1022 local performance
The production cost is 130 million, the original novel that no one cares about - it is even on the blacklist of scripts, the cast lacks star power, the super schedule is in trouble, and the early promotion is dull and low-key……
Everything seems to indicate that "Edge of Tomorrow" will become a summer dud, unable to even surpass "Prometheus" and "Madagascar 3" released at the same time. The media's opening box office prediction is only two fifteen million dollars.
However, it is such a work that has copied the miracle box office curve of "Titanic" and "Avatar". Even though it was not optimistic, it became more and more courageous with every setback. Its subsequent box office collection ability is jaw-dropping. In the end It broke through the 500 million threshold in a mighty way, becoming the fifth work in the history of North America to reach such a height. At the same time, there is no doubt that he is the first actor among Generation Y to achieve such an achievement.——
"Star Wars Episode I: The Phantom Menace," starring Natalie Portman, has a North American box office of 474 million, but it has not been able to reach such heights..
Currently, in the cumulative box office list of North American film history, "Avatar", "Titanic" and "Avengers" occupy the top three, while "Edge of Tomorrow" strongly occupies the fourth position, followed by Known as the classic "Batman: The Dark Knight"”.
Before the summer movie premiere, people were discussing that the baby boomer generation of box office stars represented by Tom Cruise, Will Smith, Johnny Depp and Robert Downey Jr. were gradually declining, while Generation X and Y Generations have been unable to keep up and take over the burden. Among the new generation of actors, the showdown "Chris Hemsworth vs. Renly Hall vs. Andrew Garfield" has also attracted a lot of attention..
Now, the performance of Chris's "Snow White and the Huntsman" is unsatisfactory, and Andrew's "The Amazing Spider-Man" is also far below expectations. It seems that it is still extremely difficult for Generation Y to seize power, but Renly is the only exception.
Five consecutive works have achieved box office profits, and four consecutive works have exceeded 100 million in North American box office, and all of them are not sequels - "Fast and Furious 5" is not a sequel to Renly, but a sequel to Vin Diesel and Paul Walker. Sequel; in addition, it has the first North American work to exceed 500 million, which is two steps higher than last year's "Fast and Furious".
In Renly, people saw the shadow of "box office appeal" again for the first time. It was not the one-and-done tricks of Robert Downey Jr. and Johnny Depp, but Tom Cruise and Will- Smith's personal charm as an actor, which combined with the in-depth report by "Entertainment Weekly", really caused more thinking and discussion within the industry about future development trends..
The craze in North America is booming and continuous. At the same time, the overseas market is also noisy and continuous..
Naturally, the first to bear the brunt is the United Kingdom.！
As Renly's hometown, the support and affirmation from the British Isles has always been a special presence. Looking at the box office data of Renly's past few films, we can clearly feel the large amount of support from here, especially last year's "Crazy Love" even created a box office miracle, achieving box office figures that were no less than those in the United States. The aftermath of its impact is still lingering to this day..
Just before "Edge of Tomorrow" hits theaters, "Les Misérables" is making waves with its West End staging！
Compared with North America, there is no doubt that the British support traditional academic actors. They still continue the fine tradition of watching dramas, and professional newspapers and periodicals such as "Stage" have an unparalleled lofty status. The artistic atmosphere is different. , which also creates differences in actor positioning.
Everyone says that if you want to win the support and recognition of your fellow British actors and seniors, polishing the West End stage is crucial; similarly, if you want to win the love and support of the British audience, performing on the West End stage is also a must. It’s an essential journey, no one can be an exception.
Renly, at such a young age, is undoubtedly a unique presence among many British actors. Works such as "Fighting Cancer" and "Fast and Furious 5" are very close to the preferences of young audiences, and "Les Miserables" "The acclaimed performance in London's West End has won the support of professional audiences, and the heart-stirring "Crazy Love" has successfully captured the hearts of countless audiences before winning an Oscar..
This summer, the North American continent is paying attention to the "showdown between old and new", and the box office prospects of "Edge of Tomorrow" are not promising; but in the UK, before its official premiere, "Edge of Tomorrow" was considered by the media to be the best movie this year. One of the most anticipated works, even as influential as "The Avengers"”.
this is the difference.
In the first week of June, "Edge of Tomorrow" held a grand premiere in Los Angeles, followed by a frenzy of praise from the media. The British Isles on the other side of the Atlantic were even more excited, eagerly anticipating the official release of this work..
