1008 Momentum unabated
，for you.
For summer popcorn commercial movies, bad reviews from the media are never the worst nightmare, but rejection and disgust from the audience. But now, two new films released in the third week of June are facing such a dilemma..
“"Daddy's Boy" has a popcorn index of 51% and a theater score of "B-”.
“"Rock of Ages", the popcorn index is 55%, and the theater score is "B”.
Overall, "Rock of Ages" has a slightly better reputation, both from film critics and audiences, but such an advantage is so slim that it's a complete disaster..
The bad reputation, especially the criticism and condemnation from the audience, dealt a heavy blow to Tom Cruise and Adam Sandler after the premiere. For these two former box office superstars, , this year’s summer season is a nightmare that I can’t wake up from..
To be precise, it seems that with the exception of "The Avengers", several other box office blockbusters have collectively failed, and this disaster is spreading. In this case, the upcoming "Amazing Spider-Man" and "Batman" :The Dark Knight Rises” can’t help but feel tight..
“Box office stars are in a collective slump. Tom Cruise and Adam Sandler both suffered heavy losses at the box office this week.——
Join Johnny Depp and Will Smith.”
After the box office statistics for the third week of June were released, "Entertainment Weekly" launched an in-depth report with such a title on its cover, which aroused widespread discussion..
After experiencing the "Hypegate", "Entertainment Weekly" has carried out internal rectification and cleaning, and is now recovering and starting anew. This time in the summer schedule, it has always been unobtrusive; but this special report has created There are enough topics. Although there is suspicion of malicious hype, the article still shows enough wisdom..
In the report, they mentioned the sluggishness of Generation There are new stars emerging, but they have never been successful; they also mentioned the decline of the baby boomer generation, including Robert Downey Jr., and the overall box office appeal this year has declined..
After summarizing the reasons, they believe that the box office market is now undergoing transformation. Because of the existence of the Internet and the rise of social networks, fan culture is on the rise, with "Star Wars", "Raiders of the Lost Ark" and "Jurassic Park"-style Fan films are on the rise, as evidenced by the success of comic book adaptations and the "Harry Potter" series, as well as the "Twilight" series and "The Hunger Games"”.
At the end of the article, they said that perhaps after twenty-five years of reincarnation, Harrison Ford-style success will once again become the mainstream of the market; that is to say, the superstars who can carry the box office will gradually disappear and return to the mainstream market. In an era when works are king, the audience goes to the cinema for a certain series of movies, not for a certain actor.
Undoubtedly, this report has a novel perspective and provides an in-depth analysis, starting from the general sluggishness of the box office this summer, with the exception of "The Avengers"; and then peeking into the development trajectory of the entire market, and focusing on discussing comic book adaptations and movies The success of teen adaptations.
“"Entertainment Weekly" succeeded, successfully attracted attention, and successfully triggered discussions. The focus of hot discussion gradually shifted from the baby boomers and Generation Y to the market composition and the changes and impacts of the Internet era. In terms of discussing industrial structure, really woke people up.
Later, industry insiders confirmed that "Entertainment Weekly" spent a lot of money to specially invite senior writers and industry analysts from "The Hollywood Reporter" to write this article..
In fact, the style of "Entertainment Weekly" has never been about in-depth analysis, just reporting gossip and gossip. They couldn't write such an article; but this time, in order to reverse their image and rebuild their reputation, they paid an expensive rewards and achieved gratifying results.
This is not only the success or failure of the box office for a week, but also the summer box office that affects the core interests of the entire industry. As you can see from this article in "Entertainment Weekly", the entire industry, including the six major film companies, is paying close attention to Pay close attention to the normal and abnormal situation of this summer vacation.
But just how bad the box office performance was has triggered such a profound and extensive discussion.？
“"Rock of Ages," with a three-day weekend of $14 million; "Daddy's Boy," with a weekend of $13 million.
The truth finally came out. Why did the topic of "Renly Hall VS Tom Cruise" disappear after the weekend box office results were released, and no one mentioned it again? Because the opening box office of "Rock of Ages" was so bad that there is no comparison at all, and there is no need to compare them together..
Just like the box office showdown between "Edge of Tomorrow" and "Snow White and the Huntsman" last week, the gap was so big that even humiliating the loser became boring. What's more, this week, the premiere performance of "Rock of Ages" It's really terrible, even worse than "Snow White and the Huntsman".
