. So, is this just a one-time accident, or is it a turning point in the entire long career of an actor??

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