1021 Challenge 500 million
Before the Fourth of July Independence Day schedule is approaching, the North American box office market has finally recovered slightly, and the two works "Teddy Bear" and "Magic Mike" have finally successfully attracted audiences into the cinema again.
These two comedies are both typical not suitable for children. The former, with its various vulgar jokes and bad jokes, became the first comedy hit since its debut this summer, with a popcorn index of as high as 73%. ; The latter is adapted from Channing Tatum's real experience of "taking off clothes and dancing as a man" before his debut, and provides a muscle feast for all female audiences. In addition to the 60% popcorn index, Rotten Tomatoes has a freshness score of 80%.
Two R-rated comedies, two low-cost comedies, both stood out. Two months after the summer premiere, they finally stopped the overall decline and gained new vitality..
“"Teddy Bear" won this week's championship with a weekend box office of 54 million. Such box office figures are enough to compete with works such as "Men in Black 3" and "Snow White and the Huntsman", but the investment in this work The cost is only 50 million, less than one-third of other works. Such a revenue ratio is really eye-catching. Universal Pictures has once again succeeded in making big gains with small things, and finally successfully stopped its losses during this summer's release..
“"Magic Mike" received box office data of 39 million in the three days of the weekend, ranking second on the list. Although the box office figures do not seem that impressive, considering that the production cost is only 7 million, this result is enough It makes Warner Brothers smile; and the excellent word-of-mouth data also makes the box office stamina of the work highly anticipated..
Although "Teddy Bear" and "Magic Mike" have reawakened market vitality, the two works are comedies with different styles and have little impact on the market of "Edge of Tomorrow". The box office drop in the fourth week of release was only 1%. Thirty, for the third consecutive week, it delivered an astonishing box office trend curve, successfully triggering an exclamation in the entire market.！
36.8 million, with a box office gap of just over 2 million, falling behind "Magic Mike" and falling to third place in this week's North American weekend box office rankings. However, this is not bad news. On the contrary, it is worthy of celebration. good news！
With such weekend box office data, "Edge of Tomorrow" has basically tied the weekend box office of "Avengers" in the same period, with a slight disadvantage of less than 200,000, and ranks among the top weekend box office records in the fourth week of film history. , occupying the third place - the champion is still the heaven-defying "Avatar"”.
Transcendence, this is the real transcendence. The box office curve of "Edge of Tomorrow" has been surpassed again and again. Starting from the premiere box office, it is refreshing its own historical record with more astonishing declines every week, and it ranks among the top of the film history list. has made rapid progress, showing an unstoppable upward momentum..
Now, people finally understand the true meaning of the media review score of 81%, the Rotten Tomatoes freshness index of 98%, and the theater score of "A+".
After successively experiencing the hot topic of the premiere, the ratings of "Today Show" and the heated discussion of "The Baron", it gathered all the focus, and then the effect of word-of-mouth exerted unprecedented power, becoming almost everyone's favorite. A first choice not to be missed by movie theatergoers.
If the outbreak of "Avengers" is an expected surprise, the previous foreshadowing of the Marvel Universe has created enough momentum; then the rise of "Edge of Tomorrow" is an unexpected dark horse, surpassing the former and becoming has become the biggest hit this summer, and is even expected to become the hit of the year..
Once again, Renly succeeds.
Starting from "Pacific War" and ending with "Edge of Tomorrow", all of Renly's works have achieved success, and they have been brilliant successes, truly demonstrating his market appeal and box office appeal; After the initial trial of "Fast and Furious 5", "Crazy Love" and "I Fight Cancer" went to the next level, and finally ushered in a full-scale explosion in "Edge of Tomorrow".
There is no doubt that Renly is the undisputed top star in the industry.
Of course, rising from the front line to the top cannot be accomplished simply by relying on popularity and popularity. The real core focus is the salary; it is unimaginable that Renly's current highest salary is still 10 million for "Edge of Tomorrow"！
What people are most curious about now is whether Renly will break into the 20 million club in one go, or whether he will follow the path of Johnny Depp and Robert Downey Jr. and rely on dividends to become a top box office star; more importantly, who will become the No. 1 box office star? a crab eater？
“I can guarantee that Universal Pictures is now puzzled as to why it let Renly Hall go for a price difference of 'two million'. This may have been Ron Meyer's biggest decision-making mistake in 2011..”
This is a joke from the "Chicago Tribune", but it reflects the views and attitudes within the entire industry. No one can ignore the speed of Renly's rise. Similarly, no one can ignore the box office numbers of "Edge of Tomorrow"——
Four weeks after its release, the cumulative box office of "Edge of Tomorrow" proudly exceeded 400 million, becoming the fourteenth film in North American film history to achieve such a feat, and it reached 430 million US dollars in one go, successfully surpassing "Pirates of the Caribbean 4" ": Soul Gathering Hall", temporarily occupying the ninth position in the total box office rankings of film history..