“"The Times" was the first to write a story, "Renly Hall is still 'the' Renly Hall: 'Edge of Tomorrow' receives rave reviews after premiere！”
This is an official news report, not an editorial or a special feature. The content only reports on the media review, Rotten Tomatoes index, etc. of "Edge of Tomorrow", and reports on the grand premiere of "Edge of Tomorrow". At the end of the article , this traditional British media company said：
“Since first appearing on the small screen in 'The Pacific', Renly-Hall has successfully maintained an accurate and critical eye for film selection, with each film having character and quality, and consistently delivering high quality. ’s performance has remained unbeaten so far, from word-of-mouth to box office..
The shadow of Daniel Day-Lewis can be glimpsed in this young actor. His name has become a guarantee of the quality of his works. Like a brand, he is slowly forming his own brand influence. The difference is that Day-Lewis Lewis is a pure artistic performer, while Hall has strong market potential. The box office prospects of 'Edge of Tomorrow' are worth looking forward to！”
“After the success of "Edge of Tomorrow" at the box office, North America is now discussing Renly's market appeal, believing that he has the potential to become the second Tom Cruise and the second Will Smith..
But before "Edge of Tomorrow" was officially released, the British region had already made conclusions in advance, saying that Renly now has his own appeal and has become an important guarantee for the quality of the work. "The Times" is just one of them Just one family.
Facts also prove the British media’s foresight.
On June 8, “Edge of Tomorrow” officially landed in the UK market, keeping pace with North America..
On June 6, "Edge of Tomorrow" held a grand premiere in Los Angeles; on June 7, the entire cast of "Edge of Tomorrow" came to London to hold a grand premiere at the filming location of the film. Fagall Square.
That night, Warner Bros. generously recreated the actual scenes of Trafalgar Square in the movie, successfully allowing every premiere participant to travel through time and space and enter the story of the movie; and brought the acclaimed time and space of Los Angeles The tunnels have also been recreated in London, truly creating an unforgettable cinematic experience.
When Renly led the entire cast and crew on stage, it undoubtedly became the biggest climax of the London premiere night..
Unfortunately, Renly did not stay in London. After the premiere, the group immediately went to Heathrow Airport and took a flight to New York to participate in the promotion of the next trip. They only stayed in London for less than a month. Five hours; however, this still did not affect the audience’s enthusiasm for watching the movie.
The midnight show on June 7th was fully booked! really full！
According to statistics, the box office data of the midnight show easily surpassed that of "The Avengers", setting the best record for midnight shows in the UK this year. The explosive power made all the British media involuntarily exclaim, and once again made the audience People felt Renly's unparalleled power of appeal..
From Friday to Saturday to Sunday, the movie-going craze remains high. Although the box office potential of the British market is not as good as that of the North American continent, it is still the most important box office market in the world, competing with Japan for the world's No. 1 box office market. In the second and third positions, the box office data of every movie here is crucial..
In the end, "Edge of Tomorrow" grossed $17 million at the box office during its opening weekend！
The vast box office sweeping ability even triggered competing reports from the North American media, because this premiere box office ranked second only to "The Avengers" this year.！
“The sweep and outbreak of "Avengers" is the result of a long period of preparation and preparation since "Iron Man" in 2008. It took four years of precipitation and accumulation to create the "Avengers" sweeping thousands this year. The strong momentum of the military and the star-studded cast have triggered a fanatical fan effect.
But what about Edge of Tomorrow?？
There is no foreshadowing, no accumulation, and no expectations. It just relies on the appeal of two young actors, Renly Hall and Jennifer Lawrence, and at most Paul Walker's acting gimmick. That's all, even the British are sure This movie's box office performance is bound to hit a new high, but when they actually saw the data with their own eyes, they were all shocked and dislocated their jaws..
In horizontal comparison, the biggest hits in the North American market this year are "Avengers" and "The Hunger Games". The box office trends of these two works have created their own miracles and become the biggest highlight of the film market in the first half of the year; while in the UK market, "Avengers" had an opening weekend of 25 million, and "The Hunger Games" had an opening weekend of 7.7 million..
Now, "Edge of Tomorrow" has swept away 17 million US dollars without any advantage. The explosive power is enough to make everyone stunned! Even though North America achieved an opening box office figure of 138 million, the UK box office performance was not inferior..
It was against this background that the "Empire" magazine's revelations made their debut with great fanfare.！
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