1052 spark
As the first of the new generation of actors in Hollywood today, Renly Hall's popularity is unquestionable, from the sales of "Don Quixote" to the box office of "Edge of Tomorrow" to the popularity after "Hypegate" Discussion, you can feel the pinnacle status of this top star in every aspect.
However, all of this is just a general and vague impression. Everyone knows this, but it has never been able to be concreted and realized. Until today, I have witnessed Renly create history with my own eyes..
On Twitter, it took him the shortest time to reach 10 million followers; on the photo wall, it took the shortest time to reach 5 million followers, and the shortest time to reach 10 million likes. Groups of numbers, through social networks The concrete presentation of the platform really makes people feel the crazy and hot popularity; and these numbers are still continuing to soar rapidly..
Renly, who has always presented a mysterious and low-key image, has almost no extra news outside of his works. This time he appeared on the social network platform, which undoubtedly ignited the enthusiasm of all netizens. According to statistics from the official Twitter website, in just a short time Within seventy-two hours, Alt Renly had posted 300,000 tweets asking questions, setting a new record for Twitter..
This is not just amazing, it is terrifying and unparalleled.
However, such momentum, such momentum, and such posture have not been able to further ignite the enthusiasm of the news media and further trigger discussions among ordinary audiences; because this time, there is something more worthy of discussion, and that is the "Ice Bucket Challenge"”.
The ice bucket challenge started by Renly quickly spread through Paul Walker, Ryan Gosling, Jake Gyllenhaal and the "Edge of Tomorrow" crew. After this, Renly's industry connections for the first time presented to all the public：
Starting with Scarlett Johansson, the actors of the Marvel series of movies actively participated; starting with Jennifer Lawrence, the teenage actors of the "Hunger Games" series also joined the challenge; Ellen Dejan Ness, Jay Leno, Kristen Wiig, Rose Byrne and other actors in the comedy circle spontaneously began to promote.
Subsequently, after Katy Perry, Ed Sheeran also proactively helped promote on Twitter, and after being called out, he completed the challenge as soon as possible and spared no effort to appeal to more viewers. Let’s join this ice bucket challenge. The joining of these two extremely popular singers has torn down the barriers between actors and singers and truly opened the key to social networks..
Interestingly, in addition to actors and singers, directors such as Paul Greengrass, Tony Kaye, and Steven Spielberg also retweeted Renly’s tweet about the Ice Bucket Challenge. article and carried out more extensive publicity.
Even Alfonso Cuaron, who has always been low-key, retweeted it, but in the wave of vigorous news, no one noticed it, and no one further raised questions about why Alfonso, who has never collaborated with him before, Also retweeted Renly's tweet, thus missing the opportunity to dig out the news in advance..
It was not until later that Warner Bros. officially released an official article confirming that Renly would join the filming of "Gravity" that people realized and found Alfonso's previous tweets about the Ice Bucket Challenge. Xu Xu He said naggingly that there were already clues about the matter..
In just one week, the Ice Bucket Challenge has spread mightily on YouTube, Facebook, Instagram, Twitter and other major social network platforms, surpassing "Avengers" and "Edge of Tomorrow", and surpassing " The hype of "Today Show" also surpassed that of the ongoing London Olympics, riding on the momentum to become the biggest annual hot spot since 2012..
From TV stations to print media, to radio stations, and emerging online media, all attention is focused on the Ice Bucket Challenge, and it breaks away from the entertainment industry and begins to spread rapidly to other fields, truly forming a viral phenomenon. spread.
The sports industry was the first to join the ranks of the Ice Bucket Challenge. As the saying goes, "culture and sports do not separate families." This is also true. First came rugby, then basketball, followed by ice hockey, swimming, football, etc., those that are booming Professional sports players have actively expressed their support with practical actions..
This year happens to be the year of the Olympics. London is hosting the Olympic Games every four years. The level of activity and attention of athletes is extraordinary. Coincidentally, amyotrophic lateral sclerosis is a disease that gradually causes patients to lose their ability to exercise and their lives. A disease of ability, which forms an intertext with the way athletes use their bodies and minds to compete, which also makes the athletes’ ice bucket challenge more realistic..
As a result, various ice bucket challenges began to spread, detonating all the focus from all aspects..
When someone first named then-President Barrack-*****, things gradually began to unstoppable..
