1055 hundred percent
July is on fire, August is still young.
The hustle and bustle of midsummer is slowly dissipating in the gradually calming heat. The summer war is coming to an end. The London Olympics has officially come to an end, and the ice bucket challenge craze is also fading.……
Some people stay beside the blue swimming pool with low spirits, bored and reluctant to hold on to the end of summer; some people happily take surfboards and fly freely in the clear waves, enjoying the last beautiful time before autumn comes; Some people are wandering on the streets at midnight, listening to the chirping of cicadas and laughter, and feeling the pulse of summer that is slowly calming down..
Among them, there are still some people who can’t wait to swarm from all corners of North America towards New York, the world capital on the East Coast. There is an endless stream of bustling figures, and everyone has only one destination: Broadway..
On August 15, the play "Les Misérables" starring Renly Hall officially premiered at the Richard Rogers Theater.
This newly created play received unanimous praise in London and was hailed as "the most unmissable play in 2012" and was also considered "the most powerful contender for next year's Olivier Award". Some people praised it as "this is the best adaptation in the past ten years", and major mainstream media and professionals praised it lavishly..
Now, the adapted version of "Les Misérables" is about to land on the North American continent. It has been promoted and warmed up as early as a month ago, and it is highly anticipated..
Pre-sale of tickets officially starts on August 1.
Referring to the experience and insights of the Almeida Theater, the Richard Rogers Theater opened ticket pre-sales for all performances for three months on the official website and officially authorized ticket purchasing platform; and furthermore, by then No on-site tickets will be reserved, all tickets will be available for sale online in advance.
However, if there are still tickets left on the day of the performance, the audience can purchase tickets on site.
At the same time, the theater officially announced that Renly will only participate in performances between August 15th and October 16th, and the number of performances will be adjusted in real time based on the status of the actors each week; after October 16th, The performance will be completed by a completely different performance lineup.
For those viewers who follow Renly, this is undoubtedly a pity; and for those viewers who really like drama, it is also a pity - the performance quality and performance effects of different casts will naturally be different. Despite the reputation, people still hope to enjoy Renly's version of the show.
Despite this, the ticket pre-sale work still exploded with unprecedented and incredible energy..
In less than thirty minutes, when the audience refreshed the ticket center again, they suddenly discovered that there were already as many tickets left for the show they wanted to buy. For a moment, many people thought that there was an error on the ticketing website, and couldn't help but panic. Ask on Twitter and Facebook what’s going on.
Subsequently, the Richard Rogers Theater officially confirmed that all tickets for performances between August 15th and October 16th have been sold out; and tickets for October 16th to November 15th have been sold out. There is still a small amount left. In an instant, the United States was in an uproar..
This is not the Almeida Theatre, this is the Richard Rodgers Theater.
The Almeida Theater can accommodate 550 spectators, while at the Richard Rogers Theatre, this number is 1,380, which is more than double the number. For a play, the attendance rate of the latter is a severe challenge. Let alone 100%, even an attendance rate of 80% is very rare..
Now, nine weeks, fifty-four shows, a total of 74,520 tickets - not including VIP boxes - all sold out in just thirty minutes.
For comparison, the three-month performance at the Almeida Theater had 100% attendance, and finally attracted 43,000 viewers. Now the Richard Rogers Theater has easily broken this number in the pre-sale stage alone. score.
Unbelievable, truly unbelievable！
Similar to London's West End, after entering the 21st century, Broadway is also facing the problem of market shrinkage. In its peak period, even Off-Broadway was flourishing with flowers and bustling scenes. It is completely gone forever. Now, even in the Broadway in the heart of Manhattan is struggling with attendance, and many established theaters are facing bankruptcy..
100% attendance, and it was completely sold out 30 minutes after the pre-sale started..
Such a situation, such a situation, such a wave, it has really been a long time since. Even with the "Phantom of the Opera", "Cats" and other plays that rely on the enduring popularity of tourists from all over the world, it is rare to see such a scene now. Even if you use the word "crazy" to describe it, There doesn’t seem to be anything wrong with describing it..
After the ice bucket challenge, people once again truly felt Renly's rise to power..