Not to mention compared with "Edge of Tomorrow", even compared with "Prometheus" and "Madagascar 3", the opening weekend box office of 14 million is really not worth it. Therefore, "Entertainment Weekly" When launching the discussion, he cleverly used the weekend box office as an introduction, avoided those sensitive topics, and discussed the current situation of the industry in depth, thus winning attention..
The current North American box office market, especially the summer season, may really be entering a period of transformation. This is a crucial proposition for every film company..
Fortunately, "Edge of Tomorrow" still performs well and has become a dark horse in this summer's movie. All box office performance data are second only to "Avengers". People are witnessing the emergence of another box office superstar. rising——
Of course, only time will tell whether this was a flash of inspiration or whether, as Entertainment Weekly put it, box office superstars no longer exist and the future will be dominated by franchises. "Wait, Renly's next movie Is the work confirmed?？”
In the third week of June, facing the double impact of "Rock of Ages" and "Daddy's Boy", "Edge of Tomorrow" is still the most attractive summer box office bomb in the entire market, and has suffered almost no The box office dropped only 48% the next week, which was an amazing performance..
For a work with a box office of over 100 million in its opening weekend, it is a victory to control the box office below 60% the following week. So far this year, the other two works with a box office of over 100 million in their opening weekend, "The Hunger Games" The drop in the next week was 61%, while the drop in "Avengers" in the next week was 51%. This is why the latter has been pursued by countless media. The box office stamina is really outstanding..
Now, "Edge of Tomorrow", which had a box office of 138 million in its opening weekend, actually controlled the decline in the second week to less than 50%, and delivered a perfect answer of 48%, and its performance in the same period has already been Taking advantage of the trend, it overtook "The Hunger Games" and has caught up with "Avengers" in some data.”！
It's like... it's like the hidden energy of the past four weeks, the disappointment of the North American market in the past four weeks, has all been vented on "Edge of Tomorrow".
Once upon a time, the summer of 2012 was hailed as the most fiercely competitive summer in the new century, with big names gathering and strong enemies; but as one of the works was disappointing, "Edge of Tomorrow" suddenly emerged as one of the most popular movies this summer so far. The work with the best comprehensive reviews from the media and the best reputation from the audience has concentrated all the box office energy in one go..
US$71.7 million, this is the box office data for the second week of "Edge of Tomorrow", ranking sixth on the film history list, temporarily ranked behind "Avengers", "Avatar", and "The Dark Knight" , "Shrek 2" and "Spider-Man", this set of data alone is enough to prove the popularity of the movie.
Therefore, without any suspense, "Edge of Tomorrow" successfully retained the championship.
After that, "Madagascar 3" dropped 43% in the second week, with a weekend box office of 34 million, ranking second; "Prometheus" had a very bad drop in the second week, as high as 100%. On the 59th, it only earned 20 million in the three days of the weekend, ranking third. The gap between it and the former widened immediately..
“"Rock of Ages" ranked fourth, "Daddy's Boy" ranked fifth, and "Snow White and the Huntsman" ranked sixth.
Obviously, "Edge of Tomorrow" is the sole focus of this week, crushing all competitors in all aspects, even surpassing the brilliance of "The Hunger Games", and firmly occupying a place in the summer movie..
After two weeks of screening, the cumulative box office of "Edge of Tomorrow" has reached 272 million. There is no suspense about 300 million in North America. 400 million in North America is a high probability event. The box office growth rate is comparable to that of a rocket..
Before the movie was released, people were discussing whether "Edge of Tomorrow" could break 100 million at the box office, and whether Renly could continue the fine tradition of breaking 100 million in North America. But two weeks after its release, people were discussing whether "Edge of Tomorrow" would have a box office of over 100 million. Where will the final box office be? 600 million in North America may be difficult, but compared to "The Dark Knight", is 500 million in North America possible?？
For the entire North American box office market, 200 million is the average line of success, and 300 million is worthy of celebration. After all, in the entire film history, there are only 12 films that have exceeded 400 million; but now, "Edge of Tomorrow" is also Are facing the possibility of 500 million in North America——
Although it is very slim, because compared to the same period data of "The Dark Knight", "Edge of Tomorrow" has lagged behind by 30 million, and the final North American box office of "The Dark Knight" was only 530 million. "Edge of Tomorrow" needs to achieve this The height means that the subsequent box office decline is unexpected; but even if it is just a possibility discussion, this is incredible for "Edge of Tomorrow".
All doubts, all discussions, all controversies disappeared after the two-week screening..
Numbers cannot speak, but they are the best evidence.om，.
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