CEOs of major companies such as Bill Gates, Mark Zuckerberg, and Tim Cook appeared one after another to complete the ice bucket challenge, and extended this wave to the entire Silicon Valley. And it further spreads rapidly to ordinary people such as Wall Street, universities, blue-collar workers, office white-collar workers, and civil servants..
Out of control.
The whole vigorous wave was really too turbulent, and the entire North American continent was completely burned, as if you could see the hot flames burning with the naked eye. In this incredible heat wave, Renly, as the initiator, took a back seat. Secondly, becoming an insignificant part of the huge social wave once again makes people feel the unchangeable truth.：
A single spark can start a prairie fire.
In fact, for Renly, this is a good thing. The core goal of the event is illness and charity, not Renly himself; the focus gradually shifts, which also means that Renly can concentrate on London's West End performance, Keep your feet on the ground as an actor and continue to polish yourself.
Now, this prairie fire is leaving North America in a mighty way, crossing the Atlantic Ocean, with the United Kingdom as the bridgehead, lighting up all of Europe; at the same time, it is also crossing the Pacific Ocean, with China, South Korea and Japan as the center, forming a circle. There are ripples in the circle, and the whole of Asia is beginning to feel this trend..
Even Australia and New Zealand in the southern hemisphere are no exception.
In just two weeks, the Ice Bucket Challenge has dominated the entire summer, stealing every conversation and becoming the most successful charity event of all time. “ALS,” the name goes with the ice bucket. Challenges have truly entered the lives of ordinary people, no longer strange or alienated.
Although the ice bucket challenge initially caused a lot of controversy, many people questioned the original intention of this event. Now it has deviated from the track and has gradually become a gimmick and topic for celebrities to promote themselves. On the contrary, it has lost the original intention of charity and the significance of hype. It has greater significance than public welfare.
However, no one can deny that this activity has achieved incredible results, bringing the characteristics of the Internet age to its extreme, and has given a lot of inspiration to all walks of life. This is an activity with social practical significance, and has even completely subverted the What people think about social networking platforms.
As the sponsoring organization of the event, the Heather Cross Foundation will publish real-time data on its official Twitter every day, including the number of people participating in the event, the activity of major social network platforms, the number of charitable donations, etc., which is transparent and Directly present the effects of activities.
This approach has further pushed the craze of the Ice Bucket Challenge to the extreme, calling on and stimulating more and more ordinary people to participate. Those patients who are suffering from amyotrophic lateral sclerosis have also adopted practical measures. Action joined in, completed his own ice bucket challenge, and uploaded the video to YouTube to show people the true appearance of this disease in life in an all-round way..
The social significance of such charity activities has gradually become unique..
One week, two weeks... a month, in the blink of an eye, a month flies by like this.
In real life, one month is not too long, but it is not too short either. The performance of "Les Misérables" in London's West End has officially come to an end..
The entire performance lasted for ninety-three days, with a total of 468 hours and 78 performances at the Almeida Theater, attracting more than 43,000 people. All tickets were sold out. Created a new record since the millennium, truly 100% attendance rate.
What's even more rare is that after every performance he participated in, Renly appeared at the back door, signed autographs and took photos, and truly established his own reputation and reputation in London's West End. In just three months, Renly Li has received a lot of praise from both inside and outside the industry..
The Almeida Theater officially confirmed that the recording of Renly's version of "Les Misérables" has been completed and will be broadcast on BBC TV during this Christmas period. By then, viewers who missed watching it live can sit on the TV Before, take a good look at this drama with zero negative reviews.
In just one month, midsummer is approaching the end of summer, and the world is transforming bit by bit; but on the Internet, it seems that it has gone through a whole century, with changes and earth-shaking changes, and it has completely transformed into another appearance, an ice bucket. After the challenge has continued with great excitement for "a century", it is now gradually coming to an end..
The voice from Renly, the voice from ALS patients, the voice from the disadvantaged groups, really spread, really listened to, compared to the "Today Show" event, the effect It’s doubled a hundred times, a thousand times.
Riding on the tail of this turbulent wave, Renly left London and returned to New York. He is about to go on Broadway and perform John Corder's version of "Les Misérables" on the North American continent, accepting the test of North American audiences. , but when you arrive at JFK International Airport, you don’t need to go to the pick-up hall to feel the completely different atmosphere..
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