Obviously, this is still not the end of "Edge of Tomorrow".
Before this summer's summer release, the outstanding box office performance of "The Hunger Games" filled the entire North American market with joy and excitement, and everyone was looking forward to the next summer's box office hit; now, "Edge of Tomorrow" has succeeded in just four weeks It surpassed the cumulative box office of "The Hunger Games" - as of the fifth week of June, the latter's cumulative box office was 398 million, and will soon exceed 400 million..
“The box office performance of "Edge of Tomorrow" is enough to make any words pale. Now, the goal of 500 million in North America can be officially put on the agenda, and no one doubts that this goal will be achieved, because in the upcoming Independence Day schedule, for everyone It will be an excellent period for any film to further improve its box office, and "Edge of Tomorrow", which has a dominant reputation and buzz, will undoubtedly seize the opportunity.！
The first week of July is the much-anticipated Independence Day schedule. The new version of "The Amazing Spider-Man" has undoubtedly become the absolute king of this schedule. The college student version of Peter Parker played by Andrew Garfield is youthful and sunny. Cheerful, it has already won the hearts of many viewers before it was released..
This year’s Independence Day falls on Wednesday. In order to make full use of the Independence Day holiday, Sony Pictures arranged for the film to be officially released one day in advance on July 3, joining the competition for summer slots with an absolutely strong attitude..
At the premiere in Los Angeles, Renly, who returned to London after the promotional period, was unfortunately unable to attend; but then Renly kept his promise and appeared at the London premiere to cheer for Andrew. At the same time, it also triggered a frenzy among the audience - the currently being screened "Edge of Tomorrow" obviously made Renly the new dream lover in the UK..
“The media reputation of "The Amazing Spider-Man" can be said to be qualified. The overall media review score is 66 points, the Rotten Tomatoes index is 73%, and the popcorn index is also 77%; but after experiencing "Spider-Man" "After the fantastic performance of the series, the North American market does not seem to have much interest in the rebooted Spider-Man, and the overall box office performance was tepid, falling far short of expectations..
After being released on Tuesday, "The Amazing Spider-Man" only earned 137 million in the first six days, which is basically the same as the first three days of "Edge of Tomorrow"; among them, "The Amazing Spider-Man" earned 137 million in the first three days of the weekend. The box office data of 62 million only occupies the seventh place in the history of movies during the Independence Day period. Compared with "Transformers 3" which swept the Independence Day period last year, the box office data has shrunk by nearly 100%. Thirty.
This rebooted film series cost 230 million, and the publicity and distribution expenses were generous. However, after the first week of the premiere, Sony Pictures has already felt tremendous pressure. It is too early to say whether it is losing money. The good popcorn index still makes the film’s subsequent box office worth looking forward to; but if it wants to achieve profitability, Sony Pictures must place its hope on the strength of overseas markets..
However, this is not an easy task, because "Edge of Tomorrow" is still the strongest competitor in the market.
In the first week of July, "Edge of Tomorrow" once again delivered an impressive result. It still ranked third in the North American weekend box office rankings, surpassing "Magic Mike" and falling behind "The Amazing Spider-Man" and "Teddy Bear"; at the same time, the Independence Day schedule has truly become an excellent opportunity for movies to sweep the box office. The mid-week box office was second only to the premiere of "The Amazing Spider-Man", showing an incredible performance Box office battery life.
Even "The Amazing Spider-Man" has not been able to shake the market share of "Edge of Tomorrow", and subsequent releases will naturally be more difficult..
What is even more depressing is that in the third week of July, during the Denver premiere of "The Dark Knight Rises," the most anticipated movie of the year, two suspects opened fire with guns in the movie theater, causing The tragic situation in which 12 people died and more than 50 people were injured not only greatly dampened the enthusiasm for watching "The Dark Knight Rises", but also hit the entire summer movie-going craze..
The entire subsequent box office market has become cautious.
Under such circumstances, the subsequent box office curve of "Edge of Tomorrow" gradually calmed down, but it has always occupied an important position in the market. In the end, the cumulative box office in North America reached an incredible 550 million, not only easily exceeded the 500 million threshold, and also surpassed "The Dark Knight". Although the early box office performance was not as good as that of its opponents, it relied on its strong stamina to achieve a lead in the cumulative total box office..
Then, a miracle was born.
550 million, "Edge of Tomorrow" became the fifth film in North American film history to have a box office of more than 500 million. Who would have expected such a result?？
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