1054 great success
2012In the summer of 2016, a charity event called the "Ice Bucket Challenge" was launched by Renly Hall and spread across social networks. In a month, it swept the world. It has created countless topics, created countless histories, and at the same time triggered countless controversies.——
Many media and netizens have accused artists and celebrities that their hype has far outweighed their original charity intentions. They just pour a bucket of ice water on themselves to attract attention, but they have completely forgotten what amyotrophic lateral sclerosis actually is. What's going on? The original flavor of this activity has been completely lost..
The most direct proof is that when President Barack did not accept the ice bucket challenge but chose to donate money, accusations broke out on the Internet, believing that Barack did not proactively show support for charity activities. But in fact, The illness is the focus, not the ice bucket.
Environmental protection activists also strongly condemned Renly. Such behavior is undoubtedly a waste of water resources. The original intention of charity is worthy of recognition, but more secure methods can be chosen. This is for Africa, which is suffering from the lack of clean water resources. , undoubtedly unforgivable.
Social defenders and scholars believe that in a society where people are entertained to death, Renly chose to use social networking platforms to promote this event, which has long been doomed to result in hype. This is for Lan, who has always boasted that he "never refuses to speculate." It was undoubtedly a slap in the face, Lilly said, and the young actor was beginning to lose his way..
A small number of family members suffering from other terminal diseases have expressed dissatisfaction. Why does the Ice Bucket Challenge only focus on amyotrophic lateral sclerosis? What about other rare conditions? What about other marginalized people who are suffering from illness? Why can't Renly pay attention?？
Controversies continue, but from a positive perspective, this also proves the success of the Ice Bucket Challenge. It has gradually broken away from the meaning and definition of the event itself, extended more social significance, and triggered different classes and groups. Thoughts and discussions. For long-term development, this is a good thing.
More importantly, this charity activity has achieved direct and practical feedback effects: Charity.
According to statistics, in North America alone, more than 5.2 million people have participated in the Ice Bucket Challenge, and more than 7.7 million people have participated in charitable donations. Both of these data have created new history and become It was the charity event with the largest number of participants and mobilization of people in the history of the United States..
Ultimately, the Ice Bucket Challenge raised a total of $252 million, and that was just one source from the challenge..
In addition, all proceeds from the sales of the two singles "Say You Won't Give Up" and "Another Light", all proceeds from "One Man's Concert", all proceeds from the special edition of "Don Quixote", and , Renly also donated 10 million US dollars in his own name. All the proceeds enabled the Heather Cross Foundation to raise more than 300 million US dollars in charity in less than six months after its establishment..
US$300 million.
Even after this summer's box-office battle, it's outstanding, and for a charity donation, it's absolutely incredible..
The Heather Cross Foundation has always maintained an open and transparent approach, publishing every donation in the database for everyone to check, so that the attention of the news media can never be taken away, just like witnessing the summer box office Generally, the shouts come one after another.
Judging from all indications, this should be the largest donation for a certain disease or emergency situation in the history of the United States. Not only is it unprecedented, but the figure of 300 million US dollars may also be unprecedented. However, in order to avoid Furthering the hype, the Heather Cross Foundation did not apply for the Guinness Book of Records, so it was not officially certified.
Despite this, there is no doubt about the success of the Ice Bucket Challenge.
A total of 300 million. Because of this, how could the media reporters not go crazy? How could ordinary people not be enthusiastic? How could personal fame not soar? When Renly left London and returned to New York, all the media went crazy. Such a trend was far beyond the scope of an artist or a charity event..
It is worth mentioning that the 300 million is only part of the donations from the North American continent. For donations from Europe, Asia, Oceania and other places, the Heather Cross Foundation issued an official announcement because the foundation has just been established and its capacity is temporarily insufficient. Therefore, they properly hand over the donations from various places to relevant local charitable organizations and cooperate to ensure that they can provide further help to local ALS patients..
Because the amount of funds raised was so huge, every move of the Heather Cross Foundation was under the spotlight. After the ice bucket challenge gradually subsided, fund management manager Robin Herzer and Heather Cross’ parents jointly held an official press conference, on the one hand to express sincere gratitude, and on the other hand to publicly express the use of all charitable funds..