For a Broadway play, for a six-hour experimental play, for a 100% attendance rate and a 30-minute sell-out, "Renly Hall" attracts people to rush for tickets. The only reason, other than that, it is really hard to imagine a more appropriate conclusion.
If we say that three months ago in London's West End, people were still discussing whether Renly's joining would have a positive impact on "Les Misérables" and the theater industry? And after the extremely popular actor leaves, what impact will it have on the development prospects of the entire industry?？
Now the answer has gradually revealed the whole picture. Obviously, there is no need to discuss, the answer is positive; even if it is impossible to foresee the future direction of the industry, what is certain is that young people have fixed and old views on theater, Broadway and the West End , thanks to the appearance of Renly, the ice was broken.
For the older generation, they need to learn to accept new generation things, such as social networks, such as smartphones; and for young people, they also need to learn to accept historical and cultural inheritance, such as artistic creation, such as cultural heritage. Age Barriers and age barriers are not only for older people, but also for young people..
Interestingly, before Renly created a social network account, people were curious about the height of Renly's influence. Everyone knew that Renly was already a top star, and just the attention of the six major Hollywood film companies was enough. It is obvious, but I have never been able to have a clear understanding.
But in real life, the strong penetration of this young actor can be seen in all aspects of society. The hot discussion after the "Today Show", the national carnival of the Ice Bucket Challenge, the sell-out of "Les Misérables"... From From industry influence to national appeal, to driving force in unfamiliar fields, all of these are more vivid and real than a series of digital records on Twitter and photo walls..
Standing in the current position, looking back at the North American box office miracle of "Edge of Tomorrow" again, it seems that I am not so surprised or unexpected. There are already clues to everything..
After the Richard Rogers Theater officially announced that tickets for the first two months of performances had been sold out, in less than an hour, another announcement was made, officially announcing that tickets for the third month of performances were also sold out. This is also This means that for three months of performances, the Richard Rogers Theater truly achieved 100% attendance..
At least, that's the case at this stage.
The overall situation in the recent period is undoubtedly special. On the one hand, it is the strong impact brought by the Ice Bucket Challenge; on the other hand, it is the strong appeal brought by the box office of "Edge of Tomorrow"; on the other hand, it is the reputation brought by London's West End. On the other hand, it is the curiosity and impulse brought by the pre-sale frenzy..
It was under the influence of many factors that the miracle of all performance tickets being sold out within ninety minutes was achieved..
After the overheated brain gradually cools down, the situation may change. Some people may choose to refund the tickets, some may choose to give them away, some may choose to resell them on the Internet, and some may be slow to realize that they must go to New York to watch. Some people may even simply give up attending and let the tickets collect dust at home...then attendance may be affected..
We still have to wait until the day of the performance to know the actual attendance situation..
Even so, no one can deny that the crazy ticket pre-sale situation has brought incredible shock..
The entire local media in New York was in a frenzy. The New York Times, New York Post, New Yorker, Wall Street Journal, Time, People, etc. all issued the news immediately. exclamations, impatiently looking forward to the opening night of "Les Misérables"; and those professional theater critics have sharpened their blades early, are ready to show off their skills, and are gearing up to join this show. annual rave party.
There are only two or three days left before the opening night, and New York has already begun to become lively, gradually warming up for the upcoming feast..
Media reporters stopped at JFK International Airport, looking for all kinds of big-name stars, trying to piece together the star lineup for the opening night. The craze of the Ice Bucket Challenge has just ended, Broadway has become the latest focus, and the end of summer is slowly coming. The earth is slipping away from the fingers, and people are seizing the time to enjoy the wantonness and madness of the last moments..
Then, August 15th officially arrived.
Different from the opening night in London's West End, Broadway has followed the commercial style of the entire American market. The Richard Rodgers Theater almost treats the opening night as a premiere, and even lays a burgundy strip at the entrance of the theater. The carpet was noisy and noisy. Before the guests could arrive at the scene, the reporters swarming in had already blocked the entire red carpet..
Then, the superstars began to make their debut. The first ones to appear were Paul Walker and... Ryan Gosling.
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