First, a special research fund of 150 million will be established. Major hospitals and research institutes are welcome to apply for the fund to support research related to amyotrophic lateral sclerosis and promote the suppression, treatment, and even cure of the entire disease. possible.
Secondly, 50 million will be invested in patient and community services, mainly to install more related equipment in major hospitals and major residential areas, including but not limited to wheelchair walking trails, rehabilitation equipment and training of related professionals..
Once again, 50 million will be used as emergency donations to sponsor poor families and those in special difficult situations to ensure that families suffering from amyotrophic lateral sclerosis can receive more help..
Then, 48 million will be used for public and vocational education. The Heather-Cross Foundation hopes to set up relevant courses and scholarships in universities, including community colleges and technical schools, to promote the development and education of medicine and further promote difficult problems. Research related to miscellaneous diseases.
In the end, there are two million and some fractions left, which will be used for the daily maintenance of the foundation and external related expenses, and of course, subsequent related fundraising activities.
The entire press conference was a bit boring. Robin not only introduced the use of charity funds in detail, but also announced the list of all cooperative partners. He welcomed the public to monitor the operation of the entire foundation at all times, and gathered everyone's strength to Go further on the road to fighting disease.
“Before today's press conference, I had a phone call with Renly." When the press conference was about to end, Robin hesitated and said, "Renly said that he hoped that his name would not be mentioned during today's press conference. name, to avoid blurring focus. I thought, maybe he was right.”
Robin chuckled self-deprecatingly, causing the reporters to chuckle, "However, after discussing it with Derek and Ellie, we still hope to express our feelings. As a member of the foundation, as a member of the muscular body Parents suffering from amyotrophic lateral sclerosis are also ordinary members of society.”
“Renly repeatedly emphasized that all donations need to be used wisely, because the situation experienced by each patient is far beyond our imagination; and because the original intention of this event came from Heather Cross He is not the focus, the patient is. Therefore, I sincerely hope that reporters and the public can pay more attention to the vulnerable groups in life, then this charity event will be successful..”
Robin said vigorously, but his nose couldn't help but feel a little sore, and an inexplicable feeling surged in his chest, "So, here, I want to solemnly express my gratitude. To everyone who donated money and participated. Ice Bucket Challenge people, thank you very much; also, Renly Hall.”
For the first time, the entire press conference burst into warm applause and sincere admiration. Different from the noise and bustle of entertainment reporters, social reporters still retained a trace of innocence and firmly remembered the story of the "Uncrowned King". The original intention may be weak, but at least it has not disappeared..
Undoubtedly, the Ice Bucket Challenge became an annual event in 2012, and even in the first two decades of the 21st century, it is still an indelible event, leaving a lasting mark and 300 million US dollars in charity. The money has truly become a catalyst for research and advancement of a disease. More importantly, the social influence of public figures has also reached a new level through social network platforms..
This summer is different because of the Ice Bucket Challenge.
“What did you say? Renly looked slightly stunned, "Should you change your accountant?" "The last time we discussed the salary, Renly teased Andy's accountant once, so this time there was a further tease..
Andy chuckled lightly, "This is the foundation's accountant, not mine. Even if there is a problem, it is your foundation's business." He started to complain without hesitation..
But Andy understood what Renly meant and confirmed again, "Yes, three hundred million dollars, you heard that right. Because the amount was so huge that the official agencies in New York had to intervene, and now the foundation is actively Actively cooperate with relevant investigations and complete arrangements for follow-up activities with the assistance of official agencies.”
Renly turned his head and looked at Roy and Nathan, "Do you know about this?" As a result, Nathan's head was completely stunned and he was stunned. He didn't need words. His expression was the best explanation. Renly He gently retracted his jaw and wanted to say something, but for a moment he was at a loss for words..
Who would have thought that the butterfly effect could produce such a raging tsunami?？
“This is a good thing." The turbulent mood gradually calmed down. This was not an easy task, but Renly still took a deep breath, and took another deep breath, temporarily putting the Foundation's affairs out of his mind. His work has been completed, and the remaining Leave it to professionals. I sincerely hope that this donation can be put to use..
As for himself, he should return to the Broadway stage.
However, Renly couldn't help but turn his head and look out the car window, his eyes a little lost, as if he was lost in memories..
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